FRANCHISE OPPORTUNITIES
After many years of working for someone else in sales and in advertising I felt it was time to take control of my own future and open a business that would benefit me and my family. When the time arrived I decided I wanted a business that had virtually no inventory to carry. The Lapels Dry Cleaning concept was one that appealed immediately to me... Fred Siegel, Owner Lapels of Hanover, MA Environmentally Friendly WHY LAPELS? Lapels Dry Cleaning stores are like no other. We have spent over a decade defining The Future of Dry Cleaning : Our Boutique Style Stores feature granite counters, pendant lighting, french doors and etched glass. Our Proprietary Enviro Care Cleaning System features the most technologically advanced and environmentally friendly cleaning methods in the industry. Our Franchise Owners have multiple revenue streams through ancillary services such as tailoring, home delivery, leather & suede cleaning, shoe repair as well as Dry Cleaning and laundry. Our Hub & Spokes business model gives our owners complete flexibility in building a network of stores that can be serviced by one production facility. Our SBA Franchise Registry listing enables us the ability to assist you in getting the best lending package available Our community service programs enable our owners to become woven in the community they serve. Recently heralded as the largest donor of cloth to the Big Brother/Big Sister Program. Our first class marketing programs are the best in the Dry Cleaning Industry. Our business model is truly environmentally friendly from the equipment and solvents to the paint on the walls! Lapels Dry Cleaning is committed to using the most advanced environmental practices and technologies throughout our system. From the design of our space including the LED Signage, the no VOC paint on the walls, the paper we use for marketing and promotion to our Proprietary Enviro Care Cleaning System which features the absolute latest in equipment and cleaning solutions. We truly believe in a Greener Future REAL ESTATE During the site selection process our network of industry leaders in commercial real estate will assist you in finding the perfect location for your Lapels Store. Our team will provide in depth demographic and market studies as well as assist in negotiating the best terms of your lease with you. CONSTRUCTION Our in house installation team has over 50 years of combined experience running and building Dry Cleaning Stores. They will oversee the build out of your store as well as coordinate the delivery and installation of your equipment. I have been working with the Lapels Franchise Program for almost ten years. It s been a pleasure. I enjoy serving everyone I encounter to the best of my ability. I feel that our success is the number of people we serve, and how well we serve them. Maria Barros, Owner Lapels of Newtonville, MA 2 3
Lapels has a standard for a higher quality of dry cleaning and superior customer service and FRANCHISE OPPORTUNITIES MARKETING Lapels gives you the power of a national marketing company to help build and grow your business through eye catching Point of Purchase Displays, Social Media, ON SITE TAILOR DRY CLEANING Micro Websites, Direct Mail, Both Traditional and Digital Print and Grassroutes Marketing. Each Marketing Piece is carefully analyzed for brand awareness, consistency and most importantly results and profitability. BUILD YOUR LAPELS NETWORK WITH OUR HUB & SPOKES MODEL we re delighted to bring that to our friends, neighbors and fellow East Valley residents. Tanya Kline Lapels of Gilbert & Phoenix, AZ ENVIRONMENTALLY FRIENDLY PLANT & RETAIL (1,800-2,500 s/f) Our Hub & Spokes Business Model allows you to Customize your Territory of Stores One of the greatest benefits of the Dry Cleaning Industry is how scalable the business can be. Start by building your centralized environmentally friendly plant with a retail store. This facility will enable you to then build an additional 5 satellite stores for a fraction of the initial cost that can be strategically located within your territory and serviced by your plant. Satellite store footprints can be very flexible and give us the ability to put them in virtually any location from 600 s/f 1,200 s/f. We now have satellite stores in our program doing over $1,000 per square foot in sales. YINVENTORYINVENTORY NVENTORYINVENTORYINVENTO TORYINVENTORYINVENTORYINV YINVENTORYINVENTORYINVENTOR NTORYINVENTORYINVENTORYINVE YINVENTORYINVENTORYINVENTORY NTORYINVENTORYINVENTORYINVE INVENTORYINVENTORYINVENTOR TORYINVENTORYINVENTORYINV VENTORYINVENTORYINVEN NVENTORYINVENTO 4 5
FRANCHISE OPPORTUNITIES COMMUNITY SERVICE In addition to Best Dry Cleaner awards and accolades throughout the country, Lapels prides itself on many community involvement projects. From our national campaigns making us the single largest donor of cloth in the country for the Big Brothers & Big Sisters organization to the many youth sports sponsorships and food pantry donations. Lapels owner/operators are deeply rooted in the communities they serve. SERVICE AWARDS LENDING Our lending department will assist as much or little as you would like. As experts in writing business plans and presenting them to lenders we can assist every step of the way. Our listing on the SBA Franchise Registry assures you of Priority Lending with the countries largest and most trusted names in Lending. We are experts in not only helping you find the lending for your new business but finding the best lending terms and rates for your business. TRAINING We have assembled the industries best team of professionals to train you on running your business. Our training 9% COST OF GOODS program consists of one on one training with an experienced Lapels owner in our live training store, personalize meetings with our Corporate Team and our Grand Opening Team that will be in your store for the week of your 6 store opening. 7
YOUR NEXT STEPS... The path to starting your own network of Lapels stores starts with filling out an application to ensure Lapels is the right choice for you. To begin scan the qr code below or visit: www.lapelsdrycleaning.com or call toll free 866-MY-LAPELS. 8 Next Step Franchising, Inc. 962 Washington Street, Floor 2 Hanover, MA 02339-1613 www.lapelsdrycleaning.com 866-MY-LAPELS