Retail, Reinvestment, Redevelopment Scott Polikov, FAICP TCMA Summer 2018
Amazon HQ 2.0 In Plano 3.0 Customers see this as a transformative opportunity for Plano and Amazon 5,555 customer reviews Plano 3.0 is 100% the Place for Amazon HQ 2.0 A diverse community: 43% of citizens are non-caucasian with 80+ native languages spoken in the schools a school system regularly ranked in the top 5 in the nation (Niche.com) Plano is already home to 35 million square feet of corporate office including North American headquarters of Toyota Motor North America, Frito-Lay, FedEx Office, JC Penney, Liberty Mutual and JP Morgan Chase Why Plano is THE place for Corporate Headquarters By Marvin Ellison, CEO JC Penney Recently we chose to stay in Plano because our reinventing platform and workforce are represented by the progressivity, diversity and business-friendliness of the community.
Amazon HQ2.0 In Plano 3.0 2 main villages owned privately, with utilities in place (230 acres) Adaptive reuse of mall site ready immediately for 500K SF of office 4M SF office zoned for ground-up ; another 6M SF w/in 6 months 3 Walkable Villages connected as One Talent Center + Collin Creek Mall Village (Dreien Opportunity Prtnrs. LLC) + Heritage Creekside (Rosewood Property Co) + Downtown (anchored by DART light rail) 3rd Village a redevelopment connecting historic Downtown Plano with the other 2 villages
Oak Street Downtown Roanoke, Texas
Babes Chicken House a destination driver in 2004
Oak Street 2004
Analysis of context, history and culture
The analysis provided basis to commit $8 million public funds for Oak Street improvements.
Reversing leakage
From the city-initiated planning and rezoning, the values and resulting rents multiplied
2004 2018
Downtown Rogers, Arkansas a Municipal Merchandising Strategy
Illustrative Plan
Experience District Integration
Frisco Front Downtown s Main Stage
Theater of Cool Implementation
Theater of Cool Merchandising Strategy
Merchandising Activation
ROI = Economic Development 30+ new businesses opened Farmers Market reinvented on city purchased property
The Opportunity Build on what s working and authenticity Seamless connection to Frisco Square Position for regional destination attraction
Character Areas
RETAIL SALES VOID ANALYSIS: CITY OF FRISCO NAICS Store category Actual sales Market demand Void 441 Motor vehicle + parts dealers $ 568,597,000 679,710,000 (111,113,000) 442 Furniture + home furnishings stores 248,226,000 115,929,000 132,297,000 443 Electronics + appliance stores 104,337,000 119,713,000 (15,376,000) 444 Bldg materials, garden equipment + supply stores 115,166,000 209,754,000 (94,588,000) 445 Food + beverage stores 285,434,000 560,592,000 (275,158,000) 446 Health + personal care stores 554,458,000 172,919,000 381,539,000 447 Gasoline stations 72,978,000 305,169,000 (232,191,000) 448 Clothing + clothing accessories stores 292,260,000 152,151,000 140,109,000 451 Sporting goods, hobby, book, music stores 119,341,000 113,791,000 5,550,000 452 General merchandise stores 658,510,000 561,441,000 97,069,000 453 Miscellaneous store retailers [see note below] 67,360,000 123,499,000 (56,139,000) 454 Nonstore retailers [see note below] 5,080,000 45,965,000 (40,885,000) 722 Food services + drinking places 327,757,000 368,787,000 (41,030,000) Total 3,419,504,000 3,529,420,000 (109,916,000)
Illustrative Development Opportunities
BOOMBURBS (Affluent Estates subgroup 1C) Average household size (USA): 3.22 Median age (USA): 33.6 Median household income (USA): $105,000 Young professionals with families that have opted to trade up to the newest housing in the suburbs Affluent market, but with a higher proportion of mortgages Well-educated professionals with a running start on prosperity Online and well connected Prefer late model imports, primarily SUVs, and also luxury cars and minivans Style-conscious and Physical fitness is a priority
Heritage Center Design District
The DNA of Successful Reinvestment/Redevelopment Connect to adjacent neighborhoods Coalesce rezoning, walkable streets and public spaces Don t over size the retail-tainment Downtown Sachse
Designing a tollway for context
The proposed Typical Sections and Interchanges what impact?
. Alternatively, Mobility in Context
ROW donation, rather than condemnation, a $100M swing and a new Neiman Marcus