target modern v2_1 The camera pans through a fully furnished room with modern furniture and big windows before the screen is washed out and blue text appears. Upbeat music plays. HOW TO GO MODERN WITH TARGET'S #PROJECT62 WOMAN: Modern design is big right now, but sometimes it can feel a little bit cold. A woman stands in the space and addresses the camera. She rearranges pillows on a couch. WOMAN: So with the help of Target's new Project 62 line, I'm gonna show you how you can go modern in a way that is still full of warmth and comfort. She adjusts a lamp on a side table and the Project 62 logo appears on the side of the screen. She adjusts a lamp shade on a tripod lamp. She places a chair at a table near identical chairs. An overview of the room shows off a dark gray carpet, a blue chair, two matching gray sofas, matching coffee tables, and a row of bookshelves lined with books. She unrolls a large gray rug in an open space. CHOOSE TEXTURED SOLIDS OVER PATTERNS WOMAN: Choose texture over pattern for all of your major pieces. Solids don't have to be boring: and these rugs are certainly proving it. She stomps the rug flat using her shoes. WOMAN: They're full of texture and movement, but they're not busy. Details of the rug are shown in close-up shots.
WOMAN: Go for high-impact simplicity by choosing a few pieces that you really love and getting multiples of them. An overview of the room is shown before blue text appears in a white box. REPEAT PIECES FOR HIGH IMPACT SIMPLICITY WOMAN: Your sofas can match without looking boring, I promise. WOMAN: It'll look intentional, cohesive, and high-end. The woman and a man lay a couch down on top of the dark rug. WOMAN: These Project 62 sofas are really comfortable, low, and grounding. She hops onto the sofa and crosses her legs before getting up and walking away. Close-up shots show details of the sofa. A white box with blue text appears at the top of the screen. PERFECT SCALE FOR SMALL SPACES WOMAN: Plus, their scale is perfect for smaller spaces. Two identical sofas face each other on the rug. The woman and a man carry matching blue chairs with hairpin legs onto the rug and set them down. WOMAN: Finish off your seating area with two accent chairs. A close-up shot shows off the chair's hairpin legs. WOMAN: These lighter hairpin legs contrast perfectly with the heavy, chunky sofa. An overview of the room is shown. WOMAN: Along the wall is the perfect place to bring in some low, modern bookshelves. She lines up a row of matching bookshelves against a white wall, below a window. ROWS OF BOOKSHELVES LOOK CUSTOM & HIGH-END
She walks the length of the bookshelves, running her hand along the top. WOMAN: Black is a timeless neutral that always makes a space feel more modern and edgy. The bookshelves are shown holding books, plants, and several cameras. MIX ROUND WITH SQUARE TO SOFTEN HARD LINES WOMAN: Round pieces, like these coffee or side tables, help soften all the hard lines of the other seating. The woman and the man adjust coffee tables and end tables between the sofas on the rug. The tables are featured in a panning shot of the room. WOMAN: Let's accessorize. She adjusts accessories on a tray on top of one of the coffee tables. KEEP ACCESSORIES SIMPLE The moves and adjusts cameras on top of the bookshelves. WOMAN: Now, going modern doesn't mean that you don't have any accessories, just less of them, and keep it simple. A guitar leans on the bookshelves below a plant. WOMAN: The lighting should have a refined finish--think marble, sleek woods, or even some metallics. KEEP LIGHTING REFINED As she lists the lighting features, they are shown on screen. WOMAN: Keep your pillows in a consistent color palette. She places and adjusts pillows on one of the sofas.
BRING IN PATTERN THROUGH PILLOWS WOMAN: And this is where you can bring in a little bit of a bold pattern. The patterned pillows are shown sitting on the sofa. The bookshelves are shown holding books, lamps, plants, and cameras. WOMAN: Finish the room with things that are personal to you. She places books in a stack on the coffee table and the bookshelf. BRING YOUR PERSONALITY WOMAN: Stack some books styled in a simple way helps give it some warmth. She places an antique camera on top of the bookshelves, next to other cameras. WOMAN: And bringing in a collection of something that represents your hobbies helps it feel more like your home. The dining room table and chairs are shown on a similar gray rug in front of a large wall of windows. WOMAN: In the dining room we chose a classic, yet modern, table. She pushes a chair in under the table. SLIM YET COMFORTABLE DESIGN WOMAN: And these Project 62 chairs are slim enough to fit six comfortably. The details of the chairs are shown off in close-up shots. She walks up to the table and places three tall, dark candlesticks on the dining table. WOMAN: These three edgy candlesticks give it some life in a simple way. WOMAN: Creating a home with simpler pieces can still be full of life. The rug is shown on the floor of the empty room, before the furniture fades into place.
Several overviews of the chairs, sofa, tables, and rug are shown. TARGET: Target's new Project 62 line makes going modern easy. The screen fades to white and a red Target Bullseye appears over red text. TARGET