REDESIGN: Adding V.A.L.U.E. to your Organizing Business (6-3) Sherry Drolet
Adding V.A.L.U.E. to your Organizing Business Presented by: Sherry Drolet, CRS V - VALIDATE Are you a good match??? Left/Right Brain Quiz: Left Brain: Logic Analysis Sequencing Linear Mathematics Language Facts Think in words Words of songs Computation Right Brain: Creativity Imagination Holistic thinking Intuition Arts (motor skills) Non-verbal Feelings Visualization Tune of songs Daydreaming A - ADD Income & Benefits: Benefit to the Client You will be the right-brained side of your left-brained clients!!! Can be a great resource for all their home needs Clients will keep their spaces organized longer when it is a space they love! Benefits to adding Redesign as a service to your organizing business Already in their home Established trust factor Easy up-sell as added service to organizing Added income stream Consulting as an added income Color Consulting for paint 4 Fs: Furniture, Flooring, Finishes & Fixtures Virtual Services & Space Planning Referral Services/Sub-contracting (Handyman, Painting, Electrical, Plumbing, Interior Designers
Paint Color Consultations (paint & Finishes): Single rooms and open concept spaces New home or Pre move-in consulting Feature or accent walls Faux painting/special effects walls: o Stenciling, distressing, stippling, dragging, rag rolling, graining, leather, linen looks, etc. o Venetian Plaster, cabinet refinishing, wallpapering, etc. Consulting: 4 Fs: 1. Furniture Orientation & Layout (sectionals) Size & Shape & Style Color & Texture 2. Flooring Bamboo Cork Carpet Laminate Stone Tile Vinyl Wood 3. Finishes Backsplashes Countertops Hardware Stains & Furniture finishes 4. Fixtures Ceiling Fans Faucets Fixtures Lighting Blinds Shades Shutters
Virtual Services & Space Planning: Design Boards Space Plans Referral Services & Subcontracting: Client Resources Painter (faux, cabinets & furniture) Handyman o Electrician o Plumber o Flooring o Cabinetry Upholstery shop Granite/Mill works Additional Hands-On Services One Day Decorating (Room Redesign) Mini-Makeovers Decorating & Accessorizing Real Estate Staging & Plans Shopping Services Party & Event Planning Holiday decorating Painting & Refinishing Services (walls/furniture)
L LEARN Techniques: BEFORE the Redesign Redesign Consultation Action Plans & Proposals/Scheduling Shopping Redesign Consultation: Must-haves Camera and tape measure Binder/Clipboard with notebook, sketch and graph paper Portfolio and/or Resource binder (digital or paper) Paint sample totes & swatches Vendor material (brochures & business cards) Redesign Consultation: Must-dos Ask what is working & what isn t (i.e.; likes/dislikes) Define the function of the space Identify clients priorities and design preferences Take tons of photos (whole house) Measure the room(s) of service (usually 3-4 spaces per proposal)
Bidding the Job: Action Plans & Proposals Action Plans (usually 3-4 spaces or whole house) o Time sheets & project planning o Practice, practice, practice Proposals: Package Pricing vs. hourly Scheduling & Payment Shopping Basic items to purchase: Art/focal point Textiles (bedding, towels, pillows, window treatments, etc.) Lighting Accessories Greenery Redesign: The Process (step by step) Step 1 Clearing the room & Sorting décor: Remove and sort all art, items from walls Remove and sort all lighting & accessories Remove all side pieces and tables Remove all furniture if possible other than really large items from the room
Step 2 Focal Points & Functioning: Identify if there is a focal point of the room (i.e., architectural detail, fireplace, window, etc.) If no focal point, determine main function of the room (i.e., tv, workspace, bedroom, etc.) Also, need to consider flow of the space as well, walk thru patterns doors, windows etc. Duality shares both focal point and function Step 3 Placement: Place largest item first (i.e., entertainment center, sofa, bed, dining table, desk, etc.) Place all secondary items (i.e., loveseat, chairs, ottomans, etc.) Place woods, side tables Hang window treatments Redesign: Step 4 Lighting (3 threes): Three sources Triangular Configuration Types of lighting o Ambient (general, all over or natural lighting) o Accent (dramatic or directional) o Action (task) *Note: this step is most often overlooked by clients and can produce the greatest impact for very little money
Redesign: Step 5 Art!!! Adding Art Important for inspiration Sets stage for color throughout the room Adds visual interest Art Imperatives Needs to be proportional Needs to be properly placed Be consistent with style & colors Redesign: Step 6 Accessorizing: Three elements to accessorize Textures Layering Groupings Redesign: Step 7 Greenery: Adding Greenery Adds organic or living element to the space Feng Shui softens hard edges
Greenery Imperatives: Real or Quality Silks - No plastics!!! Needs to be proportional Redesign: Step 8 Making Adjustments: Design is subjective; make sure your clients are happy with your choices o Ask their honest feedback o Give them options or other alternatives Give client a predetermined number of days for returns or exchanges U USEFUL Tools & Resources: Show & Tell Best Tools Icovia Room Planning Tool - http://www.icovia.com/default.aspx Tool box or bag Furniture Sliders : For carpet - http://ezmoves.com/products/professional-3/ezmoves-protm/ For hard surfaces - http://ezmoves.com/products/professional-3/ezmoves-hstm/ Incredible Hooks - http://www.amazon.com/strong-picture-hanging-mirror- Hangers/dp/B005OBE3IK Picture hanging kit & Velcro strips Extension Cords/Light bulbs (all styles & sizes) 3 ft. Level with picture hanging targets (Black and Decker Gecko Grip ) Small magnetic torpedo level for hanging window treatments Uchida Marvy Erasable Fabric Marker/Erase a hole Paint and peel swatch sheets
Favorite Furniture Stores: Favorite Accessory Stores (west coast): E EDUCATION Tips: Seeking Certification in Redesign Preferred: Hands-on-classes or Apprentice Training Classes o Seek out training classes in your local area o 3-5 day classes are most common If you do an online training class make sure it is DVD or visually driven (webinar, etc.) Certification cost ranges from $350 - $3500 and run anywhere from 3 days to 6 months (apprentice programs) Contact information: Sherry Drolet, CRS Email: totallytransformedhomes@gmail.com Website: www.totallytransformed.com Phone: 480-503-HOME (4663)