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International Symposium «Knowledge Economy, Cultural and University Planning: The major driving factors of Territorial Attractiveness and Competitiveness? International Comparisons» 29 30 JUNE 2011 MEDDTL Grande Arche de La Défense Arche Sud Conference Room 1 Scientific Coordinator: Patrizia INGALLINA (Professor at the University of Lille1 Sciences and Technologies - Laboratory TVES E.A.4477). Organization Team : Alessandro delli PONTI (PhD Student, University of Lille1, TVES), Anissa HABANE (Projects Officer, TVES EA 4477/University of Lille 1), Meriam CHAAB (Student in Master in Urban Planning, University of Lille1). Programme «Universités/Territoires» Responsible : Pierre BERNARD (Mission Director at the PUCA). Registrations: Registration Form Download at the following address http://rp.urbanisme.equipement.gouv.fr/puca/agenda/accueil.htm Send to : nathalie.aizeti@developpement-durable.gouv.fr Informations : a.delli.ponti.tves@mail.com 2

General Topic Public and private institutions such as universities, research groups and foundations, firms, institutes of higher education, etc, the so-called Knowledge industries (Kunzmann, 2006), develop and promote knowledge at a local scale. At the same time, they are obliged to deal with a global market, according to a process of rescaling. The complexity of the re-scaling process is posed combining two main scales: the local scale approach, is necessary in order to identify what the (social, economic and spatial) factors of urban attractiveness are and in which way they can be taken into account in the university planning projects (of course avoiding the standardization and the gentrification of spaces) (Zukin, 1995, 2010, etc..) ; on the other side, even if the measurement of territorial competitiveness effects can be defined at a global scale, decision-makers must pay attention to the inhabitants quality of life too. It means that both scales must be taken into account at the same time. In both case the problem is of creating (or strengthening) the territorial identity, by mean of marketing approaches based on brands, often emphasized by a label. This is why, more and more territories are identified by a progressive clustering approach. A cluster is a specific area that doesn t easily integrate with all others urban functions. Thus, some criticisms emerge concerning the progressive clustering territory process. In the context of advanced economies, the university comes back as one of the key-actors of the urban growth. In the French case, for example, some reorganization of higher education was needed as the current system of universities and Grandes Ecoles does not score well in the Shanghai league tables. The ministry s PRES (Pôles de Recherche et Enseignement Supérieur) aim to cluster institutions while the Plan Campus is putting money into the architectural and urban renewal. This allows us to imagine a new role for universities, embedded in the cultural equipment system. The necessity to reorganize the French universities, sometimes located in suburban campus (new or refurbished), demonstrates the difficulty in structuring a real territorial project which can include these places in broader processes of cultural and creative production. This symposium aims to identify how these problems are taken into account in the other countries. Main Questions How can urban policies deal with knowledge, economy and culture in the process of construction of attractiveness and of territorial competitiveness? How do institutional actors take hold of notions such as culture, knowledge and innovation in order to ameliorate the economical structure and the social condition of their territories? Particularly, why should world cities, already well equipped in infrastructure and services, focus on knowledge based economies and on innovation? Which are the forms and the dimensions of attractiveness? How can universities, research institutes and more generally, knowledge industries, participate to structure this attractiveness? How can we define the relations between places of knowledge production, knowledge transmission and the city? The multipurpose use of networks. These questions concern large metropolitan areas as well as small and medium-sized cities. 3

Knowledge Economy, Cultural and University Planning: the major driving factors of Territorial Attractiveness and Competitiveness? 8.00 Arrival, Registration and welcome Coffee 8.30 Opening of the two days meeting. Welcome Speech: Jean-Marc Michel (General Director of Planning, Housing and Nature, DGALN). 9.00 Presentation of the Program by Pierre Bernard (PUCA Mission Director) and Patrizia Ingallina (Prof. University of Lille 1). 9.30 Opening Conference: Michel Lussault (Prof. University of Lyon, President of the Establishment of Scientific Cooperation of Lyon). 10.00 Coffee Break 10.15am - Track 1: «Policies and Strategies of Intervention: actors, scales, territories. Paris, London, Beijing, New-York». President: Elisabeth Campagnac (Prof. and Research Director, LATTS-Laboratory of Techniques, Territory and Society ENPC, Paris). 4

Discussants: Anne-Marie Romera (Director of the Department of Local Economy and Development DEDL, at the IAU Idf- Institute of Planning and Urbanism of Ile-de-France), Jean- Paul Blais (Sociologist and Planner). 1. Daniel Béhar (Associated Professor at the University of Paris Est- Créteil) : «Saclay and the Greater Paris : How to locally make cluster in a metropolitan context. 2. Peter Newman (Prof. University of Westminster, London): «Urban Policies. Managing Knowledge, economy and culture, enhancing territorial attractiveness and competitiveness». 3. Xiaoxiao Wang (Architect, Campus Planning and Construction Office, Tsinghua University) : «The Practices of Constructing Campus Attractiveness at Tsinghua University». 4. Michael Indergaard (Prof. St-John s University, New York) : «Re-embedding the Universities: Assembling an Innovative Ecosystem in New York». 12.00 Questions and public debate 13.00 Lunch Break 14.15 - Track 2: «Urban Design Projects. Restructuring and Designing New University Quarters: Towards a new Space of Knowledge?» President: Patrizia Ingallina (Prof. University of Lille1, TVES Laboratory). Discussants: Luis Moya (Prof. Escuela Técnica Superior de Arquitectura in Madrid), Ali Madanipour (Prof. School of Architecture, Planning and Landscape, Newcastle University). 1. Marco Tamino (Architect, Director of Ingenium Real Estate, Prof. at the University of Florence: «A Sustainable and Innovative Project for Tor Vergata University in Rome. 2. Martin de Jong (Prof. Faculty of Technology, Policy and Management, TU-Delft): «A Strategic Vision for an ECO-2-ZONE in Shenzhen (China)». 3. E. Panasiouk, Ilya Sukharnikov, Ilya Zavaleev (consultants at Ernst & Young Moscow): «Innovation clusters in less developed environments: Between ecosystem protection and open spaces safeguard». 15.15 Coffee Break 15.30 4. Hélène Dang Vu (Phd Student at the University of Paris Est Marne- la-vallée - LAB'URBA): «Comparison and perspectives of Universities urban policies between the USA and the EU. 5

5. Pascale Martinet (Architect and Planner, in Charge of the Innovating Campus Project for the University of Le Havre), Patricia Sajous ( Associate Professor in Geography and Planning, UMR 6266IDEES-CIRTAL Laboratory, University of Le Havre): «The urban requalification of a mid-sized city, the structuring role of university planning: the case of Le Havre. 16.15 17.30 Questions and public debate 8.00 Arrival, Registration and welcome Coffee 9.00 Conference by Klaus Kunzmann: "Knowledge Based Urban Development: From Theory via Rhetoric and Reality to Action". 9.30 - Track 3 : «Innovation, Mobility, Livability». President: J. Carrillo (Prof. of Knowledge Management at the Technology Institute of Monterrey, President of the World Capital Institute, Mexico). Discussants: Marie-Laure Micoud (Regional Delegated Director Nord Pas de Calais, Caisse des Dépôts et Consignations, Responsible for Digital Economy), Agata Spaziante (Prof. Polytechnic of Turin, Director of the DITER Department). 1. David Charles (Prof. University of Strathclyde, Glasgow, School of Government and Public Policy): «Co-production of University-city engagement : projects to enhance mutual attractiveness and interaction». 2. Maria Teresa Montero-Mendoza (General Director of Academic Development and Educational Innovation, Universidad Autónoma of Ciudad Juárez), Fernando Lozada Islas (Prof. Universidad Autónoma of Ciudad Juárez): «The City of Knowledge : a new multi-functional university complex in the suburbs of Ciudad Juarez. A context of extreme violence. Challenges, Objectives and Strategies» 10.30 Coffee Break 10.45 3. Cathy Garner (Dr. Innovation Expert at Knowledge Economy Innovation, Associate at the Council for Industry and Higher Education): 6

The importance of absorptive capacity as a determinant of successful knowledge transfer. 4. Elina Krasilnikova (Prof. of VSUACE Urban Planning Department, General Director of Architectural Landscape Center Green Art, Volgograd, Russia), Yulia Ivanitskaya (Postgraduate student of VSUACE): «Educational cluster as a sustainable development tendency in the frame of linear city structure. 5. Bruno Lusso (Phd in Economic Geography TVES Laboratory, University of Lille1) : «Difficult relations between firms and R&D institutes in the French medium-sized cities: the example of the multimedia industry in the Lille, Lyon and Marseille metropolitan areas. 12.15 Questions and public debate 13.15 Lunch Break 14.30 16.15 Round Table: University/ Research/Territory : which synergies for attractiveness and competitiveness? The Ile-de-France case. Animation of the Round Table: Antoine Loubière (Chief editor of the «Urbanisme» review). Participants : David Bérinque (General Director of the Campus Condorcet), Joel Gayssot (Director of the Agence de développement du Val de Marne), Luc Hittinger (Vice-President at the University of Paris East Créteil), Marie-Laure Micoud (CDC, Digital Economy), Jean-Louis Missika (deputy mayor of Paris, in charge of the innovation, research and Universities sector, subject to confirmation), Jean-Louis Picqué (Director of the Campus Grand Lille), Jean-Paul Planchou (Vicepresident in Charge of Economic Development, Employment, New Information Technologies and Communication, Tourism, Innovation and Social Economy, subject to confirmation), Sylvain Dorschner (General Systematic Delegate Paris Region Systems&ICT Cluster). Main Topics: The interaction between territorial development actors and university. The role of Economic Development Agencies: potential mediators between University and Companies? Stimulating creativity, research, development and innovation: New Instruments (digital economy) and new research structures for the competitive poles. The Campus Operation : Projects to allow a better international visibility of Universities and improve the cities attractiveness? Which impact are these operations going to have in the urban and social life of the city? How can these new University Quarters contribute to improve local life quality? The pole Condorcet case, in North Paris. The Campus Grand Lille Operation : an example of renewal of an existing campus in the context of a New Town. Policies to improve the visibility of French universities. 7

16.15 Coffee Break 16.30 Conference by Javier Carrillo : «University-Industry Transpositions and Knowledge Markets» 17.00 Conclusions and Perspectives, Patrizia Ingallina 17.30 Closing Drink 8

Scientifc Committee : Daniel BEHAR, Adjunct Professor at the University Paris East Créteil. Pierre BERNARD, Representative of the PUCA. Jean-Paul BLAIS, Coordinator PUCA program on TerritorialAttractiveness (2007-09). Jordi BORJA, Director of the City Management and Urban Planning Department at the UOC. Elisabeth CAMPAGNAC, Research Director at the LATTS at the Ecole des Ponts ParisTech. Javier CARRILLO, Professor, President of the World Capital Institute, Mexico. David CHARLES, Professor University of Strathclyde, European Policies Research Centre -School of Government and Public Policy. Jocelyne DUBOIS-MAURY, Professor at the Paris-Est University, Director of Institute d Urbanisme de Paris. Cathy GARNER, Director of the Research and Entreprise Offce at the University of Glasgow, Fellow of the Royal Statistical Society. Anne GEPPERT, Professor at the University Paris IV. Mervi ILLMONEN, Professor, University of Helsinki. Patrizia INGALLINA, Professor at the University of Lille 1, Scientific Director of the Symposium. Klaus KUNZMANN, Professor University of Dortmund, head of the department Spatial Planning in Europe (1993-2006). Antoine LOUBIERE, Chief Editor of the review Urbanisme. Michel LUSSAULT, Professor at the University of Lyon, President of Lyon s Pres. Ali MADANIPOUR, Professor at the Newcastle University. Luis MOYA, Professor at the Escuela Técnica Superior de Arquitectura in Madrid. Peter NEWMAN, Co-director of the Governance and Sustainability Programme at the Westminster University London. Jungyoon PARK, Doctor in Urbanism, researcher at the SDI (Seoul Development Institute). Anne-Marie ROMERA, Director of Department of Economy and Local Development (DEDL) at the IAU idf ( Institut d Aménagement et d Urbanisme d Ile-de-France). Marcel RONCAYOLO, Emeritus Professor at the University of Nanterre and Director of Institut d Urbanisme de Paris (1991-1995). Agata SPAZIANTE, Director of the Urban Planning Department at the Politecnico di Torino. Philippe THIARD, Vice-Dean of the Faculty of Lettres and Human Sciences, University of Paris East. Vincent VLES, Vice-President of the University of Pau and the Pays de l Adour. Sharon ZUKIN, Professor at Brooklyn College and the Graduate Center, City University of New York. Organizing Committee 9

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