Strategic Trends in Global Retailing What it means for Latin America s retailers

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Strategic Trends in Global Retailing What it means for Latin America s retailers ALAS 2003 Acapulco, Nov 2003 Ira Kalish Global Director

What about the business environment? Expect slow growth in developed countries

What about the business environment? Expect slow growth in developed countries Expect volatility in emerging countries

What about the business environment? Expect slow growth in developed countries Expect volatility in emerging countries Bemoan demographics

What about the business environment? Expect slow growth in developed countries Expect volatility in emerging countries Bemoan demographics Embrace demographics

What about the business environment? Expect slow growth in developed countries Expect volatility in emerging countries Bemoan demographics Embrace demographics Deflation

What about the business environment? Expect slow growth in developed countries Expect volatility in emerging countries Bemoan demographics Embrace demographics Deflation Keep an eye on asset markets

What about the business environment? Expect slow growth in developed countries Expect volatility in emerging countries Bemoan demographics Embrace demographics Deflation Keep an eye on asset markets Keep an eye on Wal-Mart

What about the food retail environment? Excess capacity

What about the food retail environment? Excess capacity Consolidation

What about the food retail environment? Excess capacity Consolidation Globalization

What about the food retail environment? Excess capacity Consolidation Globalization Focus on branding

What about the food retail environment? Excess capacity Consolidation Globalization Focus on branding Focus on supplier issues

What about the food retail environment? Excess capacity Consolidation Globalization Focus on branding Focus on supplier issues Focus on cost cutting

What about the food retail environment? Excess capacity Consolidation Globalization Focus on branding Focus on supplier issues Focus on cost cutting Focus on new customers

What about the food retail environment? Excess capacity Consolidation Globalization Focus on branding Focus on supplier issues Focus on cost cutting Focus on new customers Focus on share of wallet

What about the food retail environment? Excess capacity Consolidation Globalization Focus on branding Focus on supplier issues Focus on cost cutting Focus on new customers Focus on share of wallet Focus on filling in the gaps

What about the global consumer?

What about the global consumer? Time conscious

What about the global consumer? Time conscious Price conscious

What about the global consumer? Time conscious Price conscious Quality conscious

What about the global consumer? Time conscious Price conscious Quality conscious Schizophrenic

What about the global consumer? Time conscious Price conscious Quality conscious Schizophrenic Bored and lonely

What about the global consumer? Time conscious Price conscious Quality conscious Schizophrenic Bored and lonely Easily jaded

What about the global consumer? Time conscious Price conscious Quality conscious Schizophrenic Bored and lonely Easily jaded Fragmented shopping experience

How to respond? Offer value

How to respond? Offer value Offer quality

How to respond? Offer value Offer quality Offer differentiated selection

How to respond? Offer value Offer quality Offer differentiated selection Offer an experience

How to respond? Offer value Offer quality Offer differentiated selection Offer an experience Offer speed and convenience

What about Wal-Mart? Food Foreign Fashion Format

Wal-Mart s Global Push Wal-Mart International Store Count As of January 2003 Super Discount Supercenter Sam s Club Market Total Argentina - 11 - - 11 Brazil - 12 8 2 22 Canada 213 - - - 213 China - 20 4 2 26 Germany - 94 - - 94 Japan (Seiyu)* - - - 400 400 South Korea - 15 - - 15 Mexico 472 75 50-597 Puerto Rico 9 2 9 32 52 UK - 258 - - 258 International total 694 487 71 436 1,688 Total including US2,262 1,745 596 485 5,088 * NOTE: Owns a 34% stake in Seiyu as of March 2003.

Fashion: the Search for Margins Strong with Kids

Fashion: the Search for Margins Strong with Kids Greater Share of Wallet

Fashion: the Search for Margins Strong with Kids Greater Share of Wallet New Customers

Fashion: the Search for Margins Strong with Kids Greater Share of Wallet New Customers George Who?

Fashion: the Search for Margins Strong with Kids Greater Share of Wallet New Customers George Who? Taking on Target

Wal-Mart in Britain Conversion to Supercenter Implementation of Efficiencies Leveraging George

Wal-Mart in Europe? France and Beyond Goal: pan-european Leadership

Carrefour Cost reduction focus

Carrefour Cost reduction focus Apparel and other goods

Carrefour Cost reduction focus Apparel and other goods Multiple formats (Dia and Champion)

Carrefour Cost reduction focus Apparel and other goods Multiple formats (Dia and Champion) Secondary cities in emerging markets

Carrefour Cost reduction focus Apparel and other goods Multiple formats (Dia and Champion) Secondary cities in emerging markets New markets (Russia, India, USA?)

The Future of Hypermarkets Few new stores in home markets

The Future of Hypermarkets Few new stores in home markets More from existing customers

The Future of Hypermarkets Few new stores in home markets More from existing customers Go after new customers

The Future of Hypermarkets Few new stores in home markets More from existing customers Go after new customers More margin

The Future of Hypermarkets Few new stores in home markets More from existing customers Go after new customers More margin New markets

The Future of Hypermarkets Few new stores in home markets More from existing customers Go after new customers More margin New markets Multiple formats

The Future of Others Leverage closeness to consumer

The Future of Others Leverage closeness to consumer Focus on price

The Future of Others Leverage closeness to consumer Focus on price Focus on quality

The Future of Others Leverage closeness to consumer Focus on price Focus on quality Focus on convenience

The Latin American business environment Economic recovery accelerates

The Latin American business environment Economic recovery accelerates Low inflation breeds retail modernization

The Latin American business environment Economic recovery accelerates Low inflation breeds retail modernization Argentina: rapid recovery, remaining risks

The Latin American business environment Economic recovery accelerates Low inflation breeds retail modernization Argentina: rapid recovery, remaining risks Brazil: fiscal conservatism, emphasis on the poor

The Latin American business environment Economic recovery accelerates Low inflation breeds retail modernization Argentina: rapid recovery, remaining risks Brazil: fiscal conservatism, emphasis on the poor Mexico: slow reforms, impact of US, compensated by macroeconomic stability

Latin American Retail Food retailers operate multiple formats

Latin American Retail Food retailers operate multiple formats Food retailers seek greater share of wallet

Latin American Retail Food retailers operate multiple formats Food retailers seek greater share of wallet Poor consumers become a target

Latin American Retail Food retailers operate multiple formats Food retailers seek greater share of wallet Poor consumers become a target Non-food modernization accelerates

Latin American Retail Food retailers operate multiple formats Food retailers seek greater share of wallet Poor consumers become a target Non-food modernization accelerates Shift from financial management to merchandising

Key Retailers in Latin America Wal-Mart

Key Retailers in Latin America Wal-Mart Carrefour

Key Retailers in Latin America Wal-Mart Carrefour Ahold

Key Retailers in Latin America Wal-Mart Carrefour Ahold Local hypermarkets

Key Retailers in Latin America Wal-Mart Carrefour Ahold Local hypermarkets Local supermarkets

Key Retailers in Latin America Wal-Mart Carrefour Ahold Local hypermarkets Local supermarkets New foreign investors

Success Criteria for 21st Century Retailers Customer Focus

Success Criteria for 21st Century Retailers Customer Focus Differentiation

Success Criteria for 21st Century Retailers Customer Focus Differentiation Brand management

Success Criteria for 21st Century Retailers Customer Focus Differentiation Brand management Innovation

Success Criteria for 21st Century Retailers Customer Focus Differentiation Brand management Innovation Supply chain efficiency

Success Criteria for 21st Century Retailers Customer Focus Differentiation Brand management Innovation Supply chain efficiency Flexibility