WHERE NATURALLY GREAT grow IDEAS published by nextmedia on behalf of Australian Broadcasting Corporation 40,000 print circulation 78,121 + website page views monthly 124,502 + Facebook followers 37,500 + Instagram followers 942 + pinterest followers 2,073 + twitter followers 21,091 + newsletter subscribers HOW IS ABC ORGANIC GARDENER MAGAZINE PROMOTED? ABC Broadcast announcements on ABC Radio & TV ABC Online promotion - Internet banners on ABC Shop Online and various external sites ABC Local Radio promotions who is ABC Organic Gardener magazine? Named Magazine of the Year at the Horticultural Media Association Australia awards 2013-14 and 2015-16, ABC Organic Gardener is packed with advice on how to grow nutritious, chemical-free fruit and veg plus harvesting, preserving and cooking tips, how to care for backyard poultry and other livestock, natural pest control, compost and soil advice, as well as the latest in environmental news. It is printed on 100% recycled waste paper that satisfies the highest quality standards but is also environmentally friendly, saving resources and energy. ABC Organic Gardener magazine is published eight times a year and is Australia s most trusted source of organic gardening and eco-living information.
ORGANIC PROJECT 60 OG86_060-063.indd 60 A passionate backyard cidermaker, wine writer Max Allen shares his step-by-step guide to making your own tasty home brew. PHOTOS: KIRSTEN BRESCIANI / STYLING: EVA STOCKDALE 14/01/2016 9:01 pm 22 Annabel Langbein planting out strawberries. 2018 MEDIA KIT ORGANIC GROW print Cider house rules PHOTOS: JARED FOWLER PHOTO: ANNABEL LANGBEIN MEDIA Total brand digital reach organicgardener.com.au = 487,614 Instagram, Facebook, Pinterest & Twitter monthly e- newsletter
contributors Penny Woodward Penny, our horticultural editor, is a respected gardening writer and photographer. She is also a panellist on Melbourne s 3CR community radio gardening program and has written eight books on edible and useful plants. our editor Steve Payne Steve has been a leading environmental journalist for over 20 years and, as editor, brings his passion for organic and sustainable living to ABC Organic Gardener magazine. Peter Cundall Peter is a true gardening legend and writes regularly for ABC Organic Gardener. He has been gardening since he was a child and through a lifetime his passion has never waned. Jessamy Miller Jessamy grew up on a hobby farm in Central Victoria, where her lifelong love of chooks was born. Jessamy is one of the editors of Australasian Poultry magazine and writes a regular poultry column for ABC Organic Gardener. Annabel Langbein Annabel is a celebrated cook and author of 18 books with her own television series. She lives in New Zealand with her family and is passionate about gardening and living sustainably. Justin Russell Justin is a gardening journalist and market gardener. He is a regular contributor to ABC Organic Gardener, writing for the magazine as well as weekly blogs for our website - organicgardener.com.au. Our award-winning writers and photographers bring a lifetime of gardening know-how to the magazine.
readers 2018 MEDIA KIT OUR LOYAL 82% are aged 25 64 years 77% are female 64% of our readers surveyed enjoy the magazine delivered 78% say they like the quality of the publication 65% like the integrity and quality of the articles 87% like the harvest section 81% like the plant profiles PRODUCT AND SERVICE INTEREST Plants, seeds and trees Natural pest control Organic fertilisers, plant food & mulches Water saving, storage and filtration Landscaping supplies & garden products Organic food & drinks Chooks, their homes and equipment Organic feeds for pets and stock Renewable Energy Solutions Ethical Investing All aspects of organic living stems from the garden. Our readers expect and enjoy garden-related stories and also love the other topics that relate to living sustainably. 96% of our readers say that the advertisements in Organic Gardener are somewhat engaging and useful 63% are moderately experienced gardeners 27% are new to gardening 67% spend from $100 - $1000 per annum on garden maintenance buying plants and seeds EXCLUSIVE READERSHIP 59% do not read Better Homes and Gardens 86% do not read Good Organic Gardening 86% do not read Australian House and Garden 93% do not read Your Garden DWELLING 88% live in a house and or rural acreage 77% have either a small or large garden *Readership survey: ABC reader survey 2014.
Ask us about creative opportunities such as ADVERTORIALS and INSERTS! organic gardener ad sizes Full Page 210mm x 280mm 165mm x 235mm Double-Page Spread 420mm x 280mm 380mm x 235mm NOTE: Must be supplied as 2 separate PDF files. Please ensure no text is placed across the spine (centre) of the supplied DPS. 10mm gutter Half Page Horizontal 165mm x 115mm, no bleed Half Page Vertical 80mm x 235mm, no bleed Quarter Page 80mm x 115mm, no bleed Eighth Page 90mm x 60mm, no bleed essential guide ad sizes Full Page 220mm x 275mm 189mm x 240mm Double-Page Spread 440mm x 275mm 410mm x 245mm NOTE: Must be supplied as 2 separate PDF files. Please ensure no text is placed across the spine (centre) of the supplied DPS. 10mm gutter Half Page Horizontal 189mm x 123mm, no bleed Half Page Vertical 254mm x 92mm, no bleed Quarter Page 123mm x 92mm, no bleed Eighth Page 90mm x 60mm, no bleed organic gardener - RATES Size Casual Rate X 3 issues X 8 issues Full Page $3,630 $3,175 $2,725 Double-Page Spread $6,535 $5,715 $4,900 Half Page $2,175 $1,900 $1,630 Quarter Page $1,275 $1,115 $956* Outside Back Cover + 30% Inside Back + 25% + Inside Front + 25% DIRECTORY SECTION - RATES Size Casual Rate X 3 issues X 8 issues Eighth Page $765 $670 $575 Deadlines Issue Booking Artwork On sale (incl inserts) May/Jun 5 Mar 12 Mar 5 Apr Essential Guide 5 Apr 1 2 Apr 7 May July/Aug 7 May 14 May 7 June Sep 2 Jul 9 Jul 2 Aug Oct 13 Aug 20 Aug 13 Sep Nov/Dec 17 Sep 24 Sep 18 Oct Jan/Feb 19 12 Nov 19 Nov 13 Dec Specifications Organic Gardener magazine is a perfect bound publication. PDFs Please supply PDF files to the PDF/X-3 standard. Resolution is 300 dpi. All fonts must be embedded in the PDF. These fonts must be active on your system at the time of creating the PDF. Image specifications Image resolution is 300dpi. All colours must be set to CMYK. Do not enlarge images more than 25% Check all linked images are updated. Document specifications Digital files must be prepared to the correct final size - check that type, trim and bleed areas are correct. Ensure all live elements you wish to print are kept within the type area. *All rates do not include GST GST will be added at the time of invoicing Bleed - provide 5mm of bleed where bleed is required. Check that crop marks are visible. Colour specifications All colours to be set to CMYK no RGB. For a rich solid black use 100% Black plus 70% Cyan. Never use 100% of all four colours. Total sum density (total ink weight) should fall between 280% and 300%. Convert all spot colours to CMYK. Black text level type should be 100% black only. Fonts nextmedia supports Open type fonts and PC Postscript fonts only. Applications supported InDesign, Photoshop, Illustrator, Word docs, Text docs, PDF.
DELIVERY OPTIONS Quickcut to nextmedia (preferable) Websend or Dropbox Hightail (previously YouSendIt) www.hightail.com EMAIL We accept email files under 30mb. Please note the booking number and magazine title in the subject field and email to Advertising Traffic - adops@nextmedia.com.au FTP FTP files over 30mb to our ftp server. ftp.next.com.au Email the Advertising Coordinator to obtain login details at adops@nextmedia.com.au CONTACT US Organic Gardener magazine Advertising Coordinator - on (02) 9901 6344 or adops@nextmedia.com.au nextmedia AD CREATION Need help creating your advertisement? Please supply high resolution images, logos and text copy to be used in the advertisement. Contact the Organic Gardener magazine Advertising Coordinator adops@nextmedia.com.au or on (02) 9901 6344 for more information. You may contact your advertising representative to discuss ad creation in-house at nextmedia. CANCELLATION The cancellation deadline for advertising is three weeks prior to booking deadline. Cancellation of any booked advertising must be in writing and received by the National Advertising Manager and/or Sales Director prior to the cancellation deadline. The Publisher reserves the right to repeat the most recent material or material of the Publishers choice. If a cancellation occurs mid contract, the difference between the contract appearance rate and the actual appearance rate card will be surcharged. ADVERTISING CONTACTS Clive Lochner Senior Account Manager P: 0413 743 251 E: clochner@next media.com.au Alora Edwards Account Executive P: 02 9901 6101 E: aedwards@nextmedia.com.au Annya Azzopardi Account Manager P: 02 9901 6320 E: aazzopardi@nextmedia.com.au anabel tweedale National Advertising Manager, Gardening P: 02 9901 6371 E: atweedale@nextmedia.com.au