Your Garden Center Playbook www.luurtsema.com 1-800-253-2052
Luurtsema Sales Staff Ryan Weaver ryanw@luurtsema.com Sales Manager Chuck Timmer chuckt@luurtsema.com Account Manager David Luurtsema davidl@luurtsema.com VP Production Dean Luurtsema deanl@luurtsema.com VP Finance Phone: 1-800-253-2052 1-616-669-9301 FAX: 1-800-238-1681 1-616-669-9678 Web: www.luurtsema.com We would love to sit down with you and discover how Luurtsema Solutions can help your garden center grow!
Getting Acquainted with Luurtsema Sales fresh Our Story: In 1946, Henry Luurtsema established Luurtsema Sales and it has remained a family business for three generations. Relationship building has been at the core of our business plan. We are proud to say we have serviced many of our customers for over 30 years. We built our business on the foundation of consistently delivering high quality and innovative products. Our Goal: Luurtsema Sales Inc. requests the opportunity to demonstrate how our partnership can benefit you! Simply stated, our goal is to be Your Garden Center Solution. We understand that every retail location has unique needs and opportunities. Luurtsema Sales is ready to take its complete product line and specialized services to create a custom program that will meet your specific needs. We believe that our success comes as a result of the success of our customers! Our Solution: We offer a full line of Annuals, Perennials, Vegetables, Succulents, and much more. Our services include: short lead time, small minimums, custom growing and manufacturing. We offer a free recycling program, innovative retail display fixtures, P.O.P. and merchandising sales assistance in many markets. Our resources 2,200,000 sq. ft. greenhouse space is in close proximity to our distribution facility of 51,000 sq. ft. Our distribution facility is designed to perform multiple quality checks, consolidate and ship fresh flowers daily! www.luurtsema.com 1-800-253-2052
Shipping Racks Four types of racks All racks have a metal sign with our name and phone number All racks are the same size: 91: Tall x 32 Wide x 61 Deep All Racks have 4 swivel casters 2 with wheel locking levers 11 - Shelf Bedding Rack 6 - Shelf Specialty Rack 5 - Shelf Specialty Rack Adjustable Shelf Specialty Rack Number of shelves: 11 Number of shelves: 6 Number of shelves: 5 Number of shelves: 2-11 Avg. shelf height: 8 Avg. shelf height: 16 Avg. shelf height: 20.25 Avg. shelf height: adjusts w/n 4 Sidewalk Display Typical display includes 8 shelving sections and 2 basket sections Each unit measures 3 deep by 6 long by 7 high - 60 of display Display length can be customized by adding or subtracting units Display units can be arranged in multiple configurations
Geraniums Available in a rainbow of colors providing beautiful texture and color to your guests containers. The staple flower of containers, baskets, and planters 4 Seed Geranium pk 6 w handle 5 Cutting Geranium pk 8 6 Martha Washington pk 6 10 Cutting Geranium w/spike 10 Cutting Geranium 10 Calliope Geranium 15 Geranium Combo Ivy and Zonal Geranium cross Premium Geranium blooms all summer Exceptional heat tolerance Large semi-double blooms www.luurtsema.com 1-800-253-2052
Containers 10 Red, White Blue Pot w/flag 12 Butterfly Planter 8 Square Planter Premium Planter Box Great selection of sizes, price, colors, and textures to ensure your customer s satisfaction 24 Deck Rail Planter Roman Combo Planter 10 Canna 14 Mixed Color Bowl/Insert 10 Sunflower Planter 15 Premium Combo Planter 10 Zinnia Planter
Baskets 10 Premium Basket Scroll Design Basket 12 Deco-stone Basket 12 Nature s Premium Coco-lined Cone Basket 10 Fern Basket 12 Fiber Basket 14 Deluxe Fiber Basket Flower Pouches Proper spacing in the greenhouse, quality plant material, and careful handling during shipping make Luurtsema s baskets the right choice for your customers. www.luurtsema.com 1-800-253-2052
Classic herbs and vegetables that have been grown for generations! 4 Diameter Pot (1.05 pt/499ml) Tried and true varieties that ensure success NEW 6 pack allows stores flexibility with inventory Flat Talkers gives customers. confidence to buy! Broad selection of hybrid vegetables, and heirloom vegetables. Pots are color coded making it easy to create attractive and organized displays.
4 4 Pot, Packed 10 per Tray 16.9 oz(500ml) Pot colors differentiate herbs and vegetables Consistant quality with the benefits of certified organic grown methods Living Salad Bowl 14 bowl 3.4 gallons (12.87 l) Large Informative tag A unique impulse item 5 great recipes, two contain herbs, one kale Great for people with limited space 48 to a shelf Cut and eat, cut and eat, cut and... The Living Salad Bowl is an eclectic mix of popular herbs and lettuces growing in a large patio bowl. When placed in a convenient, sunny location and kept well-watered, the Living Salad Bowl will continue to grow all summer providing a full season of fresh salads! www.luurtsema.com 1-800-253-2052
Perennials & More Qt. pk 12, #1 Pot, #2 Pot Assorted Daylilies Assorted Qt. Perennials pk 12 Qt. pk 12, #1 Pot, #2 Pot Assorted Hostas Hens and Chick Jar Creeping Phlox 5 Container #1 Pot We have worked hard to select the most popular varieties proven to perform well in the garden, assuring you the best selection for your guests. #1 Pot Assorted Perennials #1 Pot Asiatic Lily #1 Pot Ornamental Grass # 2 Pot Knock Out Rose White, Coral NEW, Yellow, Lt Pink, Pink, Red Double Pink & Red #2 Pot Assorted Rose Bush Variety lists available upon request or refer to the order form
Specialty Planters Designer Premium Begonias Great as desktop planter or great size to create your own container around. 7.75 Premium Designer Begonia Premium Begonia Combo Available Colors MixMaster MixMasters - combining perfectly mastered colors and greater genetic diversity. Every recipe has been thoroughly tested. Paradise Sunrise Sweet Escape Improved 10 MixMasters Available- Basket or Container Shown in Berry Basket www.luurtsema.com 1-800-253-2052
Essential Accents Thrillers: Big bold accents that use their tall height and distinct form to create the centerpiece of a combination Fillers: Build the bridge between the tall, bold accents and the cascading or spiller plants. Fillers add lush shape, texture, and visual balance to the pot. Spillers: Accents that cascade over the container and soften its edges while connecting the plants to the pot. Gazania Purslane Magenta (shown) Scarlet, Yellow Zinnia Profusion Cherry, Yellow, White, Orange Hypoestes Pink (shown), Red, White Gypsophilia Mexican Heather Coleus Raspberry Tart (shown) 4 varieties Sweet Potato Vine 6 varieties Grasses Optical(shown) 10 varieties Spikes Sprengeri Vinca Vine 2 colors Assorted Ivy 3 varieties Licorice White (shown) Licorice Petite Wandering Jew 2 varieties Pk 18 per flat 13.0 oz 384 ml per unit
Wave Petunias 4 Wave pk 12 EZ Wave 3/06 with handle 12 Wave Container Shock Wave Easy Wave Tidal Wave Wave Easy Wave Series Grow beautiful containers and beds fast and easy Height: 6 to 12 inches Spread: 2.5 to 3 feet Shock Wave Series Petite flowers in high voltage color for small spaces Height: 7 to 10 inches Spread: 2.5 to 3 feet Wave Series Creates a ground-hanging carpet of color Height: 4 to 6 inches Spread: 3 to 4 feet Proven Winners #1 Plant Brand #1 Pot Grande Pot pk 10 www.luurtsema.com 1-800-253-2052
Bedding Annuals 6/06 Bedding Annuals 12/4 Bedding Annuals 8/04 Fruit/Vegetables Pk 4 Ageratum Blue Alyssum Three Colors Asters Assorted Begonia Bronze Mix, 3 Colors Begonia Green Mix, 3 Colors Browalia Assorted Celosia Amigo Mix Celosia Mix, 3 Colors Cleome Assorted Coleus 5 or 6 Varieties Cosmos Assorted Dahlia Mix Dianthus Mix Dianthus 3 Colors Dianthus Wee Willie Dusty Miller Flowering Cabbage Flowering Kale Gazania Mix Impatiens Mix, 15 Colors Lobelia 3 Colors Marigold Bonanza 4 Colors Marigold Hybrid 3 Colors Marigold Safairi 2 Colors Moss Rose Mix, 5 Colors Nicotiana Assorted Pansies Pansies Petunia Petunia Petunia Petunia Salvia Salvia Salvia Salvia Snap Dragon Snap Dragon Stock Torenia Verbena Verbena Vinca Zinnia Zinnia Zinnia Clear Mix 5 Colors Double Mix Hula Hoop 3 Colors Multiflora 9 Colors Grandiflora Mix 9 Colors Dwarf 4 Colors Medium Tall Victoria Blue Dwarf - 7 Colors Tall- Mix 4 Colors Mix Mix, Blue Imagination Mix, 4 Colors Mix, 9 Colors Tall Profusion Mix Profusion 3 Colors Great Selection of Annuals with over 48 varieties! Beans- Green/Gold Mix Broccoli Brussel Sprouts Cabbage Chinese Cabbage - Flt Dutch Cabbage Golden Acres Cabbage - Red Cantaloupe Cauliflower Eggplant Greens - Collard Greens - Mustard Greens - Turnip Kale Kohlrabi Lettuce, Head Lettuce, Leaf Onion Parsley- Curly Parsley - Italian Pickles - Homemade Spinach Squash- Butternut Squash - Yllw St Neck Swiss Chard Watermelon Zucchini Sweet Peppers Banana Sweet Cubanelle Pimento Sweet Bell Pepper Better Belle Green Golden Cal. Wonder Cal. Wonder Green Golden Summer Sweet Bell - Cont. Keystone Giant Green Purple Beauty Red Beauty Yolo Wonder Red Hot Peppers Habanero Cayenne Long Slim Hungarian Hot Jalapeño Red Chilli Poblano Serrano Tomatoes Beefmaster Big Beef Better Boy Better Bush Big Boy Celebrity Champion Delicious - NEW Early Girl Jet Star Jubilee - NEW Lemon Boy Manitoba Patio Pineapple Red Cherry Red Grape Roma Super Fantastic -NEW Sweet 100 s Yellow Pear
Ageratum Angelonia (Angleface) Potted Annuals PROVEN WINNER GRANDE POT PK 10 Blue Artist Blue Perfectly Pink Argyranthemum Butterfly Bacopa (Snowstorm) Bidens Calibrachoa Super Bells Diascia (Flirtation) Euphorbia Lobelia (Laguna) Lobularia Mercardonia Nemesia Wedgewood Blue* Blue Giant Snowflake Pink Campfire Fireburst** Goldilocks Rocks Blue EASY WAVE COLORS- Berry Velour Blue Burgundy Star Burgundy Velour Flag Mix Great Lakes Mix Opposites Attract Pink Passion Plum Vein Neon Rose Pink Passion Plum Vein Red Red Velour Rosy Dawn Silver Blue Moon Punch ** Coraline Double Ruby ** Evening Star Frost Fire Lemon Slice Over Easy ** Pomegranate Punch Pink Red Rising Star** Strawberry Punch Tropical Sunrise Yellow Glacier White Orange Pink Diamond Delight Diamond Frost Blue with Eye Sky Blue Dark Knight White Night Gold Dust Blood Orange Coconut Cranberry Lemon Osteospermum Oxalis Phlox Sanvitalia Scaevola Sedum Supertunia Torenia EASY WAVE - Cont Violet White Yellow SHOCK WAVE COLORS Coral Crush Denim Spark Mix Volt Mix Purple Deep White Rose WAVE COLOR Purple Verbena Superbena NEW 2018** Light Purple Purple White Charmed Wine Blueberry Cabernet Sunbini Yellow Whirlwind Blue Lemon Coral 3/06 Handle Pk Bermuda Beach Black Cherry Bordeaux Bubble Gum Daybreak Charm** Hot Star Charm** Latte Limoncello Loveie Dovie ** Mini Blue Vein** Mini Purple Mini White ** Picasso in Blue Picasso in Purple Pink Star Charm Royal Magenta Royal Velvet Silverberry Violet Star Charm Cataline Midnight Blue** Cherry Burst Peachy Keen Pink Shades ** Royal Plum Wine Royal Red Royal Whitecap Sparkling Amethyst Sparkling Ruby Stormburst ** Violet Ice** PREMIUM ANNUALS 4 PK 12 & 5 PK 8 Caladium Dahlia Pink Polka Dot Red White Assorted Dragon Wing Begonia Red - Pink Asst. Fanfare New Guinea Assorted Fiesta Double Impatiens Apple Blossom Bi-Color Burgundy Lavender Pink Purple Red Rose Salmon White Fuchsia Upright Assorted Fusion Exotic Impatiens Assorted Gerbera Daisy Mix Helenium Dakota Gold Ivy Geraniums Bi-Color Lavender Pink Red White Lantana Bi-Color Blue Red Yellow New Guinea Impatiens Lavender Orange Pink Purple Red Rose Salmon White Non-stop Begonias Mix Orange Pinks Red White Yellow Ornamental Peppers Explosive Ember Petunia -Black Midnight Petunia-Phantom Yellow/Black Petunia-Pinstripe Pink/Black Thunbergia Sunny Lemon www.luurtsema.com 1-800-253-2052
Early Spring Products 6 Martha Washington Geranium pk 6 Get your season started off right with early color and texture and the scents of spring! Primavera Planter 6 Scrumptious Pansy Available in: 4 Primrose 5 Phlox 6 Pansy Planter 6 Martha Washington Geranium Primavera Planter 10 Scrumptious Pansy Living Salad Bowl #1 Pot Phlox 5 Phlox & #1 Phlox Living Salad Bowl 10 Scrumptious Pansy Bowl
Living Textures Living Textures Wine Bottle Pk 4 wooden crate included 10 Living Textures Planter Living Textures Wine Bottle Trending succulent products to differentiate you from your competitors! Living Texture Planter Living Textures Watering Can 3.5 Living Texture Starters www.luurtsema.com 1-800-253-2052
Specialty Annuals #1 Pot s - All Award Winning Varieties Customer Requested Products Sized to be great as stand alone or to use in combinations 45 per Shelf #1 Pot Jams and Jelly Vinca #1 Pot Lemon Grass #1 Pot Night Sky Designer Petunia #1 Pot Proven Winner
Recycling Great for the environment reduces carbon footprint Easy to implement everything provided at no cost Insures repeat customers return plastic = additional sales Luurstema Sales will leave one delivery cart at your location with the first delivery of the season. Use that cart to collect the plastic pots, trays, and baskets. We will pick up the recyclables with the next delivery and leave another empty cart. The plastics are returned to our facility where they are sorted; we will reuse as many items as possible. Luurtsema Sales wants to work with you to make a difference Fall Products 8 Mum #1 Pot Flowering Kale 13 Fall Blooms Barrel 10 & 14 Mum Harvest Basket 5 Mum Pk8 #1 Pot Aster & #1 Pot Celosia 10 Fall Combo in Decorative Tin www.luurtsema.com 1-800-253-2052
Helping Garden Centers Succeed Since 1946 Providing Quality Bedding Baskets Containers Potted Annuals Vegetables Herbs Organic Perennials Rose Bushes Succulents www. luurtsema.com 1-800-253-2052