HOTEL PRESS RELEASE AUTUMN - WINTER 2014-2015 COLLECTION
Discover the autumn winter style book 2014-2015 from leading French manufacturer Balsan. 6 new products are presented, blending art with high-tech textiles for special event carpets*. The textile flooring multi-specialist is showcasing its varied expertise through 6 major collections. Balsan uses technology to enhance creativity in its carpets, so that grand hotels have personalised floors that reflect the spirit of the establishment. The carpet becomes more than just a floor covering it is an emblem that marks out prestigious establishments and expresses their identity. Balsan reinforces exceptional places personality through its constantly evolving creations, each one more audacious than the last. Welcome to the world of Balsan, where atmosphere is guaranteed and inspiration is sought everywhere and anywhere *(can be recreated on request). Like a watercolour inspired by plant life, this floor covering plays with textures and carries us off into a poetic, natural world hitherto unexplored in carpets.
Easy Living Spirit LUXE
A carpet that makes life that little bit easier! EASY LIVING SPIRIT A hygienic, durable carpet that makes maintenance easy, the new Easy Living Spirit concept encapsulates Balsan s commitment to simplicity. Designed for hotels, this new collection of textile carpets is an all-encompassing solution when it comes to tranquillity in every way. First, maintenance is stress-free thanks to a newgeneration fibre that resists stubborn stains and detergents. Second, its texture is based on 100% recycled fibres, and has an end-of-life optimum environmental report. SÉRÉNITÉ Easy Living Spirit is divided into two product lines, Luxe and Sérénité. These exceptionally refined plain carpets are beautiful anywhere. Luxe : Elegance, prestige and comfort are combined in this 100% polyamide solution dyed Econyl recycled carpet (1500g), with a unique decorator s colour palette of 12 delicate, sophisticated and subtly dyed shades. Sérénité : a saxony frieze 100% polyamide solution dyed Econyl recycled carpet (1100g), in a range of 20 subtle colours with a few complementary highlights for optimal artistic freedom. Easy living spirit: guaranteed comfort during your moments of tranquillity. SÉRÉNITÉ LUXE
DUO 2 A la carte graphic design artistry! DUO 2 & 3 Going beyond the limits of space and time, Balsan adds an extra dimension to luxury hotels. Balsan s first DUO collection successful combined two aesthetic parameters which could be mixed and matched in endless configurations colour and design. Duo 2 Conquering space and Duo 3 A voyage of honour go even further, pushing back the limits of space and time for even greater innovation. DUO 2 DUO 3 DUO 2 DUO 3 Duo 2 : Conquering space. A new collection partly inspired by the urban environment which takes a fresh look at maps and routes. City architecture is considered from a new angle to create bold original designs. The carpet becomes a playground for creativity, making for a perfect blend of comfort and an idiosyncratic sense of creativity! Duo 3 : Honouring travel and movement. In this era of movement, and real or virtual travel in space and time, carpeting is coming into its own as a singular mode of expression and is playing with historic cultural references. Duo 3 takes its inspiration from history and revisiting old standards in minute detail. Although by no means nostalgic, the Duo 3 collection draws on our collective memory for a pure expression of fragments of the past through striking and original graphic designs. Strikingly bold floor covering that is anything but conventional.
DUO 3 Duo 2 and 3
Territoires carnac
New perspectives on design TERRITOIRES Territoires, Balsan s collection of structured carpets, ventures into new, hitherto unexplored decorative realms. This is a collection characterised by generous use of materials and textured, original designs. Carpets are taking on a whole new dimension. Here they seek to capture the essence of their inspiration - nature. These floor coverings borrow from the natural world to create cosy but chic interior spaces. From tiny geometric patterns to deep undulations, from outcrops of polka dots to subtle patinas, here design is all about the interplay between matt and shiny yarns which bring sensuousness and texture, in a harmonious range of natural colours or intense hues. The Territoires collection is available in 3 designs: Aqua, Atoll and Atrium. It is also possible to customise your flooring by choosing a pattern from 20 different graphic motifs and a colour from a range of 18 different shades. CARNAC JERSEY SIERRA DUO 3 This collection now also offers a limited edition of 4 of our most popular designs from the customisable range: Carnac, Tanzanie, Jersey and Sierra, which are available in 4 colours. Carnac, a whirlwind of creativity that opens up a room with its stylised arabesques. Sierra, whose name evokes mountain ranges in reference to its varied relief. Tanzanie, which carries us off to the hot, dusty lands of Africa. Jersey, inspired by the whorls of tree bark. Territoires opens up new horizons in decoration. TANZANIE
Geometry lesson LANDSCAPE This warmly toned, elegant collection offers polyamide tiles in three material-effect textures: Rift, Canyon and Groove. Natural colours break down into subtle harmonies, combined with an irregular weft effect to give rhythm to your rooms. 3 textures in detail: Rift : a gorgeously finessed all-over design inspired by embossed concrete that has been worn by the effects of time. Canyon : a multi-directional design with a mineral-look irregular weft. Groove : an irregular design pattern. Each tile features more or less intense effects. GROOVE Minimalist elegance and peaceful tones, ideally designed for luxuriant interiors. RIFT RIFT CANYON
GROOVE Landscape
Design concept CONCRETE
DESIGN CONCEPT XXL2 WOOD RIBS CONCRETE CONSTELLATION 6 original new designs An elegant range of dense, robust loop-pile carpets which combine innovation and quality for exceedingly personalised results. Created as a new mode of aesthetic expression for your textile floor coverings, the Design Concept collection is rich in potential when it comes to personalisation, with surprising colour harmonies and timeless graphic designs that range from sober refinement to exuberance. The standard collection features various designs, structures and on-trend colours; so that you can create truly individual decoration for your floor that expresses emotion and a unique sensibility which none can fail to appreciate. Design Concept offers original solutions and an opportunity to decorate your bedrooms, entrance halls and corridors another way. The new collection is inspired by traditional patterns: a few irregular dots here and there (Constellation) with redesigned spirals of tiny regular dots (Blossom). It also offers bolder design combinations, with canvas textures (Flannel), stylised wood bark (WoodRibs), waxed concrete effects (Concrete) and extra-large undulations (XXL2). An innovative look at graphic design with singular, idiosyncratic results. FLANNEL BLOSSOM
A little bubble of softness OXYGEN Oxygen, a matte or shiny finish pearled looppile carpet that is a breath of fresh air for your interior design. This plain loop-pile carpet with a pearled look is beautiful all round with subtle or intense mineral shades. The effects could not be more scintillatingly lovely. This range features an original, intense colour palette. This luminously beautiful carpet is a calming breath of fresh air that mixes precious shades of sapphire, ruby, bronze, copper and silver, complemented by delicately reflective neutral tones. Ushering you into a world of well-being and relaxation, in all simplicity Oxygen
Balsan Inspiration INSPIRATION Welcome to Hotel Mama Shelter Bordeaux. Balsan has collaborated with Philippe Starck to create a unique, offbeat carpet with a watercolour look. This textile floor covering showcases graphic designs from Starck s studio with a handdrawn look, creating a special atmosphere that respects the Mama Shelter ethos the world over. www.balsan-inspiration.com
www.balsan.com HD visuals on request Press contact Anne Martini BALSAN, 2 Corbilly F-36330 Arthon +33 (0)2 54 2916 47 anne.martini@balsan.com www.caro-designgraphique.com