Press Release. Sony Unveils New High-End AV Amplifiers Combining 3D capability, Superb Audio Quality and Latest Home Theatre Technology

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Press Release Sony Unveils New High-End AV Amplifiers Combining 3D capability, Superb Audio Quality and Latest Home Theatre Technology STR-DA5600ES Hong Kong, November 23, 2010 - Sony Corporation of Hong Kong Limited today introduced two new high-end AV amplifiers the STR-DA5600ES and STR-DA3600ES which are 3Dcapable, network connected and packed with the latest home cinema technology. Both AV amplifiers deliver superb audio quality and showcase meticulous design and construction, as well as innovative features including 3D pass-through and DLNA connectivity for networked audio and video STR-DA5600ES: Ultimate in quality, technology and connectivity The STR-DA5600ES supports for 3D Video Source. When users use HDMI connection, they can enjoy 3D video content with 3D TV and 3D compatible components (Blu-ray Player, Bluray Recorder, PlayStation 3 ), together with appropriate 3D glasses. The STR-DA5600ES features six HDMI inputs that allow for more HD components to be connected, and two outputs that enable watching TV and projector at the same time. The HDMI inputs and output are able to support x.v. Colour and Deep Colour which precisely reproduce a

wider range of richer colours. The receiver is also compatible with Blu-ray high quality image (1080/24p) and allows users to experience the newly developed Sony proprietary sound field HD Digital Cinema Sound. High-Definition Digital Cinema Sound (HD-D.C.S.) has evolved to a higher level of acoustic performance that matches HD audio and other high quality sound production standards. HD- D.C.S. uses the latest measurement technology and advanced analysis techniques to reproduce reverberant sound that is associated with a cinema theatre. Digital Cinema Auto Calibration EX (DCAC-EX), Sony s latest auto-calibration technology, is used to provide Speaker Relocation to compensate for less-than-ideal room layouts and Automatic Phase Matching for even better speaker integration. Speaker Relocation allows users to enjoy movies and music with ideal surround environment by correcting the degree of speakers position from different room environment and shape space. The STR-DA5600ES will not only operate as a DLNA client for music, video and photos streamed over a home network, but it also receives internet radio and can even stream analogue sources to other DLNA-compliant devices. And with a four-port Ethernet hub built-in, it makes connecting all content to a complete system simple. With the Ethernet connection, the STR- DA5600ES can share music, video, and photo with your network components, PC, even if the amplifier is in another room. To make the most of its sound quality, the receiver also has the Sony-developed High-quality digital Audio Transfer System (H.A.T.S.). With H.A.T.S. for HDMI, users will be able to get enhancement of sonic purity and staging sound, better focus and atmosphere, and improved bass and power. STR-DA3600ES: Convenient features, superb quality With four HDMI inputs and one output, complete with 3D pass-through, power-off pass-through and Audio Return Channel, the STR-DA3600ES delivers 100W per channel. It has full DLNA client capability, along with a built-in four-port Ethernet hub for easy connectivity. The STR-DA3600ES offers the new audio decoding format for Dolby TrueHD and DTS-HD Master Audio. The high-resolution surround sound format makes it fully compatible with Bluray Discs. Dolby Pro Logic II brings a vertical aspect to the sound field through the addition of left and right front height speakers. Sony DCAC speaker calibration is provided, with Automatic Phase Matching and HD-D.C.S. processing for a more immersive home cinema experience. There s 1080P video upscaling along with on-screen set-up and adjustment.

Both the STR-DA5600ES and STR-DA3600ES feature: 3D pass-through on HDMI, even when the amplifier is on standby Audio Return Channel Digital Cinema Auto Calibration for the best possible sound DLNA network audio/video capability, with a built-in four-way Ethernet hub 1080p video upscaling On-screen GUI for simple, intuitive operation Sony AV Receivers STR-DA5600ES and STR-DA3600ES are now available in Hong Kong at suggested price of HK$19,880 and HK$9,980. For customer enquiries please contact Sony sales and services hotline at (852)2345-2966. About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony s products and services, please visit its web site on www.sony.com.hk. About make.believe make.believe (make dot believe) is a Group-wide brand message that unites Sony s communications initiatives across electronics, games, movies, music, mobile phones and network services. make.believe symbolizes the spirit of Sony the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. ###

Specifications on Sony AV Amplifiers STR-DA5600ES & STR-DA3600ES Model STR-DA5600ES STR-DA3600ES General Rated Power Output at Stereo Mode 120W + 120W (8 ohms, 20Hz- 20kHz, THD 0.09%) 100W + 100W (8 ohms, 1kHz, THD 0.09%) Reference Power Output Stereo Mode Reference Power Output 120W + 120W (4 ohms, 20Hz- 20kHz, THD 0.15%) 130W+130W(FR), 130W(CN), 130W+130W(SUR), 130W+130W(SB) (8 ohms 1kHz, 120W+120W(FR), 120W(CN), 120W+120W(SUR), 120W+120W(SB) (4 ohms 1kHz, 85W + 85W (4 ohms, 1kHz, THD 0.15%) 110W+110W(FR), 110W(CN), 110W+110W(SUR), 110W+110W(SB) (8 ohms 1kHz, 100W+100W(FR), 100W(CN), 100W+100W(SUR), 100W+100W(SB) (4 ohms 1kHz, Power requirements 230 V, 50/60Hz 230 V, 50/60Hz Power consumption 480W 360W Standby Power consumption 0.5W 0.5W Dimensions (W x H x D) mm 430 x 175 x 430 430 x 160 x 390 Weight 16.9kg 13kg Input/ Output A/V In/Out 5/1 (including Front AV In) 5/1 (including Front AV In) Audio In/Out/TV CEC 5/1/Yes (Including TV In & PHONO In) 4/1/Yes (Including TV In & PHONO In) HDMI In/Out 6/2 (Active Intelligence) (inc Front HDMI In) 4/1 (Active Intelligence) Component Video In/Out 3/1 (Pass through) 3/1 (Pass through) Multi Channel In 7.1ch 7.1ch DMPORT 1 1 Optical In/Out/TV CEC 6/1/Yes (Including TV In & Front Opt. In) 4/1/Yes (Including TV In & Front Opt. In) Coaxial In 3 3 Video Monitor Out 1 1 Pre Out 7.1 ch + 2 ch (Front Height) 7.1 ch (including: FH/SB: Switchable)

Zone 2 Audio (Speaker & Line) Video (Composite, Component & CAT5) Audio (Speaker & Line) Video (Composite & Component) Zone 3 Audio (Line) Audio (Line) 12V Trigger 3 1 IR Repeater In/Out 1 / 2 1 / 2 Ethernet 4 (Switching HUB) 4 (Switching HUB) Feature Support for 3D (Three Dimension) Video Source Over HDMI Experience High Definition Theater System with Abundant HDMI Input / Output Large Stage Surround Sound From Sony Proprietary HD Sound Field HD-D.C.S. Connecting Your Network Components and PC through Network AV Receiver Digital Cinema Auto Calibration EX (DCAC EX) H.A.T.S. for HDMI Support for 3D (Three Dimension) Video Source Over HDMI Experience High Definition Theater System Experience the Newly Developed Sony Proprietary HD Sound Field HD-D.C.S. Enjoy Blu-ray Sound Quality & Dolby ProLogic IIz Connecting Your Network Components and PC through Network AV Receiver Enjoy Movie and Music in Other Zones.