家紡與家居裝飾原材料對终端消费者的重要性 Importance of raw material for the end-consumer in home & interiors Sep / 2015 應用領域 Applications 床品 BED 床單 填充 - 被子, 枕頭, 保潔墊 床墊 Bed linen Filled products comforters, pillows, mattress pads Mattresses 浴室 BATH 毛巾 浴袍 浴室地墊 Towels Bath robes Bath mats 家居 LOUNGE & INTERIORS 家具 / 裝飾布 地毯與圍毯 Furniture / upholstery Carpets & rugs 2 1
家用紡織品市場的發展 Home textiles market development 10 9 8 7 Retail Value [ bn] 6 5 4 3 2 1 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Source: Statistics. Euromonitor International [World Wide Web]. Modified 15.06.2015 [retrieved 15.06.2015]. Website: <http://www.portal.euromonitor.com/portal/statistics/tab> 3 家用紡織品 : 最重要的市場有哪些? Home textiles: Which are the most important countries? 35.00 Retail value [bn ] 3 25.00 2 15.00 1 5.00 2014 2015 2016 2017 2018 2019 Source: Statistics. Euromonitor International [World Wide Web]. Modified 20.08.2015 [retrieved 20.08.2015]. Website: <http://www.portal.euromonitor.com/portal/statistics/tab> 4 2
最重要的細分是床品 The most important sub-segment are bed textiles Living Room Textiles 10% Kitchen and Dining Textiles 9% Curtains 12% Bed Textiles 40% Rugs 12% Bath Textiles 18% 5 Source: Euromonitor, Apr 16 / 2015 washability color/ design 最終消費者 : 他們想要什麼? End-consumers: What do they want? price natural material soft fabric brand tumble drying smooth fabric cool/warm touch 6 3
natural material 最終消費者 : 他們想要什麼? End-consumers: What do they want? absorbency washability +color fastness price softness (after washing) color/ design bulkiness availability in sets 7 color/ design 最終消費者 : 他們想要什麼? End-consumers: What do they want? cleanability (vacuum cleaner) price resilience raw material durability walking comfort 8 4
furniture design 最終消費者 : 他們想要什麼? End-consumers: What do they want? color/ design sitting comfort sleeping comfort durability soft fabric cleanability (vacuum cleaner) smooth surface 9 你會在哪裡買床品? Where would you buy bed linen? GROCERY RETAILER HOME FURNISH- ING STORE DISCOUNTER ONLINE STORE DEPARTMENT STORE HOME- SHOPPING 10 5
人們是在哪裡買家紡的? Where do people buy home textiles? 10 9 8 2009 2010 2011 2012 2013 2014 7 Market share [%] 6 5 4 3 2 1 Store Based Retailing Non Store Retailing Source: Statistics. Euromonitor International [World Wide Web]. Modified 15.06.2015 [retrieved 15.06.2015]. Website: <http://www.portal.euromonitor.com/portal/statistics/changemeasure> 11 人們在什麼樣的商店要買家紡? In what kind of stores do people buy home textiles? 5 THE LARGEST MARKET SHARE Market share [%] 45.00 4 35.00 3 25.00 2 15.00 1 2009 2010 2011 2012 2013 2014 5.00 Homewares and Home Furnishing Stores Supermarkets & Hypermarkets Department Stores Home Improvement and Gardening Stores Discounters *Others Source: Statistics. Euromonitor International [World Wide Web]. Modified 15.06.2015 [retrieved 15.06.2015]. Website: <http://www.portal.euromonitor.com/portal/statistics/changemeasure> * Other store-based retailers (Variety Stores, Mass Merchandisers, Warehouse Clubs ) 12 6
誰最具有影響力? Who is the influencer? 8.00 7.00 Market Share Home Furnishings Store Brands WORLDWIDE Market share [%] 6.00 5.00 4.00 3.00 2.00 1.00 2009 2010 2011 2012 2013 2014 Source: Statistics. Euromonitor International [World Wide Web]. Modified 16.06.2015 [retrieved 16.06.2015]. Website: <http://www.portal.euromonitor.com/portal/statistics/tab> 13 最重要的家紡品牌有哪些? Which are the most important home textile brands? 5.00 4.50 Market share [%] 4.00 3.50 3.00 2.50 2.00 1.50 1.00 0.50 2010 2011 2012 2013 2014 Source: Statistics. Euromonitor International [World Wide Web]. Modified 15.06.2015 [retrieved 15.06.2015]. Website:<http://www.portal.euromonitor.com/portal/statis tics/changemeasure> 14 7
零售商需要什麼? What do retailers need? VALUE CHAIN MANAGEMENT SECURITY ENVIRONMENTALLY FRIENDLY RAW MATERIAL NEW IDEAS & FIBER INNOVATION (1 st TO MARKET) MARKETING/ PROMOTION SUPPORT LONG-TERM PARTNERSHIP PRODUCT DEVELOPMENT SUPPORT PERFORMING PRODUCT EVIDENCE FOR CLAIMS QUALITY ASSURANCE DIFFERENTIATION 15 天絲 : 對我來說是什麼? TENCEL : What is in for me? Better moisture absorption and thermoregulation Fabric more pleasant to skin due to smooth fiber surface Environmentally friendly raw material Brilliant colors, smooth surface for printing 16 8
多元化的天絲 Many solutions with TENCEL PES for institutional bed linen for cosmetic/ medical items for luxury items for four seasons with emerized surface 17 蘭精纖維就是解決方案 Lenzing s fibers are the solution 18 9
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