Overview Global Facilities Branding Best Practice Guidance July 18, 2011
page 2 3 Introduction SAP Facilities 5 Brand Promise, Vision, Mission 6 Brand Voice 7 Logo 8 Color Signage Applications: Interior Scale 9 Signage Applications Signage Applications: Interior Backgrounds Signage Applications: Interior Lighting Signage Applications: Interior Materials Signage Applications: Exterior Placement Signage Applications: Exterior Scale Logo Use in Wayfinding Interior Office Signage Large-Scale Architectural Details 23 Graphics, Media, and Stationery Large-Scale Graphics Posters: Content Posters: Placement Posters: Scale Posters: Display Collateral: Placement Collateral: Display Digital Media: Placement Stationery 42 Useful Resources
Introduction page 3 Making the world run better that s what we do. And it s important that all our employees and visitors understand our commitment to turning our customers into best-run businesses. Every experience a visitor and employee has with SAP should demonstrate how uniquely innovative, relevant and essential we are. Every interaction needs to be easy and informative, engaging and rewarding, personal, consistent and authentic. We need to connect with our audiences. Because the easier it is to understand who we are, what we do and what we stand for, the more likely it is they will react to their experience with SAP by saying: For further information and assistance, please consult our Brand Tools website: www.sapbrandtools.com Denise Miranda Global Branding denise.miranda@sap.com +1 (212) 653-1407 Lori Morrissey Global Facilities Management lori.morrissey@sap.com +1 (610) 661-5819 Wow. What an amazing company. It is important to convey this in all experiences, including our office locations. We do this through the use of the SAP visual system, which is key in representing our brand. This document is your guide. A series of examples are provided that illustrate best practices as well as practices to avoid. Use these as a reference along with local building requirements and budgets as you plan updates to your facilities. For further guidance on best practices and to submit design plans for review, contact Denise Miranda of Global Branding and Lori Morrissey of Global Facilities Management.
SAP Facilities Inside an SAP Office page 4 When a visitor or an employee enters our facilities, we want them to feel welcomed and valued. The materials, the colors, the branded displays and collateral, the tone of voice, and the employees should all work together to provide a recognizable SAP experience. For further information and assistance, please consult our Brand Tools website: www.sapbrandtools.com In line with the SAP brand and the SAP tone of voice, we want to foster an environment that is light, warm, friendly, clear, and bright (e.g., use bright lighting and furnish offices with natural materials in warm, neutral colors, such as wood). Use translucent surfaces to generate a feeling of openness and accessibility of information. These softer, open elements should both offset and highlight the reliability and precision of the SAP logo. These guidelines will assist facility management, marketing, and supporting vendors to create and maintain a uniform look and feel throughout SAP offices that will improve our customers SAP experience.
Brand Promise, Vision, Mission page 5 The Vision, Mission and Promise form the basis of our strategy. They influence the priorities we set, the decisions we make and, along with our voice, the way we communicate as a company. For further information and assistance, please consult our Brand Tools website: www.sapbrandtools.com Promise SAP helps organizations become best-run businesses. Vision Make the world run better. Mission Make every customer a best-run business.
Brand Voice page 6 Insightful Clear Approachable Optimistic We are informed problem-solvers. We have a lot of experience helping businesses and people run better, which allows us to present our customers with field-tested solutions. We share knowledge enthusiastically, using simple, inclusive language that focuses on the amazing benefits we can provide to each customer. Everyone can understand us. Our goal is to be understandable to our audiences, which requires us to use simple, comprehensible language. To break down complex technical processes, we focus on how they benefit our customers. We avoid flowery language and technical jargon, saying what we mean directly, in the most straightforward and succinct way. We speak as humans to humans. Even when we discuss complex technology, we talk about it in a way that lets everybody in, so our customers can get to know us and feel comfortable asking questions. We are proud of our work, and confident that the more familiar our customers become with SAP, the more amazing an experience they will have with our brand. Our communications demonstrate our confidence and help our customers have that amazing experience. We re enthusiastic about our real-world impact. We speak with imagination and energy, inspiring our customers with our positive outlook. We are always looking ahead innovating for a better-run world. Insightful sounds... Illuminating Helpful Experienced Smart Clear sounds... Straightforward Conversational Concise Understandable Approachable sounds... Engaging Open Inclusive Grounded Optimistic sounds... Bold Driven Inspirational Passionate It doesn t sound... Arrogant Self-serving Condescending Pedantic It doesn t sound... Clichéd Sterile Patronizing Curt It doesn t sound... Pandering Flippant Disrespectful Self-deprecating It doesn t sound... Boastful Pushy Unattainable Idealistic
Logo The New Corporate Logo and its Application page 7 In 2011, SAP introduced a new logo with a gradient. This new logo signals to the market the transformation going on at our company and begins to signal that SAP is innovative and relevant and essential to our customers. Although this shift is important, it is close enough to the previous logo that not all signage needs to be replaced immediately. However, when it becomes time to create or replace a sign, the new gradient logo must be used. In applying this new logo in your facilities, you should engage only specially trained and approved vendors. If you have questions regarding approved vendors or approved specifications, please contact Lori Morrissey. Lori Morrissey Workplace Design Manager Global Facility Management +1 (610) 661-5819 lori.morrissey@sap.com
Color page 8 Primary colors* The primary SAP color palette is made up of SAP Gold, white, black and the supportive neutral colors (SAP light gray, medium gray and dark gray). SAP Gold PMS 130 C CMYK 0/30/100/0 RGB 240/171/0 Hex #F0AB00 White Black CMYK 0/0/0/100 RGB 0/0/0 Hex #000000 SAP Light Gray Pantone Cool Gray 3 CMYK 0/0/0/17 RGB 204/204/204 Hex #CCCCCC SAP Medium Gray Pantone Cool Gray 8 CMYK 0/0/0/55 RGB 153/153/153 Hex #999999 SAP Dark Gray Pantone Cool Gray 10 CMYK 0/0/0/72 RGB 102/102/102 Hex #666666 Secondary colors** Secondary colors add depth and richness to the SAP color palette. Use of the secondary colors is limited to pictograms and information graphics and to highlight information. Always use secondary colors in combination with SAP Gold and black. * These colors are mainly for graphic use and not as predominant colors in an office environment. When and if appropriate, the SAP Gold could be used as an accent color. Bright Blue CMYK 100/10/0/0 RGB 0/143/211 Hex #008FD3 Medium Blue CMYK 100/35/0/0 RGB 0/118/203 Hex #0076CB Deep Blue CMYK 100/72/0/18 RGB 0/50/131 Hex #003283 Bright Purple CMYK 35/100/0/0 RGB 151/10/130 Hex #970A82 Medium Purple CMYK 60/100/0/0 RGB 118/10/133 Hex #760A85 Deep Purple CMYK 79/100/0/15 RGB 69/21/126 Hex #45157E Bright Orange CMYK 0/55/100/0 RGB 235/115/0 Hex #EB7300 Medium Orange CMYK 0/70/100/0 RGB 227/85/0 Hex #E35500 Deep Orange CMYK 20/85/100/0 RGB 188/54/24 Hex #BC3618 Bright Green CMYK 35/0/90/0 RGB 147/201/57 Hex #93C939 Medium Green CMYK 60/0/100/0 RGB 79/184/28 Hex #4FB81C Deep Green CMYK 82/0/100/27 RGB 36/114/48 Hex #247230 ** These colors are mainly for graphic use and not as predominant colors in an office environment. When and if appropriate, they could be used as accent colors.
Signage Applications: Interior Scale Applying the Correct Scale page 9 Best practices The logo height is approximately ¼ of the height of an average office and should be placed at eye level. Ensure that the SAP logo is centered or slightly off-center and aligned to the left. Avoid rightaligning the SAP logo. Use the standard SAP logo (gradient blue anvil shape with white SAP letters) in reception areas and wherever customers are likely to be found. The SAP logo has a strong, rightwardpointing shape that appears active and energetic when correctly positioned. The SAP logo sign can be used in three different sizes: Large: 27.0 H x 54.60 W (685.80 mm x 1387.20 mm) Medium: 20.0 H x 40.45 W (508.00 mm x 1027.50 mm) Small: 12.0 H x 24.28 W (304.80 mm x 616.60 mm) Use the large size whenever possible. Only use the medium and small sizes when the available space cannot accommodate the large size. Reception area Optimal size relationship
Signage Applications: Interior Scale Incorrect Use of Scale page 10 Avoid cluttering the space for the sign. Keep in mind the optimal size ratio for the logo on interior signage: the logo should be approximately ¼ the height of an average ceiling. Avoid using an oversized SAP logo that overwhelms its environment. Keep in mind the optimal size ratio for the logo on interior signage: the logo should be approximately ¼ of the ceiling height. Reception area Lobby Always use the standard SAP logo (blue anvil shape with white letters) in reception areas and wherever customers are likely to be found. Keep in mind the optimal size ratio for the logo on interior signage: the logo should be approximately ¼ of the ceiling height. Use the large SAP logo sign whenever possible. The height of the large SAP logo is 27.0" inches (685.8 mm). Avoid using the register mark on facilities signage or graphics. Avoid using the register mark on facilities signage or graphics. Reception area Reception area
Signage Applications: Interior Backgrounds Using the Appropriate Backgrounds for the SAP Logo page 11 Best practices Always place the SAP logo against a neutral or warm background. Place the SAP logo on clean, unadorned surfaces to increase its visibility. If possible, use curved design details in area adjacent to logo Contrasting the SAP logo against a warm background creates visual impact while reflecting SAP s unique combination of precision and friendliness. Reception area Optimal background
Signage Applications: Interior Backgrounds Incorrect Backgrounds page 12 Place the SAP logo on clean, uncluttered surfaces and structures. Avoid placing it on top of artwork or attaching it to distinct architectural structures. Place the SAP logo on a clean, uncluttered background. Avoid surfaces that have distinctive patterns or decorative elements. Avoid altering the logo or its proportions. (e.g., do not change the size of the letters). Also avoid dramatically insetting elements of the logo. Reception area Avoid using the register mark on facilities signage or graphics. Lobby Avoid placing the logo on busy backgrounds, such as surfaces that have distinctive patterns or decorative elements. The preference is to place the SAP logo on a clean, uncluttered background. Avoid using a backplate to mount the SAP logo. Only use a backplate when placing the logo on surfaces with distinctive patterns or decorative elements, or if other conditions require it. Reception area Reception area
Signage Applications: Interior Lighting How to Light the SAP Logo page 13 Best practices Use direct or reflected lighting on the SAP logo to subtly highlight the logo s form and color. Choose warm lighting. Correct lighting adds mood to the SAP logo and helps it to stand out, creating an approachable atmosphere that highlights the precision and energy of the SAP logo. Optimal lighting
Signage Applications: Interior Lighting Incorrect Lighting page 14 Avoid direct or indirect reflected lighting that detracts from the SAP logo. Avoid using the register mark on facilities signage or graphics. Avoid applying harsh lighting to reflective surfaces. Always consider the background and signage materials when lighting a sign. Avoid using the register mark on facilities signage or graphics. Reception area Lobby Avoid backlighting the SAP logo; use direct or indirect lighting only on interior applications. Reception area
Signage Applications: Interior Materials How to Use the Right Surrounding Materials page 15 Best practices Place the SAP logo against a neutral or warm background that contrasts with the logo. Choose materials and finishes that follow the color relationships outlined in the identity guidelines. For example, warm colored wood can represent SAP Gold. If necessary, brushed metal can be used to express SAP Light Gray, although it should be used minimally. An SAP environment matches precision and expertise with warmth and optimism. Reception area Materials and finish examples Using the right office materials will support the SAP brand, give staff a better sense of the SAP corporate identity, and enhance customers overall impressions and experiences. Avoid using the color red in public areas. Use SAP Warm Red or SAP Cool Red in employee-only areas.
Signage Applications: Interior Materials Incorrect Materials page 16 Avoid printing the SAP logo onto Plexiglas or transparent plastics. Avoid rotating the SAP logo. Avoid using dark materials for office interiors; instead, use warm, bright colors. Prominently display the standard, full-color SAP logo (blue anvil with white SAP letters) in reception areas. Reception area Lobby Use only the standard SAP logo (blue anvil with white SAP letters) for signage. Avoid using gray or steel for the SAP logo. Use only the standard SAP logo (blue anvil with white SAP letters) for signage. Avoid using a metallic finish for the SAP logo. Avoid using the register mark on facilities signage or graphics. Reception area Lobby
Signage Applications: Exterior Placement Where to Place Exterior Signage page 17 Best practices Always use the standard SAP logo (gradiant blue anvil shape with white letters). Left-align the logo on a prominent corner, surrounding it with sufficient clear space, and keep it free from other marks. Visibility and legibility are key. The logo should be placed on a sufficiently contrasting background. Be mindful of how the sign will be seen by pedestrian and vehicular traffic. Be attentive to positioning the logo in relation to edges, corners, and large, unadorned structural areas. Building landlords will typically dictate the placement of the SAP logo; however, SAP will usually negotiate for the best placement. Optimal exterior placement Optimal exterior placement Align to top left corner A well-placed, visible, and legible exterior sign represents the clarity and stature of the SAP brand. SAP exterior signs are custom-ordered by GFM and mounted according to the specifications of building management. If you have questions or concerns, please contact GFM Operations or the Projects Team.
Signage Applications: Exterior Placement Incorrect Placement page 18 Avoid right-aligning the SAP logo unless determined by building management. Avoid placing the SAP logo where it is obscured by architectural features or structures. Be attentive to clear space and legibility. Building exterior Building exterior (street level) Always use the standard, gradiant SAP logo (blue anvil shape with white SAP letters). Do not use the individual letters of SAP to represent the brand. Always use the standard, gradiant SAP logo (blue anvil shape with white SAP letters). Do not use the individual letters of SAP to represent the brand. Building exterior (roof line) Building exterior
Signage Applications: Exterior Scale Establishing the Appropriate Scale page 19 Best practices Scale the SAP logo so that it is clearly visible from the appropriate viewing distance. Ensure that the SAP logo s size offers sufficient visibility, clear space, and contrast against the building exterior. Correct scaling and alignment of our logo on the exterior of a building will result in a clear, visible, and legible logo that best represents the clarity and stature of the SAP brand. Building exterior SAP exterior signs are custom-ordered by GFM and mounted according to the specifications of building management. If you have questions or concerns, please contact GFM Operations or the Projects Team.
Logo Use in Wayfinding Using SAP Signage to Provide Directions April 30, 2011 Release xx page 20 Best practices Teleconferencing: Each Telepresence room is outfitted with a standard sign at the far end of the room, allowing remote participants to identify the room location. This sign consists of a curved stainless steel base and the standard SAP logo (gradient blue anvil shape and white SAP letters), along with the city name and/or the room location. Exterior Directions: Use the standard SAP logo (gradient blue anvil shape with white SAP letters) in areas where external audiences are required to find their way to the SAP facility, such as a shared office campus. Clear and direct wayfinding signage is important in conveying that SAP is a reliable and focused brand, both to inside and outside audiences. Telepresence room identification Sample of exterior monument sign
Interior Office Signage Internal Wayfinding page 21 Best practices Use a generic wayfinding system that communicates necessary information with as little SAP branding as possible. The SAP logo does not need to appear on interior office signage unless it serves a functional purpose. Refer to our typographic guidelines when choosing a font; for example, Benton Sans is the preferred font but if this is not possible, choose an alternate sans serif font that is clean and legible. Use Plexiglas or a neutral-colored signage system for all internal wayfinding signs. A simple, consistent interior office signage system is clean, flexible, and costeffective, and does not detract from the SAP brand. Neutral, generic interior wayfinding system (e.g., #C410-Almond Metallic) Neutral, interior workstation sign system The preferred wayfinding system uses neutral, square signs (Plexiglas, plastic, or metal) that measure roughly 6" x 6" (152.4 mm x 152.4 mm). An optional wayfinding system uses neutral, rectangular, horizontal signs measuring roughly 4" x 7" (101.6 mm x 177.8 mm).
Interior Office Signage Incorrect Interior Office Signage page 22 Avoid using the SAP logo on interior office signage. Keep internal office signage simple, neutral, and clean, and avoid adding other graphic elements to the signage. Avoid using the SAP logo on interior facility signage. An exception to this rule is when the space is shared with another company. Office and room ID Suite signage
Large-Scale Architectural Details Representing SAP Through Architecture page 23 Best practices Create mood through large-scale architectural details. For large open areas or hallways, choose architectural elements, colors, and textures that are soft and warm. Light to medium wood tones and use of the SAP Gold are also good solutions. Where possible, use curved structures and forms, such as walls, panels, desks, ceiling soffits, and staircases. Architectural details can enhance the atmosphere of an environment as well as the look. The space should be inviting and approachable while representing the brand s clarity, precision, and excellence. Dividing wall Large-scale permanent fixture Curved conference table Customer kiosk area
Large-Scale Architectural Details Incorrect Applications of Design page 24 Avoid using any shade of the color red in public areas. In employee-only areas, use SAP Warm Red or SAP Cool Red or equivalent color matches. Avoid using permanent large-scale graphics. Avoid using pastel colors on SAP interior architecture or architectural features. Instead, use SAP accent colors. Lobby Employee workspace Avoid light-projecting the SAP logo. Instead use a sign as outlined in these guidelines. Avoid applying SAP messaging to interior architectural features such as conference room walls. Lobby Conference room
Large-Scale Graphics Representing the SAP Brand Through Graphics page 25 Best practices Use large-scale wall graphics in moderation. Large-scale wall graphics should not be permanent fixtures. Posters and banners are cost-effective, semipermanent solutions for communicating and updating messages; use these where possible instead of wall graphics. Remember that messagedriven graphics tend to be short lived. Consult the marketing group when depicting any messagedriven initiatives. Common area Correctly applied wall graphics can effectively bring a space to life and convey SAP messaging to employees and guests.
Large-Scale Graphics Incorrect Applications of Large-Scale Graphics page 26 Avoid enlarging event photography for use as permanent wall graphics. Event photographs have restricted uses and must first be approved by the branding team. Please contact the branding team for information about what images can be used. Avoid directly or indirectly applying the SAP brand to artwork (painting, sculpture, digital). Carefully consider artwork before installation, as every element of an SAP environment should reflect SAP s values. Common area Lobby Avoid office environment imagery in corporate settings. Office environment imagery is acceptable for applications such as marketing collateral, events, and trade shows. Avoid custom-designing structures to display SAP graphics, posters, or artwork. Use a generic framing system such as vinyl, snap frame, or acrylic sandwich. Conference room Common area
Posters: Content Choosing the Right Content page 29 Best practices Display a series of posters to show the breadth, depth, and context of SAP s brand and offering. Ensure that content is current and consistent with the most recent marketing initiatives. Use posters as temporary messaging platforms and update them regularly. Consider the poster s purpose and its audience when deciding on its location. Internal-oriented posters are appropriate for employee areas, whereas product posters are best suited for display in reception areas and wherever customers are likely to be found. Lobby Global Momentum ads enliven an SAP office space and are ideal for conveying up-to-date, fresh messages of optimism and success.
Posters: Placement How to Place Posters in SAP Facilities page 30 Best practices Global Momentum posters that are strategically placed complement their surroundings to create a more integrated effect. Global Momentum poster displays create compelling narratives that add context, depth, and interest to the overall atmosphere. Global Momentum posters can add color, energy, and depth to SAP office spaces, and their placement can enhance the power of the space. Common area Posters in a series Further information regarding the Internal Poster Distribution process.
Posters: Placement Incorrect Poster Placement page 31 Avoid placing posters in areas where they are obscured or cannot be viewed easily. Avoid mounting posters on permanent architectural elements or fixtures that are not designed to feature communications. Stairwell approach Building exterior deck Avoid mounting posters on permanent architectural elements or fixtures that are not designed to feature communications. Avoid hanging posters on permanent architectural elements or fixtures that are not designed to feature communications. Reception area Reception area
Posters: Scale How to Scale Posters Effectively page 32 Best practices When hanging posters, consider whether one poster can fill the space or whether a poster series would be more effective. Vertical Horizontal Posters displayed individually or as a series help bring an SAP office space to life and convey fresh, up-to-date messaging. Strategically placed, correctly sized posters complement the space and architecture, representing the energy and balance of the SAP brand. Common area Using a vertical or horizontal space for effect
Posters: Scale Incorrect Poster Scaling page 33 Posters displayed together should be approximately the same size and orientation. When displaying posters of varying sizes, make sure that the theme and message of the posters are consistent. Local offices often receive posters via the mail and cannot therefore resize them. In these cases, ensure that these posters are displayed with consistent sizes, orientation, and messaging. Common area
Posters: Display How to Display SAP Posters Effectively page 34 Best practices Display posters in frames on walls whenever possible. Display SAP posters using simple, neutral framing systems that are easy to update or modify such as vinyl on glass, hanging dowels, snap frames, or acrylic sandwich. A cleanly displayed SAP poster conveys its message effectively and suits a wide range of environments. Lobby Neutral colored system (vinyl, hanging dowels, snap frame, acrylic sandwich)
Collateral: Placement Where to Place Collateral Materials page 35 Best practices SAP collateral materials, such as brochures, trade/ industry magazines, SAP white papers, and SAP product magazines, are appropriate for communal areas such as reception areas and kitchens/break rooms. Use racks, shelves, or units to maintain a neat and orderly display of collateral materials. SAP collateral materials, such as brochures, trade/ industry magazines, SAP white papers, and SAP product magazines, are useful tools for keeping SAP employees and customers up-to-date on SAP s achievements. They can either be provided by local sales or field marketing colleagues or ordered via the CMPS site (http://cmps. sitaro.net/cmps). Placing them in specific areas allows for targeted messaging. Reception area Proper placement Ensure that all collateral materials and magazines (whether SAP or industry) are current, clean, and neat. Discard and replace any materials that are outdated or damaged.
Collateral: Display How to Display Collateral Materials Effectively page 36 Best practices Display systems should show the entire cover or as much of the cover as possible (e.g., magazine shelves or systems with clear pockets). Avoid using systems that bunch or overlap documents and obscure the relevant information. Use display systems that integrate well with the SAP office environment, such as systems in neutral colors, clear Plexiglas, or natural wood. Wherever possible, keep display systems consistent in design and construction in reception areas and wherever customers are likely to be found. Display units should represent SAP s clarity, accessibility of information, and approachability. Wall mounted Countertop/tabletop
Collateral: Placement and Display Incorrect Examples page 37 Do not clutter collateral materials with other visual media, such as an information display screen, which can compete for the audience s attention. Avoid scattering or loosely stacking collateral materials in public-facing areas. Always use display units to keep collateral materials neat and orderly. If a display unit is not available, the facility coordinator should ensure that loose collateral materials are neatly displayed in an accessible and presentable fashion. Reception area Reception table
Digital Media: Placement How to Place Digital Displays for the Best Effect page 38 Best practices Integrate monitors into the environment to complement design and architectural features. Position monitors for comfortable viewing (i.e., position monitors lower if viewers will be seated or higher if they will be standing). Use branded content, specifically the SAP branding video loop, whenever possible in reception areas and wherever customers are likely to be found. Digital displays are an effective, up-to-date method of communicating SAP messages and information. Positioned correctly, they can convey information in a clear, direct manner consistent with the brand. Waiting area Optimal placement for effect and visibility Additional sample showing proper display height
Digital Media: Placement Incorrect Placement of Digital Displays page 39 Keep monitors clear of other displays or architectural features that can compete for the attention of the intended audience. Avoid placing monitors too high for comfortable viewing. Position seats so that monitors can be easily seen. Monitors placed too close to other displays or features create a cluttered environment. Reception Reception
Stationery Choosing the Correct Stationery page 40 Best practices Always use the most current SAP stationery. Visit the SAP Brand Tools website (www.sapbrandtools.com) for the latest stationery templates and for further instructions on how to use them. Discard any old or outdated materials, making sure to recycle them in accordance with local recycling requirements. For further information and to download templates and guidelines, please consult our Brand Tools site: www.sapbrandtools.com. SAP corporate letterhead SAP AG 3999 West Chester Pike Newtown Square, PA 19073 T 123.456.7890 Short Presentation Title Speaker s Name/Department (delete if not needed) Month 00, 2011 SAP corporate PowerPoint Employees should have a single sign-on to enter the site. Agencies and vendors can register at our Brand Tools site: www.sapbrandtools.com
Stationery Incorrect and Outdated Stationery Branding page 41 Avoid using outdated SAP logos or materials that exhibit these logos. Always use the most current SAP logos, which can be found on the SAP Brand Tools website. Avoid using outdated SAP logos or materials that exhibit these logos. Always use the most current SAP logos, which can be found on the SAP Brand Tools website. The most current SAP logo is a registered trademark and not a TM. Old SAP logos Old SAP logos Avoid using outdated SAP collateral templates or old photographic styles. Download the latest templates and follow the guidelines for collateral materials and imagery usage, as found on the SAP Brand Tools website. Avoid using outdated SAP collateral templates or old photographic styles. Download the latest templates and follow the guidelines for collateral materials and imagery usage, as found on the SAP Brand Tools website. Old collateral materials system Old advertisement style
Useful Resources page 42 SAP Brand Tools Facilities Page https://www.sapbrandtools.com SAP Logo artwork...downloads/basic Elements/Logos Facilities Corporate Portal Page https://portal.wdf.sap.corp/go/facility-services CMPS for collateral http://cmps.sitaro.net/cmps Poster Distribution Process https://portal.wdf.sap.corp/irj /portal?navigationtarget=navurl: //21aced18df321fad8028eec5006d536a Denise Miranda Global Branding denise.miranda@sap.com +1 (212) 653-1407 Lori Morrissey Global Facilities Management lori.morrissey@sap.com +1 (610) 661-5819 Margaret Lloyd Global Advertising margaret.lloyd@sap.com +1 (917) 361-6947
page 43 Thank you! For additional questions, please contact branding@sap.com. 2011 by SAP AG. All rights reserved. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trade marks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and Adaptive Server, ianywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase, Inc. Sybase is an SAP company. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifi cations may vary. These materials are subject to change without notice. These materials are provided by SAP AG and its affi liated companies ( SAP Group ) for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.