PENTHOUSE THE AIRCRAFT FACTORY 100 CAMBRIDGE GROVE LONDON W6 0LE + 44 (0 ) 20 7352 4900 INFO@ SYBARITE.COM WWW.SYBARITE.COM @ SYBARITEARCH 1
Sybarite is a 40-strong practice of architects and designers that hail from all over the globe and which was co-founded in 2002 by Torquil McIntosh and Simon Mitchell. 2 Sybarite creates immersive, multi-sensory and seductive environments for its clients and to date Sybarite has created more than 1,500 projects for global brands in the worlds of retail, lifestyle and hospitality. The Sybarite team is united by an appreciation for the finer things in life, each member adding their own flavour as to how Sybarite thinks, acts and works but all sharing the desire to create spaces that are tactile, intimate and encourage interaction. Today the practice operates from a spacious custom-designed rooftop studio in West London with future projects on the drawing board including several hotels, large-scale high-end shopping malls and multiple new stores for a global luxury retail brand.
JOSEPH SKP MARNI YEN ALBERTA FERRETTI RENDEZ VOUS DONDUP 3INA STEFANEL 3
The luxury fashion label s new stores play on Joseph s signature design details and the brand s split personality; black and white Anglo-Franco, masculine and feminine. The design intentionally focusses on these opposites while also drawing upon cultural references to the individual store locations. In Miami, Art Deco and grand architectural gestures inform the 260 square-metre space and its giant corkscrew staircase. In London, a traditional townhouse is painted black with a giant rubber ball door handle. JOSEPH 4
JOSEPH LONDON 5
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The re-design and refurbishment of SKP created a new brand for one of Asia s largest luxury department stores. All aspects of the 140,000 square-metre store reflect the brand s identity, known as the SKP curve. This is drawn from the architectural concept of morphing the columns into the ceiling to produce one continuous sculpture, inspired by Art Deco craftsmanship and opulence. Opening in 2018, SKP Xi an is 250,000 square metres and 20 storeys high, housing a vast range of luxury brands. SKP 7
SKP 8 8
SKP 1F WATCHES 1F BEAUTY 9
SKP 2F MENSWEAR 3F WOMANSWEAR 10
SKP 11 4 F SHOES
SKP XI AN OPENING 2018 12
MARNI Each store is unique to its location the identity comes through in the design s cultural coding. The London store s red palette references the St George flag, buses and phone boxes, while the diplodocus skeleton in the Natural History museum informed the sculptural stainless-steel display. In Tokyo, there are echoes of the Japanese flag. In New York, the skyscrapers above and the streets light and shade below were signifiers for the double-height space and its collection of high-hanging mannequins. MARNI 13
MARNI TOKYO 14
MARNI LAS VEGAS LONDON 15
A traditional Japanese soba restaurant in London with a western twist. The highceiling spaces were designed using a coherence of Japanese materiality, design cues and construction techniques. The use of Japanese maple wood, in various thicknesses and tones, create a play of light and shadow for depth and intimacy contrasting with the theatre of the open kitchen. YEN 16
YEN LONDON 17
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YEN 19
The desire by the brand to have a luxury image but with great density of display meant that, after studying the collections in detail, the concept had to be fully flexible. The bespoke means of hanging the clothes was designed by fitting the full perimeter walls with steel to support interchangeable magnetic busts, hooks and shelves. A series of glass panels with steel strips was also added for even more magnetism. ALBERTA FERRETTI 20
ALBERTA FERRETTI MAGNETIC BUST PROTOTYPE 21
ALBERTA FERRETTI MILAN LOS ANGELES 22
The creation of a new lifestyle space on SKP Beijing s fourth floor is part of the overall refurbishment and rebrand of the department store. It is designed to curate a myriad of operators from a wine bar to an artisanal cheese room. A book store connects the space s creative and cultural elements. A simple palette of materials creates a timeless mood enhanced by a variety of lighting to delineate different areas. RENDEZ VOUS 23
RENDEZ-VOUS 24 BEIJING
DONDUP A new 600 square-metre showroom in Rome for the Italian fashion house, the first part of an extensive redesign of the denim label s retail network. Bespoke display units were designed to be flexible for different set-ups. The stripped-back concrete and weathered materials used, along with every item of furniture and fitting, were designed to act as a complementary backdrop to the varied denim and readyto-wear collections on display. DONDUP 25
DONDUP ROME 26
The make-up company (pronounced Mina), wanted a response to the growing trend for quality make-up for millennials but at a good price point. Other, more expensive, competitors use black packaging, consequently Sybarite s concept was to create a display using packaging with the colour of the products. This simple gesture made for real standout. 3INA 27
3INA 28 LONDON
The client required a new image for its 700 shops in an architectural language that would be synonymous with the brand identity. The design concept necessitated adaptability to a variety of sites, from small to 1,000 square-metre, double-height stores. A modular system achieved complete flexibility without sacrificing aesthetics. The system can be customised to suit shop locations of any size and for any budget and can be easily and costeffectively installed on site in a matter of days. STEFANEL 29
STEFANEL TREVISO MOCK-UP 30
STEFANEL FRANKFURT 31
SYBARITE WORKS TO TELL ITS CLIENTS STORIES, NOT ITS OWN. DEYAN SUDJIC DIRECTOR DESIGN MUSEUM LONDON PENTHOUSE THE AIRCRAFT FACTORY 100 CAMBRIDGE GROVE LONDON W6 0LE + 44 (0 ) 20 7352 4900 INFO@ SYBARITE.COM WWW.SYBARITE.COM @ SYBARITEARCH 32