Refrigeration Product Sales Training 2008 FREEDOM Collection June 30, 2008
Contents Training Objective Product Line Overview Design Freedom Advanced Food Preservation System Unique Market Features and Benefits Accessories Competitive Analysis
Training Objective Communicate USP The column concept, the revolutionary collection of modular refrigeration units. First full line of fully integrated refrigeration, a seamless custom kitchen appearance with the ultimate in design flexibility. Customers can design refrigeration based on the needs, wants and usage patterns. How the advanced food preservation system keeps food fresher, longer to help preserve and maintain freshness. The unique market features like the FREEFLOW Cool Air System, Motorized Liberty Shelf, FREEDOM Hinge, Luminous Light System, and the Full Access Extension Drawers.
Training Objective: Communicate Key selling points Consumer benefits of: Ultimate in Design Freedom Truly Flush Mounted Design Advanced Food Preservation System Unique Market Features
Refrigeration and Freezer Overview Refrigerator Columns 24 & 30 Freezer Columns 18, 24 & 30 18 & 24 With or Without Dispenser 18 & 24 Create any combination or size: 42, 48, 54 60 Reversible hinge except for dispenser models
Bottom Mount and Wine Preservation Overview Bottom Mount Freezer 2 Door or 3 Door Wine Coolers 18 & 24 Create any combination or size: 42, 48, 54 60
FREEDOM Collection Product Overview 18 24 30 24 30 36 Freezer Freezer Freezer Refrigerator Refrigerator Bottom Mount 8.5 12.2 15.9 13.1 17. 0 14.3 / 5.3 Cubic Ft Cubic Ft Cubic Ft Cubic Ft Cubic Ft Cubic Ft 255 lbs 300 lbs 335 lbs 310 lbs 350 lbs 430 lbs
Design Freedom
Flush Mounted Design Completely integrated for a perfectly seamless appearance Easily integrated with existing kitchen cabinetry Individual columns can be placed any where any size, any combination for design freedom
Panel and Handle Design Stainless steel panel with: Stainless steel CURVED handle Stainless steel PROFESSIONAL handle Stainless steel FREEDOM handle Stainless steel MASTERPIECE handle Custom panel with custom handle
Panel and Handle Design Curved Handle Professional Handle Masterpiece Handle Freedom Pro Handle
New Stainless Door Panel Option Edgy Door Thermador Edgy Door is available for all panel sizes beginning in May 2008 T36IT71FNS (shown here) will be shipped with door Edgy panels and Freedom Pro Handles already attached to the base unit!
Flexibility in Design Traditional Side By Side Installation Stainless Steel Side by Side Installation Left Hinges Custom Panel
Advanced Food Preservation System
FREE FLOW Cool Air System Multi Flow Air Tower Cool air moves throughout the cavity Cold air channels along back wall of column Cold air channel behind door bins
FREE FLOW Cool Air System Benefits Controls temperature more accurately Food on the door is just as cold as the food on the shelves Foods stay market fresh, longer Preserves freshness, longer Less waste, saves money
Electronic Temperature Control Multiple sensors to keep temperatures consistent Temperature accuracy within 1.5º degrees of set temp throughout refrigerator Foods stay market fresh, longer Preserves freshness and nutrients longer Less waste, saves money
ELECTRONIC TEMEPERATURE CONTROL BOARD A) Power B) Ice C) Alarm Off D) Super Function E) Display F) Setup Mode G) Temperature Adjustment H) Activates and also ends Setup Mode J) Vacation
FLEX TEMP DRAWER Temperature controlled drawer Preserve and maintain freshness Regulate the temperature Keep fish at 32º Keep meat and poultry at 33º Certain produce kept better at 35º
Unique Market Features
FREEDOM Hinge Holds up to 220 lbs of door weight Heavy duty hinge supports custom panel or stainless steel panel Hinge allows the columns to be fully flush mounted Hinge opens to 90º and 115º Allows complete access to full extension drawers
FREEDOM Hinge Benefits Gives the customer many decorative/designer panel installation options Lifts the door up and away from adjacent cabinetry for a true flush mounted design Hinge can be set to 90º and 115º for flexibility in design options Customize the opening Provides convenient and easy access to full extension drawers even when set to 90
Motorized LIBERTY Shelf Adjust a fully loaded shelf with a touch of a button Up to 22 pounds Maximize interior space quickly and easily Conveniently makes room for tall items Increased food storage versatility Eliminates unloading and reloading
LUMINOUS Light System Halogen light towers and spotlights Fully illuminates the interior and drawers Food is more visible Helps avoid spoilage
FREEFLOW Ice System Newly engineered filtered ice system Dispenser models Ice is agitated at timed intervals Keeps ice from freezing together Never throw ice away again Exclusive pull-down pitcher holder (flap) Provides customer convenience Offers support while filling
Additional Features Fresh Food and Freezer Evaporator and Compressor 1 for each Column 2 sets for bottom freezer Quietness: 39 40 Decibels Carbon Air Filter 7 year life Filter Change 6 months Electronic Board Options Menu Gallon Door Storage Super Cooling Super Freezing Sabbath Mode Economy Mode Vacation Mode Rapid Water Replenishment
Wine Preservation Columns Keep wine perfectly preserved Store wine at the perfect temperature Electronic control board with dual temperature settings, 37 64 degrees 18 Wine Column: 14 shelves, 5 on top 9 on bottom 5 bottles/shelf = 70 bottles 24 Wine Column: 14 shelves, 5 on top 9 on bottom 7 bottles/shelf = 98 bottles
Specific Accessories for some installation options Basic Combination Sealing Kit (BSEALKIT10) Required if two single columns are connected to a side-by-side combination (any configuration). It provides several parts for the secure merging of the individual unit, including a special sealing mat to protect the connection from negative effects of condensation. A special cover strip for closing the gap between the two appliances is also included. Extreme Combination Heating Kit (XHEATKIT10) Required if two columns are installed separately (any configuration) and are installed 6 or less apart. A thin heater blanket is included for placement on the right side wall of the left unit. The heater blanket will prevent any humidity and condensation between the close installation of the units.
Specific Accessories for some installation options Extra Long Finger Guard (FINGERX10) If an installation is done in such a way that standard height level is exceeded, this ginger guard with extended size must be used to make sure that all areas of the refrigerator/freezer are safe. Front Panel Unification Part (FPCONNBF10 36 & FPCONNTS10 30 ) If an appliance front panel of a 30 or 36 wide column needs to be divided into two parts to match the furniture design, these unification parts can be used for safely combining them. Front Panel Stainless Steel Ventilation Grills The grills located on the refrigerator base area are also available in stainless steel. There are several grill versions available for all the models (width type) and installation options (left-side hinge/ride-side hinge).
Accessories Freedom Pro Handle (FREEHNDL10) Pro Handle (PROHNDL100) Designer Handle (CURVHNDL10) Masterpiece Handle (MSTRHNDL10) Replacement Water Filter (REPLFLTR10) Screen Filter or Dummy Filter (SCRNFLTR10)
Competitive Analysis
Thermador vs Subzero: Capacity Which holds all of this??
Thermador vs Subzero: Capacity Thermador T36 Holds all of the food with no problem! The door easily holds the gallon jugs All the food in the Fresh Food compartment is still very visible with the help of the brilliant lighting All the frozen foods were easily stored away
Thermador vs Subzero: Capacity No gallon door storage on the Subzero 650 The cabinet is packed tight which darkens the interior The freezer items did not fit easily into the bottom freezer Three gallon jugs did not fit into the Subzero Bottom Freezer even though there is 1 cu.ft. difference!
Thermador vs Subzero Features Thermador Sub-Zero Full Line Fully Refrigerators, Freezers, Bottom Freezers, Integrated Column W ine Coolers Concept Fully Intergrated Food Preservation Temperature Controlled Drawer (FlexTemp) Lighting (Luminous) Light System - 24" and 30" Refrigeration - 18", 24" and 30" Freezers - 18" and 24" freezers with IW D - 36" 2 Door and 3 Door Bottom Freezer - 18" and 24" W ine Coolers - Electronic controls and sensors 27" and 36" Bottom Freezers - 27" Refrigerator - 27" Freezer - 27" and 36" Bottom Freezers - Multi-flow air tower - Cool Door concept - Electronic controls and sensors Temperature accuracy within 1.5 degrees of set temperature - Stores fish at 32 degrees - Stores meat and poultry at 33 degrees No temperature controlled drawer - Stores produce at 35 degrees - 2 Upper Halogen spot lamps - 2 Halogen W all towers 4 upper regular light bulbs - 2 LCD Lamps (Bottom Freezer) Motorized Shelf (Liberty Shelf) Motorized shelf Hook and latter system Energy Star Freedom Hinge All colum ns will be Energy Star rated - Opens to 115 degrees - Holds up to 220lbs of door weight - Allows access to full extension drawers 700 Series not Energy Star rated per catalog and internet Opens to 105 degrees
Refrigeration Product Sales Training 2008 Bottom Freezer & Side-By Side
Quality Workmanship Each refrigerator hand crafted Each refrigerator performance tested Quality and reliability tested Easy to open doors with 11 pounds resistance UL requires no more than 15 pounds of resistance Quietest refrigerator in the market As low as 35 db s
Product Overview 36 Bottom Freezer Left Hinge or Right Hinge 42 Side-by-Side With or Without Dispenser 48 Side-by-Side With or Without Dispenser
Design Options Professional or curved handle Stainless steel or custom panel Custom 72 - double refrigerator/double freezer SS grill kit accessory Custom panel grill kit accessory
Superior Interior and Visibility Glass Frameless Shelves Unique design Brushed aluminum rails Height adjustable Tempered glass Bright Interior Clear visibility Light shines thru shelves excellent viewing of contents
Superior Interior and Visibility Clear Adjustable Door Bins Holds gallon storage container Holds 2 & 3 liter bottles Magnetic seal dairy bin Removable for easy cleaning Humidity Sealed Crispers Adjustable temp control on deli drawer Large crispers for maximum storage
Functionality Electronic Controls Adjust freezer or refrigerator temperatures Select Celsius or Fahrenheit Refrigerator set + 34ºF to 46ºF Freezer set - 5ºF to + 5ºF Multiple sensors to keep temperatures consistent Temperature accuracy within 1.5º degrees Foods stay fresh, longer
Functionality Fully Filtered Water Filters 400 gallons of water Display indicator status New filter installed - 99% Order replacement filter - 10% Replace filter - 0% Easy to change water filter Water filter indicator reset Works without filter
Ice Makers Side-by-side refrigerator (dispenser) Automatic ice maker Large clear, portable, removable ice storage bucket First-in-first-out system Side-by-side refrigerator (non-dispenser) Standard automatic ice maker Bottom mount refrigerator Standard automatic ice maker
Feature Summary Sabbath Mode - New Energy Star -New Adjustable Electronic Temperature Control Adjustable Temperature Meat Storage Drawer Rapid Freezer Shelf Glass Frameless Shelves Superior Interior and Visibility Clear Adjustable Door Bins Clear Deli/Crisper Drawers Water Filtration System In-door Ice Maker
Accessories 72 custom panel grille kit 72 stainless steel grille kit Extended handle kit bottom freezer Extended handle kit side by side Trimless trim kit bottom freezer Trimless trim kit side by side Curved handle kit Water filter cartridge
Model Number Key K B U L T 36 71 A Kompressor Cooling Platform 2 nd Generation Style Type L or R Hinge (36 ) I or D Ice (42, 48 ) Built-In Refrigeration Brand Thermador Year Size 2003 36 42 48 Features SxS/BM Custom Cabinetry 70/71 Curved handle 50/51 Professional handle 60/61
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