Q2 2010 Consumer Index Western and Northern Europe Welcome to the Q2 2010 edition of Consumer Index. We hope you find it interesting. Please do not hesitate to contact us if you have any questions or comments.
Western and Northern Europe Contents Total Europe Shopping Behaviour p.2-3 Trends % value changes Trade Channel and Category Trends: ndinavia p.4 p.5 p.6 p.7 p.8 p.9 p.10 p.11 p.12 p.13 p.14 p.15 p.16 MAT Q2 10 vs. MAT Q2 09 Q2 10 vs. Q2 09 GB 3.6 2.9 IRELAND -6.0-4.3 FRANCE 2.0 3.5 PORTUGAL -3.0-4.4 SPAIN -2.1-4.9 ITALY 0.6-0.4 GREECE -0.9-1.9 SCANDINAVIA 1.8 1.5 NETHERLANDS -0.2-2.8 GERMANY -1.6-2.3 AUSTRIA NA -0.2 Consumer Confidence 5 0-5 -10-15 -20-25 -30-35 EU (27 countries)
Overview of Trends Richard Herbert Fresh Food FMCG Consumer Dashboard % Value Change Q2 2010 vs Q2 2009 Austria France Germany GB Greece* Ireland Italy Netherlands Portugal Scandinavia Spain Chilled Food Frozen Food Pet Food Increase of more than 0.5% Increase/decrease of 0.5% or less Decrease of more than 0.5% Category not covered *Greece: Chilled Food = Dairy products only; Home and are one single category
Austria Q2 2010 GDP (Value) +1.9% Rate of Food Inflation (Value) +0.1% +4.0% Frequency of FMCG Purchase -5.0% Average FMCG Basket Size (Value) +5.7% Fresh Foods Frozen Foods Pet Foods Austria Category Trends Q1 2010 Q2 2010-2.2-1.3% -3.4-2.4-2.9-2.9-4.7 1.1 1.2 3.9 7.9-0.2 +0.1% -0.8 0.0-4.1-0.7 7.0 5.9 1.7 2.7 1.3 Austria Trade Channels 34.3 20.7 35.0 21.2 Drug Stores 24.7 7.2 24.2 7.2 13.1 12.4 MAT Q2 2009 MAT Q2 2010 Austria Trade Channels Q1 2010 Q2 2010-2.2-0.2-1.4 2.8 1.7 1.4-6.0-0.4 Drug Stores -1.5-1.9-3.8-6.6
France Q2 2010 GDP (Value) +2.1% Rate of Food Inflation (Value) +1.0% +9.9% Frequency of FMCG Purchase +1.1% Average FMCG Basket Size (Value) +1.9% Fresh Foods Frozen Foods Pet Foods France - Category Trade -2.8-0.1 Q3 2009 0.9-1.1% 1.8 3.3 5.9 7.0 3.0 6.2 3.0 1.3 2.6 3.5-0.6% +0.1% +1.0% -0.9 0.3 2.6 2.9 4.6 4.5 0.2 6.8 5.1 0.9 1.8 3.8 4.8 6.9 4.4 0.7 6.0 3.4 3.8 2.3 2.7 6.2 5.8 6.8 4.1 3.3 3.4 France - Trade Channels 42.6 42.8 44.3 45.1 Soft Hard 29.7 5.3 5.1 17.2 29.2 5.3 5.5 17.2 27.8 5.5 5.7 16.8 27.1 5.2 5.7 16.9 MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 France - Trade Channels Q4 Q4 2009 2009 Q1 2010 Q2 2010 1.3 0.0 2.8 2.6 3.9 1.6-0.4 3.5 4.4 Soft -1.4-0.9-1.7 Hard 0.3-0.3 4.7 1.0 3.0 8.7
Germany Q2 2010 Germany - Category Trade GDP (Value) +4.1% Rate of Food Inflation (Value) +1.1% +7.0% Frequency of FMCG Purchase -3.1% Average FMCG Basket Size (Value) -1.6% Fresh Foods Frozen Foods Pet Foods Q3 2009-2.4-2.6% -3.1-6.9-2.8-3.5 0.1-0.9 4.4 4.3 0.5-1.0-2.3% -2.3-3.0-1.3-4.4 3.4-1.6 2.7 4.4 0.3-0.8-2.3-0.8% 1.1% -0.8-1.3-1.9-0.6 0.1-4.8 2.0-0.9-0.4-3.6-4.3-4.3-0.7 1.5 0.7 0.4-2.1-2.0 Germany - Trade Channels Hard Soft 20.1 20.7 20.1 20.4 20.0 20.1 19.8 20.4 25.7 26.6 26.7 25.6 10.8 10.9 11.4 11.6 22.6 22.0 21.8 21.5 MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 Germany - Trade Channels -1.0-0.8-2.3-2.9-0.6-2.6 0.1 1.9 0.1 Hard -1.5 0.0-2.5 Soft -0.5-1.6 0.3 0.1-4.4-5.4
Great Britain Q2 2010 GDP (Value) +2.7% Rate of Food Inflation (Value) +2.2% +7.8% Frequency of FMCG Purchase -0.7% (Q1 10) Average FMCG Basket Size (Value) +3.5% (Q1 10) Fresh Foods Frozen Foods Pet Foods Great Britain - Category Trade Q3 2009 4.4 +2.6% 4.3 +1.7% 2.8 +1.8% 2.9 +2.2% 1.9 3.9 5.5 2.9 7.6 4.3 3.8 5.1 8.1 3.4 2.5 4.5 0.9 8.5 4.4 4.2 3.9 9.6 1.1 1.3 3.9-1.3 7.4 4.7 1.9 3.1 9.7 2.9 2.3 1.7-0.3 7.4 5.8 1.6 3.1 4.0 Top 4 Multiples Hard Chemists-Drugstores Total Independents All s Great Britain - Trade Channels Great Britain - Trade Channels Top 4 Multiples Hard Chemists-Drugstores 0.4 66.8 14.9 5.1 3.2 1.4 8.6 MAT Q2 2009 MAT Q2 2010 4.3 1.4 6.1 5.6 2.8 3.7 0.5 3.2 0.4 67.6 14.5 5.1 3.1 1.4 8.3-0.9 2.9 3.4 1.9 4.1 recession tails off. Total Independents -1.8 3.3 4.6 All s -10.1-15.7-10.7
Greece Q2 2010 Greece Category Trends GDP (Value) -3.8% Rate of Food Inflation (Value) -0.9% Q3 2009 5.0 0.3-6.2 +1.9% -0.8% -1.6% -1.9-0.9% NA Non ic Drinks 1.1-6.9-11.8-10.1 Frequency of FMCG Purchase -2.6% Dairy Products -6.5-10.8-18.5-7.3 Average FMCG Basket Size (Value) +0.7% Personal & -7.5-14.3-2.9-8.2 Greece Trade Channels MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 Greece Trade Channels -12.2 Q4 2009 0.3 2.7 80.2 13.0 6.8-23.7-6.2 80.2 12.5 7.3 Q1 2010 Q2 2010-2.2-6.6-1.9-2.5 82.0 11.1 6.9-4.7-18.4 12.9
Ireland Q2 2010 GDP (Value) -0.7%(Q1 10) Rate of Food Inflation (Value) -4.3% +13.1% Frequency of FMCG Purchase -1.9% Average FMCG Basket Size (Value) -3.1% Fresh Foods Frozen Foods Pet Foods Ireland Category Trends Q3 2009-5.4-6.4-5.0% -7.4% -6.9-3.4-2.7-12.4-2.4-13.1-9.8-17.1-8.3-3.1 1.1-4.2-6.9-9.1-6.1-6.5-8.5-14.6-8.0-6.4-8.0% -11.0-8.3-5.7-3.1-3.6-4.2-14.2-6.9-9.1-3.5-12.6-6.1-15.5-6.5-9.6-8.5-14.6-8.7-4.3-6.2% -4.2-4.7-2.7-2.9-4.9-7.3-6.5-7.4-8.9 Ireland Trade Channels 79.5 79.9 79.0 78.8 Symbols 6.7 7.0 7.7 8.7 6.1 5.9 5.6 5.3 7.7 7.1 7.7 7.2 MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 Ireland Trade Channels -6.4-8.0-4.3 Symbols -14.1-7.2-4.0 5.9-22.1-7.6-8.1 2.1-15.4-11.1-3.8 6.2
Italy Q2 2010 GDP (Value) +1.8% Rate of Food Inflation (Value) -0.2% +8.6% Frequency of FMCG Purchase -4.4% Average FMCG Basket Size (Value) +0.8% Fresh Foods Frozen Foods Pet Foods Italy - Category Trade Q3 2009 1.5 1.1 0.6-0.4 +0.9% +0.4% +0.1% -0.2% 1.9 0.0-0.8-0.6-0.5-1.9-0.2-0.6 1.5 4.1 2.5-1.1 2.4 1.5 0.1 1.8 5.3 4.3 4.2-0.6 1.8 5.0 2.0 0.5 1.8 2.8 2.3 1.4 6.5 6.9 3.7 1.4 Italy - Trade Channels 14.3 14.6 14.8 14.9 44.3 44.7 45.4 46.0 7.8 8.1 8.6 8.7 33.6 32.6 31.2 30.3 MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 Italy - Trade Channels 1.1 0.6-0.4 1.7 2.4 0.4 2.2 3.2 0.1 4.9 3.0-0.1-1.8-4.6-1.6
Netherlands Q2 2010 GDP (Value) +2.1% Rate of Food Inflation (Value) -0.9% +4.3% Frequency of FMCG Purchase -4.1% Average FMCG Basket Size (Value) +0.4% Fresh Foods Frozen Foods Pet Foods Netherlands - Category Trade Q3 2009 1.8-0.2 0.6-2.8-0.5% -1.2% -1.6% -0.9% -0.5-1.4 1.2-1.4-1.3-1.1 0.0-3.1 2.0 1.1 1.2-4.0 3.9-3.7-1.8-2.8 4.9-0.1-1.5-3.0 5.9 0.8 1.0-2.4 7.8 0.8 2.8-2.3 9.4 3.2-2.1 1.6 2.1 3.5-1.6-6.1 Netherlands - Trade Channels Hard 71.6 71.5 70.6 71.4 12.0 12.5 13.6 13.4 16.5 16.1 15.8 15.2 MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 Netherlands - Trade Channels -0.6 0.6-2.8 1.5 1.0-1.5 Hard -5.0-5.6-1.3 0.5-8.3-3.0
Portugal Q2 2010 GDP (Value) +1.6% Rate of Food Inflation (Value) -1.5% +11.0% Frequency of FMCG Purchase -5.8% Average FMCG Basket Size (Value) +3.7% Q3 2009 Portugal Category Trends -2.1-3.4-3.6-4.4 Fresh Foods -6.4-6.1% 1.4-5.2% -3.2-2.2-4.2% -1.8-1.9-1.5% -2.7-9.4-6.2-7.3-2.0-4.5 Frozen Foods 8.5 0.1-25.7-13.3 3.1-0.9 5.0-1.8 3.1 3.3-0.8-0.1-7.3-0.9-5.2-9.1 4.6 5.5-2.1 1.7 Pet Foods 3.8 2.5 7.5 16.7 Portugal Trade Channels 28.3 26.6 24.4 39.6 39.2 43.8 23.6 45.4 Traditionals 16.5 17.9 16.6 16.8 7.0 6.2 6.0 5.7 8.6 10.2 9.2 8.4 MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 Portugal Trade Channels -3.4-7.4-9.3 5.2-3.6-5.3-8.7 1.6-4.4-7.6-0.8-3.4 Traditionals -10.6-12.6-8.9-12.5-8.0-12.2
Scandinavia Q2 2010 GDP (Value) +2.8% Rate of Food Inflation (Value) +0.2% +6.5% Frequency of FMCG Purchase -4.1% Average FMCG Basket Size (Value) +3.8% Scandinavia Category Trends Q3 2009 2.6 +1.9% -1.5 +1.5% Fresh Foods -1.8 1.9-1.9-5.6 Frozen Foods 4.9 2.3 4.5 3.2-0.8-0.2-1.4-6.0 3.3 0.8 Pet Foods 27.9 19.8 5.4 +0.7% -1.3-1.6 4.1 9.0 6.6 0.2 3.7 17.5-4.4 1.5 +0.2% 1.7 6.5 3.4 0.2 4.7 2.0 8.5 Scandinavia Trade Channels 22.3 18.2 16.3 17.0 32.7 33.4 31.8 33.4 27.1 28.1 28.7 24.9 19.4 22.0 22.1 22.5 MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 Scandinavia Trade Channels -1.5 5.4 1.5 0.6 12.5 7.6-5.9-0.9 1.9 8.5-6.2 4.1 2.4 1.3 5.2
Spain Q2 2010 GDP (Value) +0.2% Rate of Food Inflation (Value) -1.3% +20.0% Frequency of FMCG Purchase +2.1% Average FMCG Basket Size (Value) -8.5% Fresh Foods Frozen Foods Spain - Category Trade Q3 2009-2.0-0.5-0.2-4.9-2.2% -2.4% -2.4% -1.3%z -3.2-3.3-5.0 0.4 0.3 2.4 2.9 2.3-0.2-6.0-3.3 0.8 2.2 9.7 5.4-1.6-5.7 1.2 0.5 2.8 1.8 3.4 1.0 1.2-3.7-9.5-3.6-1.6-3.8-5.0-2.8-3.9 Spain - Trade Channels 17.1 15.4 15.3 14.7 Hard Soft 37.1 3.3 6.6 38.3 3.1 7.1 38.1 3.2 7.0 40.1 3.2 7.2 36.0 36.1 MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 Spain - Trade Channels -4.5-0.4 2.8-1.8-3.7 6.4 36.5-8.7-4.9 34.8 1.9 spend. despite continued price decreases. Hard -3.6 6.8 5.9 Soft -0.8 0.4 1.1-1.5-10.5-12.9
Definitions CATEGORIES UNIVERSE: FMCG: Categories: TRADE CHANNEL DEFINITIONS: Hard Soft s Austria France Great Britain Germany Greece Selling area > 2000m2 (excluding hard discounters) Selling area > 2500m2 Top 4 multiples: Tesco, Asda, Sainsbury's, Morrison Small hypermarkets: 800m2-1500m2 Medium hypermarkets: 1500m2-5000m2 Large hypermarkets: > 5000m2 Selling area from 400m2 to 2000m2 Selling area : 400m2 to 2500m2 (excluding hard discounters) Selling area from 400m2 to 800m2 Group Carrefour, Sklavenitis, AB-Vasilopoulos, Veropoulos (Spar), Galaksias, Atlantik, Masoutis, My Market, Arvanitidis, Hofer, Lidl Lidl, Aldi, Norma, Colruyt Lidl, Aldi, Netto Aldi, Lidl, Norma Dia, Lidl, Aldi Penny, Plus, Zielpunkt Ed, Leader Price, Netto, Le Mutant no soft discounters Penny, Plus, Netto Specialists such as pharmacies, butchers, bakeries, fishmongers, etc. Ireland no hypermarkets Typical multiple (no hypermarkets in this country) Aldi, Lidl no soft discounters Italy Selling area > 2500m2 Assortment must include Grocery, white and brown Domestic Appliances, Clothing and Footwear. Selling area : 400m2 to 2500m2 (excluding hard discounters) Lidl, Eurospar, Dico, Penny Netherlands no hypermarkets All retailers excluding hard discounters Aldi, Lidl no soft discounters Portugal Selling area > 2500m2 Selling area < 2500m2 Lidl, Minipreco no soft discounters Scandinavia Selling area > 2500m3 Sellin area from 450m2 to 2550m2 Aldi, Lidl Netto, Willys, Rema 1000, Coma, Alta, Kiwi, Coop Prix Spain Selling area > 2500m4 Selling area : 400m2 to 2500m2 (excluding hard discounters) Aldi, Lidl, Plus, Familia (Eroski group) Dia, Maxi Dia, Dia Market
Sources & Methodology METHODOLOGY: KEY INDICATORS : Panel data indicators Eurostat data indicators: KEY COUNTRY FACTS: Source: CIA World Fact Book Country Individual Population (in 000's) Number Of Households (in 000's) GDP per Capita (2008 est.) Austria Denmark France Germany Great Britain Greece Ireland Italy Netherlands Portugal Spain Sweden 8,312 5,476 60,470 82,315 60,600 10,737 4,240 57,993 16,358 10,599 44,474 9,000 3,538 2,532 26,130 38,477 25,000 1,484 21,686 7,190 3,772 16,340 4,300 $39,200 $38,900 $32,700 $34,800 $37,400 $32,100 $47,800 $31,000 $41,300 $22,000 $36,500 $36,900 The Europanel Consumer Index is part of the Consumer Index series PANEL Worldpanel - Asia PANEL Líder en conocimiento del consumidor Worldpanel - Latin America Eastern Europe Western Europe US
Q2 2010 Consumer Index Central and Eastern Europe Welcome to the Q2 2010 edition of Consumer Index. We hope you find it interesting. Please do not hesitate to contact us if you have any questions or comments. Tel: +44 2089671655
Central and Eastern Europe Contents Total Europe Shopping Behaviour Trade Channel and Category Trends p.2-3 p.4 p.5 p.6 p.7 p.8 p.9 p.10 p.11 p.12 p.13 p.14 p.15 p.16 MAT Q2 10 vs. MAT Q2 09 Q2 10 vs. Q2 09 CZECH REPUBLIC -1.4-3.7 2.3 2.4 SLOVAKIA 1.8 0.9 HUNGARY -2.9 CROATIA -6.7 Trends % value changes -1.6-1.5 BOSNIA & HERZEGOVINA -2.1-2.8 SERBIA -0.1 2.6 BULGARIA RUSSIA 16.7 7.1 POLAND 2.0 UKRAINE 10.5 9.1 3.2 0.1-5.8 ROMANIA Consumer Confidence 5 0-5 -10-15 -20-25 -30-35 EU (27 countries) Tel: +44 2089671655
Overview of Trends Richard Herbert FMCG Consumer Dashboard % Value Change Q1 2010 vs Q1 2009 Bosnia & Herzegovina Bulgaria Croatia Czech Republic Hungary Poland Romania Russia Serbia Slovakia Ukraine Fresh Food Chilled Food Frozen Food Pet Food Increase of more than 0.5% Increase/decrease of 0.5% or less Decrease of more than 0.5% Category not covered Tel: +44 2089671655
Bosnia Q2 2010 GDP (Value) NA Bosnia Category Trends Q3 2009-0.7-5.0-1.7 1.6 Rate of Food Inflation (Value) NA 9.9-1.4 3.4 3.8 NA Packaged Grocery -1.2 0.1-7.8-4.7-3.3-1.8-1.8-3.1 Frequency of FMCG Purchase -9.2% -1.9-6.2-9.3-1.6 Average FMCG Basket Size (Value) +11.9% -15.1-1.7-1.5 1.3-2.7 11.8 5.7 16.3 Bosnia Trade Channels 16.1 16.9 18.7 21.8 23.2 25.0 26.0 26.5 60.6 58.1 55.4 51.7 MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 Bosnia Trade Channels -5.0-1.7 1.6 3.5 17.9 26.6-3.5-2.2-8.6-8.5-7.6 3.0 Please note: - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel: +44 2089671655
Bulgaria Q2 2010 GDP (Value) -3.6%(Q1 10) Rate of Food Inflation (Value) -2.8% +9.7% Bulgaria Category Trends Q3 2009-0.6-1.1-0.6 2.6 +7.2% -2.0% -4.2% -2.9% -2.8% -3.7 6.5-3.3 1.6-0.3 1.0 3.0 3.6 Frequency of FMCG Purchase +0.9% -4.5-7.1-3.5 4.9-7.0 9.4-2.8 12.3 Average FMCG Basket Size (Value) +0.9% 1.6 4.9-2.3 6.2-2.2-1.2-0.8-3.3 & Cash & Carry Small Grocery Shops Street Vendors + open markets Bulgaria Trade Channels 18.3 3.0 3.3 47.0 1.1 27.4 20.3 5.7 2.8 45.0 1.0 25.2 21.8 7.2 2.7 44.1 MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 1.0 23.1 23.2 10.8 2.2 42.2 0.8 20.8 & Cash & Carry Small Grocery Shops Street Vendors + open markets Bulgaria Trade Channels -70.6-1.1-0.6 2.6-23.8-6.0-8.6 10.7 37.4-16.1 17.9-5.4 6.2 33.4 64.4-74.1 18.2-1.3-3.2-0.1 72.6 Please note: - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel: +44 2089671655
Croatia Q2 2010 GDP (Value) NA Croatia Category Trends Q3 2009 10.8-7.1-10.4-6.7 Rate of Food Inflation (Value) -2.8% 13.9 10.4-10.4-10.8-14.6-8.4-8.0-5.0 +10.3% -1.8-5.7-14.6-20.1 Frequency of FMCG Purchase +3.4% -0.2 19.9-6.4-0.5-7.4-7.5-11.0-6.5 Average FMCG Basket Size (Value) -9.8% Petfood 12.6 16.4-1.2 40.0-3.8-4.2 0.6 22.5 Croatia Trade Channels 16.5 31.4 17.5 32.1 19.3 29.5 21.5 28.5 1.5 3.2 4.8 6.0 50.7 47.2 46.4 44.0 MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 Croatia Trade Channels Q4 2009 Q1 2010 Q2 2010-7.1-10.4-6.7 12.6-5.1-1.9-13.8-11.7 3.5-16.9-8.6 17.5-7.9-10.5 14.2 Please note: - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel: +44 2089671655
Czech Republic Q2 2010 GDP (Value) +3.0% Rate of Food Inflation (Value) -0.1% +7.5% Frequency of FMCG Purchase -1.6% Average FMCG Basket Size (Value) +3.4% Fresh Foods Frozen Foods Pet Foods Czech Republic Category Trends Q3 2009 2.6 0.3 4.2 2.4-4.9% -4.0% -1.9% -0.1% 17.4 9.4 14.5-2.6-1.3 5.1 3.6-1.6 0.0 1.6 0.5 1.7 24.6-3.1 11.2 4.8 12.3-0.4 8.8 0.3 6.1-1.4 8.0-3.2-7.2 0.4 7.0 3.1 3.1 7.5 1.5-7.4 27.1 25.3 26.2 26.3 Cash & Carry Small Grocery Shops Street Vendors + open markets Czech Republic Trade Channels 34.8 16.9 21.3 21.3 19.8 18.8 2.9 2.9 2.3 2.2 19.2 18.7 18.4 17.2 0.2 4.8 0.2 3.4 0.2 3.3 0.1 3.8 MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 Czech Republic Trade Channels 0.3 35.0 18.5 4.2 36.2 19.6 38.3 19.6 2.4 2.6 9.3 10.7 9.7 0.9-3.8-7.5 1.4-0.3 Cash & Carry Small Grocery Shops Street Vendors + -36.0 open markets -4.4-3.1 2.9-11.3-2.1-2.5-24.6 31.1-4.8-7.4 21.9 Please note: - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel: +44 2089671655
Hungary Q2 2010 GDP (Value) +1.0% Rate of Food Inflation (Value) -0.4% Q3 2009-1.2 Hungary Category Trends +7.2% -2.3 1.1-2.9 +3.0% +2.1% -1.5% -2.9% +10.6% -1.4-4.3 7.5 2.6 Frequency of FMCG Purchase -18.5% -2.0-7.0 5.4 10.9 1.7 3.3-6.7-4.8 Average FMCG Basket Size (Value) +22.4% Pet Foods 19.8 9.7 14.2 10.7 Hungary Trade Channels 26.1 26.6 25.5 26.3 Cash & Carry Small Grocery Shops Street Vendors + open markets 13.6 23.4 3.4 26.1 1.2 6.4 14.8 23.1 3.2 24.5 1.0 6.7 18.1 21.6 MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 Hungary Trade Channels 2.7 23.9 1.2 7.1 21.2 18.1 1.8 23.9 1.5 7.2-2.3 1.1-2.9 0.2 9.1 7.6 27.3 1.1-1.8-20.7-15.3-15.2 Cash & Carry -29.2 Small Grocery Shops -5.7 Street Vendors + open markets -4.3 10.4-28.3 7.3 2.2 45.7-25.2-4.1 2.8 7.0 Please note: - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel: +44 2089671655
Poland Q2 2010 GDP (Value) +4.0% Rate of Food Inflation (Value) +0.9% Poland Category Trends Q3 2009 0.0 0.9 +4.7% +3.7% +2.5% 10.9 0.1 +0.9% +9.7% -0.7-3.0-0.5 3.3 11.3 12.9 1.5 1.2 Frequency of FMCG Purchase -3.9% 4.6-0.7 10.4-1.2 Average FMCG Basket Size (Value) 4.0% 0.4 9.0-1.4 6.1 4.2 5.4-4.2-4.0 Poland Trade Channels Cash & Carry Small Grocery Shops Street Vendors + open markets 19.4 20.9 22 23.9 16.5 16.6 16.8 19.4 17.3 18.7 21.0 1.6 1.7 23.5 1.8 1.8 35.0 32.7 29.6 24.6 2.2 2.0 1.7 1.2 8.1 7.4 7.0 5.6 MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 Poland Trade Channels 0.9 10.9 0.1 7.9 21.3 5.4 15.2 26.7 7.4 Cash & Carry Small Grocery Shops -15.2 Street Vendors + open markets -28.7-15.1 11.6 3.4-6.5-4.2-24.4-13.2 18.2-6.4-13.5-31.6-23.9 15.0 Please note: - In 2010 GfK Poland introduced scanners to the households and also reconstructed the panel structure - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel: +44 2089671655
Romania Q2 2010 GDP (Value) -0.5% Rate of Food Inflation (Value) -0.3% NA Romania Category Trends Q3 2009 Q4 2009 Q1 2010 11 10-2 Q2 2010-6 +2.6% +0.5% -0.1% -0.3% 4 20 8 14-4 -2-7 -2 Frequency of FMCG Purchase -7.0% 14 8 16 10 0 2-9 -9 Average FMCG Basket Size (Value) +1.8% 13 15 6 8-7 -1-8 -4 Cash & Carry Small Grocery Shops Street Vendors + open markets Romania Trade Channels 17 14 6 3 43 3 14 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 Romania Trade Channels 10-2 -6 19 13 8 2 41 4 13 20 13 10 2 41 4 12 9 8-3 4-8 -9 50 13 8 Cash & Carry -28-32 -18 Small Grocery Shops Street Vendors + open markets -4 7 14-12 -3-2 -7-4 -13 Please note: - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel: +44 2089671655
Russia Q2 2010 GDP (Value) NA Rate of Food Inflation (Value) +6.4% Frequency of FMCG Purchase Average FMCG Basket Size (Value) -7.4% (Q1 10) -8.2% +14.6% Fresh Foods Frozen Foods Russia Category Trends Q3 2009 35.6 26.9 36.8 47.9 32.9 34.5 17.6 31.7 29.5 17.2 12.6 20.7 18.9 17.5 19.0 11.7-3.4 16.8 18.9 10.8 +2.6% +0.5% -0.1% +6.4% 2.0 3.8 11.6 23.8 7.6 7.4 21.8-2.8-0.7-0.1 7.1 9.5 13.7 5.2 8.6 5.1 Cash & Carry Small Grocery Shops Street Vendors + open markets Russia Trade Channels 3.1 8.1 7.6 0.6 32.3 20.2 28.1 3.6 10.0 10.5 0.9 32.8 16.2 26.0 MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 5.7 11.9 11.4 0.9 30.4 18.0 21.8 7.0 13.4 12.0 1.4 29.9 16.6 19.7 Russia Trade Channels 17.2 10.8 7.1 81.4 67.3 38.5 70.3 22.2 25.2 29.3 29.3 15.9 Cash & Carry 103.8 78.7 48.4 Small Grocery Shops Street Vendors + open markets -11.2 6.7 22.2-4.1-9.4 11.8-6.6 2.8 0.2 Please note: - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel: +44 2089671655
Serbia Q2 2010 GDP (Value) +0.6% (Q1 10) Serbia Category Trends Q3 2009-3.7-3.2 1.7-2.8 Rate of Food Inflation (Value) NA -6.0-6.1 1.7-0.2 NA -3.1 1.9-3.9 4.7-1.6-0.4-5.4-5.7 Frequency of FMCG Purchase -7.0% -8.4-4.9-8.0-0.1 1.1 4.3-4.8-3.0 Average FMCG Basket Size (Value) +2.4% Pet Foods -6.5 6.3 6.0 33.7 7.5 15.9 4.8 34.6 Cash & Carry Small Grocery Shops Street Vendors + open markets Serbia Trade Channels 4.7 19.2 4.2 61.6 2.4 7.9 5.0 21.1 5.8 57.1 2.9 8.1 MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 Serbia Trade Channels 5.1 23.7 6.4 53.4 3.4 8.0 4.7 23.6 6.2 53.0 3.2 0.2 9.1-3.2-15.4 Cash & Carry -3.0-12.5-0.6 3.4-8.2 1.7-2.8-6.9-0.1-14.6 Small Grocery Shops Street Vendors + open markets -4.5-6.6 5.0-6.0 4.6 6.6-2.4-6.4-3.4 Please note: - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel: +44 2089671655
Slovakia Q2 2010 GDP (Value) +4.7% Rate of Food Inflation (Value) +0.9% -4.5 Slovakia Category Trends Q3 2009 0.4 2.8 2.9 0.9-5.6% -5.3% -2.6% +0.9% 1.8 0.7 6.6 1.1 3.4-0.1 5.9 +14.8% Frozen Foods 2.7 28.8 8.0 8.4 13.3 24.7 0.9 1.9 Frequency of FMCG Purchase -4.2% 3.2 3.4-1.7 0.3-2.2 3.7-2.4-6.1 Average FMCG Basket Size (Value) +5.4% Pet Foods -11.3-8.5 51.3 17.9-2.0 18.7-2.9-2.3 Cash & Carry Small Grocery Shops Street Vendors + open markets Slovakia Trade Channels 6.5 0.1 6.9 MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 Slovakia Trade Channels 6.8 22.4 2.8 2.9 0.9-3.5 24.5 23.7 13.1 2.3 29.0 0.1 7.3 14.5 25.6 24.4 14.6 2.4 26.2 0.1 6.6-11.0 27.2 25.1 13.8 2.1 24.8 11.7 30.1 23.4 16.2 1.8 0.1 6.1 0.9 8.6 17.1 39.1 18.3 Cash & Carry -21.6 0.9-10.5 Small Grocery Shops -7.0-8.5-11.1 Street Vendors + open markets -7.8 52.3-27.3-2.1-19.2 25.6 Please note: All indicators are based on Euro currency. Tel: +44 2089671655
Ukraine Q2 2010 GDP (Value) 4.8% (Q1 10) Ukraine Category Trends Q3 2009 8.7 10.7 13.6 9.1 Rate of Food Inflation (Value) NA Fresh Foods 5.8 21.0 11.8 19.0 17.2 12.7 10.1 13.7 NA Frozen Foods 6.6 3.2 6.5 3.1-9.4 13.3-8.3 9.3 Frequency of FMCG Purchase -1.2% -2.2 16.9-5.2 16.8-3.2 6.5-2.5 7.4 Average FMCG Basket Size (Value) +10.6% 23.5 31.8 25.5 25.5 6.9 16.6 6.3 2.9 Ukraine Trade Channels 11.5 1.5 1.6 12.4 12.3 2.0 1.7 12.4 0.7 12.0 2.7 1.8 12.5 0.8 11.3 3.2 1.5 18.2 Cash & Carry Small Grocery Shops Street Vendors + open markets MAT Q2 2007 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 Ukraine Trade Channels 10.7 50.1 23.1 20.6 49.1 22.3 13.6 23.4 48.0 22.2 9.1 22.8 48.3 16.8-3.6 16.2 8.0 Cash & Carry -3.9 Small Grocery Shops Street Vendors + open markets -14.0 23.7 11.9-19.7 58.9-22.1 13.1 31.7-22.5 80.9-21.5 9.2 22.4 65.0 Please note: - Category, channel data and Average Basket size data are based on local currency. - GDP and inflation rates are based on Euro currency Tel: +44 2089671655
Definitions CATEGORIES UNIVERSE: FMCG: Categories: TRADE CHANNEL DEFINITIONS: Bosnia Bulgaria Croatia Czech Republic Hungary Poland Romania Russia Serbia Slovakia Ukraine Cash & Small Grocery Street Vendors + s Carry Shops open markets Offering a broad food and non-food assortment. Usually offering large car parks.(interex, Mercator, Robot Commerce, Merkur, Tom, Bingo...) HIT, Ramstore Hypermakets, Billa, Boila, Bonjour, Burlex, CBA, ENA, Familia, Fantastico, Oazis, Piccadilly, Ramstore, Offering a broad food and non-food assortment. Usually offering large car parks.(interspar, IperCoop, Kaufland, Mercator hypers, Super Konzum) Globus, Kaufland, Interspar, Hypernova/Hyperalbert, Tesco hypermarket, COOP Terno, Hypermarket > 2,500 m2, more than 10,000 articles, at least 30% non-food, more than 10 cash registers (Auchan, Cora, Interspar, Tesco) Auchan, Kaufland, Tesco, Intermarche, Carrefour, Real, E.Leclerc Carrefour Hypermarket, Cora, Auchan Hypermarket, Spar Hypermarket, Real, Trident, Pic, Interex, Kaufland. Ramstore, O'Key, Auchan 1000s m2, food and non-food assortment Mercator, Interex, Super Vero, M Rodić, Idea extra, Super Maxi, Tus Food and non-food assortment, minimal sales area 2500 sqm, usually offering large car parks (examples: HM Tesco, Hypernova, Carrefour, Kaufland). Mainly food assortment; over 400 m2 (Konzum, Interex, Dzanovic, Robot Commerce, Zvornicanka, Mercator, Tropic, Bingo...) Mainly food assortment; over 400 Limited range of food, m2 (Bakmaz, Billa, Biljemerkant, often selling directly Boso, Diona, Idis, Jolly, Kerum, KTC, from pallets, focused Maxi Konzum, Mercator, Pemo, on price (Lidl) Plodine, Presoflex, Studenac, Tommy, etc.) Albert, Billa, Tesco diskont, COOP / Jednota Tempo, COOP / Jednota Tip, COOP Supermarket; independents 400-2,000 m2, food and non food, 400-1,000 m2, food 3-10 cash registers (Kaiser's, Match, and near-food range, Spar, bigger Coop, CBA and Real) cosmetics and chemical products, 3-10 cash registers (Lidl, Penny Market, Plus, Profi, Aldi) ABC, Aldik, Alma, Asort, Billa, Bomi, Aldi, Biedronka, Lidl, Carrefour Minut, Carrefour Express, Netto, Plus Discount Dino, Duzy Sklep Wielobranzowy, Eko, Elea, E.Leclerc, Euro Sklep, Grosik, Jedynka, Marcpol, Piotripawel, Polomarket, Rossmann, Sano, Savia, Seic 34, Spar, Stokrotka, Tesco Express, Tesco, Topaz, Zatoka, Zielony Market Food and non food products: Carrefour Express, Auchan Supermarket, Spar Supermarket, Mega Image, Billa, G market, Angst, etc and independents Sedmoy Kontinent, Stolitsa, BIN, etc Over 400m2 C Market, Pekabeta, M Rodić, Maxi, Jabuka, Si Market, Univerexport, Interex, Ziper 024, Impex Promet, IDEA Super, DIS, Tus, etc Food assortment. Billa, Terno, COOP/Jednota More than 400m2. Silpo, Furshet, Billa, Velyka Kyshenya, Karavan, ProStor, Tam-Tam, Auchan, etc. Limited range of food, often selling directly from pallets, focused on price (Lidl) Kaufland Lidl, Penny Market, Plus, Norma, COOP Diskont, Diskont Lower prices for food and non food products: Penny Market, Penny Market XXL, MiniMax Discount, Plus, Profi Kopeyka, Magnit, Pyaterochka, Kopeyka n/a Limited range of food assortment, often selling directly from pallets, focused on price (Lidl, Rema 1000, etc.) 400-1,500 m2. ATB, Fora, Barvinok, etc. Velpro, Slavija Fantastico C&C, Metro C&C Getro, Metro Makro, Hopi C&C Metro Eurocash, Makro, Selgros Metro Cash & Carry, Selgros Cash & Carry Metro Cash&Carry Stores with specific payment regulation and/or specific membership cards Tempo, Metro, Roda, Figrad, etc Selling to licenced customers only (retailers, small entrepreneurs (examples: Metro). Selgros & Makro for households and Metro for businesses n/a ARO, CBA Minimarkets, Street Vendors, Fantastico Minimarkets, Magazin Open Markets 345, T-Market, Minimarkets, Vendors Market Halls, Mixed Assortment n/a Small self-service grocers: Spar, COOP / Jednota, COOP / Jednota Tuty Over-the-counter specialists Selling area less than 400 m2, 1 or 2 cash registers, range of food and non-food articles, belonging to named key account (small Coop, small CBA, small Real, small Honiker and Heliker shops) or being independent. Food and non-food, less than 3 cash desks Traditional shops, selling food and non food products, kiosks and agro & food stores (traditional over-the-counter shops for food, where you can also buy personal and household care products). Limited food and non-food assortment Up to 400m2, minimaxi, C Market, Pekabeta, M Rodić, Univerexport, Idea, Jabuka, Si Market, Višnjica, DIS, Luki Komerc, etc Small food-self service: Sama, Coop Small food retailers over-the-counter: Bala Selling mainly food, less than 3 cash registers, counter or selfservice n/a n/a Street Vendors, Open Markets Vendors Street Vendors, Open Markets Vendors Street Vendors, Open Markets Vendors Offering a broad food and non-food assortment; selling to licensed customers (Getro, Metro); Specialist stores: pet shops, fruit shops, chocolate shops and butchers, kiosks, open market places, door-to-door, producer/farmer, mail order, gas stations, news stands; Smaller food/grocery outlets up to 400 m2 (Lora, Klas, Dzanovic, DP Market, Braca Karovic, Bingo, Konzum) Agro & Food stores, specialized stores: bakeries, butchers, chemists, etc, door-to-door, kiosks, mail order houses / subscr., petrol stations, tobacconists, etc. Offering a broad food and non-food assortment; selling to licensed customers (Getro, Metro); Specialist stores: pet shops, fruit shops, chocolate shops and butchers, kiosks, open market places, door-to-door, producer/farmer, mail order, gas stations, news stands; Smaller food/grocery outlets up to 400 m2 (Local convenience stores, Bakmaz, Billa (Minaco), Boso, Diona, Idis, Kerum, Konzum, KTC, Mercator, Pemo, Prehrana, Presoflex, Studenac, Tommy, etc.) Family Frost, petrol station, etc. Mail order, direct marketing, D.I.Y etc. Petrol stations, Pharmacies, Drugstores, Cosmetics shops, Kiosks, Wholesalers, etc Street Vendors, Shops: specialists stores, gas market hall and open stations; drugstores; Economat stores, market vendors (open etc. spaces for trade, especially for food products). Street Vendors and Open Markets Street Vendors, Open Markets Vendors Street Vendors, Open Markets Vendors n/a Drugstores, Petrol stations, etc. Specialist stores Drogeries (DM, Lilly), Perfumeries, Pharmacies, Door-to-Door, Bakeries, Coffee Shops, Beverages discounts, Dairy Shops, Candy Shops, Kiosks, etc Gas stations, tobacconist s/newsstands, etc. Direct sales, specialized stores, etc. Tel: +44 2089671655
Sources & Methodology METHODOLOGY: KEY INDICATORS : Panel data indicators Eurostat data indicators: KEY COUNTRY FACTS: Source: CIA World Fact Book Country Individual Population (in 000's) Number Of Households (in 000's) GDP per Capita (2008 est.) Bosnia & Herzegovina Bulgaria Croatia Czech Republic Hungary Poland Romania Russia Federation Serbia Slovakia Ukraine 3,900 7,680 4,439 10,349 10,051 38,115 21,680 142,221 7,498 5,400 46,424 1,114 2,908 1,477 4,423 3,811 13,350 7,320 52,700 2,521 1,900 18,200 $6,500 $13,200 $16,900 $26,800 $20,500 $17,800 $12,500 $15,800 $8,200 $22,600 $6,900 Tel: +44 2089671655
Q2 2010 Consumer Index United States of America Welcome to the Q2 2010 edition of Consumer Index. We hope you find it interesting. Please do not hesitate to contact us if you have any questions or comments.
US MAT Q2 10 vs. MAT Q2 09 Q2 10 vs. Q2 09 WEST -2.0-3.2-1.1-2.8 TOTAL US WA OR CA NV ID UT AZ WESTERN NORTH CENTRAL SOUTH NORTHEAST Trends % Change (Value) MT WY NM CO ND SD NORTH CENTRAL -1.8-3.2 Categories Overview -0.2-1.9 NORTH EAST -1.0-3.4 NE KS OK TX MN IA IL MO AR LA WI MS IN MT TN OH KY WV AL GA SC VA FL PA NC NY VP CT NI NJ DE MD ME MA RI SOUTH
US Q2 2010 GDP (Value) +3.2% Rate of Food Inflation (Value) +1.8% +4.3% Frequency of FMCG Purchase -2.0% Average FMCG Basket Size (Value) -1.6% Fresh Foods Frozen Foods Pet Foods USA - Category Trade Q3 2009 3.5 1.3-2.4-2.8 0.0% -1.9% +2.4% +1.8% 0.3-1.4-2.6 0.2-1.6-3.2-3.2 0.5 5.7 2.7-0.7-3.3 4.3 2.8-3.2-4.8 4.5-0.9-3.5-1.1 3.9 0.5-5.7-5.2 2.2 2.2-1.8 0.4 2.1-0.8-4.7-7.2 8.8 4.2-1.1-5.2 USA - Trade Channels Grocers Drug Stores 58.3 57.1 51.7 51.6 Mass Supercenters Club Stores All outlets 5.6 7.6 13.5 7.6 7.4 MAT Q2 2007 Q4 2009 MAT Q2 2008 MAT Q2 2009 MAT Q2 2010 USA - Trade Channels 1.3 5.5 7.3 15.0 8.6 6.5 Q1 2010 Q2 2010-2.4 4.8 5.9 18.8 9.3 9.5-2.8 5.7 5.6 18.9 9.0 9.2 Grocers 2.8-2.3-3.0 Drug Stores 0.6 3.3 15.1 Mass 0.5-2.2-6.5 Supercenters -2.2-0.7-2.4 Club Stores -2.0-5.3-5.9 0.7-6.5-6.0
Sources & Methodology METHODOLOGY: CATEGORIES UNIVERSE: Panel data indicators FMCG: Categories: Fresh Foods: : : : : : Pet Food: TRADE CHANNELS: Country Individual Population (in 000's) Number Of Households (in 000's) GDP per Capita (2007 est.) USA 301,621 114,996 46,000 North Central 66,389 26,100 Northeast 54,681 21,138 South 110,455 43,017 West 70,097 24,741