INTRODUCING THE NEW STOCKHOLM COLLECTION

INTRODUCING THE NEW STOCKHOLM COLLECTION

ONE OF THE MANY SKILLED HANDS AND PASSIONATE MINDS BEHIND THE STOCKHOLM COLLECTION

INTRODUCING THE NEW STOCKHOLM COLLECTION Smart Craftsmanship is our take on quality furnishing: design in every detail, and the finest materials inside and out for ultimate comfort. The wear and tear of everyday life only make these pieces even more beautiful before passing them onto the next generation. And finally, it wouldn t be Smart Craftsmanship, if the price didn t make you feel a bit clever.

EASY TO LOVE MATERIALS We chose to work with a wide variety of supple and strong materials for STOCKHOLM. They are materials that we ve fallen in love with, and we know you will too. Materials that are tactile and easy, with just the right finish. Take walnut, for instance. It is an elegant hardwood that is the epitome of strength and durability. And its rich, chocolate brown becomes deeper and more dynamic with every passing year. Or take full-grain leather, another favorite. It is a natural, soft material that retains markings like wrinkles and scars, making each hide completely individual. We also picked out bone china; strong and beautiful, it s considered to be the finest of porcelain products. Enjoy the materials by living with them and using them. These pieces will reflect your character and life, before being passed onto the next generation.

QUALITY CONVERSATIONS PETER KLINKERT, PROJECT MANAGER involved in the creation and production of STOCKHOLM shares his thoughts on the collection. Why create a new STOCKHOLM collection? We need to constantly challenge ourselves in all areas of home furnishing. With this collection, we are proving that we can also challenge the high-street shops in terms of quality and design and in price as well. How does this collection differ from previous generations of STOCKHOLM? It has been updated in terms of functionality, and is also broader, covering more areas of the home. The previous collection was more coordinated, whereas this one contains strong individual pieces that belong to the same family, but easily combine with the furniture you already have. What aspects of the manufacturing process of STOCKHOLM ensure Smart Craftsmanship? Attention to the details, and that little extra everywhere. The collection is also manufactured, packaged and transported in a way that gives customers the best value for their money, and therefore makes it more accessible than traditional craftsmanship. You could say that STOCKHOLM is quality furnishings with common sense. Do you have a favorite material in the collection? The full-grain leather used for the sofa. For the combination of function, comfort and tactility. And your favorite piece? You don t love one of your own kids more than the others...

QUALITY CONVERSATIONS OLA WILBORG, DESIGNER involved in the creation and production of STOCKHOLM shares his thoughts on the collection. What was your main source of inspiration for the collection? When we decided to work with walnut, it made me immediately think of furniture from the 50s and 60s. I looked quite a bit at those two decades, both in terms of design and in the way homes were decorated, and then compared that with how we live today. The ambition was to create a sustainable and timeless collection. What are some examples of tactile or smart solutions that you discover after using the pieces? The armrests on the dining chairs have an angle, so they fit perfectly under the table; it s as if they re being sucked in. The swivel function on the small chair makes sitting less static and much more comfortable. And the glass cabinet is designed to make the room visible through the piece, allowing beautiful wallpaper, for example, to become part of the cabinet. Is there something distinctly Swedish or Scandinavian about STOCKHOLM? Yes, I would probably describe STOCKHOLM as Scandinavian. I was born and raised in Sweden, and that has, of course, influenced my aesthetic. At the same time, there are also international influences mixed in. What are your favorite pieces? It s hard to choose, but probably the mid-size storage cabinet in green. I also love the bedside table, and the candleholders. How do you envision STOCKHOLM being used in people s homes? I hope that people dare to explore new ways of decorating. The bedside table makes a great sideboard in the living room, perfect for storing remote controls. And the small chest of drawers can be used in the hallway, bedroom or living room. The swivel chair is also a great stand-alone piece in the bedroom. What is the future for these pieces 20, 30 or 40 years from now? My wish is that they are still being used every day, though they might change owners over the years. I see them being passed down from one generation to another, or maybe changing hands through auctions. A long, rich and eventful life that s my wish for STOCKHOLM.

STOCKHOLM sofa Seglora dark brown 00245045 $1799 STOCKHOLM chandelier 10228620 $99 STOCKHOLM fabric W59". White 80154197 $8.99/yd STOCKHOLM chair Green 60246221 $119 STOCKHOLM footstool Delikat white/black 60103199 $279 STOCKHOLM flatwoven rug 8'2" 11'6". Checkered/green 90239422 $299 STOCKHOLM espresso cups 2 oz. White 50225506 $9.99/2pk STOCKHOLM low pile rug 5'7" 7'10". Green 80239413 $299 STOCKHOLM TV bench 63x15¾". Walnut veneer 60239715 $349 STOCKHOLM candlesticks Stainless steel 80209883 $14.99/3pk STOCKHOLM vase H7¾". Green 00216175 $39.99 STOCKHOLM high-back armchair Sandbacka black 10239685 $499 STOCKHOLM fabric W59". Fern/green 40228992 $8.99/yd STOCKHOLM high-back armchair Röstånga gray 60262391 $499 STOCKHOLM dining table 66⅞ 33½". Walnut veneer 60225723 $499 STOCKHOLM full/queen duvet cover and two pillowcases. Gray/white 20246794 $59.99/3pcs STOCKHOLM bed frame stained ash and STOCKHOLM cushion Seglora dark brown Queen bed frame 49930628 $899 King bed frame 39930596 $999 STOCKHOLM fabric W59". White/yellow 00228994 $8.99/yd STOCKHOLM sofa Röstånga white 60245052 $899 STOCKHOLM carafe 34 oz. Clear glass 90210032 $9.99 STOCKHOLM sideboard 63 31⅞". Beige 60239720 $379 STOCKHOLM high-back armchair Mosta green 30239689 $499 STOCKHOLM flatwoven rug Black/off white $299 5'7" 7'10". 80104862 $399 8'2" 11'6". 90103254

STOCKHOLM plates Ø6". White 00225504 $14.99/2pk STOCKHOLM sofa Röstånga beige 20245073 $899 STOCKHOLM swivel chair Sandbacka yellow 20239675 $399 STOCKHOLM 4-drawer chest 19⅛ 41⅞". Walnut veneer 70245023 $399 STOCKHOLM salad servers 10209495 $12.99/set of 2 STOCKHOLM low pile rug 2'7" 4'11". Brown 90250773 $99 STOCKHOLM table lamp H24". Clear glass 40166890 $119 STOCKHOLM sofa Sandbacka green 30245058 $999 STOCKHOLM cushion 22 22". Black/white 60103236 $12.99 STOCKHOLM pendant lamp White 90216133 $89.99 STOCKHOLM 2-drawer cabinet 35⅜ 42⅛". Walnut veneer 80239724 $349 STOCKHOLM glasses 6 oz. Clear glass/pattern 50210034 $4.99/2pk STOCKHOLM cushion cover 20 20". striped yellow 40258880 $8 The STOCKHOLM Collection will be launched in select US stores in August 2013. STOCKHOLM coffee table 36⅝ 13¾". Walnut veneer 30239712 $199 STOCKHOLM king duvet cover and two pillowcases. Beige 30258574 $59.99/3pcs

STOCKHOLM sideboard 63 31⅞". Beige 60239720 $379 STOCKHOLM candelabra H13". Stainless steel 90110914 $29.99 STOCKHOLM serving bowl 23½ 11¾". Walnut veneer 00226947 $29.99 STOCKHOLM candlesticks H15¾". Stainless steel 90248285 $19.99/2pk STOCKHOLM vase H15¾". Green 90232977 $29.99 STOCKHOLM sofa Seglora natural 20245049 $1799 STOCKHOLM twin duvet cover and pillowcase. Beige 70258586 $39.99/2pcs STOCKHOLM bowl H3¾". Stainless steel 90110061 $19.99 STOCKHOLM flatwoven rug 5'7" 7'10". Net pattern/yellow 10229035 $199 STOCKHOLM cushion cover 20 20". Striped beige 60258879 $8 STOCKHOLM fabric W59". Fern/gray 20228993 $8.99 STOCKHOLM sofa Gammelbo light brown 50245057 $899 STOCKHOLM 2-drawer cabinet 35⅜ 42⅛". Green 30239726 $329 STOCKHOLM dining table 94½ 35⅜". Walnut veneer 00217702 $599 STOCKHOLM flatwoven rug 5'7" 7'10". Net pattern/brown 60239409 $199 STOCKHOLM red wine glass 14 oz. Clear glass 70210033 $5.99 STOCKHOLM serving bowl 9¾ 5". Walnut veneer 10209594 $9.99 STOCKHOLM high-back armchair Mosta gray 80239696 $499 STOCKHOLM bowl Ø15". Brown 10240938 $24.99 STOCKHOLM twin duvet cover and pillowcase. Gray/white 70246796 $49.99/2pcs STOCKHOLM swivel chair Sandbacka dark beige 70239673 $399 STOCKHOLM glass-door cabinet 35⅜ 70⅞". Yellow 10239732 $399

STOCKHOLM plates Ø13". White 00209599 $27.99/2pk STOCKHOLM sofa Sandbacka black 00245074 $999 STOCKHOLM coffee table 70⅞ 23¼". Walnut veneer 70239710 $229 STOCKHOLM glass-door cabinet 35⅜ 70⅞". Beige 90239733 $399 STOCKHOLM low pile rug 5'7" 7'10". Yellow 70229037 $299 STOCKHOLM chair Walnut veneer 20246223 $139 STOCKHOLM swivel chair Sandbacka green 90239672 $399 STOCKHOLM mirror Ø31½". Walnut veneer 60249960 $99 STOCKHOLM TV bench 63 15¾". Beige 20239717 $299 STOCKHOLM low pile rug 5'7" 7'10". Brown 00239412 $299 STOCKHOLM floor lamp H24". White 60248828 $119 STOCKHOLM nesting tables Walnut veneer 10239713 $279 STOCKHOLM flatwoven rug 11'6" 8'2". Checkered/brown 60229033 $299 STOCKHOLM chair cushion Seglora dark brown 50256885 $59 STOCKHOLM sofa Röstånga gray 20245068 $899 STOCKHOLM cushion cover 20 20". Checkered/beige 30236676 $10 STOCKHOLM cushion cover 20 20". Striped green 80258878 $8 STOCKHOLM nightstand 19⅝ 16½". Yellow 00245130 $99 STOCKHOLM bowls Ø10". White 80209604 $19.99/2pk

QUALITY CONVERSATIONS VIVECA OLSSON, CREATIVE DIRECTOR involved in the creation and production of STOCKHOLM shares her thoughts on the collection. How would you describe the collection? Well made through and through beautiful proportions, great comfort, clever, multiuse functions, and high-quality materials for durability. What does the collection contain? We focused on living, dining, and sleeping solutions, but the products are made as crossover pieces to fit many different spaces. One of the most unique things about STOCKHOLM, apart from the quality, is that this is a collection of strong individual products that also go very well together. If STOCKHOLM were a person, what would be their most notable character traits? It would be a person of contrast, in a positive sense. Sophisticated yet casual; passionate and detail oriented but a with surprisingly warm sense of humor. Complete may be a better word. You describe the materials used in STOCKHOLM as tactile what does that word mean to you? Tactile for me is something authentic that gives me a sense of comfort. That s exactly the feeling I get when using or touching the full-grain leather, the soft velvet, the tufted and woven carpets, and of course the walnut, which is probably the most striking material in this collection. What are your favorite pieces in the collection? It s hard to say, but probably the whole dining set: the table and chairs, with the bone china plates and the mouth-blown glassware.

SMART CRAFTSMANSHIP THE STOCKHOLM COLLECTION T H E S TO C K H O L M C O L L E C T I O N Inter IKEA Systems B.V. 2013.