www.ikea.ca Smart lighting Press Kit APRIL 2017
Better lighting just got easier and more affordable Smart lighting is IKEA challenging everything that s complicated and expensive with lighting. Good lighting is about function, sight and visibility, but it also creates atmosphere, provides a sense of safety, and improves our wellbeing. Most of us know this, but maybe need a reminder to give our lighting at home a little bit more attention. Also, good lighting can be expensive and a bit tricky and difficult to achieve. Until now. After obsessing about light for quite some time now, we re hoping that this Smart lighting launch can make a real difference and contribute to the lighting in more people s homes in an easy and affordable way. The Smart lighting range includes endless solutions for dimming, cold and warm light, remote steering, light panels and doors as well as customized and personalized lighting. And it s all easy, wireless, plug-and-play solutions with a contemporary and stylish look and feel. Brilliant. SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 2
PH141946 All lights, all moods Choose a light for early mornings, another for late evenings and a third for cooking or working at home. Dim, turn off, turn on, and switch from warm to cold light using a remote control or app. Smart lighting also includes LED panels and doors, when you lack, or simply want to increase the feeling of natural daylight, which we know enhances our overall wellbeing. And all products are plug-and-play solutions, meaning there is no need for new wiring or hiring an electrician. TRÅDFRI dimming kit white spectrum grey/white $39.99/each SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 3
Hopefully TRÅDFRI inspires and encourages you to start experimenting with your light at home. BJÖRN BLOCK, BUSINESS LEADER FOR IKEA HOME SMART, REFLECTS ON THE SMART LIGHTING RANGE. ON LIGHTING KNOWLEDGE Many people feel that it s complicated and expensive to improve the lighting in their home. Knowledge about lighting and how it works is also quite low. At the same time, we know that many people have a desire or ambition to improve their lighting at home they just don t know where or how to start. ON SIMPLICITY The Smart lighting range lowers the barrier to get better light at home, bringing it to an absolute minimum. I think of the TRÅDFRI kits as an entry level light that you can build upon, that hopefully inspires and encourages you to start experimenting with your light at home. For $39.99, you get a kit with a steering device and an LED bulb that requires no installation or wiring. Just replace your old bulb with the new, and you have a dimmable light that goes from warm to cold light in three steps. ON THE INTERNET OF THINGS There s a lot of buzz about the internet of things, which basically means everyday consumer objects that have an electrical or digital component, that can be connected to other products through a wireless network. This connectivity allows dumb products to become smart ones. The LED bulbs in TRÅDFRI are a very good example of how an old, familiar product such as the light bulb can suddenly do so much more simply by communicating with a steering device, therefore enabling more people to have better light. Many people have a desire or ambition to improve their lighting at home they just don t know where or how to start. PH141960 TRÅDFRI dimming kit white spectrum grey/white $39.99/each SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 4
PH141945 PH141951 I think many people instinctively know the connection between light and feeling good we just have to remind them of this, and Smart lighting is a good opportunity to do so. SURTE LED light door with wireless control 60 38cm white spectrum. For BESTÅ storage system. Available Fall 2017 TRÅDFRI gateway kit white spectrum white $99/each ON LIGHT AND WELLBEING It really makes an enormous difference to both the atmosphere and your wellbeing to have good lighting. I think many people instinctively know the connection between light and feeling good we just have to remind them of this, and Smart lighting is a good opportunity to do so. ON LIGHT IN THE DINING AREA Personally I like the magical effect TRÅDFRI has in a dining area, and how the light and mood easily changes from working light to a dimmed, warm and cosy light for dinner time. ON THE TRÅDFRI APP For those willing to take the next step, the TRÅDFRI app allows you to pre-set different light sources around the house to create different moods and suit different needs. ON HIS OWN HOME I have TRÅDFRI in my house, of course, and I always proudly demonstrate it for friends that come to visit. I can honestly say that they are impressed. And when I tell them the price, they light up even more. ON IKEA BEING FOR THE MANY I would say Smart lighting is very IKEA, because it allows more of the many people to have better light at an affordable price. SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 5
PH141953 The LED bulbs in TRÅDFRI are a very good example of how an old, familiar product such as the light bulb can suddenly do so much more simply by communicating with a steering device, therefore enabling more people to have better light. BJÖRN BLOCK, BUSINESS LEADER FOR IKEA HOME SMART SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 6
PH141912 All light on the Smart lighting range These products enable us to have better lighting at home, in an easy and affordable way. Better lighting means the right light for the right activity, or light that creates the right atmosphere. Better lighting can also make us feel safer at home. All the products are plug-and-play solutions, meaning there is no need for new wiring or hiring an electrician. For TRÅDFRI products, all it takes is replacing a standard light bulb with the LED bulb included in the kit, and you can immediately start to change light using the remote control. SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 7
PH141912 8 1 7 2 3 6 4 5 1. TRÅDFRI LED bulb E26 950 lumen wireless dimmable white spectrum clear $26.99/each 2. TRÅDFRI LED bulb E12 400 lumen wireless dimmable white spectrum opal white $19.99/each 3. TRÅDFRI dimming kit warm white yellow $24.99/each 4. TRÅDFRI motion sensor kit white $36.99/each 5. TRÅDFRI remote control $17.99/each 6. TRÅDFRI gateway kit white spectrum white $99/each 7. TRÅDFRI LED bulb GU10 400 lumen wireless dimmable white spectrum $16.99/each 8. FLOALT LED light panel with wireless control 30 30cm white spectrum. Available Fall 2017 SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 8
PH141909 TRÅDFRI dimming kit white spectrum One minute you re using the dining area as an office, the next, you need to create the right atmosphere for a dinner party. A few clicks on the remote control is all it takes. Change the colour in three steps from cold to warm white. You can also dim the light, from strong and clear to soft and subtle and back again. This is a plug-and-play kit, meaning better light happens instantly, without any advance installation or wiring needed. TRÅDFRI dimming kit white spectrum grey/white $39.99/each SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 9
LIGHT FOR READING. AND FOR DANCING. Sometimes we all have an urge to take a break from whatever we re doing and just start dancing. To show some of our killer moves, even if no one is watching or perhaps because no one is watching. TRÅDFRI dimming kit white spectrum changes the room and atmosphere from reading light to dancing light and back again with a simple click on the remote control. PE631450 TRÅDFRI dimming kit $39.99/each white spectrum grey/white PH141953 PH141949 SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 10
PH141950 TRÅDFRI dimming kit warm white Instantly change the atmosphere in your home by dimming between a subtle and strong warm white light. This plug-and-play kit includes one remote and one white spectrum LED bulb just replace your old bulb with this one and you re ready to go. This kit does not require fixed installation hang the remote on the wall with the magnet function, or use it in your hand as you move freely around the house. The remote comes in black, white or yellow. TRÅDFRI dimming kit warm white yellow $24.99/each SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 11
LIGHT FOR STUDYING. AND FOR KISSING. Things can change fast around the house, so it s good to have the remote control at hand. One minute you might be studying then suddenly, you re kissing the person next to you. TRÅDFRI dimming kit warm white sets the right light and mood, going from strong to subtle and back again. PE614618 TRÅDFRI dimming kit $24.99/each warm white black PE614616 TRÅDFRI dimming kit $24.99/each warm white yellow PE610448 TRÅDFRI dimming kit $24.99/each warm white white PH141947 PH141952 SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 12
PH141955 TRÅDFRI gateway kit white spectrum The TRÅDFRI app on your smart phone offers easy access to personalized and pre-set lights, with the perfect colours and strengths for three different moods. Together, they provide good lighting for various activities. TRÅDFRI gateway kit white spectrum includes two white spectrum LED bulbs, a remote control, and a gateway that enables connectivity to the TRÅDFRI app that s also included in the kit. TRÅDFRI gateway kit white spectrum white $99/each SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 13
ALL LIGHTS, ALL MOODS FOR ALL FAMILY MEMBERS. The TRÅDFRI app knows that light is personal, and that different family members like the light and atmosphere a certain way, depending on the activity. Download the free app on Google Play (Android) or the App Store (ios), and follow the simple directions. WHAT YOU GET: The ability to control your lights right from the app Completely customizable settings, including warm or cool light Ease and flexibility to reset, change, delete or add lighting Timers to make everything even easier PE631453 TRÅDFRI gateway kit $99/each white spectrum PH141951 SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 14
PH141954 TRÅDFRI wireless motion sensor kit This solution gives you and your home a sense of safety with lighting that responds instantly. Walk into a room and the light automatically switches on. Leave the room and the lights turn off after one, five or 10 minutes of no movement. The sensors can also help guide you through your home at night. Use the TRÅDFRI motion sensor in the children s room, in the hallway, in the kitchen or throughout the whole house. And like all TRÅDFRI products, the motion sensor kit does not require fixed installation. TRÅDFRI motion sensor kit $36.99/each white SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 15
LED light doors and panels These solutions are your artificial light when you lack, or simply want to increase the feeling of natural daylight, which we know enhances our overall wellbeing. They also bring a stylish contemporary look to your home. SURTE LED light door with wireless control 60 38cm white spectrum. For BESTÅ storage system. Available Fall 2017 SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 16
PH141945 PE604249 SURTE LED light door with wireless control 60 38cm white spectrum For BESTÅ storage system. Available Fall 2017 PH141957 SURTE LED LIGHT DOORS FOR BESTÅ SURTE light doors can be used as a regular door on BESTÅ cabinets. The great thing about them is that they double as lighting panels that can give you just the right light to support your activity or create a nice ambience in the room. Just use your TRÅDFRI remote control to turn the SURTE doors on/off, dim them, or change the colour temperature in three steps, from candlelight to warm daylight to cool white. SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 17
PH141956 PE604248 FLOALT LED light panel with wireless control 60 60cm white spectrum Available Fall 2017 PE604247 FLOALT LED light panel with wireless control 30 90cm white spectrum Available Fall 2017 PE604238 FLOALT LED light panel with wireless control 30 30cm white spectrum Available Fall 2017 PH141914 FLOALT LED light panels FLOALT LED light panels come in three sizes and can be mounted on the wall or ceiling even recessed ceilings. Dim and switch from warm to cold light in three steps with the included TRÅDFRI remote control. SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 18
ALL PRODUCTS PE631450 TRÅDFRI dimming kit $39.99/each white spectrum grey/white PE614618 TRÅDFRI dimming kit $24.99/each warm white black PE614616 TRÅDFRI dimming kit $24.99/each warm white yellow PE610448 TRÅDFRI dimming kit $24.99/each warm white white PE582983 TRÅDFRI motion sensor kit $36.99/each white PE631453 TRÅDFRI gateway kit $99/each white spectrum white PE615731 TRÅDFRI LED bulb E26 1000 lumen $13.99/each wireless dimmable warm white globe opal white PE594059 TRÅDFRI LED bulb E26 980 lumen $26.99/each wireless dimmable white spectrum opal white PE608602 TRÅDFRI LED bulb E26 950 lumen $26.99/each wireless dimmable white spectrum clear PE608600 TRÅDFRI LED bulb E12 400 lumen $19.99/each wireless dimmable white spectrum opal white PE608601 TRÅDFRI LED bulb GU10 400 lumen $16.99/each wireless dimmable white spectrum PE623665 TRÅDFRI remote control $17.99/each PE604248 FLOALT LED light panel with wireless control 60 60cm white spectrum. Available Fall 2017 PE604247 FLOALT LED light panel with wireless control 30 90cm white spectrum. Available Fall 2017 PE604238 FLOALT LED light panel with wireless control 30 30cm white spectrum. Available Fall 2017 PE604249 SURTE LED light door with wireless control 60 38cm white spectrum. For BESTÅ storage system. Available Fall 2017 SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 19
PH141910 Media contacts: Alicia Carroll Commercial Public Relations Manager IKEA Canada alicia.carroll@ikea.com Julia Fuller Product Loans Specialist IKEA Canada julia.fuller@ikea.com Stay in touch: SMART LIGHTING / IKEA PRESS KIT / APRIL 2017 / 20