David Blake Service Manager Economic Development & Planning Policy Worcester City Council
Dean Piper Head of Economic Development & Regeneration North Worcestershire
Title Body
South Worcestershire Worcester 18.4% Total Market Share Total Expenditure: 322,449,074 Residential Expenditure: 265,091,662 Tourist Expenditure: 44,243,021 Worker Expenditure: 13,114,391 Evesham 9.6% Total Market Share Total Expenditure: 52,868,678 Residential Expenditure: 37,083,531 Tourist Expenditure: 13,506,245 Worker Expenditure: 2,278,902 Great Malvern 4.2% Total Market Share Total Expenditure: 22,820,813 Residential Expenditure: 10,482,238 Tourist Expenditure: 11,227,405 Worker Expenditure: 1,111,170
% Population Worcester Comparison of Population as % for Worcester and % for Great Britain by Acorn Group A B C D E F G H I J K L M N O P Q Acorn Group Worcester Great Britain
Worcester Average Weekly Spend per Person Food & drink Alcohol & tobacco Clothing & footwear Personal care Household furnishings Appliances Recreation & culture Restaurants Worcester Great Britain
Worcester Premium: Mass: Value:
Worcester Angel Place Market
% Population Evesham Comparison of Population as % for Evesham and % for Great Britain by Acorn Group A B C D E F G H I J K L M N O P Q Acorn Group Evesham Great Britain
Evesham Average Weekly Spend per Person Food & drink Alcohol & tobacco Clothing & footwear Personal care Household furnishings Appliances Recreation & culture Restaurants Evesham Great Britain
Evesham Premium: Mass: Value:
Evesham The Valley Recently rebranded - previously operated as Evesham Country Park. Established retail and leisure scheme covering 125 acres adjacent to the A46 at Evesham. 1.4 million annual visitors to the site currently. Developer Eagle One is completing 30,000 sq ft of leisure related retail and restaurant space. Mountain Warehouse is one of the planned occupiers. Diggerland family theme park has recently announced its intention to set up at the site.
% Population Great Malvern Comparison of Population as % for Great Malvern and % for Great Britain by Acorn Group A B C D E F G H I J K L M N O P Q Acorn Group Great Malvern Great Britain
Great Malvern Average Weekly Spend per Person Food & drink Alcohol & tobacco Clothing & footwear Personal care Household furnishings Appliances Recreation & culture Restaurants Great Malvern Great Britain
Great Malvern Premium: Mass: Value:
North Worcestershire The area covers the districts of Bromsgrove, Redditch and Wyre Forest Supporting economic growth in Worcestershire and the Birmingham conurbation Home to 10,000 businesses and 278,000 people North Worcestershire is an area of significant growth potential 350 million of investment planned for the area
North Worcestershire The Natural Environment for Business https://www.youtube.com/watch?v=gmtmawx6ieq
Retail context
Retail expenditure Bromsgrove 53.2 million 3.7% market share for catchement area Kidderminster 113.9 million 8.1% - market share for catchment area Redditch 158.5 million 11.3% - market share for catchment area Source: CACI
Bromsgrove
Bromsgrove Current retailer quality skewed towards value sector (56%) i.e. Poundstretcher, TK Maxx,, Argos Despite the area s relative wealth, Bromsgrove town centre lacks premium retailers; significant pull towards adjacent retail areas such as Birmingham and Solihull ACORN profiling shows that Bromsgrove s population has a high proportion of Executive Wealth and Mature Money socio economic groups
Bromsgrove Significant programme of town centre regeneration High Street refurbishment completed, new High Street shops include national retailers and local independents; includes new Street Cafe Area and enhanced outdoor market Recreation Road planning application approved for a Care Village; Former Market site preferred developer appointed. Scheme proposed to include major retail store; food retailer; restaurant and a retail unit; Stourbridge Road car park preferred developer appointed. Scheme for 2 or 3 retail units. Adjacent site offers further retail opportunity; Windsor Street (former County Council/Fire buildings) preferred developer appointed, potential for residential or retail development
Kidderminster
Kidderminster Current retail offer is predominantly focused around mass and value sectors Small percentage of retailers (1%) within the premium sector e.g. Marks and Spencer's and Debenhams Kidderminster town centre currently lacks good quality food and beverage units and lack of major chain restaurants ACORN profiling identifies a concentration of affluent groups
Kidderminster Major programme of regeneration planned which will radically transform the town centre and retail offer New 2 million public realm scheme is currently underway. The centrepiece of the scheme is a new public square located outside of Kidderminster Town Hall; Proposed new retail development at Bull Ring / Weavers Wharf received planning permission in 2014. Will create a new retail anchor store along with 7 new restaurant units and public square, landscaping and a new bridge across the canal; Planning permission also granted for the redevelopment of a listed building formerly occupied by Brintons. Riverside Walk provide new retail and office opportunities in the centre of Kidderminster; Other opportunities exist within the town centre for new residential development alongside smaller retail opportunities.
Redditch
Redditch At 3% Redditch has higher proportion of premium stores Lack of food and beverage units/chain restaurants Kingfisher Shopping Centre is a dominant player ACORN profiling identifies a higher proportion of steady neighbourhoods and striving families Some Executive Wealth within the area though provides opportunity for a more premium offer
Redditch The Kingfisher Shopping Centre has just finished a 2 million redevelopment of 'The Hub', which saw the creation of a dedicated 35,000 sq ft leisure quarter. The next stage of development at the centre will see extensive refurbishment and creation of further retail opportunities. The investment in the shopping centre has already attracted a series of fashion retailers ahead of the new refurbishment work Outside of the Kingfisher Centre, development opportunities exist at a number of key sites, which also have the potential for retail use. These are Edward Street and Church Road, which are both identified within the emerging Local Plan as redevelopment opportunities that could provide further retail opportunity. Approved Town Centre strategy and an active Town Centre Partnership