HERITAGE COUNTS Heritage is the key to tourism: Schönbrunn Palace (Austria) Cultural Heritage Economic Perspectives and R+D Needs In 1996 the Economist reported, that travel and tourism was expected to create employment of 262 million people of 10,5% of the global workforce, growing to 383 million people by 2007. A gain of 121 million jobs or one new job every 2,4 seconds. This perspective is realistic, as increase in traveller figures reached 40% from 1996 to 2005. Within the period of 1995 to 2005 employed staff in tourism services in Vienna was increased by 38% or 15.000. In 1996 it was estimated that travel and tourism drove 10,7% of the global economy, 10,9% of all private investment and about 11,7% of total investment. HERITAGE COUNTS HERITAGE COUNTS Tourism is expected to be worth 200 million GBP in the area of the Hadrian s Wall World Heritage Site. The Hadrian s Wall tourism Partnership is working to promote the benefits that the site can bring to local business and to attract new visitors. Historic sites promote employment, provide venues for concerts, weddings and corporate functions, and are the settings for film and television productions. The Historic Houses Association estimates that the full economic contribution made by its member properties alone is in the region of 1,2 billion GBP per year. In 1998 the number of people travelling was estimated to be 617 million and expected to increase up to 1,6 billion in the year 2020. In 2005 WTO estimates more than 800 million travellers. Heritage is one of the driving forces for travellers. The profits in international tourism 1997 were estimated to be 443 million USD, reached 622 million USD in 2004 and are expected to increase up to 2 billion USD in 2020. English Heritage (Ed.): Heritage Counts The State of England s Historic Environment, London 2003 http://www.world-tourism.org 1
""""!!!! #### ' ' $ $ $ $ $ $ $ $ )))) HERITAGE COUNTS 2 In 1999 yearly investment in heritage buildings in Germany was estimated with 6.5 billion EURO covered by some 75.000 employees. Investment in historic buildings in Germany was expected to help upgrading social and economic welfare of underpriviledged regions via tourism. Some 45% to 50% of all visitors of these regions come because of historic buildings. Within the last 10 years some 900.000 jobs in tourism were created in Europe. In 1996 appr. 77.500 direct and additional 46.500 indirect jobs were related to built cultural heritage in Germany, totalling 124.000 jobs. In 1996 appr. 525.000 (total) jobs were related to build cultural heritage in Europe. Deutsches Nationalkomitee für Denkmalschutz, Intl. Konferenz Denkmalpflege und Beschäftigung, April 1999; Schriftenreihe Bd.62 1695 1711 Built to designs by Fischer von Erlach 1740 1780 Remodelled by Nicolaus Pacassi and Ferdinand Hetzendorf von Hohenberg on behalf of Empress Maria Theresa 1700 1918 Imperial residence 1992 Private company founded to manage the site 2005 Most important touristic site in Austria Document of national identity &&&& ((((
'''',,,,,,,, % +% + %% + + **** 3 Schönbrunn Palace together with its park was made a World Heritage Site in 1996 1111 0000 /+ /+ ---- 2222 2 2 2 2 3333 2 2 2 2 2 2 22 2222 4444 %% %% Schönbrunn Kultur- und BetriebsgesmbH +... % %% % % $ $ $ $ % % 22 2 2 Range of activities in addition to Schönbrunn: Management and development of the Imperial Apartments and the Imperial Silver Collection at the Hofburg Managing the Imperial Furniture Collection (MOBI) 6666 %%% 5 2 2 2 2 %% %% 5 % %%% 7777 5 Corporate Mission: % $ $ $ $ 3333 &&&&
Turnover in 1.000 30.000 Operative results in 1,000 (Cash available for investment) 25.000 20.000 15.000 10.000 4.535 5.000 25.435 21.541 20.578 20.020 18.277 18.533 17.841 15.232 15.712 13.626 11.620 8.757 10.000 9.000 8.000 7.000 6.000 5.000 4.000 3.728 3.000 2.000 1.000 4.704 5.807 6.046 5.545 7.551 7.289 7.602 7.994 6.586 7.849 9.977 0 1991 1994 1996 1998 2000 2002 2004 0 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 Investment in all premises Usufructuary Right + Income Tax 1993-2004 100.000 92.240 90.000 80.000 70.000 60.000 50.000 40.000 30.000 20.000 10.000 11.141 4.273 20.422 34.550 27.733 43.315 51.689 60.474 69.195 83.197 76.891 10.000 9.000 8.000 7.000 6.000 5.000 4.000 3.000 2.000 1.782 7.307 Income Tax Usufructuary Right 0 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 1.000 0 4
Research needs in the field of cultural heritage 4 lines of R+D activities in Schönbrunn: Line A: History of the buildings, use of the buildings, furnishing, etc. A: History of the buildings, use of the buildings, furnishing, etc. B: Market research and management tools C: Training D: Preventive conservation and technology Aims: Development of a digital archive Imperial Residences, Managed by an information system Background for restauration and reconstruction of authentic settings Permanent inventory of all historic artefacts and informations Knowledge Management Line B: Market research and management tools Line C: Training Aims: From market research to market monitoring Benchmarking Management tools: MIS Ticketing system Balanced Scorecard Aims: Staff training: Customer Care (www.echonet.info) Maintenance and cleaning Risk awareness Damage Limitation Team 5
Spatial Data from Laser Scanning and Remote Sensing: Line D: Preventive conservation and technology Aims: Indoor climate monitoring and control Risk assessment and risk management Patina on copper sheets on roofs and facades Reconstruction of historic stone coatings and stone colours Spatial Data from Laser Scanning and Remote Sensing Development of a four-dimensional information system for facility management in historic buildings based on spatial data acquired by remote sensing methods Cooperation with a Christian Doppler Laboratory at the Vienna University of Technology (10 private partners) 2004-2011 starting the project we used the new technologies (laserscans, orthophotos) for restauration of facades in Schönbrunn: first results: better documentation new planning process, reducing time of planning to 1 week 1,3 million savings reducing the project costs by 8% Total investment into research project: 150.000 Additional use (ongoing work): monitoring vegetation via combining airborne laserscans with infrared photos advanced geometric modelling of complex three-dimensional objects (e.g. facades, rooms, statues, any asset) visualisation of data for promotion (three-dimensional visualisation just in time augmented reality) and for the home-market flood prediction and flood management (combining airborne laserscans with hydrographic information) Next step to be developed: stone masons industry bridging the gap from architects CAD-drawings to automatic production of stone facades 6
Vegetation monitoring: airborne laser scanning full-wave-form signal analysis automated classification Vegetation monitoring: coloured infrared images manual classification first/last pulse: geometric information only full-wave-form: digitised backscattered signal multiple objects per shot surface characteristic amplitude (intensity = surface characteristic) Advanced geometric 3D-modelling: point cloud analysis further modelling under development pulsewidth (roughness) 8 CEBD CAB ; 9: : : =< M EDB @ AB @ >? 9 @< := GF I = >? > C <C : : = G IH <: 9 JK 9L N < Advanced geometric 3D-modelling: based on structure-line (edges) surface model: triangulation echoes: cyan = high vegetation; red = others 7
Focus of R+D is management of our cultural heritage as the existing materialoriented knowhow is good but management skills are poor! End of the day: Reach a new understanding of Facility and Asset Management (FAM) in historic objects. Thank you for listening Thank you for listening 8