2016 The European Pet Food Industry FACTS & FIGURES 2016
Estimated number of European households owning at least one pet animal 80 million households Estimated percentage of European households owning at least one cat or one dog Europ. Union: Cats 26% Dogs 18% Europe: Cats 24% Dogs 21% Number of pet food producing companies 132 pet food producing companies 200 production plants Employment Indirect employment is an estimation based on an approximate 200.000 veterinarians in Europe, an estimated 60.000 pet specialist stores, medication/vaccination, suppliers to the pet food industry, pet accessories industry, trade shows, pet press, breeders, animal welfare organizations, transport... Direct employment pet food industry: 100.000 Indirect employment: 900.000 Annual sales of pet food products Volume: 8.5 million tons Turnover: 19.5 billion Annual value of pet related products and services This estimated figure includes in particular breeders, dog training, pet accessories, grooming, veterinarians, insurances, medication, vaccination... 7 billion accessories 9 billion services Total: 16 billion Annual growth rate of the pet food industry (average value over the past 3 years) 2% 2 of 11
Dog population Total European Union: 63.702.048 82.247.048 1 Mio. 2 Mio. 3 Mio. 4 Mio. 5 Mio. 6 Mio. 7 Mio. 8 Mio. 9 Mio. 10 Mio. 11 Mio. 12 Mio. 13 Mio. 630.000 1.315.000 746.000 2.154.000 592.000 Estonia 200.000 680.000 7.337.000 8.600.000 660.000 1.800.000 430.000 6.960.000 Latvia 260.000 Lithuania 700.000 1.568.048 470.000 7.150.000 2.050.000 4.120.000 16.450.000 910.000 270.000 5.330.000 740.000 510.000 1.115.000 8.500.000 3 of 11
Cat population Total European Union: 74.432.280 102.739.280 1 Mio. 2 Mio. 3 Mio. 4 Mio. 5 Mio. 6 Mio. 7 Mio. 8 Mio. 9 Mio. 10 Mio. 11 Mio. 12 Mio. 13 Mio. 1.810.000 2.020.000 790.000 1.100.000 690.000 Estonia 280.000 870.000 13.480.000 13.400.000 590.000 2.260.000 318.000 7.480.000 Latvia 420.000 Lithuania 620.000 2.587.280 770.000 6.070.000 1.370.000 4.220.000 22.800.000 505.000 480.000 3.800.000 1.272.000 1.487.000 3.250.000 8.000.000 4 of 11
Ornamental bird population Total European Union: 40.450.441 (excl. Baltic States) 55.326.441 (excl. Baltic States) 1 Mio. 2 Mio. 3 Mio. 4 Mio. 5 Mio. 6 Mio. 7 Mio. 8 Mio. 9 Mio. 10 Mio. 11 Mio. 12 Mio. 13 Mio. 255.000 2.450.000 43.000 69.000 205.000 56.000 5.790.000 4.600.000 970.000 438.000 93.000 12.890.000 2.361.441 196.000 1.215.000 640.000 271.000 3.180.000 27.000 60.000 7.000.000 317.000 360.000 11.140.000 700.000 5 of 11
Ornamental fish estimated number of aquaria Total European Union: 9.604.000 (excl. Baltic States) 16.809.000 (excl. Baltic States) 0,5 Mio. 1 Mio. 1,5 Mio. 2 Mio. 2,5 Mio. 3 Mio. 3,5 Mio. 220.000 300.000 70.000 60.000 85.000 50.000 1.820.000 2.100.000 90.000 82.000 20.000 1.662.000 600.000 25.000 280.000 80.000 90.000 3.500.000 50.000 35.000 500.000 210.000 180.000 3.500.000 1.200.000 6 of 11
Small mammal population Total European Union: 20.097.284 (excl. Baltic States) 27.282.284 (excl. Baltic States) 1 Mio. 2 Mio. 3 Mio. 4 Mio. 5 Mio. 6 Mio. 515.000 1.330.000 50.000 165.000 380.000 155.000 3.366.000 5.000.000 417.000 395.000 150.000 1.830.000 768.284 165.000 950.000 215.000 90.000 5.650.000 48.000 118.000 1.750.000 500.000 580.000 790.000 1.900.000 7 of 11
Reptile population Total European Union: 6.068.787 (excl. Baltic States) 6.925.787 (excl. Baltic States) 500.000 1.000.000 1.500.000 2.000.000 2.500.000 3.000.000 135.000 68.000 8.500 5.200 112.000 22.000 1.092.000 1.120.000 9.500 62.000 40.000 1.360.000 230.387 108.000 190.000 34.000 28.000 600.000 3.200 3.000 790.000 56.000 27.000 122.000 700.000 8 of 11
Estimated percentage of... European households owning at least one cat or one dog Dogs Cats 12% 29% 24% 26% 25% 23% 41% 22% 23% 27% Estonia 21% 18% 23% 22% 20% 30% 17% 22% 14% 13% 33% 36% 22% 15% 23% 19% Latvia 27% 38% Lithuania 37% 32% 19% 24% 19% 34% 38% 31% 35% 30% 46% 47% 24% 33% 27% 13% 30% 33% 26% 19% 13% 17% 11% 23% 6% 10% 23% 18% 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 % 9 of 11
... 80 Estimated percentage of European households owning at least one cat or one dog: Europ. Union: Europe: Cats 24% Cats 26% households Dogs 21% Dogs 18% million food 132 pet companies 200 plants... Estimated number of European households owning at least one pet animal: Employment... 8.5 million tons Annual sales of pet food products: Volume: 8.5 million tons Turnover: 19.5 billion Direct employment: Indirect employment: 100.000 900.000 Annual value of pet related products and services: 7 billion accessories 9 billion services Total: 16 billion... Top 5 pets in Europe 102.739.280 82.247.048 55.326.441 27.282.284 6.925.787 Cat Dog Bird* Small mammal* *excl. Baltic States Reptile* Annual growth rate of the pet food industry (average value over the past 3 years) 2% 10 of 11
Top five pets in Europe Cat Total European Union: 74.432.280 102.739.280 Dog Total European Union: 63.702.048 82.247.048 Bird Total European Union: 40.450.441* 55.326.441* Small mammal Total European Union: 20.097.284* 27.282.284* Reptile Total European Union: 6.068.787* 6.925.787* *(excl. Baltic States) 11 of 11