Campaign Guide 2013 National Fire Safety Campaign 100,000 Schools 20 Million Students 15 Million Families CAMPAIGN GUIDE- 2013
Sponsorship Guide 2013 National Fire Safety Campaign Contents Campaign Overview.3 Campaign Objectives 4 Helping in Your Community....... 5 Feedback...... 6
Campaign Overview Statistics that Tell the Story Each year in the United States, an average of 2,500 children and adults lose their lives as a direct result of residential fires, with another 13,000 injured.* On average, someone dies in a fire every 169 minutes, and someone is injured every 30 minutes.** Almost two-thirds of fire related deaths occur in homes without a working smoke detector.*** While the number of fatalities and injuries caused by residential fires has continued to decline over the past several decades, many residential fire-related deaths remain preventable and continue to pose a significant public health problem. A Comprehensive Strategy The My Place Is Fire Safe Campaign encourages both adults and children to become active in fire-safe practices and behaviors. The Strategy is two-fold: Educate children through the My Place is Fire Safe inschool program. Encourage adults to be proactive in making their homes and families safer from the dangers associated with residential fires through the online My Place is Fire Safe Challenge. Information That Will Make a Difference To see a substantial decline in fire related fatalities and injuries, the fire safety message must empower adults and children to become active participants of fire-safe practices and behaviors. These are the key messages highlighted throughout this campaign: The importance of a fire escape plan: Every home must have a fire escape plan in order to assure that all family members know how to get out and where to go in the event of a fire. Practicing fire safety as a family: Take fire safety seriously. If you don t, your children won t. Practice together, making sure every family member knows what to do if the smoke detector sounds, or if they see or smell smoke. Installing, testing and maintaining smoke alarms: Installing smoke detectors throughout your home, testing smoke detectors once a month, and changing batteries twice a year. Reduce potential fire hazards within the home: Make sure dryer vents are clean. Keep flammable materials away from heaters. Install the proper screen on a fireplace to catch sparks and rolling logs. Make sure chimneys are properly cleaned. Safe cooking practices and more: Keep cooking surfaces clean. Never leave a kitchen unattended while cooking. Turn pot handles inward. Be careful not to cook while wearing loose clothing, and always doublecheck the kitchen when finished, before going to bed or leaving the home. Getting the Message to Your Community The My Place is Fire Safe Campaign is a community based effort with support and materials developed to reach the very heart of the home. The FireFacts Fire Safety Learning program- For use in schools, both in computer labs and individual classrooms. Can also be provided to libraries, charter schools, early education and after-school programs, boys and girls clubs, scouting troops and more. Activity and Coloring Book- Designed to be taken home by students. Contains fun and educational activities for children as well as information for parents. My Place is Fire Safe Challenge- An online effort to inform and empower adults to improve the level of fire safety practices and behaviors in their home. For additional information and materials, please visit our website (http://www.firesafe.org). *(2010 USFA) **(Karter 2011) ***(NFPA 2011)
Campaign Objectives To see a substantial decline in fire related fatalities and injuries, the fire safety message must reach the very heart of the home, empowering both adults and children to become active participants of fire-safe practices and behaviors. Campaign Objectives 1. Reach 20 million students (K-4 th grade) with fire safety education- Provide the My Place is Fire Safe Educational Curriculum free to schools as a stand-alone program or supplement to a fire department s existing public education program. This curriculum will be made available as a digital download, making it easy for schools to implement throughout their campus, in computer labs as well as classrooms. With support from State Fire Marshals, Departments of Education and other state and local agencies and organizations, we ve helped to assure the greatest level of participation among schools. 2. Make the effort to reach every child- Provide the My Place is Fire Safe Educational Curriculum to charter schools, libraries, afterschool programs, daycare centers, scouting troop, Boys and Girls Clubs and other programs that promote childhood development. 3. Engage adults with the fire safety message- Encourage adults to participate in the My Place is Fire Safe Challenge; an online fire safety resource (www.firesafe.org) designed to inform adults about the dangers of residential fires, and to provide information on how the safety within their homes can be improved. 4. Engage local media- Encourage local media to highlight the My Place is Fire Safe Campaign efforts happening throughout the community. 5. Engage the community- Encourage all members of a community, including local businesses and organizations, to become active participants in the My Place is Fire Safe Campaign, and to promote fire safe practices and behaviors in their places of business. 6. Think BIG- Use the success of this campaign to create a national standard of fire safety education within the public school system.
Helping Your Community Making every effort to engage your community in the My Place is Fire Safe Campaign is a vital part of the overall impact. Simply put, the more members of a community actively promoting the campaign, the greater the impact and the safer your community will be. We need your help! Making Opportunities: Individuals, local clubs and organizations will find opportunities to maximize the impact of the campaign throughout the community: Make sure local schools and fire departments are aware of the campaign. Help promote the campaign in churches, clubs, organizations, and in local places of business. Create partnerships with schools, fire departments and other businesses and organizations throughout the campaign, seeking ways to help and support each others efforts. Utilize the pre-designed posters, fliers, print/radio/television PSAs (Public Service Announcements), to promote the campaign. Engage the local media to cover the efforts of the campaign, and the dangers that exist from home fires. Promotional Materials: Community supporters will have free access to promotional and support materials, including: Downloadable Marketing materials: Fliers Posters Print ads Online banners and widgets to be used on website Radio scripts PSAs for television and internet and more.
We Need Your Feedback! Your feedback is important to us. Your questions, comments and suggestions can greatly improve the overall success of the My Place is Fire Safe Campaign. Date: Name: Position: E-Mail Address: Contact Phone: Suggestions and Comments: Form can be faxed to: 530-265-2976 (no cover letter required), or emailed to: info@firesafe.org. Form can also be mailed to: My Place is Fire Safe Campaign Feedback, National Fire Prevention Council, P.O. Box 2563 Nevada City, CA 95959