In 2009 two designers, sharing a neo-modernist vision of functional, elegant design, decided to break free of PR-driven product strategies to create a furniture company focusing on the interplay between object and context. In order to realise their vision, they assumed control of the entire production chain manufacturing, sales and marketing. The name Massproductions alludes to the beauty of efficient, sustainable, high quality industrial production. By working closely with the engineers and machine operators at their production facilities, Massproductions ensure the integrity of their vision down to every cut and bend. Holistic understanding of the manufacturing process from tools to materials and environmental concerns not only makes the whole process more efficient, but adds clarity and purpose to the designs. Building on the functional elegance of modernism, Massproductions brings its core principles into the postdigital era. This translates to multifunctional, highly adaptable products a smart, contemporary toolbox for architects and interior designers. 3
It s the processes, the machinery and the materials that inspire me, rather than some fantastical vision that I want to turn into reality. My designs emerge from a very physical reality. Chris Martin, Designer-in-Chief 4
Spark Lounger Spark Lounger 6 Tio Tray 7
Ferric Table Endless High 8 Ferric Extended 9
Ferric is a multifunctional table, built for hard work, creative conferences and delightful dinners. In fact, you can join segments together for a five meter long table, providing ample room for all those activities at once. The wooden top rests on a steel frame carefully optimized for stability and sustainability a well-balanced design evoking the industrial design of Jean Prouvé. Jig Armchair 10 Ferric 11
Endless Shelving System Endless Low 12 Endless High 13
In recent years the reigning interior design philosophy, both in homes and in offices, has been shared, open spaces. Endless is a free-standing wall of shelves that cuts through those open spaces, making room for both privacy and the objects of life and work. The shelf segments join together, supporting each other as they lean in opposite directions. If you need a see-through room divider Endless performs that function from the get go. If you need a wall that closes off a space from sight and sound, just jam Endless full of books and objects from both sides. The shelves make a rhythmically billowing wall, creating new rooms within a room. Whether in a home or an office, it s an intelligent way of adding storage, style and functionality. 14 Harry Low Harry High Endless Low Crown Armchair 15
Sander Table Endless Low Mega Daybed 16 Sander Table 17
Mega Collection 18 Mega Ottoman Mega 2-Seater Mega Daybed Mega Armchair 19
Bit Side Table Bit Side Table 20 Mega Armchair 21
Icha Icha Collection Icha Icha 75 Upholstered Icha Icha 65 Icha Icha 50 Upholstered Icha Icha 75 22 23
The Icha Icha Stool s graceful wooden construction has now been adapted to a desk. Offering the same wood finishes combined with a plywood top surfaced with a desktop linoleum, The Icha Icha Desk makes a perfect small workspace for the home, office or hotel room. It s compact size makes it suitable for working with a laptop or tablet, while its tactile surface will make keeping up with handwritten correspondence a pleasure. 24 Icha Icha Desk Jig Chair A01 Wall Hook Icha Icha 50 Upholstered 25
Harry Stool Endless High 26 Harry Low 27
Tio Collection Tio Dining Table Tio Chair Tio Coffee Table Tio Easy Chair Tio Bar Table Tio Bar Stool 75 Tio Side Table Tio Café Table 28 29
The original Tio chair was the result of a meticulous investigation into the properties of steel wire, months of research that resulted in a unique product that won many hearts and many accolades. Now the chair is accompanied by a lounge chair, a bar stool and several variations of tables and accessories, all designed to work in different settings, indoors as well as out. The Tio Collection s skeletal design may have a unique kind of swagger, but the pieces easily blend into different rooms and environments. After all, those fine steel wires and their palette of soft colors are only part of the story; Tio is mostly form and air. Sander Table 30 Tio Easy Chair 31
World of colors Tio Chair 32 Odette Table 72 33
The Tio series is Massproductions signature collection, appreciated by architects and private clients around the world. In the 2016 collection, Tio gets a refresh with a range of new colors. Four of the original colors are left untouched and six new are added. From ochre yellow to autumnal red and reindeer moss, many are inspired by nature, while the solid black, white and grey lend a crisply graphical and urban feel. The Tour Eiffel brown (Pale Brown), on the other hand, is a nod to another timeless piece of steel construction. Brown Beige RAL 1011 Black RAL 9005 Pale Brown RAL 8025 White RAL 9003 Blue Green RAL 6004 Pastel Turquoise RAL 6034 Stone Grey RAL 7030 Beige Red RAL 3012 Wine Red RAL 3005 Ivory RAL 1015 35 36
Dandy Collection Dandy Sofa 38 Dandy Ottoman 39
Waiter Chair Waiter Chair 40 Waiter Chair Upholstered 41
Crown Collection Crown Easy Chair 42 Crown Armchair 43
Sustainability is very much built into the core concepts of Massproductions. The company s fundamental approach to furniture production relies on intelligent, economic application of materials and rational manufacturing in volume, with minimum waste. All of Massproductions furniture is built to last, both physically and aesthetically. Many products are made in a single material, and when a combination of materials is necessary, they are easily separable for recycling. The wood is sourced from sustainable forests and wherever possible recycled material is used. Safe glues and paints are, of course, also used throughout. 44 45
Odette Table 46 Odette 60 Odette 100 Odette 42 Odette 72 47
Odette Bar Stool 48 Odette Bar Stool 80 49
Jig Collection 50 Jig Armchair Jig Bar Stool 75 Jig Easy Chair Jig Chair 51
Anyway Sofa System 52 Anyway 42 Low Anyway 46 Low Anyway 46 High Anyway 46 High 53
Anyway is the adaptable sofa that effortlessly snakes through a room, hugging the walls, navigating around corners, or creating free-standing ridges. The slim profile is achieved through an engineering trick where ingenious use of steel tubes makes the delicate shape robust. Five types of segments can be joined together, with curves at 30 or 90 degrees, internally or externally. There are also two options for seat height and back height, and for a perfectly tailored fit elements can even be custom-made. This adaptive seating system affords you maximum flexibility when furnishing your space, while adding a touch of its own congenial personality. Anyway 46 High Odette 60 54 Tio Tray 55
Anyway Collection Anyway Armchair 46 Low Anyway 3-Seater 46 Low 56 Anyway Armchair 46 High 57
Albert Stool Albert 65 Albert 65 Upholstered Albert 74 Albert 50 Upholstered Albert 50 58 59
Jig Mesh Collection 60 Jig Mesh Armchair Jig Mesh Bar Stool Jig Mesh Chair Odette 60 61
Marcel Collection Marcel Coat Stand 62 Marcel Coat Rack 63
While Chris Martin is a true design specialist, Magnus Elebäck is the main force behind the innovative strategy of building a lean, vertically integrated company, designing products in-house, partnering with carefully selected manufacturing facilities and selling to a global market. Chris Martin and Magnus Elebäck To Designer-in-Chief Chris Martin form is a byproduct of function, materials and production processes. He has been called a minimalist but in fact he s a radical pragmatist, drawing inspiration from the production line rather than from artistic imagination. In his own words, We make real products for the real world, developed at our own pace. The designs tend to be the result of thorough research, exploring the properties of promising materials steel wire, cold-cured foam, wood and Chris Martin figuring out the best way to make them do his bidding. Even when the design challenges are hard the end result looks simple. When you make smart, usable pieces of furniture you don t need flamboyant gestures. Beauty comes naturally. Magnus Elebäck is a designer turned entrepreneur and CEO, devising Massproductions unique way of doing business. By controlling the entire production chain, the filters inherent in a designer/producer relationship are removed. A seamless, fully transparent design and manufacturing process gives Massproductions the ability to create products that would otherwise be hard to conceive, or risk getting stuck in the development process. Once Elebäck and Martin have settled on a design, they work directly with the engineers at their manufacturing facilities to make sure the end result conforms to their exacting standards. 64
In one sense it s easy to create a chair. On the other hand, if you really care about chairs and you want to make a contribution, then it becomes really difficult. Chris Martin, Designer-in-Chief Architecture details and portraits by Brendan Austin. Styling by Jacob Hertzell. Texts by Sam Sundberg Printed at Rolf Tryckeri AB, Skövde in January 2016
Massproductions Studio Hammarby Allé 51 120 30 Stockholm, Sweden Tel. +46 (0)8 789 03 90 info@massproductions.se massproductions.se