Décor & Decoration THE SHIFT TOWARD ON- LINE PORTALS
The shifting supply chain for residential & commercial décor Home décor on-line Growth in opportunity Spoonflower an ecommerce example Product visualization for on-line portals
Once upon a time Designers studied trend information and presented their design concepts to manufacturers, brands and retailers. Armed with trend information and design concepts, this group predicted the desires of the market and produced to forecast. Lead times were long. Developers of commercial spaces were offered a limited range of options to select from. Retailers stocked goods and consumers traveled to stores to shop for products. Sometimes they found things they liked and purchased. Goods that didn t sell were marked down and sold at reduced margin or loss.
The Supply Chain is Changing Global textile market ~$1 trillion and continues to be dominated by large manufacturers. Digital printing is an enabling technology offering imaging on a wide range of surfaces with performance characteristics compatible with residential and commercial applications Digital production is facilitating faster time to market, inventory management, lower start-up costs and reduced environmental footprint. Digital is fueling a shift from mass production to mass customization and short runs. There s tremendous opportunity in both residential and commercial markets
E-commerce - a Wealth of Opportunity For designers who wish to work independently, outside the walls of traditional retail models For entrepreneurs and businesses (big and small) that manufacture or sell unique, specialized and/or custom products For consumers who place a high value on design within their living spaces For individuals and businesses that want access to variety and wish to create unique or statement spaces For those that enjoy the process of curation, customization and DIY
Home Décor it s noisy out there
Digital Print Providers Differentiate themselves through an offer of unique products Hold a competitive advantage through implementation of purchase activated manufacturing Make Sell Buy v.s. Sell Buy Make
There are so many surfaces to decorate! Designers are using current technology and learning to develop concepts for a wealth of printable materials
Students are learning how to design for these surfaces Thomas Jefferson University Surface Imaging Program Wallcovering PVC with Metallic Mylar Surface Wooden door UV printed Upholstery & Drapery Reactive Dyes on Cotton
Spoonflower a little background Founded in May 2008 by Gart Davis (CEO) and Stephen Fraser (BOD) Spoonflower empowers individuals to create on-demand, customdesigned textiles A creative community of over 3.5 million individuals who upload their own designs or shop from the marketplace Spoonflower customers are designers, artisans, crafters, makers, decorators, and entrepreneurs The marketplace features over 500,000 surface designs and continues to grow
Web to Print Average order size <5 yards Customers order swatches, fat quarters and yards across 20+ fabrics Upload their own designs or purchase from the marketplace Offices in Durham, NC and Berlin Process thousands of orders per day via automated flow Create a sense of community through engagement via design challenges, blogs and social media
Web to Print & Home Décor Brings together designers and purchasers from around the world Sets the scene for inspiration and curation Automated, digital workflow enables ultra short run printing and customization of finished goods Waterless coloration enables quick turn
Waterless Printing Significant for textiles Minimal processing steps Environmental footprint Supports ability to turn orders quickly Must offer durability for decoration markets Good fit for e- commerce
Pigment Printing Key to quick turn for natural fibers other methods require steam/wash Challenging chemistry to develop Simplicity of processing Industrial solutions now available Improved color fastness properties & gamut
Dye Sublimation Well developed solutions Competitive cost structure Large color gamut Color fastness properties (wash & crock) Optimized solutions for higher performance Two step process is thrashy
DIY Spaces and Things
Walls Product must meet the requirements for end use DIY market requires easy install Commercial market requires durability to cleaning and alignment with flammability regulations
Shop by Theme & Curate Collections
Roostery Finished Home Goods Pillows Bed linens Table linens Commercial grade wallpaper
Wide Print Capability Imaging on natural fibers New product areas Surface design variety in a sea of solids
Product Visualization: Challenge for On-line Selling How to illustrate a product that is not yet produced Communication of drape and texture (i.e. look and feel) Photography vs. 3D renders
https://kotaku.com/most-pics-in-ikea-catalogues-arent-photos-theyre-3d-re-1627713133
3D Renders Ability to rapidly generate high quality renders for thousands of products (milliseconds) A high level of fidelity between the render and the delivered product Print position Print scale Material texture and drape Color View and purchase on mobile devices
Picnics Questions? kking@spoonflower.com