Engaged Planning in Victoria s Industrial Areas: From Concrete to Kombucha Marc Ci(one
What we ll cover Consul/ng a hard to reach neighbourhood Working with light industries Engagement tools and lessons Policy innova/on
Why neighbourhood planning? Downtown Core Area Plan (2010) OCP (2012): Accommodate growth downtown (50%), villages and neighbourhoods (50%) Protect employment lands Refine OCP guidance at neighbourhood level Controversies around development Neighbourhood desire for planning
Rock Bay Context: Working harbour Light industrial district Residen/al nieghbourhood Bisected by arterial corridors Looking for a heart and ameni/es Rock Bay Remedia/on Lands
Rock Bay Area: Telling the Story Business mix (CRD) 12,000 + jobs Tax Base Strong demand for light industrial spaces (CRD) Concentra/on of social services and needs Older building stock
Made in Burnside Commercial printers (14) Cabinets/countertops (14) Clothing (11) Signs (9) Furniture (8) Windows and doors (4) Concrete (3) Commercial bakeries (3) Ligh/ng and fixtures (2) Kombucha (1) Fishing reels (1) Solar lamps (1)
Difficult to reach community Busy business owners Landowners Lack of cohesive iden/ty Lack of gathering places Nega/ve percep/ons
Plan Phases 1. Pre- planning 2. Community Visioning (Imagine) 3. Refine Op/ons (Co- create) 4. Review Drac 5. Implement and monitor
1. Pre- Planning Informa/onal interviews Neighbourhood Profiles Advisory Group Stakeholder Iden/fica/on Engagement Strategy Phase 1
Civic Engagement Toolkit
Level of Engagement
Stakeholder IdenPficaPon Now Future Not Here Here
Rock Bay Stakeholders ü Heavy industries ü Light industries ü Other businesses ü First Na/ons ü Landowners ü Employees ü Residents ü Ar/sans ü Social service providers and clients
Advisory Group Help plan engagement Reach networks Sounding board on policy Appointed by Council Sought diversity
GeSng the word out Door- to- door Networks Social media Earned media Posters Pop- up events Mailing Key messages
Engagement methods Stakeholder mee/ngs Pop- ups and Sounding Boards Workshop / World Café Open House Coffee on us Charre(e Walkshops
Stakeholder meepngs Exis/ng Group or Network Lessons learned: Great way to iden/fy issues Find exis/ng networks Get key stakeholders involved early Be ready for cri/cism and follow- up
Pop- up events
Pop- up events Lessons Learned Sounding boards can stand on their own People love to talk
Workshop / World Café
Workshop / World Café Lessons Learned: Keep it to (3) ques/ons RSVP? Spa/al and non- spa/al ques/ons Good way to iden/fy agreement or differences Let conversa/ons happen Resources and venue
Coffee on Us
Coffee on Us Lessons learned Great way to go where the people are Self- organiza/on may or may not work Who s invited get a cross- sec/on Keep goal in mind but let conversa/on happen
Open House Key direc/ons Drac Plan
Open House
Open House
Open House
Open House Lessons Learned: Tradi/onal but it works Round- the- room format was a hit Chance to get informed input Get conversa/ons started Provide wayfinding Provide a clear way to get input
Open House Resources Staff- heavy event or risk being overwhelmed Bring staff up to speed (ideally several par/cipated in plan formula/on) Graphic and informa/on design takes /me
Walkshops
Walkshops What s the hook? On- the- ground input detailed input Include a cross- sec/on of staff Prepare your group for the walk
Urban Design Workshop (Charre]e)
Urban Design Workshop (Charre]e)
Urban Design Workshop (Charre]e)
Urban Design Workshop (Charre]e) Lessons learned May or may not be needed Get the team in place early Build on input received Iden/fy key ques/ons / goals / bounds Cross- sec/on of par/cipants Build in feedback loop
Policy innovapon: Making the case Back of house for the city economy (Produc/on, Distribu/on, Repair) Place for Good jobs Space for old & new industries Draws ar/sans Tax base
Policy innovapon: Land Use 1980s: Displacement 1990s: Industrial sanctuary New model? Mix it up! Don t displace
Policy innovapon: Land Use Industrial Commercial Mix Ver/cal mix Industrial ground floor Ancillary sales Hold the line on residen/al
Policy innovapon: Land Use Industrial Residen/al mix? Demand? In the right place Limited industries Cau/ous about work- live
Policy innovapon: Placemaking High Streets Fes/val Streets
Policy innovapon: Other ideas Incen/ves Public Art / Branding Business organiza/on Arts or business incubator Public parking district Design guidelines
Precedents San Francisco South of Market Compa/bility? Displacement Vancouver Intensifica/on? Industrial- commercial First industrial- residen/al project Bytes vs. Widgets Portland Inner eastside plan Sea(le, etc. Artspace
Overview: Draft Plan Big Moves