Visual Identity Manual. Updated January 2013

Visual Identity Manual Updated January 2013

3 Visual Identity ManuaL CONTENTS 01 Vision & Mission Statement 02 Brand ID elements / Brand Guidelines 03 Master Logo 04 Logo Anatomy - Proportions / Colours / Size 05 Exclusion Zone 06 Logo Variations 07 Logo Usage 08 Corporate Colour Palette 09 Typography - English 10 Typography - Arabic 14 - Quote Template 15 Email signature 1 Master 16 Power Point Slide 1 Master 17 Paper bag 18 Material Request Form 19 Cap & T-shirt Design (1 master) 20 CD label 21 Employee Access/ID Card 22 Cylinder Stickers 13 Brand Corporate Applications 11 Stationery - Business Cards - Letterheads 12 - Envelopes (A3, A4, A5, DL) 13 - Fax Letters - Invoice Template - Receipt Template

Visual Identity ManuaL 1 VISION MISSION To be the company you trust the most. To protect what you value the most. Unisafe, shall be the market leader and preferred specialty company for providing comprehensive Fire Safety & Electronic Security solutions by offering innovative technologies and delightful services to the customers, adhering to fair practices in all its dealings with employees and its business partners.

2 Visual Identity ManuaL INTRODUCTION The Unisafe Visual Identity Manual has been created to provide all stakeholders with a clear, concise guideline to the broad range of visual and textual elements that define the brand. These standards focus on providing clear directions for developing and designing communication to ensure their complete alignment with the Unisafe Strategy. Their aim is to ensure that our creative efforts are aligned within a consistent framework, one which follows a consistent tone of voice and visual identity, that promotes the image of the organisation that we want to project. The effective use of these guidelines is essential for the maximum impact and recognition of the Unisafe brand. It is essential that all management and staff at Unisafe, especially those involved in any form of communication and marketing activities familiarize themselves with these guidelines as their proper use is mandatory.

Visual Identity ManuaL 3 MASTER LOGO Overview The Unisafe logo has been carefully designed to preserve its integrity and impact. It should never be modified and should always be reproduced from the original artwork provided by the Marketing & Communications Department. The Unisafe logo is a composite unit with the following distinct elements - UNISAFE typeface, flame symbol and the brandline. Philosophy The Unisafe logo represents the philosophy of the brand. The blue & orange colours signify water and fire respectively. The symbol uses two flames - the large blue flame overpowers the smaller orange flame, symbolosing the campany s capabilities in offering world class fire protection services. The symbol being entrenched within the brand name further stresses on Unisafe s efficiency and total operational control in all its service offerings.

4 Visual Identity ManuaL LOGO ANATOMY 0.6 X 0.6 X X X 0.6 X 0.6 X Y Y Logo Proportions The Unisafe logo is a composite unit and all its elements share a defined relationship with each other. The sizes and proportions of the elements are as shown in the above drawing. These proportions should not be modified under any circumstances and the image must always be used from the digital artwork provided. Logo Colours The Unisafe logo is a two colour unit: Pantone Process Blue C Pantone Orange 021 C No other colours can be used for the logo except the variations mentioned on the next page Minimum Size The Unisafe logo must never be reduced to less than 1.25 cms in height. This is the minimum required size for the Logo to maintain readability, visibility and clarity.

Visual Identity ManuaL 5 EXCLUSION ZONE The Clear Area A Clear Area or Exclusion Zone has been defined to protect the visibility of the Unisafe Logo and to ensure its prominence and clarity. The minimum clear area MUST surround the Logo at all times and across all applications. The Clear Area distance defined is equal to the height of the smaller (orange) flame in the logo symbol It is essential that the Unisafe Logo remains free of all graphics, copy, identities, photography and typography.

6 Visual Identity ManuaL VARIATIONS Single Colour Black Version Reverse Logo - to be used on dark backgrounds Web Version. A web version of the Unisafe logo has been created with gradient colours to take advantage of the bright screen displays.

Visual Identity ManuaL 7 LOGO USAGE 5 Any kind of casing around the logo Modifying the actual colours Changing the proportions of the logo elements Using the logo on a coloured background that makes it unclear or illegible Using the logo on a picture background that makes it unclear or illegible 3 The reverse logo can be used only against the 2 logo colours as background In situations where the logo needs to be used on dark image backgrounds, the reverse logo shall be used and the designer shall use his creative discretion and make sure the earlier mentioned conditions of clarity and legibility are not compromised.

8 Visual Identity ManuaL Colour Palette Print Applications Primary Colours WEB Applications Primary Colours Pantone Process Blue C CMYK - 100/35/7/0 RGB - 0 /130/202 Pantone Orange 021 C CMYK - 0/82/100/0 RGB - 255/80/0 Secondary Colour Black Grey (70% Black) Secondary Colour CMYK - 0/0/0/100 CMYK - 0/0/0/70 Secondary Colour RGB - 0/0/0 RGB - 101/98/99 Colours Colour provides a strong visual link to our brand identity across a wide range of applications. To ensure an unmistakable corporate image, a specific color palette is defined along with the Logo. Blue combined with Orange - these are the primary colors that form the basic image of the Unisafe Logo. Blue is the dominant colour accompanied by Orange as the accent colour. All color printed branded materials should use the colors shown above for headlines, subheads and backgrounds whenever possible. Black and a 70% tint of Black are also used for Typography.

Visual Identity ManuaL 9 TYPOGRAPHY CORPORATE FONT - ENGLISH: The English corporate font for unisafe is FUTURA. It is characterized by clarity and a modern look, and it is easy to read. The array of available faces makes it possible to create individual designs for a wide variety of content, while still ensuring a uniform, consistent image. Futura Light abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ & @%$ (.:,;!?)-+/ * Futura Book abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ & @%$ (.:,;!?)-+/ * Futura Book Oblique abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ & @%$ (.:,;!?)-+/ * Futura Medium abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ & @%$ (.:,;!?)-+/ * Futura Bold abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ & @%$ (.:,;!?)-+/ * Futura Bold Oblique abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ & @%$ (.:,;!?)-+/ *

10 Visual Identity ManuaL TYPOGRAPHY CORPORATE FONT - ARABIC: The Arabic PRIMARY corporate font for unisafe is GE SS TWO. It is characterized by clarity and a modern look, and it is easy to read. The array of available faces makes it possible to create individual designs for a wide variety of content, while still ensuring a uniform, consistent image. GE SS TWO LIGHT اب ت ث ج ح خ د ذ رزس ش ص ض ط ظ ع غ ف ق ك ل م ن و ه ء ى ي ٠٩٨٧٦٥٤٣٢١ GE SS TWO MEDIUM اب ت ث ج ح خ د ذ رزس ش ص ض ط ظ ع غ ف ق ك ل م ن و ه ء ى ي ٠٩٨٧٦٥٤٣٢١ GE SS TWO BOLD اب ت ث ج ح خ د ذ رزس ش ص ض ط ظ ع غ ف ق ك ل م ن و ه ء ى ي ٠٩٨٧٦٥٤٣٢١ The Arabic SECONDARY corporate font for unisafe is AXT MANAL. AXT Manal balances the modernity of GE SS TWO with a more traditional yet contemporary style which is widely accepted as an easy to read font and is ideal for Body copy. AXT Manal اب ت ث ج ح خ د ذ رز ض ض ض ض ط ظ ع غ ف ق ك ل م ن و ه ء ى ي ٠٩٨٧٦٥٤٣٢١

Visual Identity ManuaL 11 Stationery All corporate stationery has been carefully designed to maintain a uniform "look and feel" and enhance the brand identiy throughout all collateral. These templates must be followed at all times and original artworks provided must be used for printing. Letterhead English Letterhead Arabic Business Cards MANOHAR BIDAYE Vice Chairman & Director P.O. Box 117579, Dubai, United Arab Emirates Tel: +9714 333 9977 Fax: +9714 333 9358 Mob: +91 98211 21742 Email: manohar.bidaye@zicom.com مانوهار بيداي ناي ب ري يس مجلس ا دارة والمدير ص.ب ١١٧٥٧٩ دبي ا مارات العربيت المتحدة هاتف: +٩٧١٤ ٣٣٣ ٩٩٧٧ فاكس: +٩٧١٤ ٣٣٣ ٩٣٥٨ جوال: +٩١ ٩٨٢١١ ٢١٧٤٢ ايميل: manohar.bidaye@zicom.com ص.ب ١١٧٥٧٩ دبي ا مارات العربيت المتحدة هاتف: ٩٧١٤+ ٣٣٣ ٩٩٧٧ فاكس: ٩٧١٤+ ٣٣٣ ٩٣٥٨ البريد ا لكتروني info@unisafedxb.com P.O. Box 117579, Dubai, United Arab Emirates Tel: +9714 333 9977 Fax: +9714 333 9358 Email: info@unisafedxb.com ص.ب ١١٧٥٧٩ دبي ا مارات العربيت المتحدة هاتف: ٩٧١٤+ ٣٣٣ ٩٩٧٧ فاكس: ٩٧١٤+ ٣٣٣ ٩٣٥٨ البريد ا لكتروني info@unisafedxb.com P.O. Box 117579, Dubai, United Arab Emirates Tel: +9714 333 9977 Fax: +9714 333 9358 Email: info@unisafedxb.com

12 Visual Identity ManuaL Stationery A3 Envelope A4 Envelope A5 Envelope ص.ب ١١٧٥٧٩ دبي ا مارات العربيت المتحدة هاتف: ٩٧١٤+ ٣٣٣ ٩٩٧٧ فاكس: ٩٧١٤+ ٣٣٣ ٩٣٥٨ البريد ا لكتروني info@unisafedxb.com P.O. Box 117579, Dubai, United Arab Emirates Tel: +9714 333 9977 Fax: +9714 333 9358 Email: info@unisafedxb.com ص.ب ١١٧٥٧٩ دبي ا مارات العربيت المتحدة هاتف: ٩٧١٤+ ٣٣٣ ٩٩٧٧ فاكس: ٩٧١٤+ ٣٣٣ ٩٣٥٨ البريد ا لكتروني info@unisafedxb.com P.O. Box 117579, Dubai, United Arab Emirates Tel: +9714 333 9977 Fax: +9714 333 9358 Email: info@unisafedxb.com ص.ب ١١٧٥٧٩ دبي ا مارات العربيت المتحدة هاتف: ٩٧١٤+ ٣٣٣ ٩٩٧٧ فاكس: ٩٧١٤+ ٣٣٣ ٩٣٥٨ البريد ا لكتروني info@unisafedxb.com P.O. Box 117579, Dubai, United Arab Emirates Tel: +9714 333 9977 Fax: +9714 333 9358 Email: info@unisafedxb.com

Visual Identity ManuaL 13 Stationery ص.ب ١١٧٥٧٩ دبي ا مارات العربيت المتحدة هاتف: ٩٧١٤+ ٣٣٣ ٩٩٧٧ فاكس: ٩٧١٤+ ٣٣٣ ٩٣٥٨ البريد ا لكتروني info@unisafedxb.com P.O. Box 117579, Dubai, United Arab Emirates Tel: +9714 333 9977 Fax: +9714 333 9358 Email: info@unisafedxb.com ص.ب ١١٧٥٧٩ دبي ا مارات العربيت المتحدة هاتف: ٩٧١٤+ ٣٣٣ ٩٩٧٧ فاكس: ٩٧١٤+ ٣٣٣ ٩٣٥٨ البريد ا لكتروني info@unisafedxb.com P.O. Box 117579, Dubai, United Arab Emirates Tel: +9714 333 9977 Fax: +9714 333 9358 Email: info@unisafedxb.com DL Envelope DL Envelope with window Sales & Service Tel: +9714 333 9977 Fax: +9714 333 9358 Email: info@unisafedxb.com www.unisafedxb.com Cylinder Stickers

14 Visual Identity ManuaL Stationery UNISAFE FIRE PROTECTION SPECIALISTS L.L.C. P.O. Box 117579, Dubai, United Arab Emirates Tel: +9714 333 9977 Fax: +9714 333 9358 Email: info@unisafedxb.com FAX TRANSMITTAL DETAILS: To: From: Company: Name: Fax: Pages: Phone: Date: Re: CC: Subject: URGENT FOR REVIEW PLEASE COMMENT PLEASE REPLY PLEASE RECYCLE MESSAGE INVOICE Customer Company: Date: Address: Order No.: City: Our Ref.: Phone: Fax: No. Sl. no. Description Qty Unit Price Amount PURCHASE ORDER P.O.BOX: Date: Contact: Purchase Order No.: Tel. No.: Qtn Date: Order Type: Qtn No.: Project: Division: S.O.No. Currency: No. Sl. no. Code Description Units Quantity Rate Discount % Gross 1 2 Total AED Discount Amount Net AED PAYMENT: DELIVERY: DELIVERY TIME: CONTACT: CHEQUE TO BE ISSUED IN THE FAVOUR OF UNISAFE FIRE PROTECTION SPECIALISTS LLC General Manager Head - SCMG Finance & Admin C.E.O NOTE: All the original Invoices along with the accepted delivery orders have to be submitted to our Al Aweer Warehouse Enclosures: P.O. Box 117579, Dubai, United Arab Emirates Tel: +9714 333 9977 Fax: +9714 333 9358 Email: info@unisafedxb.com P.O. Box 117579, Dubai, United Arab Emirates Tel: +9714 333 9977 Fax: +9714 333 9358 Email: info@unisafedxb.com

Visual Identity ManuaL 15 Stationery No. Material Request Form Site: Date: QUOTATION Our Ref: Date: To: Attention: Contact No.: Mail: From: Client Ref: Subject: Site: Required Sl. no. Description Make Unit Qty. Remark 1 2 3 4 5 6 7 8 Project Code: Approved:- Req. Form: Sl. no. Particulars Units Quantity Unit Price Gross 1 Service Control Label 2 3 4 No. Date of Inspection/Service Status Next Inspection/ Service due Checked by/sign 5 Total Amount in AED: RECEIPT Date : Terms & Conditions Payment Validity Delivery Received from Mr./M/s : The sum of Dhs. : On confirmation and acceptance of work order and payment, work will be executed. Thanking you and assuring you of our best services at all time, Cash / Cheque No. : Dated : Bank & Branch Name Best Regards For Service Department P.O. Box 117579, Dubai, United Arab Emirates Tel: +9714 333 9977 Fax: +9714 333 9358 Email: info@unisafedxb.com In settlement of Invoice No. / Date AED For Accounts Dept. P.O. Box 117579, Dubai, United Arab Emirates Tel: +9714 333 9977 Fax: +9714 333 9358 Email: info@unisafedxb.com Head office Dubai Tel: +971 4 3339977 Fax: +971 4 3339358 Abu Dhabi Branch Tel: +971 2 5511132 Fax: +971 2 5515856 Sharjah Branch Tel: +971 6 5355699 Fax: +971 6 5355699 Ajman Branch Tel: +971 6 7400978 Fax: +971 6 7400978 Fujairah Branch

16 Visual Identity ManuaL BRANDED COLLATERAL Round Neck - Blue Polo Neck - Blue Round Neck - Orange Polo Neck - Orange Round Neck - Black Polo Neck - Black

Visual Identity ManuaL 17 BRANDED COLLATERAL CD Labels Shopping Bags............

18 Visual Identity ManuaL BRANDED COLLATERAL Shopping Bags Safety Helmet

Visual Identity ManuaL 19 BRANDED COLLATERAL CORPORATE Notepad CORPORATE DIARY Safety is a state of mind. And we ensure our clients enjoy it every moment. January 2013 th f s s m t w 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 February 2013 w th f s s m t 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 AM 08.00 AM 09.00 AM 10.00 AM 11.00 PM 12.00 PM 01.00 PM 02.00 PM 03.00 PM 04.00 PM 05.00 PM 06.00 PM 07.00 PM 08.00 PM 09.00 Protecting life and property through our specialist fire protection services in the GCC & India PM 10.00 PM 11.00 AM 12.00 unisafedxb.com zicom.com ص.ب ١١٧٥٧٩ دبي ا مارات العربيت المتحدة هاتف: ٩٧١٤+ ٣٣٣ ٩٩٧٧ فاكس: ٩٧١٤+ ٣٣٣ ٩٣٥٨ البريد ا لكتروني info@unisafedxb.com P.O. Box 117579, Dubai, United Arab Emirates Tel: +9714 333 9977 Fax: +9714 333 9358 Email: info@unisafedxb.com NOTES: ص.ب ١١٧٥٧٩ دبي ا مارات العربيت المتحدة هاتف: ٩٧١٤+ ٣٣٣ ٩٩٧٧ فاكس: ٩٧١٤+ ٣٣٣ ٩٣٥٨ البريد ا لكتروني info@unisafedxb.com P.O. Box 117579, Dubai, United Arab Emirates Tel: +9714 333 9977 Fax: +9714 333 9358 Email: info@unisafedxb.com

Visual Identity ManuaL 21 MONTHLY NEWSLETTER 01 IN CONVERSATION WITH OUR CEO CHAIRMAN'S MESSAGE Let s be inspired! 01 02 CHAIRMAN'S MESSAGE Prepare for the future! Read the interview on pg 03 Mr. Manohar Bidaye, Chairman, Unisafe Fire Protection Specialists LLC Mr. Pramoud Rao, Chairman, Zicom Director, Unisafe Fire Protection Specialists LLC Dear Employee, Dear Friends, We welcome the first inaugural edition of the Unisafe MiddleEast News Letter named UNISAFE TIMES and I wish them all the very best for future editions. Congratulations and I welcome the first inaugural edition of the Unisafe MiddleEast News Letter named UNISAFE TIMES and I wish them all the very best for future editions. The last few years have been of special significance to UNISAFE and other ZICOM Group Companies. We embarked on an ambitious journey towards bringing world class environment, friendly and sustainable facilities to Middle East with our group companies Unisafe Fire Protection Specialist s L.L.C. & Phoenix International WLL. I am proud to inform you that your company has carved a niche for itself and being counted amongst the best integrated solutions provider in Fire Safety and Security Systems in the region. To succeed in today s fast paced business environment, we will ensure that our most valuable assets - our employees feel empowered to make decisions and are motivated enough to handle their responsibilities well. We pledge to protect the lives and properties through our innovative technology and trusted solution in Fire Safety. With visionary leadership of His Excellency Lieutenant General Saif Abdullah Al Sha'far (Undersecretary, Ministry of the Interior, United Arab Emirates- Sponsor of Unisafe Middle East, Unisafe is well poised to replicate its knowledge, expertise and successes in Middle East. We firmly believe that such vision is the continuing driving force behind our growth. Unisafe s integrated theme-based solutions are will set a new trend for future integrated Fire Protection and Security Systems. Unisafe & Phoenix are well placed to address In today s world, information is critical to business successes. Hence it is important that we communicate with our customers, employees, partners and associates. Company newsletters are more than simple pieces of paper that are sent around to show everyone how wonderful the company really is. A company newsletter can be an integral and important part of a communications strategy that keeps everyone on the same page. Important issues, policy changes, changes in direction, etc. can be discussed easily. INSIDE 01 Let s be inspired! Mr. Manohar Bidaye 02 Prepare for future! Mr. Pramoud Rao 03 Face to Face An interview with our CEO, Mr. Thulasi Ram 05 Down Memory Lane... 06 Safety Evacuation Drill... 06 Unisafe Family... Volume 1. Feb 2013 07 Projects Portfolio Feathers in our cap 09 News Wire... 10 Testimonials... 11 Social Zone... 13 Awards Unisafe awarded the Gulf Excellence Award 14 Events... 15 Spotlight... 16 Our People... HIGHLIGHTS the aspirations of Safe Middle East and fully committed to deliver the highest standards of services and support to our customers. Our engineering division is one among the best in the industry for its immaculate designing, supplying and supervising installations of superior firefighting systems and equipment s. We constantly develop new integrated solutions and endeavor to achieve efficiencies through new ways of working. It is obvious that we continue the effort of an innovative workforce with strategic, intelligent use of technology to overcome the most complex business challenges. I am sure Unisafe Times will play a very important role in the growth of our company. I take this opportunity in congratulating the entire editorial team of Unisafe Times without whose untiring efforts this would not have been possible. I wish to close with a quote of Henry Ford, "Coming together is a beginning, staying together is progress and working together is success. Unisafe will continue to earn the trust of its customers. Our objective is to continuously globalize our business and to leverage technology for enhancing customer satisfaction levels. With our high caliber professionals, I am confident that Unisafe is poised to scale new heights. AN INTERVIEW WITH OUR CEO MR. THulASI RAM Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed nunc elit, ullamcorper ut, nonummy eu, molestie vel, nisi. Fusce dolor. Maecenas ultricies. Curabitur venenatis, tortor a malesuada aliquam, leo felis rhoncus magna, ut ultrices lorem nibh vel dolor. Donec imperdiet purus ut nulla convallis sodales. Aliquam mauris dui, nonummy ut, accumsan id, tincidunt sit amet, sem. Can you explain to us a bit more about your stated intention of rebranding UNISAFE s as a Integrated solutions provider? This is a mind shift change from being a Fire Safety Solutions Provider to a proactive market player? The intention of re-branding UNISAFE corporate identity as well as a specialist in providing integrated solution in Fire Protection Systems & Safety Engineering because over the year we have learn through our experience that most of the clients find it difficult in dealing with multiple suppliers to manage their complete requirement. This made us to understand the problem and we offered them a complete fire protection solution under one FACE TO FACE roof through our state of art facility and world class engineering expertise. Basically we want to give complete customer satisfaction by offering total solution in Fire Protection Systems & Safety Engineering. This dovetail nicely with your engineering capability, which is the company s main intellectual / HR resource? You invest a lot in training people? We are proud to say that we have a qualified team of more than 50 engineers with different engineering capabilities combined with other skilled pool of professionals, which gives prime focus to the team work to meet any kind of business needs and requirements. 03 04 "We have set up our own global design centre which helps us in developing innovative solutions in the field of Fire Protection Systems & Safety Engineering. At UNISAFE we strongly believe in giving professional training to our people in order to equip them to cater any kind of requirements and global competition." We have set up our own global design centre which helps us in developing innovative solutions in the field of Fire Protection Systems & Safety Engineering. At UNISAFE we strongly believe in giving professional training to our people in order to equip them to cater any kind of requirements and global competition. Can you give us a brief background on Unisafe and your vision and inspiration for the company? UNISAFE was previously known as UNITOR, started its operation in UAE 40 years ago. UNITOR pioneers in Fire Protection field in Worldwide in both land and marine field with manufacturing units in EU. In year 1996, Unitor s land division was taken over by His Excellency Lieutenant General Saif Abdullah Al Sha'far (Undersecretary, Ministry of the Interior, United Arab Emirates) to establish UNISAFE to focus preciously on local market needs. In year 2006, Unisafe was taken over by Zicom Electronic Security Systems Limited with a vision to become a global leader in providing comprehensive and trusted fire protection solutions and safety engineering and a making the world safer to live in You also plan to focus a lot on market education / awareness-raising, and increasing Unisafe's profile as a disseminator / resource of critical information and expertise? Awareness is a best way to make people understand the importance of using approved and certified products to protect life and property which is precious. As a part of our corporate social initiative we wish to start a unique training centre for kids with program on fire and safety in Dubai. Were we give primary education and training on the fire and safety through fun learning. Also as a member of NFPA (National Fire Protection Association) the supreme body for International fire and safety standards keeps us updated with latest information and standards needed in the fire and safety industry. Our reputation for quality and reliability is globally acclaimed. We take immense pride in disseminating the vital information to the society as a part of our corporate social responsibility Can you give us a brief overview of UNISAFE s main products / services? UNISAFE is a professionally managed engineering company providing turnkey solutions involving Fire Protection, Fire Detection, Gas Flooding, Voice Evacuation and Central Battery Systems, our service includes design, installation, testing and commissioning of various firefighting systems with products ranging from certified fire extinguisher, heavy duty fire hoses reels, fire pumps, fire cabinet, fire doors, valves, fire hydrants and various fire suppression systems. We as a integrated fire protection solution provider under single roof from past four decades, catering to all type of facilities namely, residential & commercial buildings, telecommunication centers, industrial installations, refineries, petro-chemical industries and power generations stations etc. We offer our expertise & services as a fire protection and safety engineering consultants to various industries. What are some of the latest trends and developments in the firefighting arena? Does the Middle East keep up to date with what is happening internationally? Yes. Use of approved and certified products is getting mandatory from government regulatory bodies and authorities. UNISAFE is taking the prime responsibility in spreading the importance & awareness to use certified products. As a member of NFPA (National Fire Protection Association) the supreme body for International fire and safety standards, keeps us updated with latest information and standards needed in the fire and safety industry.

22 Visual Identity ManuaL MONTHLY NEWSLETTER 05 06 NEWSWIRE 9 10 DOWN MEMORY LANE Its gives long-serving members of the organization (More than 10 years) the opportunity to reflect on their stint in the organization & share some memorable experiences. SAFETY EVACUATION DRILL maecenas et augue. suspendisse pretium mi vel urna. donec aliquet dui. Vestibulum placerat, tortor in egestas suscipit, nunc nisl varius felis, et tempus tortor dui vitae eros. duis gravida urna vitae diam. NEWSWIRE Eng. K R Easwaran MD, Unisafe 16 years Hello!... I never compare my people or myself to others. To attain excellence, I compare us to ourselves; with our past successes and our future possibilities. The greatest achievement is being better than you were yesterday and retaining the ambition to be even better tomorrow Use the A, B, C method from now on to break down everything you want to achieve into small, manageable steps. Here is the A, B, C method in simple terms. A = Action, B = Belief, C = Consistency If you combine these 3 elements, you re guaranteed to find success in what you want to achieve. Vivamus ut pede sit amet mi commodo dignissim. Proin feugiat ante in turpis. Nulla metus dolor, aliquet at, eleifend faucibus, euismod eget, quam. In hac habitasse platea dictumst. Aliquam facilisis, ipsum in malesuada convallis, enim ante sollicitudin est, nec sodales sapien diam sit amet enim. Morbi nunc mauris, pharetra in, sodales ac, consequat nec, lacus. Ms. Mohini Suvarna GM, Unisafe 14 years Goodday!... "People seem to think that the key to quality leadership and high achievement is ongoing personal and professional development. I think the key is to develop other people." Sed varius, augue rutrum luctus ullamcorper, tortor pede consectetuer lectus, non scelerisque enim nisl et urna. Pellentesque nulla est, pulvinar quis, bibendum a, consequat ut, lectus. Vivamus ut pede sit amet mi commodo dignissim. Proin feugiat ante in turpis. Nulla metus dolor, aliquet at, eleifend faucibus, euismod eget, quam. In hac habitasse platea dictumst. Aliquam facilisis, ipsum in malesuada convallis, enim ante sollicitudin est, nec sodales sapien diam sit amet enim. Nam massa metus, malesuada nec, adipiscing ac, pharetra posuere, nisl. Duis dictum nulla sit amet odio. Nulla ornare. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aliquam semper lacus et nisl. In quis arcu non magna tristique pellentesque. Nunc ultricies mi quis orci. Nam mi quam, faucibus id, pellentesque sodales, convallis non, odio. Fusce vestibulum eros semper elit. Mr. Person's Name Designation 11 years Hi!... Pellentesque nulla est, pulvinar quis, bibendum a, consequat ut, lectus. Vivamus ut pede sit amet mi commodo dignissim. Proin feugiat ante in turpis. Nulla metus dolor, aliquet at, eleifend faucibus, euismod eget, quam. emergency evacuation training First priority: protection of Life - The first In hac habitasse platea dictumst. Aliquam priority is to ensure that all people who may facilisis, ipsum in malesuada convallis, enim Workplace evacuation exercises are be in danger are warned, and that action ante sollicitudin est, nec sodales sapien diam designed to test the ability of your staff is taken to guarantee their safety, before sit amet enim. and occupants to effectively and efficiently any steps are taken to prevent the spread of evacuate in response to an emergency. the hazard, to secure assets, or to eliminate Morbi nunc mauris, pharetra in, sodales ac, The exercises and training are conducted the hazard. consequat nec, lacus. Sed tincidunt egestas in your workplace and are tailored to your mi. Nam massa metus, malesuada nec, organization, using the most likely emergency second priority: prevent spread of hazard adipiscing ac, pharetra posuere, nisl. Duis scenarios to occur in your workplace. - The second priority aims at controlling the and assets from being damaged in the event dictum nulla sit amet odio. Nulla ornare. extent of the hazard within the building and of a fire. Vestibulum ante ipsum primis in faucibus Each evacuation includes a pre-evacuation minimizing its release into the environment. orci luctus et ultrices posuere cubilia Curae; briefing and is followed by a de-brief with Fourth 07 priority: eliminate the hazard 08 Aliquam semper lacus et nisl. In quis arcu non the warden team. The below mentioned are third priority: save assets in the affected The final priority is to eliminate the fire by magna tristique pellentesque. Nunc ultricies the priorities to be considered: area - The third priority is to prevent personal extinguishment. mi quis orci. Nam mi quam, faucibus id, pellentesque sodales, convallis non, odio. Fusce vestibulum eros semper elit. Class Potentially huge manufacturing losses can be avoided by adopting a simple idea. aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. To ensure, as far as practicable, that no person suffers injury or illness as a result of a fire on land or in a building, Fire OUR PROJECTS Lorem ipsum dolor sit amet, consectetuer Evacuation Drills has to be done properly. Unisafe as a Fire Fighting Manufacturing Facility ensures its entire employees to be adipiscin. maecenas et augue. suspendisse prepared pretium in a worst mi vel scenario urna. donec even though aliquet we dui. are Vestibulum well prepared placerat, for tortor any such in egestas incidental suscipit, occurrences. nunc nisl varius felis, et tempus tortor dui vitae eros. duis gravida urna vitae diam. nam turpis erat, cursus fringilla, egestas nec, ullamcorper et, purus. Cras ut arcu. sed magna tellus, placerat a, vulputate id, convallis sit amet, justo. lorem IPSuM dolor SIT AMT, CoNSECTETuER AdIPISCING ElIT Sed nunc elit, ullamcorper ut, nonummy eu, molestie vel, nisi. Fusce dolor. Maecenas ultricies. Curabitur venenatis, tortor a malesuada aliquam, leo felis rhoncus magna, ut ultrices lorem nibh vel dolor. Donec imperdiet purus ut nulla convallis sodales. Aliquam mauris dui, nonummy ut, accumsan id, tincidunt sit amet, sem. Mauris non augue eget mi posuere sagittis. Nulla facilisi. Donec fringilla sagittis felis. Sed lobortis vehicula turpis. Curabitur et libero non tellus tincidunt eleifend. lorem IPSuM dolor SIT AMT, CoNSECTETuER AdIPISCING ElIT Sed varius, augue rutrum luctus ullamcorper, tortor pede consectetuer lectus, non scelerisque enim nisl et urna. Pellentesque nulla est, pulvinar quis, bibendum a, consequat ut, lectus. Vivamus ut pede sit amet mi commodo dignissim. Proin feugiat PORTFOLIO ante in turpis. Nulla metus dolor, aliquet at, eleifend faucibus, euismod eget, quam. ipsum in malesuada convallis, enim ante sollicitudin est, nec sodales sapien diam sit amet enim. Class aptent taciti sociosqu ad litora torquent per conubia nostra. NullA IACulIS lacinia AuGuE ut PulvINAR BIBENduM felis Aliquam id dui. Sed rhoncus. Nulla magna Curabitur eros purus, ornare at, porta eget, mauris, varius in, dapibus et, luctus nec, eleifend a, lacus. Morbi volutpat mi at magna. Cras dictum. Cras lobortis. Morbi tortor. Suspendisse porta, pede id congue porttitor, pede vitae fermentum pulvinar, metus aliquet, urna velit fringilla mauris, vel ultrices felis porttitor felis, semper porta neque sapien velit nisl vel mi. Aenean sed nisi id sem sit amet ante. Duis at lacus. Integer ultricies molestie consectetuer. Cras nonummy. Morbi ligula quis eros. Nullam teleifend varius nonummy metus eu sem consequat sagittis. augue. Aenean consequat lobortis arcu. Class aptent taciti sociosqu ad litora torquent Vivamus aliquet, orci a convallis suscipit, per conubia nostra, per inceptos hymenaeos. ante libero semper mauris, quis luctus orci mi Integer quam arcu, pretium ac, euismod eu, non orci. Cras massa. Integer at diam at felis bibendum ut, dolor. Integer dignissim, purus euismod nonummy. Etiam non nunc. Nam ultricies molestie aliquet, enim quam tempor facilisis, erat eget semper nonummy, lectus orci, non congue purus dolor nec risus. odio interdum est, id scelerisque sem diam a Phasellus eros tortor, sagittis a, bibendum eu, quam. Mauris consequat ultrices neque. facilisis ultricies, urna. IACulIS lacinia AuGuE ut PulvINAR BIBENduM felis NullA NullA IACulIS lacinia AuGuE ut PulvINAR BIBENduM felis Aliquam id dui. Sed rhoncus. Nulla magna mauris, varius in, dapibus et, luctus nec, magna. Cras dictum. Cras lobortis. Morbi porttitor, pede vitae fermentum pulvinar, metus felis porttitor felis, semper porta neque sapien sit amet ante. Duis at lacus. Integer ultricies ligula quis eros. Nullam teleifend varius augue. Aenean consequat lobortis arcu. Vivamus aliquet, orci a convallis suscipit, ante libero semper mauris, quis luctus orci mi non orci. Cras massa. Integer at diam at felis euismod nonummy. Etiam non nunc. Nam facilisis, erat eget semper nonummy, lectus odio Aliquam id dui. Sed rhoncus. Nulla magna mauris, varius in, dapibus et, luctus nec, magna. Cras dictum. Cras lobortis. Morbi porttitor, pede vitae fermentum pulvinar, metus felis porttitor felis, semper porta neque sapien sit amet ante. Duis at lacus. Integer ultricies ligula quis eros. Nullam teleifend varius augue. Aenean consequat lobortis arcu. Vivamus aliquet, orci a convallis suscipit, ante libero semper mauris, quis luctus orci mi non interdum est, id scelerisque sem diam isus. Curabitur eros purus, ornare at, porta eget, eleifend a, lacus. Morbi volutpat mi at tortor. Suspendisse porta, pede id congue aliquet, urna velit fringilla mauris, vel ultrices velit nisl vel mi. Aenean sed nisi id sem molestie consectetuer. Cras nonummy. Morbi nonummy metus eu sem consequat sagittis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Integer quam arcu, pretium ac, euismod eu, bibendum ut, dolor. Integer dignissim, purus ultricies molestie aliquet, enim quam tempor orci, orci. Cras massa. Integer at diam at felis euismod nonummy. Etiam non nunc. Nam facilisis, erat eget semper nonummy, lectus odio interdum est, id scelerisque sem diam a quam. Mauris consequat ultrices neque. Vivamus laoreet risus. Curabitur eros purus, ornare at, porta eget, eleifend a, lacus. Morbi volutpat mi at tortor. Suspendisse porta, pede id congue aliquet, urna velit fringilla mauris, vel ultrices velit consectetuer. Cras nonummy. NullAM BIBENduM AuGuE ut velit Proin nec erat. Curabitur dolor quam, placerat non, varius vitae, pretium eu, mi. Vestibulum posuere velit ut libero. Etiam elementum odio. Nullam bibendum augue ut velit. Maecenas condimentum nonummy ante. Maecenas et augue. Suspendisse pretium mi vel urna. Donec aliquet dui. Vestibulum placerat, tortor in egestas suscipit, nunc nisl varius felis, et tempus tortor dui vitae eros. Duis gravida urna vitae diam. Nam turpis erat, cursus fringilla, egestas nec, ullamcorper et, purus. Cras ut arcu. Sed magna tellus, placerat a, vulputate id, convallis sit amet, justo. Nulla iaculis lacinia augue. Ut pulvinar bibendum felis. Aliquam id dui. Sed rhoncus. Nulla magna mauris, varius in, dapibus et, luctus nec, magna. Cras dictum. Cras lobortis. Morbi porttitor, pede vitae fermentum pulvinar, metus felis porttitor felis, semper porta neque sapien sit amet ante. Duis at lacus. Integer ultricies ligula quis eros. Nullam eleifend varius augue. Aenean consequat lobortis arcu. Vivamus aliquet, orci a convallis suscipit, ante libero semper mauris, quis luctus orci mi SOCIAL ZONE non orci. Cras massa. Integer at diam at felis euismod nonummy. Etiam non nunc. Nam facilisis, erat eget semper nonummy, lectus odio interdum est, id scelerisque sem diam a quam. Mauris consequat ultrices neque. Vivamus laoreet risus. 11 Al BANdAR - ABu dhabi RAfflES HoTEl wafi CITy, dubai nulla iaculis lacinia augue. ut pulvinar bibendum felis. aliquam id dui. sed rhoncus. nulla magna mauris, varius in, dapibus et, luctus nec, magna. Cras dictum. Cras lobortis. morbi porttitor, pede vitae fermentum pulvinar, metus felis porttitor felis, semper porta neque sapien sit amet ante. duis at lacus. integer ultricies ligula quis eros. nullam eleifend varius augue. aenean consequat lobortis arcu. mauris consequat ultrices neque. Vivamus laoreet risus. urabitur eros purus, ornare at, porta eget, eleifend a, lacus. morbi volutpat mi at tortor. suspendisse porta, pede id congue aliquet, urna velit fringilla mauris, vel ultrices velit nisl vel mi. aenean sed nisi id sem molestie consectetuer. hymenaeos. integer quam arcu, pretium ac, Al warka HoSPITAl - QATAR nulla iaculis lacinia augue. ut pulvinar bibendum felis. aliquam id dui. sed rhoncus. nulla magna mauris, varius in, dapibus et, luctus nec, magna. Cras dictum. Cras BRAIN TEASERS lobortis. morbi porttitor, pede vitae fermentum pulvinar, metus felis porttitor felis, semper porta neque sapien sit amet ante. Al BuRj SAlAAM - dubai urabitur eros purus, ornare at, porta eget, eleifend a, lacus. morbi volutpat mi at tortor. suspendisse porta, pede id congue aliquet, urna velit fringilla mauris, vel ultrices velit nisl vel mi. aenean sed nisi id sem molestie consectetuer. hymenaeos. integer quam arcu, GHANTooT NAvAl BASE - ABu dhabi pretium ac, nulla iaculis lacinia augue. ut pulvinar bibendum felis. aliquam id dui. sed rhoncus. nulla magna mauris, varius Al warka HoSPITAl - QATAR nulla iaculis lacinia augue. ut pulvinar bibendum felis. aliquam id dui. sed rhoncus. nulla magna mauris, varius in, dapibus et, luctus nec, magna. Cras dictum. Cras lobortis. morbi porttitor, pede vitae fermentum pulvinar, metus felis porttitor felis, semper porta neque sapien sit amet ante. in, dapibus et, luctus nec, magna. Cras dictum. Cras lobortis. morbi porttitor, pede vitae fermentum pulvinar, metus felis porttitor felis, semper porta neque sapien sit amet ante. duis at lacus. integer ultricies ligula quis eros. nullam eleifend varius augue. aenean consequat lobortis arcu. mauris consequat ultrices save From Fire! For the awareness of our Children and for Safety Worldwide Please check the link: http://www.sparky.org/#/sparky safety tip of the month Properly installed and maintained fire protection can prevent most fire deaths. ETIHAd TowER- ABu dhabi urabitur eros purus, ornare at, porta eget, eleifend a, lacus. morbi volutpat mi at tortor. suspendisse porta, pede id congue aliquet, urna velit fringilla mauris, vel ultrices velit nisl vel mi. aenean sed nisi id sem molestie consectetuer. hymenaeos. integer quam arcu, pretium ac, dubai AluMuNIuM CoMPANy dubal urabitur eros purus, ornare at, porta eget, eleifend a, lacus. morbi volutpat mi at tortor. suspendisse porta, pede id congue aliquet, urna velit fringilla mauris, vel ultrices velit nisl vel mi. aenean sed nisi id sem molestie consectetuer. hymenaeos. integer quam arcu, pretium ac, Forty percent of fatal home fire injuries occurred in properties where no smoke alarms were present. Home fire sprinklers can also help, as the death rate per 1,000 reported home fires was 83 percent lower when wet pipe sprinkler systems were present, compared to reported home fires without automatic extinguishing equipment.

Visual Identity ManuaL 23 PRESS ADS Featured here are examples of Unisafe's advertising communications to convey different messages from time to time as required. 1. Corporate Ad 2. Corporate Ad 3. SBU's Ad 4. Specialist Services Ad 5. Special Projects Ad 6. Global Network Ad 1. Safety is a state of mind. And we ensure our clients enjoy it every moment. Protecting life and property through our specialist fire protection services in the GCC & India At Unisafe, our sole endeavour is to protect and secure that which is valuable to you - your life, your homes, your businesses. We use our vast experience and state-of-the art resources, combined with highly trained manpower, to ensure that the fire fighting systems we design and install are absolutely unbreachable. We pride ourselves on being a specialist provider of turnkey solutions in fire protection, fire detection, gas flooding and voice evacuation. With a vision to become the best and most preferred company for fire fighting systems in the GCC, we strive hard each day to ensure you enjoy blissful safety & security. unisafedxb.com zicom.com

24 Visual Identity ManuaL PRESS ADS 2. 3. Securing the smiles of those you love. Guarding your assets. Protecting your future. Protecting life and property through our specialist fire protection services. World class fire protection services across sectors. At Unisafe, our sole endeavour is to protect and secure that which is valuable to you - your life, your homes, your businesses. We use our vast experience and state-of-the art resources, combined with highly trained manpower, to ensure that the fire fighting systems we design and install are absolutely unbreachable. We pride ourselves on being a specialist provider of turnkey solutions in fire protection, fire detection, gas flooding and voice evacuation. With a vision to become the best and most preferred company for fire fighting systems in the GCC, we strive hard each day to ensure your safety and to preserve your smiles. unisafedxb.com zicom.com Unisafe are recognised as pioneers in designing and implementing fire fighting systems across various sectors. Our highly reputed design team boasts of years of experience and is led by world renowned fire engineering experts. From residential and commercial buildings to highly complex oil and gas installations and power stations, our expertise enables us to handle every project with equal efficiency and confidence. At Unisafe, each and every aspect of the fire protection system is tested and re-tested until it reaches an unbreachable standard of security. unisafedxb.com zicom.com

Visual Identity ManuaL 25 PRESS ADS 4. 5. Pioneers in design and engineering of fire fighting systems Every design a masterpiece of engineering excellence. Securing lives and property through technology and expertise Pioneers in design and engineering of fire fighting systems Unisafe are recognised as pioneers in designing and implementing fire fighting systems across various sectors. Our highly reputed design team boasts of years of experience and is led by world renowned fire engineering experts. Unisafe are recognised as pioneers in designing and implementing fire fighting systems across various sectors. Our highly reputed design team boasts years of experience and is led by world renowned fire engineering experts. From residential and commercial buildings to highly complex oil and gas installations and power stations, our expertise enables us to handle every project with equal efficiency and confidence. At Unisafe, each and every aspect of the fire protection system is tested and re-tested until it reaches an unbreachable standard of security. unisafedxb.com zicom.com From residential and commercial buildings to highly complex oil and gas installations and power stations, our expertise enables us to handle every project with equal efficiency and confidence. At Unisafe, each and every aspect of the fire protection system is tested and re-tested until it reaches an unbreachable standard of security. unisafedxb.com zicom.com

26 Visual Identity ManuaL PRESS ADS 6. 7. Every project is a challenge. Every challenge, an opportunity. Guarding your assets. Protecting your future. Overcoming challenges and exceeding client expecttions Overcoming challenges and exceeding client expecttions Every new project presents a unique set of challenges. At Unisafe, our approach to every challenge is to welcome it as an opportunity to raise our standards of excellence. The large number of pregtigious projects we have executed in the UAE is a testament to this spirit. The Jumeirah Emirates Towers, Jumeirah Beach Residences, Burj Al Salam and Raffles Hotel in Dubai, Al Dar Tower, ADIA Tower and Etihad Tower in Abu Dhabi and the Falcon Towers in Ajman are some proterties that Unisafe has helped secure through our world-class fire protection services. unisafedxb.com zicom.com Every new project presents a unique set of challenges. At Unisafe, our approach to every challenge is to welcome it as an opportunity to raise our standards of excellence. The large number of pregtigious projects we have executed in the UAE is a testament to this spirit. The Jumeirah Emirates Towers, Jumeirah Beach Residences, Burj Al Salam and Raffles Hotel in Dubai, Al Dar Tower, ADIA Tower and Etihad Tower in Abu Dhabi and the Falcon Towers in Ajman are some proterties that Unisafe has helped secure through our world-class fire protection services. unisafedxb.com zicom.com

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