For Immediate Release New Panasonic Air-Conditioners set Eco Standards Brand new range of ECONAVI Room Air Conditioners and the high-capacity Flexi System Multi Air Conditioning System offer uninterrupted cooling with minimal wastage Petaling Jaya, 09 December 2010 Panasonic Malaysia Sdn Bhd, a market leader in electrical and electronic products, announced today the introduction of 10 new air conditioner models under the ECONAVI series, and the first ever Flexi System (FS) Multi Air Conditioning System. These new models are guaranteed to offer optimum performance, flexibility and high-efficiency, minus the high energy consumption. Reducing energy consumption is one of the ways we can contribute to the environment. This is consistent with our Green Life Innovation, which revolves around the elements of Save, Create, Store and Manage Energy, said Jeff Lee, Managing Director of Panasonic Malaysia. These new air-conditioners will further strengthen our foothold on the element of Saving Energy, as we strive to achieve a Greener, less wasteful lifestyle. This is also a step towards our goal of becoming the Number 1 Green Innovation Company in the electronics industry by 2018. ECONAVI Room Air-Conditioners The new ECONAVI feature which is integrated into the new Intelligent Inverter Series and Deluxe Non-Inverter Series air-conditioners can significantly reduce energy consumption by up to 50% *1 and 30% *2 respectively, said Ng Hong Ping, General Manager, Panasonic Malaysia. (* 1 comparison between a 1.5 HP Inverter Model and a 1.5 HP Non-Inverter model during cooling mode) (* 2 comparison of 1.5 HP Inverter Model with ECONAVI is on and off during cooling mode) 1
The new ECONAVI feature allows the air-conditioning unit to be intuitive and intelligent in adjusting output based on the users needs, which is made possible by sensors and control technology. ECONAVI utilizes high-precision Human Sensor and Control Program technologies to optimize air-conditioner operation according to room conditions. These technologies help detect periods when energy is normally wasted and self-adjusts the cooling capacity while maintaining uninterrupted cooling, comfort and convenience. This revolutionary concept intelligently saves energy through a simple three-stage process. Firstly the air-conditioner unit Examines the level of activity and human presence in the room. It then proceeds to Evaluate the changes in human location, activity and presence. Thirdly, it Executes the strategic direction of airflow and sets the temperature based on the above-mentioned scenario. In addition to the ECONAVI and Intelligent Inverter features, both the Inverter and Deluxe Non-Inverter Series are equipped with the ADVANCED+PLUS e-ion Air Purifying System with Patrol Sensor, which is designed to monitor and regulate room air quality through the release of active e-ions. These e-ions catch airborne dust and particles and bring them back to the air-conditioner filter in a boomerang-like mechanism. The entire range of Panasonic s ECONAVI Inverter Series (1.0HP to 2.5HP) and Deluxe Non Inverter series (1.0HP & 1.5HP) have been awarded 5-star product rating for being the most energy efficient air-conditioners by the Malaysia Energy Commission, based on the results of energy performance tests by SIRIM. Intelligent Inverter Technology Panasonic s renowned, eco-friendly Intelligent Inverter Technology has been well established as a household name when it comes to air-conditioners, thanks to its quality and cost-effective functionality. 2
In an Inverter air-conditioner, a power conversion circuit controls the compressors' rotating speed; hence, the air-conditioner s output. Once the desired room temperature has been achieved, the Intelligent Inverter Technology reduces the rotation frequency of the compressor by alternating power supply frequency. Hence, the air-conditioner runs on minimal power with finer temperature control. With this flexibility, our Inverter Series can achieve up to 50% less energy usage compared to the non-inverter units, added Ng. The new Intelligent Inverter Series of room air-conditioners utilize the R410A refrigerant, which unlike refrigerants used in older air-conditioners, minimizes harm to the ozone layer. The Intelligent Inverter Technology enables optimum power control and efficient operation which guarantees quick cooling and flexible temperature control. This delivers a new level of comfort and economical operation. Flexi System (FS) Multi Air-Conditioning System Panasonic s FS Multi Air-Conditioning System is a Variable Refrigerant Flow (VRF) airconditioning system which utilizes one single outdoor unit to independently control up to 16 indoor units, enabling precise temperature control while minimizing the requirement for space-consuming outdoor units. Equipped with Panasonic s Intelligent Inverter Technology, the FS Multi Air-Conditioning System allows better space management, energy efficiency, and is the ideal cooling solution for medium-sized residential and commercial structures. Our new FS Multi Air-Conditioning System offers a wide variety of choice, with five variants of outdoor units ranging from 4.0HP to 10.0HP capacities, and up to 35 different models of indoor units, said Cheng Chee Chung, Sales Director of Panasonic Malaysia. Due to the popularity of VRF in many countries, we plan to introduce our FS Multi Air-Conditioning System to selective sales networks such as air-conditioner specialists, architects, consultants and contractors as an effort to promote its advantages to key industry players. 3
Leveraging our strength in the room air-conditioner market, this stride into the commercial market will further strengthen our position as Number 1 in air-conditioners here in Malaysia, added Cheng. The Panasonic FS Multi Air-Conditioning System offers significant system advantages and installation flexibilities compared to the conventional single split system. FS Multi is a refrigerant charge-free system, with a maximum piping length of up to 300 meters utilizing a compact outdoor unit. In fact, the outdoor unit can be easily taken to the roof of a building, as its dimensions allow it to fit into most lifts. In conjunction with the launch of Panasonic s ECONAVI room air-conditioners and the FS Multi Air-Conditioning System, customers will receive a stainless steel thermo pot with every purchase of an ECONAVI Inverter series air-conditioner, and a set of double wall bowls with every purchase of the ECONAVI Deluxe Non-Inverter series airconditioners. To find out more about these new air-conditioners and the latest promotions, log on to http://www.panasonic.com.my or visit the nearest Panasonic dealer today. Pricing for the new ECONAVI Inverter series are as follows: Models HP ASP (RM) CS-S10MKH 1.0 1,329 CS-S13MKH 1.5 1,689 CS-S15MKH 1.75 2,119 CS-S18MKH 2.0 2,539 CS-S24MKH 2.5 2,999 Pricing for the new ECONAVI Deluxe Non-Inverter series are as follows: Models HP ASP (RM) CS-C9MKH 1.0 1,199 CS-C12MKH 1.5 1,549 CS-C18MKH 2.0 2,349 CS-C24MKH 2.5 2,699 4
CS-C28MKH 3.0 3,439 About Panasonic Malaysia Sdn Bhd Panasonic Malaysia Sdn Bhd is a sales, service and marketing company for the Panasonic brand of electrical and electronic products ranging from audio visuals, home appliances, air conditioners, digital and video cameras, professional broadcasting equipment, business systems, telecommunications, health and beauty care to batteries and lightings. All Panasonic products are available through our authorized dealers nationwide. For more information on Panasonic brand and products, visit our website at www.panasonic.com.my or call our Customer Care Centre at 03-5543 7600. For press members, download press release and photos at www.pmpressroom.com Media Contact: Azizah Wahid General Manager, Corporate Communications & Branding Tel: 03 7809 7876 Fax: 03 7955 1857 Mobile: 019 217 2730 Email: azizah.wahid@my.panasonic.com Ashleigh Hong Executive, Corporate Communications & Branding Tel: 03 7809 7874 Fax: 03 7955 1857 Mobile: +6012-526 0265 Email: ashleigh.hong@my.panasonic.com Product Contact: Tong Sai Cheong Manager, Home Appliances Marketing Department Tel: 03 7809 7611 Mobile: 019 280 8913 Email: saicheong.tong@my.panasonic.com ### 5