South Castell Avenue Masterplan Mixed Use Infill Development City of New Braunfels Industrial Development Corporation May 17, 2017
Planning Timeline 2011 City Economic Development Strategic Plan ü4 Committees Recommended catalytic project to benefit Downtown and Civic Convention Center 2012-2016 Economic Strategic Plan üadopted by City Council, the Chamber, NBIDC, and GNDEDF üone of 4 Defined Goals Led to Hiring Douglas Architects 2016-2017 South Castell Ave. Masterplan üutilized Stakeholder group +15 üheld 3 public workshops
2012 Economic Development Mission Statement New Braunfels will cultivate a free enterprise approach to growing an economy, where the public and private sectors collaboratively assist in entrepreneurial and business development, business expansion and workforce readiness and sustainability, thereby enhancing the community s quality of life. - 2012 Economic Development Mission Statement
PROCESS Influences on Solution Public Input Developer Input Market Driven Solution City of New Braunfels Minimize Cost + Minimize Risk Maximize Value to Community Design Team Analysis What Works
Community Led Vision üdevelopment Plan informed by community übenefits New Braunfels community üuniquely New Braunfels in Character üestablish requirements/expectations of developer(s)
Trending Developments ünbidc $1 million Investment in Chase Site üsoon to be vacant Former City Hall/Public Works üup Rail yard not best use of property and a negative on any development
MASTER PLAN GUIDING PRINCIPLES High Quality Catalytic Blended into the fabric of downtown Receives broad public support Employs a mix of uses and amenities
SITE AREA W Garden St Plaza S Seguin Ave Downtown Historic District W San Antonio St W Coll St Civic/ Convention Center S Castell Ave Former City Hall Complex W Jahn St S Academy Ave Mill Street Historic District Sophienburg Historic District
PROGRAM TEXT 2.1 4.1 2
PARKING DEMAND 2.1 4.1 3
PARKING BREAKDOWN TEXT 2.1 4.1 3
DEVELOPMENT PROGRAM DIAGRAMS Street Level S. Seguin Ave. PORT COCHERE BOH. Support Lobby Ballroom W Coll St. CONVENTION CENTER w/ HOTEL Lounge W Garden St. R OFF. W Butcher St. Loading R R Restaurant RETAIL S Castell Ave. COURT S Castell Ave. RETAIL RETAIL RETAIL W Coll St. HOUSING w/ GARAGE HOUSING w/ GARAGE Court Court Court N. Hill Ave. N. Hill Ave. UnionPacific Railroad
DEVELOPMENT PROGRAM DIAGRAMS Level 2 S. Seguin Ave. Admin. Admin. MT. Atrium W Coll St. Support CONVENTION CENTER MT. w/ HOTEL W Garden St. W Butcher St. Meeting Ballroom OFFICE S Castell Ave. COURT S Castell Ave. W Coll St. HOUSING w/ GARAGE HOUSING w/ GARAGE Court Court Court N. Hill Ave. N. Hill Ave. Union Pacific Railroad
DEVELOPMENT PROGRAM DIAGRAM Levels 3-4 S. Seguin Ave. W Coll St. CONVENTION CENTER w/ HOTEL W Garden St. W Butcher St. OFFICE S Castell Ave. COURT S Castell Ave. W Coll St. HOUSING w/ GARAGE HOUSING w/ GARAGE Court Court Court N. Hill Ave. N. Hill Ave. Union Pacific Railroad
ARCHITECTURAL CHARACTER Street Elevations CEMENT PLASTER ROOFTOP RESTAURANT EARTH TONE BRICK/LIMESTONE ROBUST LANDSCAPING PAINTED SIGNAGE VERTICAL WINDOWS OVER-HANG SLOPE ROOF NAMES/DATES AT PARAPET NEW BRAUNFELS MARKET PLATZ TOP CASTELL - 2018 MIDDLE BASE CAFÉ SEATING DECORATIVE FABRIC CANOPIES HORIZONTAL CANOPIES LARGE GLASS STOREFRONTS CABLE SUPPORT CANOPIES CLERESTORY WINDOWS
TYPICAL RESIDENTIAL ELEVATION LOOKING NORTHEAST SOUTH ELEVATION
OFFICE ELEVATION SOUTH ELEVATION
CONVENTION CENTER ELEVATION NORTH ELEVATION
BIRD S EYE PERSPECTIVE COURT LOOKING SOUTHEAST
BIRD S EYE PERSPECTIVE LOOKING NORTHWEST
COURT PERSPECTIVE CASTELL AVE. LOOKING EAST CLOSED STREET
COURT PERSPECTIVE CASTELL AVE LOOKING EAST OPEN STREET
COURT PERSPECTIVE CASTELL AVE LOOKING EAST FARMER S MARKET
COURT PERSPECTIVE LOOKING NORTHEAST
COURT PERSPECTIVE COURT - LOOKING NORTHEAST
COURT PERSPECTIVE ROOF TERRACE - LOOKING WEST
CASTELL PERSPECTIVE CASTELL AVE. - LOOKING WEST TOWARDS COURT
GARDEN STREET PERSPECTIVE LOOKING NORTH TOWARDS COURT
GARDEN ST. / COURT PERSPECTIVE LOOKING NORTH
SEGUIN AVE PERSPECTIVE LOOKING SOUTH AT CONVENTION CENTER
ECONOMIC IMPACT SUMMARY
PUBLIC FINANCING CONSIDERATIONS LAND VALUE - Can be discounted or contributed. PARKING - A portion of the structured parking can be publicly financed. PUBLIC INFRASTRUCTURE - Public ROW, streetscaping, court, project infrastructure can be publicly financed. TAX ABATEMENTS - CONB can abate a certain portion of the ad valorem property tax bill.
Thoughts Going Forward 1. Purchase/Control UP Site 2. Finalize Plan/Timeline for Moving Public Works 3. Establish Consulting team Assist w/ SOQ & RFP Process Establish Selection requirements Public/Private Contracting Services Project Management Design Review Standards/Methdology 4. Issue SOQ and short list 5. Issue RFP and interview/select
South Castell Avenue Masterplan Mixed Use Infill Development City of New Braunfels Industrial Development Corporation May 17, 2017