Lifestyle. Luxury. Living. 2018 MEDIA KIT
Midwest Home Magazine is the leading shelter publication in the Twin Cities. We bring our readers new design trends, insight into local style makers, and the latest in home products and décor. Our editor features fine homes and furnishings that inspire and intrigue. Our staff shares our readers interest in architecture, design, and luxury, connecting them to the people, places, products, and services that create high-style living. As an integrated media company, we create custom solutions for our advertisers by leveraging our powerful print, digital, and event programs to provide one-of-a-kind touch points with our engaged readers. IN EVERY ISSUE + AROUND TOWN This section covers what s happening in the Twin Cities design and architecture world, events, store openings, new developments, cool products, Q&As with local makers, designers, and other interesting individuals. STYLEMAKER Beautiful photography showcases the personal styles and lives of local stylistas. FINDS The latest home décor products from local stores and makers. REVISIONS Features remodels and redesigns with before-and-after photography. Each issue will examine homeowners objectives and how the designer/architect/builder. accomplished them. PHOTO SPACECRAFTING
PH OTO S PAC EC R A F T I N G IDEAS TO STEAL This beautiful image will showcase cool products and/or design ideas from local retailers, restaurants, hotels, offices, salons, and lobbies. All ideas come from somewhere and we want to inspire readers to try or buy these for their own homes. STYLEMAKER Beautiful photography showcases the personal styles and lives of local stylistas. OUTDOORS A seasonal display of local gardens, landscapes, patios, outdoor rooms, outside entertaining, and more. RESOURCES A directory of featured products and suppliers from the issue. DIGITAL EXTRAS Love what you see in print? There s more online at MHMag.com.
MIDWEST HOME 2018 AUDIENCE PROFILE OUR READERS GENDER Female... 85% Male... 15% AGE... 35 54... 48% AVERAGE HHI $199,014+ WELL EDUCATED Attended College... 94% College Graduate... 79% Advanced Degree... 28% ENGAGED keep Midwest Home for one month 82% or longer frequently purchase products or 54% services from ads in Midwest Home CONSUMERS 75% 50,000+ plan to purchase furniture/home furnishings in the next year readers own a second home plan to make improvements on 66% their home in the next year plan to use a landscaping service 50% in the next year Source: CVC Audit 2016 DID YOU KNOW? Midwest Home reaches 212,000 design-centric, engaged readers who have the discretionary income to purchase the products and services to enjoy the best in home design. PHOTOS SPACECRAFTING
MIDWEST HOME 2018 EDITORIAL CALENDAR REACH A HIGHLY DESIRABLE AUDIENCE Market research has shown that when it comes to affluence, education, and social engagement, no other local magazine delivers an audience more qualified than Midwest Home. ISSUE HOMEBOOK 2018 NEWSSTAND 2/15 EDITORIAL CONTENT + Designing for Life + Retail Resource Guide Ad Close 1/12 Ads Due 1/17 SPECIAL SECTIONS + Homebook Profiles Adv. Close 1/5 Adv. Materials Due 1/10 SPECIAL EDITION: REMODELING GUIDE 2018 NEWSSTAND 4/5 Polybags with home-delivered copies of Midwest Home April/May issue. Ad Close 2/28 Ads Due 3/5 APRIL/MAY 2018 NEWSSTAND 4/5 + Architect-Designed Homes + Emerging Talent & Architect of Distinction Ad Close 3/2 Ads Due 3/7 Adv. Close 2/23 Adv. Materials Due 2/28 JUNE/JULY 2018 NEWSSTAND 5/31 + Second Homes/Lake Escapes Ad Close 4/27 Ads Due 5/2 + Luxury Home Tour Preview + Luxury Remodeling Tour Program Adv. Close 4/20 Adv. Materials Due 4/25 AUGUST 2018 NEWSSTAND 7/19 + Living Inside & Out + Luxury Remodeling Tour Recap Ad Close 6/15 Ads Due 6/20 + Luxury Home Tour Program Adv. Close 6/6 Adv. Materials Due 6/11 + Designers Up Close Adv. Close 6/8 Adv. Materials Due 6/13 SEPTEMBER/OCTOBER 2018 NEWSSTAND 9/27 + Luxury Home Tour Recap + Life in Color Ad Close 8/23 Ads Due 8/28 + Luxury Loft + Condo Tour Program Guide to Good Design Adv. Close 8/16 Adv. Materials Due 8/21 NOVEMBER/DECEMBER 2018 NEWSSTAND 11/1 + Gift Guide + NKBA Awards + Luxury Loft & Condo Tour Recap Ad Close 9/28 Ads Due 10/3 + Inspirational Profiles + Architect Profiles + Hall of Fame Adv. Close 9/21 Adv. Materials Due 9/26 Adv. Close Date is for anyone wanting to be contacted by writer for possible inclusion in copy as well as close for any profiles. Adv. Materials Due is date writer needs any information and images you wish to possibly have included as well as all profile materials. Regular Display Ads may be sold into Special Sections until Ad Close. QUESTIONS? CONTACT YOUR ACCOUNT REP TODAY! SANDY TAPP 612-371-5882 + stapp@greenspring.com LORI MILLER 612-371-5880 + lmiller@greenspring.com *As of 9/25/17. All information subject to change.
MIDWEST HOME 2018 EVENT CALENDAR SIGNATURE EVENTS Midwest Home s year-long portfolio of upscale events gives our readers experiential opportunities to learn about everything related to home and design. We produce highquality events that are well regarded throughout the Twin Cities. Our 25+ years of experience in event production make us the perfect partner for creating custom programs to help you activate your brand and achieve your goals. LUXURY REMODELING TOUR JUNE 2018 TICKETED EVENT The Luxury Remodeling Tour answers our readers requests for access to the best in remodeling and renovations. This multi-weekend event provides attendees with intimate access to the best custom remodelers in the market and high-end remodels. LUXURY HOME TOUR AUGUST 2018 TICKETED EVENT This annual signature event spans three consecutive weekends in August and provides exclusive access to the most luxurious homes in the Twin Cities market. Our attendees enjoy the best in custom building, architecture, and interior design in addition to experiencing state-of-the-art home products and technology. LUXURY LOFT & CONDO TOUR OCTOBER 2018 TICKETED EVENT The Luxury Loft & Condo Tour showcases the areas best in luxury living. Over the course of one weekend, attendees experience expert craftsmanship in downtown living and beyond. JOIN US Be a part of these exceptional events. Contact your account rep today! PHOTOS SPACECRAFTING
MIDWEST HOME DIGITAL D I G I TA L P R E S E NC E MHMag.com received 360,000+ visits annually and features the same expertise in new design trends, insight into local style makers, and the latest in home products and décor that readers uncover within the pages our magazine. Our editor features fine homes and furnishings that inspire and intrigue. Additional photos, content, blogs and more are also available daily. NEWSLETTER Our weekly newsletter reaches 4,500+ readers interested in design trends, local stores and products, upcoming events, and more. SOCIAL Engaging presence on social media with many likes and followers: Facebook...2,600+ Twitter...5,300+ Instagram...3,800+ Pinterest...2,700+ BLOG Home Dish Everything home products, people and places. A BOV E ( 2) A. ST EI N B ERG /SI D ECA R L A P TO P C RE AT IV EST U D I O - FOTO LIA.C O M INSPIRATIONAL GALLERIES This visual slideshow showcases your work and inspires our readers. FOLLOW US TWITTER MIDWESTHOMEMAG INSTAGRAM MIDWESTHOMEMAG PINTEREST MIDWESTHOMEMAG FACEBOOK MIDWEST HOME MAGAZINE 17,000 monthly unique visitors 30,000 monthly page views NEWSLETTER A bi-monthly newsletter to reach readers interested in design trends, local stores and products, upcoming events and more. SOCIAL Engage community on Facebook, Twitter, Pinterest and Instagram: 6,355+ likes/followers
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+ 1992-2017 mh0817 Cover.indd 3 6/28/17 4:24 PM MIDWEST HOME 2018 RATES & REQUIREMENTS ISSUE CLOSING DATE (Order & Production Required Deadline) MATERIALS DUE ON NEWSSTAND HOMEBOOK January 12 January 17 February 15 APRIL/MAY March 2 March 7 April 5 JUNE/JULY* April 27 May 2 May 31 It is such a joy to advertise with Midwest Home. From its sleek magazine pages to behind-the-scenes networking, Midwest Home is an invaluable asset to my business. - MARTHA O HARA, MARTHA O HARA INTERIORS AD SIZES 2 PG SPREAD Trim Size = 16 x 10.5* Bleed Size = 16.25 x 10.75 FULL PAGE Trim Size = 8 x 10.5* Bleed Size = 8.25 x 10.75 Live Area = 7 x 9.625 2 3 PAGE Vertical = 4.625 x 9.625 ¹ 2 PAGE Vertical = 4.625 x 7.125 Horizontal = 7 x 4.75 ¹ 3 PAGE Vertical = 2.25 x 9.625 Square = 4.625 x 4.75 ¹ 6 PAGE Vertical = 2.25 x 4.75 Horizontal = 4.625 x 2.25 Pull bleed.125" on all four sides for bleed page. For additional production services, call for more information. SPECIAL EDITIONS Remodeling Guide April/May issue* Luxury Remodeling Tour Program June/July issue* Luxury Home Tour Program August issue* Luxury Loft & Condo Tour September/October issue* MIDWEST HOME June/July 2017 CELEBRATING SUMMER MHMAG.COM FOUR COLOR AUGUST June 15 June 20 July 19 SEPT/OCT August 23 August 28 September 27 NOV/DEC* September 28 October 3 November 1 2018 ANNUAL HOMEBOOK THE ULTIMATE RESOURCE TO EVERYTHING HOME. Purchase one full page of advertising, receive an additional full page feature. $6,100 NET Purchase a half page of advertising, receive an additional half page feature. $3,800 NET THESE NEED TO BE BOOKED BY JANUARY 5 TO RECEIVE FEATURE. CELEBRATING 25 YEARS 1992-2017 ADVERTISING RATES SIZE 1X 3X 6X FULL PAGE $5,550 $5,275 $4,995 2 3 PAGE $4,430 $4,210 $3,990 ½ PAGE $3,750 $3,525 $3,360 ¹ 3 PAGE $2,445 $2,285 $2,100 ¹ 6 PAGE $1,575 $1,425 $1,295 ALL RATES ARE NET. COVER POSITIONS AVAILABLE AT A PREMIUM. AT HOME WITH GREG & NICOLE JENNINGS p. 38 THROW A SUMMER PARTY: OUTDOOR MOVIE NIGHT p. 32 THE DESIGNER BEHIND MUNSTER ROSE p. 24 2017 LUXURY HOME TOUR program inside WELCOME TO THE LAKE HANGING OUT ON A PERFECT PORCH p. 17 2017 LUXURY HOME TOUR RECAP p. 34 CELEBRATING 25 YEARS L uxe LIGHT-FILLED EDINA TRANSFORMATION p. 102 IN THE CITIES * Special Section: Contact your sales representative for early closing dates.