SESSION GRAPHIC DESIGN STYLES Week 2 Monday am

SESSION GRAPHIC DESIGN STYLES Week 2 Monday am

Session 3-4 Aims & Outcomes: Aims: To explore the subject of Graphic Design styles and understand a historical pattern within them. To research Graphic Design styles, identify characteristics and collect relevant examples. To begin to construct a Graphic Design styles timeline to record findings and support further assignment development. Outcomes: You will understand what Graphic Design styles are and the periods they belong to. You will have collected a range of visual examples of Graphic Design styles and begun to construct a timeline of progress. You will link this to sessions on contextual designers and embed these into your timeline and research.

Graphic Design Styles Task: Your task for this week is as follows: As part of your research you need to explore the theme of Graphic Design Styles and create a timeline form mid Victorian to current styles. Your timeline should be comprehensive and support specifically the work you intend to do for assignment: Consider: Design work for each period Designers who worked in these periods Influences from designers and artists within each period Social, historical, and political events which may have influenced some of the styles in each period You will be working with Andrew during Contextual sessions and this work should be come part of your timeline

Inspirational Collection

Inspirational Collection Typefaces: Collect as many examples of typefaces as you can throughout the year and stick them in a separate journal or mini sketchbook. Collect from books, magazines, papers, the internet, take photos of typefaces you see around you, etc. These will be used for reference in each of your assignments. No need to annotate, just for inspiration.

Inspirational Collection Inspirational imagery & design Collect inspirational imagery as you go through the year. This might be photographs, magazine or paper clippings, images from the internet, posters leaflets, artwork and design you see around you. Add these to your journal or mini sketchbook to use as inspiration throughout the year. No need to annotate, just for inspiration.

What Are Graphic Design Styles?

Task 1: Get into groups of two fives and a four. Using the designs provided, put them in date order. Tell me why you have dated them as you have. Task 2: In singles, select one design style and analyse it s characteristics Individually share these with the group

Graphic Design Styles 1. Victorian style Graphic Design 1837-1901 2. Arts & Crafts style Graphic Design 1880-1910 3. Art Nouveau style Graphic Design 1890-1920 4. Futurism style Graphic Design Early 20 th Century 5. Art Deco style Graphic Design 1920s & 1930s 6. Heroic Realism style Graphic Design 1930s onward 7. Early Modern style Graphic Design 1910-1935 8. American Kitsch style Graphic Design 1950s 9. Late Modern style Graphic Design Late 1940s early 21 st Century 10. Swiss/International style Graphic Design 1940s Late 20 th Century 11. Psychedelic style Graphic Design 1960s 1970s 12. Post-Modern style Graphic Design 1970s 1980s 13. Grunge style Graphic Design - Post Millennium 14. Flat style Graphic Design - Current

Victorian style Graphic Design 1837-1901

Victorian style Graphic Design 1837-1901 Characteristics Decorative outer borders Elaborate typography Symmetry Highly ornate and 'busy' imagery Very few straight lines or edges

Arts & Crafts style Graphic Design 1880-1910

Arts & Crafts style Graphic Design 1880-1910 Characteristics Reused traditional/older style features Simple forms Illustrated typography Lots of textures

Art Nouveau style Graphic Design 1890-1920

Art Nouveau style Graphic Design 1890-1920 Characteristics Intricate hand drawn style Linear based designs Use of natural forms Regularly features female form

Futurism style Graphic Design Early 20 th Century

Futurism style Graphic Design Early 20 th Century Characteristics Eclectic style Featuring or using new technology Offset text Some cubist influences No traditional features

Art Deco style Graphic Design 1920s & 1930s

Art Deco style Graphic Design 1920s & 1930s Characteristics Bold geometric shapes Use of motion lines and sunbursts High contrast in colours Flat (in terms of depth)

Heroic Realism style Graphic Design 1930s onward

Heroic Realism style Graphic Design 1930s onward Characteristics: Realistic imagery Usually featuring one person Promoting an ideal Strong message in the text Clear, bold font

Early Modern style Graphic Design 1910-1935

Early Modern style Graphic Design 1910-1935 Characteristics Geometrically based Minimalistic approach Clean type More photos, less illustrations

American Kitsch style Graphic Design 1950s

American Kitsch style Graphic Design 1950s Characteristics: Contrasting imagery and fonts Bold, vibrant colours Aerodynamic shapes People in dramatic poses

Late Modern style Graphic Design Late 1940s early 21 st Century

Late Modern style Graphic Design Late 1940s early 21 st Century Characteristics: Distorted geometric shapes Informal structural layout Plain, simple, non-decorative type

Swiss/International style Graphic Design 1940s Late 20 th Century

Swiss/International style Graphic Design 1940s Late 20 th Century Characteristics: Use of negative space Very 'clean' and simple Sans serif fonts favoured Asymmetrical layouts

Psychedelic style Graphic Design 1960s 1970s

Psychedelic style Graphic Design 1960s 1970s Characteristics Influenced by the prevalence of hallucinatory drugs Featuring abstract swirls of intense colour Curvilinear calligraphy reminiscent of Art Nouveau. Intense optical colour vibration

Post-Modern style Graphic Design 1970s 1980s

Post-Modern style Graphic Design 1970s 1980s Characteristics Collage like illustrations Overlapping elements Impulsive and playful Tilted axis

Grunge style Graphic Design - Post Millennium

Grunge style Graphic Design - Post Millennium Characteristics Dirty textures and background images Irregular lines and frames Coffee rings, spilled out liquids and dirty stains Torn paper and dirty edges Hand-written elements

Flat style Graphic Design - Current

Flat style Graphic Design - Current Characteristics Minimalist No depth Neutral tones Straight lines Use of negative space

Graphic Design Styles Task: Your task for this week is as follows: As part of your research you need to explore the theme of Graphic Design Styles and create a timeline form mid Victorian to current styles. Your timeline should be comprehensive and support specifically the work you intend to do for assignment: Consider: Design work for each period Designers who worked in these periods Influences from designers and artists within each period Social, historical, and political events which may have influenced some of the styles in each period Which periods you have ideas for and which you might choose as your final work, and why. How you will use your findings from this task to influence your final work You will be working with Andrew during Contextual sessions and this work should be come part of your timeline

Plenary: I feel the most important thing I learnt today was? With the information I learnt today, I will now be able to After today s lesson I can now explain. Today I was able to make progress because The part of the lesson I found easiest was If was to set homework to build on today s lesson I would I am proud of myself today because. I think it is important to remember what I learnt today because One thing I think I did really well was Next time I would like to learn