ACHIEVABLE MILLION DOLLAR DETAILS International Builders Show Las Vegas Nevada January 22, 2009 Thursday 8:00 AM January 23, 2009 Friday 10:15 AM Speakers Tony Crasi Lita dirks Anne Olson Dominick Tringali 1
Biographies Tony Crasi The Crasi Company, Inc 1212 Portage Trail Suite 400 Cuyahoga Falls, Ohio 44223 330-923-9905 www.crasicomapny.com Tony Crasi is the president and founder of Crasi, Inc., an award winning residential design -build firm located in Akron Ohio. He has been designing and building luxury homes for the past 24 years. He earned a Bachelor of Architecture degree from Kent State University and has been involved in the residential construction industry for over 32 years. Tony has judged many national and regional design competitions and currently serves on the NAHB Design and Custom Homebuilders committees. Tony also serves as a National Director and will be his local HBA president in 2009. He has been a frequent industry speaker and has been instrumental in developing numerous national design and construction related educational programs. Using his years of hands on experience, Tony s focus has been to teach builders and industry professionals how to use simple and affordable design techniques to create an expensive look within a reasonable budget. Lita Dirks Lita Dirks & Company 5300 DTC Parkway, Suite 150 Greenwood Village, CO 80111 www.litadirks.com Lita Dirks, president of Lita dirks & Co. is an award winning, nationally recognized leader in model home merchandising. Lita judges National and Regional design competitions, conducts lectures and seminars, and author s articles. Her professional affiliations include MIRM, NSMC, IIDA, and CAASH, and the new Seniors Housing Specialist designation. Lita has served on the NSMC and IRM Board of Trustees, the NAHB Design Committee, and currently sits on the NAHB 50+Housing Council s Board of Trustees. She has chaired most of the NSMC and IRM committees, including The National awards program. Lita was awarded the IRM presidential Award two years in a row and was honored by the NSMC as the recipient of the prestigious Bill Molster Award. 2
Anne Olson Olson Architecture 290 Second Avenue Niwot, CO 80544-1024 303-652-2668 www.olsonarchitecture.com Olson Architecture, Inc is an award winning 7-person architecture firm specializing in housing in all sizes and price ranges. Located near Boulder, Colorado, they work with homebuilders throughout the United States. Their clients include Standard Pacific Homes, Village Homes and Master Homebuilding Company, as well as many custom builders. Anne Olson, AIA, CAASH, brings over 20 years of experience in market driven residential architecture to her clients. She is a regular speaker at the International Builders Show and the Boomers and Beyond Symposium. Most recently, Olson Architecture, Inc. s work was featured in the Taunton Press book, The House to Ourselves, about creating the perfect home after the kids are gone. Dominick Tringali Dominick Tringali Architects 1668 Telegraph Road, Suite 250 Bloomfield, MI 48302 248-335-8888 www.dtarchitects.com Dominick Tringali is the founder and the president of Dominick Tringali Architects, a full-service architecture firm specializing in luxury custom estates, market housing, and commercial design, as well as interior design and community planning. His firm s design philosophy is to understand the specific needs and lifestyles of each client, in order to deliver enduring designs which compliment the client s lifestyle. Under Dominick s leadership, DTA has grown into a team of 25 talented employees and a recognized leader in the design of high end communities and custom homes across the country. In addition to the work throughout the state of Michigan, Dominick Tringali Architects is expanding nationally, currently designing custom residences, multi-family developments, and entire communities together with builders in North and South Carolina, Florida, Texas, Oregon, Iowa, Ohio, Indiana, and Maryland. DTA s communities and semi- custom homes have earned two Builders Choice Awards and six Best in American Living Awards in the past two years. 3
Achievable Million Dollar Details Tony Crasi I. Introduction A. Why is this concept important today? II. Be prepared when the market comes back A. Customers will be looking for a better looking and more affordable home. B. Notes III. Concept Of Achievable Million Dollar Details A. Examples of better design B. Examples of how to create details C. Notes IV. Where To Find Details A. Resource books B. Publications C. Notes V. Case Study A. Remodeling project B. Notes 4
Interiors and Merchandising Lita Dirks I. Builder needs + Buyer needs = More Achievable Details A. From the Builder Point of View B. Buyer Knows What He Wants C. How the Pros Can Help D. Notes II. For Million Dollar Results Cut to the Details A. Work with the Architecture 1. Drywall Details 2. Built-in Extras 3. Applied Trim Add-ons 4. Mirror Magic 5. Notes B. Lighting Details 6. Must Have Lighting 7. Lighting for Effect and Glamour 8. Notes B. Tile Opportunities 1. Standard Tile Offerings 2. Upgraded Tile Offerings 3. Notes 5
Flooring Details 4. Hard Surface Guidelines 5. Carpet Guidelines 6. Notes C. Paint for Effect 7. Color Placement 8. Color for Effect 9. Notes C. Crown Jewel - Accessories 1. Sizes 2. Colors 3. Themes 4. Notes 6
Floor Plans and Details I. Design Savvy Buyers A. Catalog Culture Anne Olson II. Details Matter A. Before and after photos B. Notes III. Design Savvy Floor Plans A. Flexibility B. Interactive Spaces C. Function! Dump Zone Laundry! Command Center Duplicate Spaces Pet spaces Technology Universal Design D. Exterior Options E. Notes 7
Exteriors and Exterior Spaces I. Introduction Dominick Tringali A. Summary of today s marketplace 1. Give buyers a compelling reason to move B. The new generation of homebuyers are looking for the following: 1. Value / affordability / unique design 2. Exterior appeal that attracts buyers 3. Outdoor living spaces 4. Healthy, energy efficient, low-maintenance homes C. Notes: II. Value / affordability / unique design A. Example project #1: 1. Classical elevations 2. Historically authentic details 3. Community setting Notes: 8
B. Example project #2: 1. Historical elevation 2. Floor plan for modern lifestyle 3. Interactive outdoor space Notes: C. Example project #3: 1. Unique use of space 2. Affordable detail 3. Interactive outdoor space Notes: D. Example project #4: 1. Production model 2. Design for lifestyle Notes: E. Example project #5: 1. The Next American Home 2. Flexible floor plan 3. Outdoor living space Notes: 9
II. Outdoor Living Spaces A. Indoor/outdoor interaction B. Outdoor lifestyle C. Notes IV. Healthy, energy-efficient, low-maintenance homes A. No longer an option, but a requirement B. LEED Platinum Home for Under $100,000 C. Notes 10