THE CHRISTOPHER GUY BRITWEEK DESIGN AWARD OVERVIEW / CONCEPT Christopher Guy, an international luxury furnishings brand, has furnished illustrious projects around the world including the film sets of 007, The Devil Wear Prada, Casino Royale and the interiors of luxury hotels such as The London Savoy and the St. Clemente Palace in Venice, among many others. Christopher Guy is calling out to aspiring interior and furniture designers to claim their chance to enter the high-end furnishing industry. The second annual Christopher Guy BritWeek Design Award requires students to design a piece of furniture or decorative accessory following key Christopher Guy design elements, but based on the remarkable creations of Philip Treacy, the celebrated haute couture hat designer, who also has designed hats for Alexander McQueen, Karl Lagerfeld at Chanel, Valentino, Ralph Lauren and Donna Karan. PRIZES Winner The winner will be offered a one month internship at the Christopher Guy headquarters in Singapore, including accommodation and airfare. The winner will also fly to London to visit the Christopher Guy UK operations. Lastly, the winner will receive a four day trip to visit the Christopher Guy exhibit during the Maison et Objet exhibition in Paris. Runner-Up The runner-up will fly to London to visit the Christopher Guy UK operations. The runner-up will also receive a four day trip to visit the Christopher Guy exhibit during the Maison et Objet exhibition in Paris. Accommodation and airfare will be provided. Deadline for entry is April 20, 2012, before 6pm. For more information, please contact: Mary Hall Ross mary@thereelrossgroup.com (323) 935 7600 1/8
CHRISTOPHER GUY Christopher Guy furnishings emanate a timeless beauty, evocative of a cosmopolitan lifestyle and at home in any global environment. From concept to completion, the company takes a unique approach to design, transcending modern and traditional boundaries and culminating in an instantly distinguishable look. The Christopher Guy brand started life in 1993, under the name Harrison and Gil, as purveyors of the world s premier mirror frame collection. In 2006, following the phenomenal success of the Harrison and Gil line, the core philosophy of creating beautiful and original mirror designs was carried through to a range of luxury furnishings and decorative accessories. The decision was taken to bring the original mirror line and the new furnishings under one umbrella brand, with Christopher Guy Harrison himself providing the new company name. From these strong foundations the company evolved to include comprehensive lifestyle collections. This defining moment in the history of the company led to the creation of the Christopher Guy brand and the start of a brand new future. Setting about fulfilling his dream, he was aware that most furnishings had for decades been defined by their national identities; he understands that elegance, sophistication, and grace have always transcended cultural boundaries, and has succeeded in transferring these qualities into the creation of distinct and instantly recognizable, yet internationally admired decorative furnishings. Born in Britain, raised in Spain and France, and now residing in Singapore, Christopher Guy s international background is reflected in his distinctive designs that transcend cultural barriers to create a cosmopolitan feel. The core values of elegance, sophistication and refinement are encapsulated in each uniquely hand-carved decorative furnishing which creates a timeless heirloom quality that redefines trends and appeals to all international audiences. Christopher Guy furnishings have garnered international acclaim and graced the homes of Hollywood celebrities, as well as suites of luxury hotels and resorts around the globe. Joining Christopher Guy s prestigious listing of accomplished projects, including the Wynn Resort Vegas and the Wynn Macau, are the most recent additions to a prominent 6-star resort in Sanya, China. Christopher Guy furnishings also continue to lend an air of sophistication and glamour to numerous film sets and have starred in motion pictures such as Casino Royale, The Devil Wears Prada, Hangover, and The Resident among others. Christopher's eye for details, passion for design and ability to capture and reflect a distinctively classic yet contemporary mood has ensured that the Christopher Guy name has remained at the forefront of luxury furnishings design. As an internationally acclaimed brand, Christopher Guy continues to grow the brand via stand-alone stores in Beverly Hills, High Point, Verona, London, Shanghai, Taiwan, and via established growth strategies worldwide in every continent. Christopher Guy recently received the prestigious 2011 Design Icon awarded by the World Market Center LasVegas and Las Vegas Design Center. 2/8
BRITWEEK BritWeek, Inc., a 501(C)3 Organization, was formed to educate the general public about the contributions of the British to California in particular and the United States in general, and to do other and various good (public) works. In furtherance of these endeavors, we host and publicly support a number of events open to the general public that focus on the British contribution to film, fashion, music, the automotive industry and science. In addition to the foregoing educational mission, we also host an annual charity event, the proceeds of which become a grant in support of a major charitable cause. BritWeek is an annual event held from April to May in Los Angeles and Orange Counties to celebrate British ties to California. The events include sports, fashion events, car rallies, plays, concerts, art exhibits, film screenings, business mixers, pub and restaurant news and much more. 3/8
COMPETITION GUIDELINES 1. The Christopher Guy BritWeek Design Award The second annual Christopher Guy BritWeek Design Award will be centered on students designing a furniture piece or decorative accessory following key Christopher Guy design elements, but based on the remarkable creations of Philip Treacy, the celebrated haute couture hat designer. The design challenge will be to conceptualize a full lifestyle setting incorporating all the elements of a given room and to design one or more of the pieces in the room, inspired by Philip Treacy s famous hat designs. Example: Christopher Guy Harrison, head designer and CEO of Christopher Guy, inadvertently designed a mirror in 2003 that was subsequently used for a hotel project in Ireland (shown beside). The mirror frame drew on similar lines to the hat designed by Philip Treacy for Camilla Parker Bowles at her Royal Wedding with HRH Prince Charles in 2005. After the wedding, the Christopher Guy mirror frame was known as The Camilla and still forms part of Christopher Guy s extensive range of fabulous hand-carved mirror frames. The design developed should represent a piece of furniture or a decorative item. The piece must be elegant, commercially viable, original and indicative of a Hollywood glamour feel, true to the Christopher Guy style and inspired by Philip Treacy s designs. 2. Suggested References Participants can get an idea of the mood and feel of the Christopher Guy brand by watching the videos on the website, www.christopherguy.com Participants can see and review the complete Christopher Guy product catalogue at www.christopherguy.com/catalogue Participants can thoroughly research Philip Treacy and his hat designs at http://www.philiptreacy.co.uk/ Participants are encouraged to use Google search to find the numerous Philip Treacy hat designs from which to garner inspiration from. (Should participants have a hard time finding a hat creation by Philip Treacy, please contact mary@thereelrossgroup.com and we can provide you sources). 3. Entry Requirements Entries must solely be individual and not of a group. Participants must be currently enrolled in design school and in their final year. Both Interior Design and Product Design majors are welcome. 4/8
4. Submission Requirements Deadline for entry is April 20, 2012, before 6pm. Designs must be mailed or delivered to the given address in the form of presentation boards (A3 or A4 size). Any number of relevant support notes may be submitted. Please indicate the page number and the total number of pages on every page. The Christopher Guy BritWeek Design Award THE ROSS GROUP, Public Relations for Christopher Guy 6511 Hayes Drive Los Angeles, CA 90048 The name of the participant must be indicated on the back of the presentation board and on any relevant supporting material. All entries must include a completed submission form found at the end of this document. All entries must include image(s) of the hat design(s) that served as inspiration for the conceptualized furniture or decorative accessory piece. All entries must include a digital copy of the poster board and/or design, and an explanation of the furniture piece. The digital copy must be emailed to Mary Hall Ross: mary@thereelrossgroup.com or copied to a CD and sent in with submission. 5/8
COMPETITION PRIZES WINNER: The winner will be offered a one month internship at the Christopher Guy headquarters in Singapore, including accommodation and airfare. During this month, the winner will have a chance to work one-on-one with head designer Christopher Guy Harrison and his team as they develop and launch new collections. Dates of the internship will be determined between the winner and Christopher Guy offices. The winner will also receive an all-expense paid trip to London to visit the Christopher Guy UK operations, the Christopher Guy showroom at Harrods. Lastly, the winner will receive a four-day trip to visit the Christopher Guy exhibit during the Maison et Objet exhibition in Paris, one of the world s most prestigious furnishing exhibitions. RUNNER UP: The runner-up will receive an all-expense paid trip to London to visit the Christopher Guy UK operations, the Christopher Guy showroom at Harrods. The runner-up will also receive a four-day trip to visit the Christopher Guy exhibit during the Maison et Objet exhibition in Paris, one of the world s most prestigious furnishing exhibitions. AWARD PRESENTATION AND RECEPTION SPONSORED BY In conjunction with the grand opening of the new Christopher Guy showroom and during Los Angeles BritWeek, the second annual Christopher Guy BritWeek Design Award ceremony will be held on Saturday, May 5, 2012 from 6:00 PM to 8:00 PM. Sponsored by Architectural Digest, the private award presentation and cocktail reception party will announce and celebrate the winner and runner-up of the design competition. Guests will include prominent design professionals in the Los Angeles and Southern California area, the BritWeek organization and their guests, the prestigious panel of judges and the design schools and their students. 6/8
PANEL OF JUDGES Christopher Guy Harrison Chris is CEO, head designer and founder of Christopher Guy. The British designer who gets his inspirations from his travels around the world and whose furniture transcends modern and traditional boundaries, was recently awarded the highly prestigious 2011 Design Icon award. Philip Treacy Philip Treacy, the world's only haute couture hat designer, is based in London. Recognized early on as a milliner of outstanding technique and originality, Treacy creates hats which are often oversized and striking. A master craftsman, Treacy blends elements of Surrealism, mathematics and abstract art into his hat making. His list of clients includes British royalty and A-List celebrities all over the world. Philip Treacy has also designed hats for Alexander McQueen's white 'Haute Couture' collection at Givenchy in Paris, Karl Lagerfeld at Chanel, Valentino, Ralph Lauren and Donna Karan. Martyn Lawrence Bullard Illustrious interior designer, Martyn Lawrence Bullard, is known for his glamorous and worldly interiors for celebrity clientele that ranges from rock stars to royalty. His career in interior design includes programs on numerous prominent television channels both in the US and the UK. Martyn Lawrence Bullard was also named one of the world s top 100 interior designers by Architectural Digest. Birgit C. Muller Three-time Emmy Awarding winning designer Birgit Muller has dressed many Hollywood celebrities. Born in Vienna and raised in Spain, Birgit has worked in film and television in the US for more than a decade for Paramount, Sony, Disney and Universal Productions. 7/8
SUBMISSION FORM Name : Identification No : Institution : Phone : Mobile : E-mail : Address : Address : Zip Code : Please fill-in and complete this submission form and post it along with your presentation boards to the address below. Deadline of entry is April 20, 2012, before 6pm. THE CHRISTOPHER GUY BRITWEEK DESIGN AWARD THE ROSS GROUP Public Relations for Christopher Guy 6511 Hayes Drive Los Angeles, CA 90048 Note: This original form in PDF version is write-able. Click on the blank field and type in the required info. 8/8