POP-UP CITY City of Seaside Gloria Stearns Sharon Mikesell
What is the plan for the next 30 minutes? Definitions, examples, learning Some fun along the way Hopefully Resources Questions & answers
What is Tactical urbanism Pop-up <something> Placemaking Power of 10
What is Tactical urbanism Low cost, temporary changes intended to improve spaces (Wikipedia) Often IS illegal check regulations May appear cool, but is often done with a purpose
What is Tactical urbanism https://inhabitat.com/guerrilla-grafters-secretly-graft-fruit-bearing-branches-onto-san-franciscotrees/guerrilla-grafters-2/
What is Tactical urbanism https://www.google.com/search?biw=1280&bih=932&tbm=isch&sa=1&ei=7vmowp25oakjwtbzawodg&q=powerwash+graffiti&oq=powerwash+graffiti&gs_l=psyab.3..0i13k1.13650.18249.0.18442.18.17.0.1.1.0.187.2264.0j16.16.0...0...1c.1.64.psyab..1.17.2275...0j0i67k1j0i10k1j0i24k1.0.pfcpy0vkmay#imgrc=fvx2ldft-f2hsm:&spf=1520982529947
What is Tactical urbanism https://www.bing.com/maps https://www.google.com/search?biw=1280&bih=932&tbm=isch&sa=1&ei=n1sowrfrncn8jws5grcwcq&q=wildflowers+wisconsin&oq=wildflo wers+wisconsin&gs_l=psy-ab.3..0i8i30k1.302317.304704.0.304843.13.13.0.0.0.0.184.1276.0j8.8.0...0...1c.1.64.psyab..5.8.1262...0j0i67k1j0i5i30k1.0.jswxyomh5q8#imgrc=6cqu7tnyiabnsm:&spf=1520981354444 https://www.google.com/search?biw=1280&bih=932&tbm=isch&sa=1&ei=n1sowrfrncn8jws5grcwcq&q=wildflowers+wisconsin&oq=wildflower s+wisconsin&gs_l=psy-ab.3..0i8i30k1.302317.304704.0.304843.13.13.0.0.0.0.184.1276.0j8.8.0...0...1c.1.64.psyab..5.8.1262...0j0i67k1j0i5i30k1.0.jswxyomh5q8#imgrc=j7ohzvv6ppzasm:&spf=1520981354447
What is Pop-up <something> Creating something unexpected & temporary in a space May be temporary, may be trying to spark a longer-term solution
http://wuwm.com/post/art-installations-along-fond-du-lac-avenue-highlight-overlookedcorridor#stream/0
ROI of pop-ups Our 1 st year doing PARKing day cost $100 excluding staff time It generated over $1,000,000 in investment initially Our 2 nd year doing PARKing day cost $200 excluding staff time By building on the prior year s momentum, we gained at least $3,000,000 more in investment
http://clndkn.com/post/54111317357/double-arrows-for-insite-temporary-public-art
ROI of pop-ups Milwaukee did temporary art in a challenged area for 3 years in a row One year included stormwater art in an area with flooding problems Two years later, a large green infrastructure project began to store over 40 million gallons of stormwater The Obama administration even helped
ROI of pop-ups SMTX in San Marcos, Texas had a great ROI June 2014 - the City of San Marcos and Dover, Kohl & Partners converted two blocks of street from one-way to two-way traffic using temporary paint They created a farmer s market, several pop-up parks in parking areas, lanes were narrowed, and a two-way temporary cycle track was installed More than 3,000 residents and visitors visited the site, experiencing the value of safer streets, local food, public spaces, and worry-free bicycling all for a mere $1,300, or less than 50 cents a person. It s a great way to test out ideas before investing
https://www.cnu.org/what-we-do/build-great-places/code-smtx-tactical-urbanism-intervention-andproject-kickoff
What is Placemaking Holistic strategies used to enliven a space My favorite explanation is an illustration from the Project for Public Spaces
Close your eyes & think of your favorite urban space
What is Power of 10 10 reasons to be in a space: windows, trees, music, art, sitting areas, activities, parking, PEOPLE More reasons = more success (Project for Public Spaces)
Integration You can integrate tactical urbanism, pop-ups, placemaking, and the power of 10 The more you do, usually the better the space becomes Is it ever possible for too much to be going on in a space?
When to use pop-ups Dead spot downtown Revitalize an area Revitalize vacant lot Slow down traffic on a street Longer term tactical urbanism co-op microstores (like NYC, MKE) Safety make streets safer, bike lanes, narrow streets, slow down cars Crime art gets people to look at a space [CPTED] BTW, trompe l oeil can be CPTED Proof of concept
But wait, there s more! Leverage pop-ups with social media, hashtags, engaging the cool kids who have a really large social media following, plus the usual media Remember your audience needs to see your message 3 times before they ll take action
Get help! Engage people to help you never do this alone You can make it look easy, but great events need a boatload of coordination Even CALED uses engage
DIY Toolkit AKA useful web links https://dirt.asla.org/2015/05/19/everything-youwanted-to-know-about-tactical-urbanism/ SFO pavement to parks program Build a Better Block Foundation betterblock.org Congress for New Urbanism Planetizen PARKing Day
More DIY Toolkit https://www.pps.org/article/what-is-placemaking https://www.pps.org/article/the-power-of-10 https://www.citylab.com/design/2012/03/guidetactical-urbanism/1387/ http://tacticalurbanismguide.com/ https://asla.org/contentdetail.aspx?id=46872 https://www.citylab.com/life/2017/09/fromparking-to-parklet/539952/
DIY Toolkit Available on the City of Seaside website: www.ci.seaside.ca.us/646/pop-up-city Or in your Pop-Up City card (We will continue to update links because we have a group of students working with us on a pop-up event now)
my boss
Contact us: Gloria Stearns gstearns@ci.seaside.ca.us Sharon Mikesell smikesell@ci.seaside.ca.us Share your project pictures with us at: @SeasideCreates #SeasideLove
POP-UP CITY Questions? City of Seaside Gloria Stearns Sharon Mikesell