ADVANTAGE SERIES. Popular Technologies for Outdoor Living

ADVANTAGE SERIES Popular Technologies for Outdoor Living

CE PRO OUTDOOR TECHNOLOGY: STUDY EXCLUSIVE RESEARCH POPULAR TECHNOLOGIES FOR OUTDOOR LIVING First-ever CE Pro Outdoor Technology Study reports 23% yearly growth in exterior installations. The typical outdoor technology project was $6,920 in 2016. BY JASON KNOTT NTEGRATORS MIGHT NEED TO START stocking sunblock I in their inventory. That s because they are spending quite a bit of time in the sun performing outdoor installations as the market for extending technology outside the home continues to grow. Indeed, according to the 2017 CE Pro State of the Industry Study MOST COMMONLY INSTED OUTDOOR TECHNOLOGIES TYPE OF TECHNOLOGY % OF OUTDOOR JOBS INCLUDING THIS TECH TYPE OF TECHNOLOGY % OF OUTDOOR JOBS INCLUDING THIS TECH Outdoor security surveillance cameras 54% Landscape lighting 24% Under-eave speakers 42% Satellite dishes/equipment 21% Outdoor access points 38% Security lighting 20% Mounts 38% Staircase/railing lighting 18% Flat panels 37% Cellphone boosters/antennas 17% Staked, satellite speakers 33% Waterproof remotes/control interfaces 16% 70V speakers 28% Flat panel enclosures 15% Buried, in-ground subwoofers 28% Planter speakers 14% Rock speakers 25% Projectors/Screens 14%

that appeared in the January 2017 issue, outdoor technology is the seventh-fastest growing product category. So, for the first time ever, CE Pro is specifically gauging the outdoor installation market via the 2017 CE Pro Outdoor Technology Study. The study was conducted in February and had 223 responses. Among the key pieces of takeaway data are: The median custom installation company performed nine outdoor installations in 2016. The median cost for an outdoor project in 2016 was $6,920. Nearly half of integrators (48 percent) report that their outdoor installations grew in 2016 compared with the year before. Among those who reported an increase in their outdoor business, the average growth rate was 23 percent. Exterior surveillance cameras are the most commonly installed outdoor technology, followed by under-eave audio loudspeakers, outdoor access points, flat-panel TVs and mounts. The hottest regions for outdoor technology installations in 2016 were (in NUMBER OF OUTDOOR PROJECTS IN 2016 11-25 25+ 18% 24.5% ZERO 4% 6-10 26% 1-5 27.5% The median number of outdoor projects installed by a CE pro in 2016 was nine. 2015 VS. 2016 OUTDOOR BUSINESS 47% 50% 3% UP SAME DOWN Clearly, installing technology outdoors is growing, with a large percentage of integrators citing an increase in activity in 2016. END-USER COST FOR OUTDOOR PROJECTS $25,001-$50,000 1% $50,000+ 5.1% Less than $1,000 $10,001-$25,000 22.2% 35.4% 9.1% $5,001-$10,000 $1,001-$5,000 27.3% The median price charged to an end user by a CE pro for an outdoor technology project last year was $6,920. 2017 CE Pro

CE PRO OUTDOOR TECHNOLOGY: STUDY order): the Middle Atlantic, New England, South Atlantic and Pacific Coast. More than half of all integrators in each region reported growth in their exterior installation business. Three out of every four outdoor installations (75 percent) are extended zones added to an interior audio, video or networking installation. Weatherproof cable integrity and conduit are the biggest challenges dealers face with outdoor projects, followed by proper equipment placement, contractor coordination (namely landscapers) and corrosion problems on equipment. The full study detailing the top brands, geographic breakdowns, the most commonly installed equipment in audio, video, exterior lighting, networking and surveillance, and much more is available for download on cepro.com. CE Pro TOP OUTDOOR NETWORKING BRANDS 1. Luxul 2. Araknis (SnapAV) 3. Pakedge (Control4) 4. Ubiquiti 5. Ruckus 6. Crestron TOP OUTDOOR CAMERA BRANDS 1. IC Realtime 2. Luma (SnapAV) 3. Hikvision 4. Axis Communications TOP OUTDOOR VIDEO BRANDS 1. SunBriteTV (SnapAV) 2. Séura 3. Samsung 4. Sony 5. LG TOP OUTDOOR AUDIO BRANDS 1. Sonance 2. Episode (SnapAV) 3. Origin Acoustics 4. Niles Audio 5. Bose 6. James Loudspeaker 7. JBL TOP OUTDOOR LIGHTING BRANDS 1. Lutron 2. Control4 3. Crestron 4. Coastal Source 5. Vantage

BY NUMBER OF INSTATION TECHNICIANS EMPLOYED WITHIN WHICH REGION OF AMERICA DO YOU CONDUCT THE MAJORITY OF YOUR BUSINESS? RESPONDENTS ONE 2 3 4 5-10 THAN 10 New England (MA, CT, RI, ME, NH, VT) Middle Atlantic (NY, NJ, PA) South Atlantic (MD, DC, DE, VA, WV, NC, SC, GA, FL) East South Central (KY, TN, AL, MS) West South Central (TX, OK, LA, AR) East North Central (MI, WI, OH, IL, IN) West North Central (MN, ND, SD, IA, NE, KS, MO) Rocky Mountain (AZ, NM, CO, UT, NV, ID, MT, WY) Pacific Coast (CA, WA, OR, HI, AK) 5.0% 0.0% 4.9% 7.1% 3.6% 4.4% 10.7% 9.5% 16.7% 12.2% 7.1% 7.1% 4.4% 10.7% 11.9% 10.0% 17.1% 14.3% 10.7% 8.9% 10.7% 3.5% 3.3% 4.9% 0.0% 7.1% 4.4% 0.0% 10.4% 16.7% 4.9% 10.7% 14.3% 6.7% 14.3% 10.9% 13.3% 9.8% 14.3% 10.7% 11.1% 7.1% 6.5% 3.3% 2.4% 7.1% 10.7% 6.7% 10.7% 10.9% 20.0% 14.6% 10.7% 10.7% 6.7% 7.1% 13.9% 10.0% 17.1% 17.9% 3.6% 24.4% 3.6% Canada 5.0% 3.3% 4.9% 0.0% 7.1% 8.9% 0.0% Other International 12.4% 3.3% 7.3% 10.7% 14.3% 13.3% 25.0% HOW MANY INSTATION TECHNICIANS (INCLUDING YOURSELF, IF APPLICABLE) DO YOU EMPLOY? IN 2016, HOW MANY OUTDOOR A/V OR OTHER OUTDOOR TECHNOLOGY INSTATIONS DID YOU PERFORM? RESPONDENTS ONE 2 3 4 5-10 THAN 10 BETWEEN 5-10 22.6% THAN 10 14.1% FOUR 13.6% ONE 15.1% THREE TWO 14.1% 20.6% ZERO 4.0% 10.0% 4.9% 3.6% 3.6% 2.2% 0.0% 1 and 5 6 and 10 11 and 25 27.5% 50.0% 46.3% 21.4% 25.0% 13.3% 10.7% 26.0% 23.3% 26.8% 42.9% 32.1% 26.7% 3.6% 24.5% 13.3% 17.1% 21.4% 28.6% 35.6% 28.6% More than 25 18.0% 3.3% 4.9% 10.7% 10.7% 22.2% 57.1%

BY NUMBER OF INSTATION TECHNICIANS EMPLOYED COMPARED TO 2015, WAS THE AMOUNT OF OUTDOOR TECHNOLOGY INSTATION BUSINESS THAT YOU PERFORMED IN 2016 UP, DOWN, OR ABOUT THE SAME? RESPONDENTS ONE 2 3 4 5-10 THAN 10 Up 47.0% 26.7% 48.8% 39.3% 46.4% 53.3% 60.7% Little or No Change 50.0% 70.0% 48.8% 60.7% 50.0% 42.2% 35.7% Down 3.0% 3.3% 2.4% 0.0% 3.6% 4.4% 3.6% IF UP OR DOWN, BY APPROXIMATELY WHAT PERCENT? 20% 23% 40% 39% UP (MEDIAN) UP () DOWN (MEDIAN) DOWN () IN 2016, WHAT WAS THE END-USER COST OF THE OUTDOOR TECHNOLOGY PROJECTS THAT YOU COMPLETED? RESPONDENTS ONE 2 3 4 5-10 THAN 10 Less than $1,000 9.1% 27.6% 7.3% 7.1% 3.6% 4.4% 7.4% $1,001 - $5,000 27.3% 37.9% 36.6% 28.6% 32.1% 15.6% 18.5% $5,001 - $10,000 35.4% 34.5% 31.7% 32.1% 35.7% 48.9% 22.2% $10,001 - $25,000 22.2% 0.0% 22.0% 21.4% 17.9% 26.7% 40.7% $25,001 - $50,000 5.1% 0.0% 0.0% 7.1% 10.7% 4.4% 11.1% More than $50,000 1.0% 0.0% 2.4% 3.6% 0.0% 0.0% 0.0% WHAT PERCENTAGE OF YOUR 2016 OUTDOOR INSTATIONS INCLUDED EACH OF THE FOLLOWING? RESPONDENTS ONE 2 3 4 5-10 THAN 10 Audio 92.9% 89.7% 95.1% 92.6% 96.4% 93.3% 88.9% Video 90.9% 79.3% 90.2% 88.9% 96.4% 93.3% 96.3% Lighting 84.3% 79.3% 87.8% 85.2% 92.9% 82.2% 77.8% Networking/Control 88.8% 82.8% 90.2% 96.3% 89.3% 86.7% 88.9% Security/Surveillance 93.9% 89.7% 92.7% 100.0% 96.4% 91.1% 96.3% Other 10.2% 10.3% 9.8% 7.4% 10.7% 8.9% 14.8%

BY NUMBER OF INSTATION TECHNICIANS EMPLOYED HOW FREQUENTLY HAVE YOU INSTED EACH OF THE FOLLOWING RESIDENTIAL OUTDOOR AUDIO TECHNOLOGIES? Buried, in-ground subwoofers RATING (Ascending scale by frequency) ONE 2 3 4 5-10 THAN 10 2.07 4 1.71 1.79 2.22 2.04 2.28 2.33 70V speakers 2.09 3 1.44 2.05 2.44 1.93 2.19 2.42 Under-eave speakers 2.63 1 2.44 2.90 2.56 2.78 2.64 2.30 Staked, satellite speakers 2.28 2 1.85 2.13 2.26 2.42 2.47 2.52 Rock speakers 1.98 5 1.81 2.21 2.07 2.11 1.86 1.75 Planter speakers 1.46 6 1.32 1.50 1.33 1.76 1.51 1.30 Outdoor soundbars 1.41 8 1.33 1.32 1.33 1.64 1.35 1.58 Wireless outdoor speakers 1.42 7 1.30 1.42 1.33 1.81 1.40 1.23 In-pool / underwater speakers 1.20 9 1.29 1.18 1.22 1.24 1.10 1.22 HOW FREQUENTLY HAVE YOU INSTED EACH OF THE FOLLOWING RESIDENTIAL OUTDOOR VIDEO TECHNOLOGIES? RATING (Ascending scale by frequency) ONE 2 3 4 5-10 Flat panels 2.49 2 2.15 2.42 2.54 2.77 2.56 2.54 Mounts 2.52 1 2.23 2.50 2.44 2.72 2.60 2.67 Screens 1.48 5 1.17 1.57 1.28 1.62 1.51 1.65 Projectors 1.42 6 1.21 1.46 1.24 1.58 1.39 1.63 Flat panel enclosures 1.54 4 1.33 1.69 1.54 1.72 1.41 1.55 Satellite dishes/equipment 1.75 3 1.80 1.79 1.71 2.08 1.68 1.50 OTT antennas 1.37 7 1.44 1.44 1.58 1.50 1.18 1.18 THAN 10 HOW FREQUENTLY HAVE YOU INSTED EACH OF THE FOLLOWING RESIDENTIAL OUTDOOR LIGHTING TECHNOLOGIES? RATING (Ascending scale by frequency) ONE 2 3 4 5-10 Landscape lighting 1.85 1 1.32 1.67 1.72 2.00 2.12 2.17 Staircase/railing lighting 1.62 3 1.36 1.61 1.32 2.00 1.65 1.71 Security lighting 1.72 2 1.29 1.69 1.28 2.35 1.77 1.95 THAN 10

BY NUMBER OF INSTATION TECHNICIANS EMPLOYED HOW FREQUENTLY HAVE YOU INSTED EACH OF THE FOLLOWING RESIDENTIAL OUTDOOR NETWORKING TECHNOLOGIES? RATING (Ascending scale by frequency) ONE 2 3 4 5-10 THAN 10 Outdoor Access Points 2.52 2 1.96 2.39 2.65 2.68 2.68 2.67 Cell Phone Signal Boosters/ Antennas Waterproof Remotes / Control Interfaces Outdoor Security Surveillance Cameras 1.69 3 1.17 1.56 1.81 1.96 1.82 1.78 1.63 4 1.38 1.58 1.85 1.63 1.84 1.43 3.04 1 2.50 2.86 3.15 3.24 3.15 3.38 PLEASE RANK THE BIGGEST CHENGES YOU FACE WHEN DESIGNING AND INSTING OUTDOOR TECHNOLOGIES ( 1 = THE MOST CHENGING, 5 = THE L CHENGING) SCORE (lower score = greater degree of challenge) ONE 2 3 4 5-10 THAN 10 Weather 2.82 2 2.53 3.34 2.74 2.14 2.97 2.95 Equipment Problems 3.26 5 3.50 3.07 3.29 3.09 3.63 3.05 Burying/Running Cable 2.52 1 2.30 2.44 2.00 2.96 2.32 3.13 Maintaining Sound/Video Quality Working with Landscaping Contractors/Designers 3.29 4 2.95 3.24 3.50 3.72 3.21 3.00 3.07 3 3.19 3.12 3.12 2.85 3.14 3.04

BY REGION WITHIN WHICH REGION OF AMERICA DO YOU CONDUCT THE MAJORITY OF YOUR BUSINESS? Canada Pacific Coast (CA, WA, OR, HI, AK) Rocky Mountain (AZ, NM, CO, UT, NV, ID, MT, WY) Other International 5% 13.9% 10.9% 12.4% 6.5% HOW MANY INSTATION TECHNICIANS (INCLUDING YOURSELF, IF APPLICABLE) DO YOU EMPLOY? 5% 10.9% West North Central (MN, ND, SD, IA, NE, KS, MO) 9.5% New England (MA, CT, RI, ME, NH, VT) 11.9% 10.4% 3.5% Middle Atlantic (NY, NJ, PA) East North Central (MI, WI, OH, IL, IN) South Atlantic (MD, DC, DE, VA, WV, NC, SC, GA, FL) East South Central (KY, TN, AL, MS) West South Central (TX, OK, LA, AR) RESPONDENTS NEW ENGLAND PACIFIC COAST One 15.1% 0.0% 26.3% 12.5% 14.3% 23.8% 18.2% 7.7% 26.1% 10.7% 2 20.6% 20.0% 26.3% 29.2% 28.6% 9.5% 18.2% 7.7% 26.1% 25.0% 3 14.1% 20.0% 10.5% 16.7% 0.0% 14.3% 18.2% 15.4% 13.0% 17.9% 4 13.6% 10.0% 10.5% 12.5% 28.6% 19.1% 13.6% 23.1% 13.0% 3.6% 5-10 More than 10 22.6% 20.0% 10.5% 16.7% 28.6% 14.3% 22.7% 23.1% 13.0% 39.3% 14.1% 30.0% 15.8% 12.5% 0.0% 19.1% 9.1% 23.1% 8.7% 3.6% IN 2016, HOW MANY OUTDOOR A/V OR OTHER OUTDOOR TECHNOLOGY INSTATIONS DID YOU PERFORM? RESPONDENTS NEW ENGLAND PACIFIC COAST ZERO 4.0% 0.0% 0.0% 0.0% 14.3% 0.0% 4.6% 7.7% 13.0% 3.6% 1-5 6-10 11-25 More than 25 27.5% 10.0% 36.8% 20.8% 14.3% 28.6% 27.3% 15.4% 21.7% 28.6% 26.0% 20.0% 31.6% 20.8% 28.6% 14.3% 31.8% 15.4% 17.4% 42.9% 24.5% 50.0% 15.8% 33.3% 28.6% 28.6% 27.3% 38.5% 21.7% 14.3% 18.0% 20.0% 15.8% 25.0% 14.3% 28.6% 9.1% 23.1% 26.1% 10.7%

BY REGION COMPARED TO 2015, WAS THE AMOUNT OF OUTDOOR TECHNOLOGY INSTATION BUSINESS THAT YOU PERFORMED IN 2016 UP, DOWN, OR ABOUT THE SAME? RESPONDENTS NEW ENGLAND PACIFIC COAST Up 47.0% 60.0% 68.4% 58.3% 28.6% 47.6% 31.8% 46.2% 39.1% 53.6% Little or No Change 50.0% 40.0% 26.3% 37.5% 71.4% 52.4% 68.2% 53.9% 60.9% 42.9% Down 3.0% 0.0% 5.3% 4.2% 0.0% 0.0% 0.0% 0.0% 0.0% 3.6% IF UP OR DOWN, BY APPROXIMATELY WHAT PERCENT? 20% 23% 40% 39% UP (MEDIAN) UP () DOWN (MEDIAN) DOWN () IN 2016, WHAT WAS THE END-USER COST OF THE OUTDOOR TECHNOLOGY PROJECTS THAT YOU COMPLETED? Less than $1,000 $1,001 - $5,000 $5,001 - $10,000 $10,001 - $25,000 $25,001 - $50,000 More than $50,000 RESPONDENTS NEW ENGLAND PACIFIC COAST 9.1% 0.0% 11.1% 8.3% 14.3% 9.5% 4.6% 15.4% 17.4% 3.7% 27.3% 30.0% 22.2% 33.3% 42.9% 33.3% 18.2% 23.1% 39.1% 18.5% 35.4% 20.0% 33.3% 25.0% 28.6% 28.6% 59.1% 46.2% 30.4% 44.4% 22.2% 40.0% 27.8% 20.8% 14.3% 28.6% 18.2% 7.7% 0.0% 29.6% 5.1% 10.0% 5.6% 12.5% 0.0% 0.0% 0.0% 7.7% 4.4% 3.7% 1.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 8.7% 0.0%

BY REGION WHAT PERCENTAGE OF YOUR 2016 OUTDOOR INSTATIONS INCLUDED EACH OF THE FOLLOWING? RESPON- DENTS NEW ENGLAND PACIFIC COAST Audio 92.9% 100.0% 94.7% 91.7% 71.4% 95.2% 95.2% 76.9% 95.7% 92.6% Video 90.9% 100.0% 94.7% 91.7% 85.7% 100.0% 90.5% 84.6% 91.3% 88.9% Lighting 84.3% 88.9% 89.5% 79.2% 42.9% 95.2% 90.5% 76.9% 91.3% 81.5% Networking/ Control Security/ Surveillance 88.8% 100.0% 100.0% 79.2% 57.1% 90.5% 90.5% 76.9% 91.3% 96.3% 93.9% 100.0% 89.5% 100.0% 71.4% 95.2% 90.5% 92.3% 95.7% 96.3% Other 10.2% 22.2% 10.5% 12.5% 14.3% 9.5% 4.8% 7.7% 13.0% 7.4% HOW FREQUENTLY HAVE YOU INSTED EACH OF THE FOLLOWING RESIDENTIAL OUTDOOR AUDIO TECHNOLOGIES? Buried, in-ground subwoofers RATING (Ascending scale by frequency) NEW ENGLAND 2.07 4 2.11 2.33 2.09 1.57 2.50 1.82 1.69 1.91 2.32 PACIFIC COAST 70V speakers 2.09 3 2.00 2.13 2.30 1.86 2.06 2.18 1.77 2.00 2.08 Under-eave speakers Staked, satellite speakers Rock speakers 2.63 1 2.67 2.53 2.91 2.57 3.00 2.64 2.38 2.61 2.60 2.28 2 2.22 2.60 2.48 2.00 2.59 2.14 2.00 1.95 2.52 1.98 5 2.22 2.13 2.22 1.86 2.00 1.95 1.77 1.87 1.80 Planter speakers 1.46 6 1.56 1.87 1.41 1.40 1.78 1.36 1.15 1.26 1.50 Outdoor soundbars Wireless outdoor speakers In-pool / underwater speakers 1.41 8 1.33 1.33 1.57 1.33 1.82 1.36 1.17 1.39 1.17 1.42 7 1.67 1.40 1.52 1.50 1.82 1.23 1.42 1.30 1.08 1.20 9 1.00 1.14 1.35 1.17 1.56 1.00 1.08 1.17 1.22

BY REGION HOW FREQUENTLY HAVE YOU INSTED EACH OF THE FOLLOWING RESIDENTIAL OUTDOOR VIDEO TECHNOLOGIES? RATING (Ascending scale by frequency) NEW ENGLAND PACIFIC COAST Flat panels 2.49 2 2.67 2.31 2.65 2.57 3.41 2.26 2.31 2.35 2.48 Mounts 2.52 1 2.67 2.31 2.96 2.57 3.20 2.32 2.38 2.39 2.61 Screens 1.48 5 1.78 1.38 1.70 1.17 1.33 1.44 1.15 1.30 1.39 Projectors 1.42 6 1.67 1.31 1.65 1.17 1.33 1.33 1.23 1.30 1.26 Flat panel enclosures Satellite dishes/ equipment 1.54 4 1.88 1.67 1.57 1.67 1.73 1.50 1.25 1.65 1.43 1.75 3 1.00 1.38 1.86 2.00 2.07 1.56 1.46 2.23 1.65 OTT antennas 1.37 7 1.63 1.23 1.57 1.50 1.33 1.67 1.46 1.35 1.09 HOW FREQUENTLY HAVE YOU INSTED EACH OF THE FOLLOWING RESIDENTIAL OUTDOOR LIGHTING TECHNOLOGIES? RATING (Ascending scale by frequency) NEW ENGLAND PACIFIC COAST Landscape lighting Staircase/ railing lighting Security lighting 1.85 1 2.20 2.17 1.95 1.14 2.06 1.84 1.31 1.65 1.76 1.62 3 1.44 1.83 1.55 1.00 1.56 1.74 1.25 1.57 1.52 1.72 2 1.44 1.83 1.64 1.29 1.71 1.74 1.31 1.87 1.76

BY REGION HOW FREQUENTLY HAVE YOU INSTED EACH OF THE FOLLOWING RESIDENTIAL OUTDOOR NETWORKING TECHNOLOGIES? RATING (Ascending scale by frequency) NEW ENGLAND PACIFIC COAST Outdoor Access Points Cell Phone Signal Boosters/Antennas Waterproof Remotes / Control Interfaces Outdoor Security Surveillance Cameras 2.52 2 2.70 2.83 2.70 1.57 2.61 2.63 2.31 2.38 2.86 1.69 3 1.67 1.58 1.83 1.43 2.00 1.68 1.38 1.76 1.83 1.63 4 2.00 1.50 1.77 1.43 1.47 1.79 1.46 1.57 1.82 3.04 1 3.10 2.75 3.17 2.71 3.28 3.00 2.85 3.00 3.22 PLEASE RANK THE BIGGEST CHENGES YOU FACE WHEN DESIGNING AND INSTING OUTDOOR TECHNOLOGIES ( 1 = THE MOST CHENGING, 5 = THE L CHENGING) SCORE (lower score = greater degree of challenge) NEW ENGLAND PACIFIC COAST Weather 2.82 2 3.50 2.57 2.70 1.71 2.60 2.65 2.75 2.95 4.07 Equipment Problems Burying/ Running Cable Maintaining Sound/Video Quality Working with Landscaping Contractors/ Designers 3.26 4 2.83 2.91 3.35 3.71 3.07 3.29 3.55 3.18 3.18 2.52 1 2.87 2.20 2.68 1.67 2.67 2.19 2.62 2.95 2.11 3.29 5 2.75 3.40 3.20 3.71 3.33 3.67 3.50 2.95 3.11 3.07 3 3.33 3.00 3.38 3.86 3.41 3.06 2.85 2.65 2.81