Creativity-based Strategies to re-think an Industrial District on Furniture Manufacturing: Paredes Design City [Portugal] Workshop Creative Clusters: Diversifying Local Economic Base and Opportunities to Young People Ploiesti-Mizil, Romania, October 29-30, 2009
Paredes: An Industrial Furniture District Creative-based Strategy: Furniture Design City The Living Strategy: Design Hub Lessons Learnt and Success Factors
Paredes: An Industrial Furniture District Creative-based Strategy: Furniture Design City The Living Strategy: Design Hub Lessons Learnt and Success Factors
Paredes: An Industrial Furniture District Paredes: a small young city in the Northern Portugal... Basic Data (2008) Area (km 2 ) (Municipality) 156 Area (km 2 ) (City) 9,4 Inhabitants (Municipality) 87 142 Inhabitants (City) 12 655 Average Growth Rate Population 14,2 1991-2001 (%) (Municipality) % of Young People (Municipality) 21,1 PPP per capita (%) (Municipality) 66,2
Paredes: An Industrial Furniture District Paredes:... with a privileged geographical location Proximity to important urban centres and connectivity hubs: high density of highways, good railway lines, international airports,... Accessibilities Km min Distance to Porto City 33 27m Distance to Porto Airport 36 28m Distance to Leixões 48 43m Harbour Distance to Vigo 166 1h 40m Distance to Vigo 160 1h 30m Airport Distance to Lisbon 344 3h 14m Distance to Lisbon Airport 335 3h 1m Distance to Madrid 583 5h 49m Distance to Madrid Airport 599 5h 59m
Paredes: An Industrial Furniture District Paredes:...and a strong industrial economy oriented to exports Basic Data (2005) Furniture Employment (Paredes) 7 604 Furniture Employment (PT) 39 538 Furniture Turnover (Paredes) ( ) 204 949 Furniture Turnover (PT) ( ) 2 820 182 Nº of Companies Furniture Sector (Paredes) 830 Nº of Companies Furniture 19 982 Sector (PT)
Paredes: An Industrial Furniture District Paredes:... with a huge representativeness of the furniture sector Top Furniture Cities/Municipalities Municipalities LQ Employment Furniture Ranking LQ Employment Furniture LQ Turnover Furniture Ranking LQ Turnover Furniture Paredes 26,55 1 24 1 Paços de Ferreira 23,98 2 18 2 Ourém 4,23 3 4 5 Gondomar 4,16 4 9 3 Santarém 3,85 5 5 4 Alcobaça 3,82 6 3 6 LQ: Location Quotient t level l of concentration ti of employment/turnover in the furniture sector in relation to the national reference Source: INTELI
Paredes: An Industrial Furniture District Creative-based Strategy: Furniture Design City The Living Strategy: Design Hub Lessons Learnt and Success Factors
Creative-based Strategy: Furniture Design City VISION Paredes, the Creative City of Furniture Design Design as a driver for the development of Paredes Design in everyday life Holistic, strategic and integrated culture and policy of design Design as the leverage for the attraction of talents (designers, artists, architects) and the development of creative activities and companies
Creative-based Strategy: Furniture Design City Design: Anchor for the Development of Paredes To merge Tradition and Innovation To blend History and Creativity i To mix Endogenous Assets and Exogenous Resources To privilege the Differentiation factors of the territory (industry, geography) instead of imitating imported models of the so called Creative City To preserve local identities, genius loci (symbolic capital)
Creative-based Strategy: Furniture Design City Design: Anchor for the Development of Paredes > Design and Economic Development -> Business Creativity: Design as an anchor of business competitiveness, namely of the furniture industry, through the integration of R&D, knowledge and innovation in products, services and solutions of companies. Economic Development > Design as a Creative Industry: Design as a creative industry producing goods, services and solutions with a high symbolic content which may interact with other companies and urban regeneration strategies. > Design and Urban Regeneration -> Urban Creativity: Design as an anchor of urban development, through the integration of innovative elements in public spaces, creative places and building façades, etc. of the city. Urban Regeneration
Creative-based Strategy: Furniture Design City Design: Anchor for the Development of Paredes Urban design faces many challenges, not only to become an acknowledge instrument of public policy embedded in both planning practice and corporate strategies, es, but also to remain a socially progressive e and environmentally e conscious ous force Punter, J. (2007) In the group of - relatively disadvantaged smaller cities, urban design may become a determinant factor for their future; it may became a helpful tool serving the direction of addressing peripherality and decline and restructuring the local economy Gospodini, A. (2002)
Creative-based Strategy: Furniture Design City Paredes Design City : Strategic Lines of Intervention Creative Pole Paredes Design City
Creative-based Strategy: Furniture Design City Paredes Design City Paredes Design City : Anchor Projects Incubator for Furniture Design Creation of an incubator centred on furniture design and decorative arts with the objective of attracting talents on a temporary base and promoting the development of creative companies. Based on the refurbishment of an old and degraded building in the centre of Paredes. Benchmarks: Arts Incubator-Kansas City (EUA); Yorkshire Artspace Society (UK); Creative Incubator (NZ)
Creative-based Strategy: Furniture Design City Paredes Design City Paredes Design City : Anchor Projects Live Work Houses Creation of a new typology of flexible houses where the designers can work, learn and live in the same place (small studios) and share common spaces. Based on the refurbishment of old and degraded buildings in the centre of Paredes. Benchmarks: Westferry Studios (UK); The Cube (UK); Creative Lofts (UK) Benchmarks:
Creative-based Strategy: Furniture Design City Creative Pole Paredes Design City Paredes Design City : Anchor Projects Urban Art Path Integration of urban art in public spaces and buildings façades, etc. in order to create an open and living path (sculpture, painting, ceramics, furniture) based on endogenous materials and art pieces (interaction between designers, schools and furniture companies). Benchmarks: Art Path Arabianranta (FIN)
Creative-based Strategy: Furniture Design City Creative Pole Paredes Design City Paredes Design City : Anchor Projects Art-on-Chair Launching an initiative linking the furniture industry, schools and designers. The objective is that the students change a basic object a chair, inspired in well-known artists or in their imagination. An exhibition, a contest, a book and other cultural events will be associated to the project.
Creative-based Strategy: Furniture Design City Paredes Design City Paredes Design City : Anchor Projects Eco-roof Creation of an iconic eco-roof in a public space associated with one of the pedestrian roads in the centre of the city. It enhances a creative atmosphere through design, culture, leisure, specific lighting, rain protection, temperature control, etc. Benchmarks: Clark Quay (Singapore)
Creative-based Strategy: Furniture Design City Paredes Design City Paredes Design City : Anchor Projects Public Participation i i Kiosk Creation of a public participation Kiosk located in a strategic zone of the city to potentiate the interactive and intuitive interface of the citizens with the space and their involvement in public policies related with local development. Benchmarks: Ydreams Barreiro (PT); INTERREG IIIC Project (EU)
Paredes: An Industrial Furniture District Creative-based Strategy: Furniture Design City The Living gstrategy: Design Hub Lessons Learnt and Success Factors
The Living Strategy: The Design Hub 38,7 ha Design Hub Centre of the City of Paredes
The Living Strategy: The Design Hub Design Hub Centre of the City of Paredes Housing Commerce Commerce + services Services Collective equipments Degraded buildings
The Living Strategy: The Design Hub Design Hub an Urban Living Lab Design Hub as an open and innovative community made up of several stakeholders with an active participation of the citizens who cooperate in the conception, development, production and testing/validation of creative applications and solutions in the area of furniture design (urban design and business design), in a real-life context (urban areas, city- regions, etc.). > User-centric and open innovation Anchor Design Show Furniture Emblem Iconic Demonstrator Open Museum
Paredes: An Industrial Furniture District Creative-based Strategy: Furniture Design City The Living Strategy: Design Hub Lessons Learnt and Success Factors
Lessons Learnt and Success Factors Lessons Learnt and Success Factors Strong leadership and political commitment Governance model and public participation Multifunctional and compact spaces (mixed-used spaces) Privilege of cultural production and not only cultural consumption Building social and multidisciplinary networks Sharing spaces of people p and cultures -> Cooperation arenas Diverse and cosmopolitan spaces Branding strategy and communication plan (...)
Lessons Learnt and Success Factors Design Hub: a Living Lab for Furniture Design Design cultura arte inovação tecnologia Hub criatividade Rota dos Móveis
CONTACTS INTELI Inteligência em Inovação Av. Conselheiro Fernando de Sousa, 11, 4º 1070-072 Lisboa Tel.: +351 21 711 22 10 Fax.: +351 21 711 22 20 E-mail: catarina.s@inteli.pt www.inteli.pt