CLEMSON UNIVERSITY MADREN CENTER - A CASE STUDY "We needed a floor covering to work as a blank canvas: enough pattern and interest to hide stains and dirt without compromising our customers visions for their special events. Penland Hall, General Manager, Clemson University Madren Conference Center
ALLEGORY - Syntax (foreground) and Ballad (hallways) in Canto, monolithic tile installation ALLEGORY - Ballad (foreground) and Syntax (background) in Canto, monolithic tile installation When pride is the mantra instilled throughout a university, from academics and sports to personal actions, it must be reflected through the physical spaces of the university itself. This case study highlights how Clemson University and Southeastern-based design firm LS3P partnered with Milliken to maintain a sense of pride for the Madren Conference Center at Clemson University. The Madren Conference Center has hosted a number of university and community events for nearly 20 years. As the only International Association of Conference Center members in the South Carolina Upstate, the facility offers a unique caliber of full-service venues an important factor that drives the selection of interior finishes throughout the space. The Madren Conference Center is a reflection of Clemson University. We want people to know that we care about the facility, making a good impression for the university, and echoing Clemson pride throughout our space. Our partnership with Milliken enables us to accomplish those goals. - Penland Hall, General Manager, Clemson University Madren Conference Center 2 3
The caliber of Milliken floor covering coupled with the quality of MilliCare carpet maintenance makes me confident that in five or 10 years, the Madren Center floor covering will look as beautiful as the day it was installed. - Jessica Burgess, Interior Designer, LS3P ALLEGORY - Ballad in Canto, monolithic tile installation ALLEGORY - Syntax (foreground) and Ballad (hallways) in Lexis, monolithic tile installation When it was time to rejuvenate the main ballroom and Durable carpet that is easy to maintain and will To select the best floor covering solution possible, Allegory s dynamic texture and depth made the pre-function spaces, Penland Hall, the Madren Center perform for 10+ years Penland assembled a collaborative team that included collection an ideal flooring selection for Jessica, too. I general manager, knew that focusing on the floor would Subtle pattern and color that hides food stains and the Madren Center s directors of catering, operations, wanted to introduce scales to enable wayfinding. The deliver the greatest impact. Local design firm LS3P was traffic wear, yet accommodates a variety of and planning to consider all of the rigors and roles of various scales and patterns within Allegory traverse the selected to lead the renovation. additional designs for special events, such as the carpet. LS3P Interior Designer Jessica Burgess spectrum, from linear designs to organic forms. By weddings brought modular carpet samples from multiple strategically alternating the patterns, I was able to As frequent hosts to catered events, the venue s floor Luxurious and welcoming aesthetics that are not manufacturers to consider, but Milliken s Allegory incorporate a tangible crescendo within the corridors to covering requirements were strict and finite: cost prohibitive collection uniquely resonated with the Madren Center direct visitors through the space. Environmentally conscious products that align with team upon first viewing. Clemson s sustainable building initiatives 4 5
ALLEGORY - Ballad in Canto, monolithic tile installation ALLEGORY - Syntax (foreground) and Ballad (hallways) in Lexis, monolithic tile installation Color was a critical design component as well. For a Skeptical of the carpet s performance, the Madren This alone validated Penland s decision to partner with sustainability aligned with the university s, with many fresh and modern environment, Jessica selected a Center s director of operations spilled beverages on Milliken. We were sure we would have to replace the initiatives that include: variation of grays, moving away from the center s existing gold broadloom pattern that highlighted food stains and foot traffic. The soft grays also complement the orange and purple school colors. Jessica also recommended partnering with MilliCare, a member of the Milliken family of companies, to clean and care for the carpet. The company s environmentally friendly dry process removes stains and soils without various tiles to test the stain protection capability. Milliken s patented StainSmart three-way stain and soil defense technology proved its worth by repelling and preventing hard-to-clean stains from soaking into the light gray carpet. The Madren Center experienced the benefits of Milliken carpet firsthand when a substantial amount of red wine was spilled on the floor just three weeks after carpet, she shared. However, between the expertise of MilliCare and the quality of Milliken carpet tiles themselves, the stain came right up and the carpet looked like new. That proved we had a fantastic flooring solution in place. While aesthetics and functionality were key, Clemson also prioritized an environmentally friendly design. For all building projects, Clemson considers the PVC-free modular carpet for improved indoor air quality Zero-waste-to-landfill since 1992 Certified carbon-negative manufacturer by the Leonardo Academy Cleaner and Greener program Environmental Product Declarations and Declare Labels Red List Compliant available for modular carpet requiring extra time for drying. It extends the life of installation. environmental records and practices of the carpet, too, helping the Madren Center maximize its manufacturers it selects. Milliken s leadership in investment in modular carpet. 6 7
ALLEGORY - Ballad in Canto, monolithic tile installation The Madren Conference Center is a reflection of Clemson University. We want people to know that we care about the facility, making a good impression for the university, and echoing Clemson pride throughout our space. Our partnership with Milliken enables us to accomplish those goals. - Penland Hall, General Manager, Clemson University Madren Conference Center Visit millikencarpet.com for more information. Customer Concierge 800.824.2246 (USA and Canada) On the cover: ALLEGORY - Stanza in Canto, monolithic tile installation