Domestic boilers, radiators and water heaters Turkmenistan A multi client study November 2011
Domestic boilers, radiators and water heaters, Turkmenistan A multi client study Contract: Report 54770/11 Date: November 2011 Issued by: BSRIA Limited Old Bracknell Lane West, Bracknell, Berkshire RG12 7AH UK Telephone: +44 (0)1344 465600 Fax: +44 (0)1344 465626 E: bsria@bsria.co.uk W: www.bsria.co.uk Compiled by: Name: Natalia Webb Approved by: Name: Krystyna Dawson All rights reserved. This document may not be reproduced, transmitted or redistributed in part or full without prior written consent from a BSRIA Director BSRIA Page 3 of 48 Report 54770/11
1 MARKET BACKGROUND OVERVIEW... 8 1.1 Economy and construction... 8 1.1.1 Population and climate... 8 1.1.2 Economy... 9 1.1.3 Construction... 10 1.1.4 New house building... 11 1.1.5 Energy supply... 11 1.1.6 Residential electricity and gas supply... 12 1.2 Heating stock... 13 1.3 Local heating practices... 14 2 MARKET SIZE, SEGMENTATION AND SUPPLY STRUCTURE -DOMESTIC BOILERS... 16 2.1 Market size... 16 2.2 Market segmentation... 17 2.2.1 Provision of sanitary hot water... 17 2.2.2 Output... 18 2.2.3 Heat exchanger material... 18 2.2.4 By fuel... 19 2.2.5 Condensing boilers... 19 2.3 Structure of supply... 19 2.3.1 Wall hung boilers... 20 2.3.2 Gas floor standing boilers... 21 3 MARKET SIZE, SEGMENTATION AND SUPPLY STRUCTURE - RADIATORS... 23 3.1 Market size... 23 3.2 Market segmentation... 23 3.3 Structure of supply... 24 3.3.1 Steel panel radiators... 24 3.3.2 Aluminium radiators... 24 3.3.3 Cast iron radiators... 25 4 MARKET SIZE, SEGMENTATION AND SUPPLY STRUCTURE - WATER HEATERS... 26 4.1 Market size... 26 4.2 Market segmentation... 27 4.2.1 Electric storage... 27 4.2.2 Gas instantaneous... 28 4.3 Structure of supply... 29 4.3.1 Electric storage... 29 4.3.2 Gas instantaneous... 30 5 MARKET PRICING... 32 5.1 Retail price list - boilers... 32 5.2 Retail price list - radiators... 32 5.3 State retail price list - water heaters... 33 6 MARKET DRIVERS AND TRENDS... 35 6.1 Market drivers... 35 6.2 Market trends - boilers... 36 6.3 Market trends - radiators... 37 6.4 Market trends - water heaters... 38 6.5 Forecast assumptions... 39 7 HEATING PRODUCTS STRATEGIC OVERVIEW... 40 7.1 Macro-environmental analysis... 40 7.2 Market attractiveness... 41 BSRIA Page 4 of 48 Report 54770/11
8 DOMESTIC VERSUS OVERSEAS TRADE... 43 8.1 Transportation to Turkmenistan... 43 8.2 Domestic boilers... 43 8.3 Radiators... 43 8.4 Water heaters... 44 9 DISTRIBUTION AND END USER SECTOR... 45 9.1 Overview... 45 9.2 Specialised building markets... 45 9.3 Distribution of heating products... 45 9.4 Major distributors... 46 9.5 End user sector... 47 9.5.1 Boilers... 47 9.5.2 Radiators... 48 9.5.3 Water heaters... 48 TABLES Table 1 Background data economy and construction, 2009-2011... 8 Table 2 Administrative division of Turkmenistan, 2005... 9 Table 3 Heating stock by type of heating product, 2011... 13 Table 4 Volume and value of the domestic boiler market, <50kW, 2010 and 2011... 16 Table 5 Boiler sales by type of hot water production, 2010 and 2011... 17 Table 6 Domestic boiler sales by output (kw), < 50 kw, volume ( 000 units), 2010... 18 Table 7 Domestic boiler sales by output (kw), < 50 kw, volume ( 000 units), 2011... 18 Table 8 Domestic boiler sales by heat exchanger material, 2010 and 2011... 18 Table 9 Domestic boilers sales by fuel eventually used, 2010 and 2011... 19 Table 10 Market shares of wall hung (non-condensing) gas boilers, 2010 and 2011... 20 Table 11 Market shares for floor standing non-condensing atmospheric gas boilers, 2010 and 2011. 21 Table 12 Volume and value of the radiator market, 2010 and 2011... 23 Table 13 Steel radiator market, volume, 2010 and 2011... 24 Table 14 Market shares for aluminium radiators, 2010 and 2011... 24 Table 15 Market size, volume and value, 2010 and 2011... 26 Table 16 Electric storage heaters by product type, volume, 2010 and 2011... 27 Table 17 Electric storage heaters by capacity, volume, 2010 and 2011... 27 Table 18 Electric storage heaters by material type, volume, 2010 and 2011... 28 Table 19 Gas instantaneous heaters by flow rate, volume, 2010 and 2011... 28 Table 20 Gas instantaneous heaters by type of flue, volume, 2011... 29 Table 21 Market shares electric storage water heaters ( 000 units), 2010 and 2011... 30 Table 22 Market shares gas instantaneous water heaters ( 000 units), 2010 and 2011... 30 Table 23 Market retail price for boilers, 2011... 32 Table 24 State retail price list for radiators, 2011... 32 Table 25 Market retail price list for radiators, 2011... 33 Table 26 State retail prices for water heaters, 2011... 33 Table 27 Market retail prices for water heaters, 2011... 34 Table 28 The domestic boiler market historical trends, volume ( 000 units), 2006-2010... 36 Table 29 The domestic boiler market forecasts, volume ( 000 units), 2011-2015... 36 Table 30 Radiator market historical trends, volume ( 000 units), 2006-2010... 37 Table 31 Radiator market forecast, volume ( 000 units), 2011-2015... 37 Table 32 Historical trends, water heating, volume ( 000 units), 2006 2010... 38 Table 33 Forecasts, water heating, volume ( 000 units), 2011 2015... 38 Table 34 PESTLE analysis of Turkmenistan heating products market... 40 Table 35 Competitive forces analysis... 41 Table 36 Market attractiveness matrix by product type... 42 Table 37 Overseas trade - domestic boilers, volume ( 000 units), 2011... 43 Table 38 Overseas trade - radiators, volume ( 000 units), 2011... 43 Table 39 Overseas trade - water heaters, volume ( 000 units), 2011... 44 Table 40 First point of distribution for manufacturers / importers for boilers, 2011... 46 BSRIA Page 5 of 48 Report 54770/11
Table 41 First point of distribution for manufacturers/importers for radiators, 2011... 46 Table 42 First point of distribution for manufacturers / importers for water heaters, 2011... 46 Table 43 Boiler market by end user sector, 2011... 48 Table 44 Radiators market by end user sector, 2011... 48 Table 45 Water heating market by end user sector, 2011... 48 FIGURES Figure 1 Map of Turkmenistan... 8 Figure 2 District heating survey in Turkmenistan... 15 Figure 3 Domestic boiler sales by type, volume ( 000 units), 2011... 17 Figure 4 Boiler sales by type of hot water production, 2011... 17 Figure 5 Domestic boiler sales by output, volume '000 units, 2011... 18 Figure 6 Domestic boilers sales by fuel eventually used, 2011... 19 Figure 7 Example of a self-made boiler... 21 Figure 8 Radiator sales by type, value ( million), 2011... 23 Figure 9 Market shares for aluminium radiators, 2011... 25 Figure 10 Water heater sales by type, volume, 2011... 27 Figure 11 Electric storage heaters by material type, volume, 2011... 28 Figure 12 Gas instantaneous heaters by flow rate, volume, 2011... 29 Figure 13 Market shares electric storage water heaters, volume, 2011... 30 Figure 14 Market shares electric instantaneous water heaters, volume, 2011... 31 Figure 15 The domestic boiler market forecasts, volume, ( 000 units), 2011-2015... 37 Figure 16 The radiator market forecasts, volume, ( 000 units), 2011-2015... 38 Figure 17 The water heater market forecasts, volume, ( 000 units), 2011-2015... 39 Figure 19 PESTLE analysis of Turkmenistan heating products market... 40 Figure 20 Competitive forces analysis... 41 BSRIA Page 6 of 48 Report 54770/11