Press September 2017 - International Frankfurt Trade Fair for Seasonal and Festive Decorations Frankfurt am Main, 26 to 30 January 2018 Katrin Westermeyr Tel. +49 69 75 75-6893 katrin.westermeyr@messefrankfurt.com www.messefrankfurt.com www.christmasworld.messefrankfurt.com CW18_07_Trends2018_2019_gb Trends 2018/19: four style worlds demonstrate inspiring possibilities for festive decorations vivid heritage, eclectic gathering, balanced sobriety, splendid history awaken a desire for something new and special Powerful display in the Foyer of Hall 11.0 provides stimulating ideas for developing products and for choosing suitable selections for sale The Trend Show in Hall 11.0 enables to take a look at the colours, materials and designs of the up-coming season of festive decoration. It is the highlight of 2018 in Frankfurt am Main! Stilbüro bora.herke.palmisano was commissioned by Messe Frankfurt to analyse the latest currents in society, in interior design and in the world of fashion for the leading international trade fair for seasonal and festive decoration and to identify four major trends. The four style worlds that they came up with, vivid heritage, eclectic gathering, balanced sobriety and splendid history, will be staged in the Trend Show from 26 to 30 January 2018, with the help of products provided by the exhibitors. All products used in the displays will be identified with the name and stand number of the individual exhibitor. Moreover, admission to the Trend Show and copies of the trend cards will be available, free of charge, for all buyers from the wholesale, retail and import/export business. Both the Trend Show and the trend cards offer retailers and wholesalers in the sector specific practical assistance with ordering and a helpful guide to creating one s own selection and presenting the goods in shops. A free and, at the same time, sensitive handling of tradition, sense of belonging and history is what currently characterises the creative work of international designers and product developers. This trend is also reflected in the four style worlds we have identified, explains Annetta Palmisano, a designer at Stilbüro bora.herke.palmisano. For the Trends 2018/19, the consultants at the Trend Bureau have brought together the main features with the help of examples provided by international designers and some more detailed descriptions of the materials used. Manufacturers, retailers and wholesalers alike Messe Frankfurt Exhibition GmbH Ludwig-Erhard-Anlage 1 60327 Frankfurt am Main
can depend on the reliable trend statements presented by our experts for inspiration. In the four style worlds, they will discover some out-of-theordinary ideas that will encourage their customers to buy, adds Eva Olbrich, Director,, Messe Frankfurt Exhibition GmbH. Each of the four styles plays with contrasted combinations and, with them, creates, new, inspirational possibilities for festive decoration so that there is something in the mix to suit the tastes of each and every customer. vivid heritage rich in tradition, lively, full of vitality At the heart of this style are patterns and motifs drawn from folklore, together with handicraft skills and craftsmanship, which, with their modern design and graphical elements, create a contemporary, yet natural, impression. Suitable colour-combinations to go with it are bright vibrant colours, including mustard, petrol and red. Inspiration. Mexico, Brazil, Scandinavia, Rumania, Russia, Poland influences from the most diverse cultural backgrounds come together here. Examples on display include blossom, entwined foliage, ethnic, bold designs and geometrical patterns, mostly produced using typically traditional techniques. Characteristic of this style are also scratching, engraving, etching and grinding techniques, as well as painting, appliqué and embroidery. vivid heritage this style interprets traditional handicraft skills from diverse cultures in a very lively, modern way, with strong colours such as mustard, petrol and red. Particularly in evidence are patterns drawn from folklore and ethnic motifs, often in appliqué or embroidery.. eclectic gathering multi-facetted, dynamic, striking This look takes contrast to new heights so that it becomes the concept. Extremely diverse design elements come together here: glamorous and sporty, delicate and intense, every-day and spectacular. The dominant Page 2
tones are pink, lemon, mandarin and azure combined with a delicate rosé, black and an elegant gold. Inspiration. Creating something new by putting disparate things together. Collage is the starting point for this extravagant trend. Materials, textures and patterns appear in surprising contexts. Shimmering, vibrant, reflective and lustrous materials such as crystal, foil, mother of pearl and mirror-glass combine with playful details, exaggerated shapes and patterns. This imaginative use of motifs and colours extends from delicate blossom and butterflies to exciting, spray-colour effects and inyour-face fluorescent neon elements. eclectic gathering this extravagant trend combines apparent contrasts such as crystal, foil, mother of pearl and mirror-glass with playful details, exaggerated shapes and patterns, and creates surprise collage effects in pink, lemon, mandarin, azure, rosé, black and gold balanced sobriety clear, simple and perfect This style, inspired by a Japanese aesthetic, achieves its appeal through a consistently calm and harmonious outward effect. The key here is to express the essentials with minimum means. In line with the purist approach to design, the colour palette also appears modest, with restrained natural tones from pure white to rose gold, a shiny but cool grey, deep bordeaux red and black. Inspiration. A limited number of materials is involved and they captivate our attention through the consistency and perfection with which they are used. Light-coloured woods, matt brass and shiny black surfaces dominate the picture. The most finely worked wood, artistic woven and braided structures, knotting, folding, high-quality natural papers, folded and fan-like shapes, all go to create an extremely aesthetic impression. Alongside this, there are some impressively effective contrasts of matt and shiny surfaces often combined with an unexpected tactile or olfactory impact, such as that of fragrant woods. Page 3
balanced sobriety showcases a purism of design, inspired by a Japanese aesthetic, created mainly through the use of lightcoloured woods, matt brass and shiny black surfaces. Restrained, natural tones range from pure white to rose-gold, shiny ones from a cool grey to bordeaux red and black. splendid history elaborate, sumptuously decorated, opulent Luxurious settings are reminiscent of the impact of Italian Palazzi. Designs are decorative, often with a multitude of historical allusions, but embodying an unmistakably contemporary approach. An elegant series of dark, saturated colours provides the sumptuous glow of aventurine, an elegant aquamarine and warm gold. Inspiration. The splendour of this environment appears to have its roots in a glorious past epoch. Refined textiles, lace, precious and semiprecious stones, pearls, marble, metal-effect surfaces and dark woods the materials come across as exclusive and expensive. Palm fronds, large feathers, exotic leaves and magical landscapes, together with regal, historical features, are used to create the extravagant motifs. Page 4
splendid history the luxurious and elegant are staged in unconventional and modern ways with lots of lace, precious and semiprecious stones, pearls, marble and extravagant motifs. Dark, saturated colours are combined with elegant aventurine, aquamarine and gold. Styles, trends and fashions are always a reflection of their times. Multilayered possibilities express the spirit of contemporary life and open doors to individual development cosmopolitan, extravagant, concentrated and unconventional, concludes designer Annetta Palmisano. Trend lectures and guided tours The experts from Stilbüro bora.herke.palmisano will be conducting daily lectures on these trends during and will conclude each lecture with a tour of the four style worlds in the Trend Show. The sessions will take place at 11:00 a.m. and 1:00 p.m. every day from 26 to 29 January 2018 and at 12:00 noon on 30 January. Visitors can obtain a free copy of the trend cards with the latest colours, materials and shapes at the Trend Show information desk. The trend cards offer additional suggestions and inspiration for visitors own shops. Note for journalists: The trend cards for the various styles are available from the press team. There is one trend collage for each of the four style worlds. These collages can be downloaded in high-resolution data format at: christmasworld.messefrankfurt.com/trend-photos : is the world s most important order venue for the international decoration and festive articles sector. Held annually in Frankfurt, it presents the latest products and trends for all festivities of the year and provides innovative concept ideas for decorating large-scale and outdoor areas for the wholesale and retail trades, shopping centres, DIY markets and the green sector. The last event was attended by 1,061 exhibitors from 42 countries and over 43,200 visitors from 110 countries (including Floradecora). is characterised by the complete spectrum of festive decorations while a wide-ranging complementary programme Page 5
with Trend Show, special exhibitions, events and expert lectures is a valuable and informative source of supplementary inspiration for everyday business life in the sector. Next event: 26 to 30 January 2018. In addition, the new 'Floradecora' from 26 to 29 January 2018 offers immediately available fresh flowers, plants and flower arrangements for seasonal decoration as an additional line at an ideal time at the beginning of the year, right at the heart of the strongest sales market for flowers in Europe. The innovative trade-fair concept spotlights fresh goods, enables visitors to make a direct comparison and leads to an intuitive product selection. At the first edition of Floradecora in 2017, 67 exhibitors reached over 10,700 trade buyers from the three concurrent trade fairs,, Paperworld and Creativeworld. Background information on Messe Frankfurt Messe Frankfurt is the world s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,300 employees at some 30 locations, the company generates annual sales of around 647 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services both onsite and online ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com ; www.congressfrankfurt.de ; www.kapeuropa.de ; www.festhalle.de Page 6