EVALUATION ISSA/INTERCLEAN AMSTERDAM Amsterdam RAI, June 2014
Visitor evaluation Amsterdam 2014 29.325 visits 19.212 unique persons 12.617 unique companies 73% from abroad From 130 countries 75% involved in purchasing
Top 15 visiting foreign countries* 2.500 2.189 2.000 1.500 1.290 1.259 1.000 927 779 500 516 502 487 459 443 327 325 212 211 194 0 * Unique persons / Netherlands not included
Visitor* development Amsterdam 9000 8000 7000 6000 5000 4000 3000 2000 1000 0 Netherlands Western Europe excl. Netherlands Southern Europe Eastern Europe Middle East South East/Eastern Asia North America Africa Oceania South America 2006 8103 7360 1524 940 301 301 284 149 98 45 55 2008 5800 7603 1702 1091 302 259 218 147 101 56 56 2010 4862 7475 1623 1238 358 227 219 188 97 68 84 2012 5432 8272 1860 1490 513 402 357 284 137 129 120 2014 5103 8385 1911 1436 601 433 353 280 139 124 93 Southern and Central Asia * Unique persons
38% of visitors has a CEO position Other Student Building / Site manager Advisor / Consultant Technical manager Facility manager Purchasing manager Employee / Staff Manager other Sales / Marketing manager CEO / Director / Owner 1 1 3 4 5 5 8 8 10 17 38 0 5 10 15 20 25 30 35 40 Based on registrations / visited
Visitor interest (%) products/services Window and façade cleaning equipment and accessories 7 Steam Cleaning products, equipment and accessories Sanitary appliances, accessories and supplies 9 9 Related Products and services 5 Planning, management and consultancy 3 Management and mobility solutions 4 Machines, accessories and components 18 High Pressure equipment, machines, components and accessories 7 Equipment/tools for cleaning, care and safety 14 Education, certification, media and associations 3 Detergents, Chemicals, disinfection and care products 12 Cleaning Services 9 0 2 4 6 8 10 12 14 16 18 20 Based on registrations / visited
Most visitors (%) active in the distribution channel Other 13 (Trade) Media and (Trade) Associations Operator offices / Commercial premises 1 1 In house - Institutional Cleaning Services 2 In house - Hospital Cleaning Services 3 Building Service Contractor 4 In house Cleaning Services other 5 Manufacturer other Manufacturer of cleaning related machines/tools In house - Commercial Cleaning Services 10 11 12 Distributor / Wholesale 38 0 5 10 15 20 25 30 35 40 Based on registrations / visited
Almost 5.000* distributors from 130 countries 5.350 persons from foreign distributors 6.568 persons in distribution *5.350 visitors in distribution / 1.1 person per distributor = 4.863 distributors 19.212 visiting persons
visitors who did order / requested quotation Other/does not apply 9 We are looking for a (new) cleaning service/contractor 7 We need to know what is available to select the right cleaning contractor/service 9 We will use the products to clean in our own company 10 We will use the products to offer cleaning services (we are a cleaning contractor) 22 We will re-sell the products in our territory/region (we are in distribution/whole sale) 43 0 5 10 15 20 25 30 35 40 45 50 Based on registrations / visited
Exhibitor evaluation Amsterdam 2014 696 exhibitors 210 new exhibitors from 42 countries booth space net 29.478 (inside + outside) 92% exhibitors from abroad
29.478 m2 exhibition space, biggest ever! 9.000 8.000 7.000 6.000 5.000 4.000 3.000 2.000 1.000 2004 2006 2008 2010 2012 2014 0 Based on indoor + outdoor
696 exhibitors from 42 countries 180 160 140 138 120 100 80 60 95 68 55 92 89 2004 2006 2008 2010 40 31 35 27 36 2012 2014 20 17 13 0 Based on applications for stand space
% exhibitors per product / service Work wear and protective clothing Window and facade cleaning equipment and accessories Waste management products, equipment and services Washroom hygiene appliances, accessories and supplies Steam cleaning products, equipment and accessories Related products and services Pest control equipment and related products Measurement products, solutions and services Management solutions Machines, accessories and components Laundry equipment and services Industrial cleaning machines, equipment and products High pressure equipment, machines, components and accessories Equipment/tools for cleaning, care and safety Education, training, certification, research Components for manufacturing and maintenance Cleaning services Chemicals, care and disinfection material/product Car Wash equipment and related products 1,7% 4,0% 10,8% 7,0% 9,2% 5,7% 4,5% 3,4% 13,6% 6,6% 8,8% 15,7% 4,0% 9,9% 8,6% 10,8% 12,8% 19,0% 23,4% 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% Catalogue input by exhibitors
For more information please contact Sales Gerard Rijnbeek/g.rijnbeek@rai.nl Statistics - Rob den Hertog/r.d.hertog@rai.nl