Ferris Fu Product Promotion
Midea Group Midea CAC Reference Projects Long-term Partnerships Overview Milestones Financial Review Production Bases Market Leadership
Long-term Partnerships If you want to go fast, go alone; if you want to go far, go together
Long-term Partnerships Partners all over the world
Overview The most comprehensive home appliance manufacturer in China 402 nd of the world s biggest public companies 35 th on Top 100 Chinese Most Valuable Brands Midea brand value 11bn USD Forbes 2016 BrandZ 2015 Ruifu Global 2015
Events in 2016
Financial Review
Production Bases Handan Air Conditioners Chongqing Commercial Air Conditioners Jingzhou Refrigerators, Washing Machines Wuhan Air Conditioners, Small Domestic Appliances Zhongshan Fans, Heaters Shunde Air Conditioners, Microwave Ovens, Induction Cookers, Dishwashers, Water Dispensers, etc. Hefei Washing Machines, Refrigerators Changzhou Electrical Machines, Logistics Wuxi Washing Machines, etc. Suzhou Vacuum Cleaners Wuhu Residential Air Conditioners, Electrical Machines, Small Domestic Appliances Huaian Electrical Machines Jiangxi Lighting Products Guangzhou Air Conditioners, Refrigerators
Production Bases
Production Lineup
Market Leadership World s No.1 Air Treatment Products Brand (By Sales Volume) Note: Air conditioners; Air coolers; Cooling fans World s No.1 Major Appliances Producer (By Production Volume) No. 1 Complete Home Appliances company in the Asia Pacific region and No.2 in the world Data Source: Euromonitor, 2015 data.
Strategy
Midea Group Midea CAC Reference Projects Overview Production Bases & Products Manufacturing and R&D Quality Certifications Activities & After-sales Training/Spare Parts Centers
Milestones Set up Chongqing factory and Launched ATW heat pump water heater lineup Launched 1 st VSD centrifugal chiller Acquired 80% stake in Clivet S.p.A Launched 1 st VRF and digital scroll VRF Launched full line of U.S. product Launched V4+ series VRF JV with Carrier in chiller field JV with Bosch in VRF production JV with Siix in smart control Collaborated with Emerson and Toshiba for digital scroll and inverter VRF technologies Established Launched 3-pipe heat recovery VRF Launched full falling film centrifugal chiller Launched V5 X series VRF
Financial Review
Company Structure R&D Center Manufacturing Center Overseas Sales Domestic Sales Finance Quality Operations & HR Lighting
Product Lineup Shunde Base Chongqing Base Hefei Base Annual production 3 million units per shift (Rooftops, VRF, HPWH ) Annual manufacturing capacity: 400 centrifugal chillers, 3,000 water-cooled screw chillers, 1,000 air-cooled screw chillers, 11,000 modular chillers, 190,000 terminals
R&D Centers Louisville, Kentucky, USA Germany Osaka, Japan (VRF) Foshan, Chongqing, Hefei in China Customer Experience Center R&D Center Global Innovation Center European R&D Center Japanese R&D Center American R&D Center
R&D Centers
R&D Centers Safety Testing Drop Testing EMC Testing Transportation Testing Fan Performance Testing Noise Testing Reliability Testing Air Enthalpy Testing
Automated Production Almost 1000 robots deployed on production lines Over 800 million USD invested on automation Industrial and service robot JV with Yaskawa Electric Strategic transformation of production facilities
Quality System
Quality Certifications
Marketing Activities Midea CAC Clients Consultants Owners Developers Contractors One Principle Market promotion occurs through clients Two Channels MDV Elite Camp for clients MDV Elite Club for consultants, owners, developers, contractors Three Methods Training seminar events Factory visits Reference project visits CAC doesn't do direct marketing from China. All marketing activities are carried out through local offices. CAC provides strong technical and budget support to local offices
Exhibitions Worldwide
Global Technical Training Technical training To help customers develop both product and service expertise. Twice per year at Midea HQ. Since 2004, currently in its 25th session. Customized training also available Selection Software Training Installation/Commissio ning Training Maintenance Training Classroom Training make bigger
After-sales Service Engineering Project Support Installation Guidance Aftersales support Commissioning Maintenance
Training Centers
Spare Parts Centers Midea spare parts centers Spare parts stock (distributor) Midea spare parts center (planned)
Midea Group Midea CAC Reference Projects Sports Stadiums Shopping Malls Hotels Transportation Industry Residential Buildings
2016 Rio de Janeiro Olympics Stadiums
Sports Stadiums 2014 World Cup Brazil Beira Rio Stadium 2015 Youth Olympic Games Stadiums FC Barcelona Camp Nou football Stadium Porto Alegre, Brazil T'bilisi, Georgia Barcelona, Spain The 27th Southeast Asian Games Stadium 2014 African Games Stadiums 2010 Asian Games Stadiums Nay Pyi Taw, Myanmar Brazzaville, Congo Guangzhou, China
Shopping Malls Dalma Mall Harvey Nichols Edinburgh Mumbai Little World Shopping Mall Abu Dhabi, UAE Edinburgh, UK Mumbai, India Grand Comfort Home Building Materials Market IDEA Shopping Mall Foro Central The Kyrgyz Republic Patras, Greece Porto Alegre, Brazil
Hotels Hilton Barcelona Maria Cristina Chedi Hotel Quentin Hotel Barcelona, Spain Muscat, Oman Berlin, Germany Smart Suites Royal Hotel Alan Xafira Deluxe Resort & Spa Sheraton Bandara Barranquilla, Colombia Alanya, Turkey Jakarta, Indonesia
Transportation Mozambique Capital Airport Beijing International Airport T3 Terminal Singapore Changi International Airport Maputo, Mozambique Beijing, China Changi, Singapore Jakarta International Airport Guangzhou Baiyun International Airport Riyadh International Airport Jakarta, Indonesia Guangzhou, China Riyadh, KSA
Industry ZETES Coal Power Station MEIKO Factory Bali coal power plant Zonguldak, Turkey Hanoi, Vietnam Bali, Indonesia Sinopec Beijing Yanshan Company Costra Factory DCT Logistics Emirates LLC Beijing, China Dubai, U.A.E Dubai, U.A.E
Residential Buildings Largest VRF Project in the World Ain Al Fayda, Abu Dhabi, U.A.E.
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