Trend of LED Lighting applications in Japan and design examples. LED forum 2012 TAIPEI

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Trend of LED Lighting applications in Japan and design examples LED forum 2012 TAIPEI November 2, 2012 9:20 9:50 Yoshihiko Naito NICHIA TAIWAN CORPORATION 0/22

Agenda Market trends in Japan LED applications LED design examples Nichia introduction 1/22

LED Lighting market in Japan Biggest market in the world Japan 51% 43% 37% Reference: 2/22

Market trend in Japan Light source ratio FLU Bulb replacement Inc andescent LED Ceiling light FLU LED Tube replacement Reference: Nikkei Electronics Aug. 3/22

LED replacement opportunities in Lighting Electricity usage ratio in Japan Lighting 18% FLU: 65% LED Tube LED Ceiling light Incandescent: 19% LED Bulb Reference: Japan Luminaires Association How much energy saving by LED? 4/22

Cost benefit of LED in Japan 40,000h (14 years) cost comparison Bulb Ceiling light Tube LED FLU Incandescent LED FLU LED FLU lm 825 810 800 4,000 5,270 2,000 2,400 W 9 12 60 49 58 22 30 lm/w 92 68 13 82 91 91 80 Life (h) 40,000 6,000 2,000 40,000 16,000 40,000 8,500 Price ( ) 2,000 700 100 15,000 6,100 4,000 1,000 Elc. cost (Y (8h/D)) 604 806 4,030 3,290 3,895 1,478 2,015 Total cost (40,000h) 10,500 16,000 58,000 61,000 73,000 25,000 33,000 Electricity cost: 1W (Y/D/8h) = 67.16 40,000h / 365 14Y -82% -16% -24% 5/22

Pay back benefit Pay back - Bulb - Pay back - Tube - \ 70,000 60,000 50,000 40,000 Bulb LED Bulb FLU Bulb Incandescent 30,000 20,000 10,000 \ 35,000 30,000 25,000 20,000 Tube LED Tube FLU 15,000 10,000 5,000 0 0 Y1 Y2 Y3 Y4 Y5 Y6 Y7 Y8 Y9 Y10 Y1 Y11 Y2Y12 Y3 Y13 Y4 Y14 Y5 Y6 Y7 Y8 Y9 Y10 Y11 Y12 Y13 Y14 Pay back - Ceiling light - \ 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 Ceiling light LED Ceiling light FLU Y1 Y2 Y3 Y4 Y5 Y6 Y7 Y8 Y9 Y10 Y11 Y12 Y13 Y14 Pay back drives LED penetration 6/22

lm/w is key for energy saving 7/22

Beyond the cost Competitor of LED fixture is traditional light sources. Reference: JELMA:Japan Electric Lamp Manufacturers Association Residential lighting LED FLU Incandescent 1Illuminated image? LED Lighting image is key for next step. 2Brightness? 3Replacement frequency? 4Electricity cost? 5Turn on response? LED is raw material. -> How to cook is critical. 6Dimming function? 7Cost? 8Light image with fixture? 8/22

Agenda Market trends in Japan LED applications LED design examples Nichia introduction 9/22

The law and standards in Japan LED Lamps Luminaire METI 1Electrical Appliances and Material Safety Act PSE: started at July, 2012 On adding LED lamps as Regulated Electrical appliances under the law LED Bulb JISC (JIS) 2JIS C 8158: Self-ballasted LED-lamps for general lighting services by voltage > 50V 3JIS C 8156 : Safety specifications for LED bulb 4JIS C 8157: Performance requirements for LED bulb LED Tube JELMA 5JEL801 : Tube socket (GX16t-5) 6JEL802 : Tube socket (G13) METI: Ministry of Economy,Trade and Industry JISC: Japanese Industrial Standards Committee JIS: Japanese Industrial Standard JELMA: Japan Electric Lamp Manufacturers Association 10/22

LED bulb requirement E26 socket LED (lm) 485 810 1520 A19 Incandescent (W) 40 60 100 E17 socket LED (lm) Color: Incandescent (W) 440 760 40 60 LDA6 N = 4600-5500K <- sw50 color by Nichia LDA6 L = 2600-3250K <- sw30 color by Nichia Directivity 300 or 120? Reference: JELMA LED bulb spec guide line & JIS Z9112 Reference http://www.tlt.co.jp/tlt/products/led_lamp/led_lamp_list.htm 11/22

LED tube requirement < Linear Tube:JEL801 > Economy of light? Specification of LED Linear Tube lamp with GX16t-5 ( LDL40 / LDL20 ) Optical Flux min.(n-color) min.(n-color) CRI Opt.Distribution min. Less than 70% amount within the 120 angle If (lamp current) Vf (lamp Voltage) 95Vmax. 45Vmin. 47.5Vmax. 22.5Vmin. Power Dissipation Socket Type Reference http://www2.panasonic.biz/es/everleds/special/baselight/index.html Reference,http://www.tlt.co.jp/tlt/products/facility/facility_led_indoor/led_baselight_cho kkan/led_baselight_chokkan.htm 12/22

LED ceiling light requirement Dimming: 94% Color tuning: 70% brighter Warm(2700K) emitt 50% with calm Cool(5000K) emitt 100% with fresh Quality of light? CRI: 80 <- R8000 bin by Nichia 100 80 Energy Density [Normalixwd] 60 40 Warmer darker Warm 20colors Cool Cooler 20 0 380 430 480 530 580 630 680 730 780 Wavelength [nm] LED (lm) 2700 3300 3900 Room size ( 畳 ) 6 8 10 Reference: Japan Luminaires Association 121:2011 Reference http://www. koizumi-lt.co.jp/product/jyutaku/ledceiling/index.html 13/22

Agenda Market trends in Japan LED applications LED design examples Nichia introduction 14/22

Design examples NF2W757AR-V1 for A19 E26 NSSW757A-V1 for T8 tube 15/22

Design examples NS2W757A-V1 for Ceiling light NS9W383 for High bay & Down light 16/22

LED solutions, not fixture Ceiling light Tube Bulb Street Light Down Light Spot Light <Features> Resin PKG Tiny PKG Resin PKG Multi Chip Ceramic PKG Single Chip Chip on Board Ceramic Base High Flux 17/22

Direct support by Nichia New product introduction Price Logistics Customer Engineering support Trouble shooting Taiwan Sales and Tech-support (resident engineer) Production Reliability HQ Business planning Engineering 18/22

Agenda Market trends in Japan LED applications LED design examples Nichia introduction 19/22

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Nichia Taiwan Corp. 03-598-4468 www.nichia.co.jp