Dishwasher Product Sales Training 2008 June 26, 2008
Contents Training Objective Product Line Overview Performance Quality Quietness Leak Protection Competitive Analysis
Training Objective: Communicate Key selling points Consumer benefits of: Heavy Duty Performance Indestructible Quality Quietness Leak Protection
Dishwasher Overview DWHD44 DWHD64 DWHD94 Wash Programs 4 6 9 Options - POWERBOOST TM POWERBOOST TM Wash Technology Turbidity Sensor Add Extra Fill if Necessary Turbidity Sensor Add Extra Fill if Necessary + 130-150 Degree Wash Turbidity Sensor Particle Sensor Load Sensing System Control Plastic Stainless Steel Touch on Glass Rack Standard Premium with RACKMATIC TM Premium with RACKMATIC TM Delay Start No 19 Hrs 24 Hrs Silence 54 db 46 db 44 db Finish SS, FI SS Pro, SS, FI SS Pro Other POWERBEAM TM Sens-a-Dry TM POWERBEAM TM Sens-a-Dry TM
Dishwasher Door and Handle Style DWHD44EM/EF: New Masterpiece Handle / Fully Integrated DWHD64EP/EM/EF: New Professional Handle / New Masterpiece Handle / Fully Integrated Edgy Door Low Flex Door DWHD94EP: New Professional Handle Edgy Door Low Flex Door New Pro Handle New Masterpiece Handle
Heavy Duty Performance
Sens-A-Wash TM The scanning eye checks the condition of the water to determine if the water is soiled or clean If the sensor determines the water is clean, a pre-rinse or pre-wash will be eliminated from the cycle. Cuts down on water usage! Approximately 20% in Energy savings! Load sensing system on DWHD94 determines the load size Saves even more water and energy!
Triple Filtration Three built-in filters ensure the distribution of clean water throughout entire cycle Water continuously filters through the filtration system 100% of the time during each phase of the cycle to maintain a self-cleaning filter When the drain pump is activated the water will flush out the objects from the micro-fine filter Large Object Trap Micro-Fine Filter Fine Filter Advanced Filtration System Ensures clean dishes
Flow Through Water Heater Water is continuously passed through a heat chamber No exposed heat element is needed! Able to wash plastics on the bottom rack without melting! Water consumption is reduced by up to 30%!
HYGIENEDRY Eliminates the need for an exposed heating element during the drying cycle Hygienically dries dishes Kills 99.99% of all bacteria Certified by the National Sanitation Foundation (NSF) Condensation tube is drained at bottom of tub, where the moisture evaporates. No steam is vented into the kitchen!
Indestructible Quality
Indestructible Quality Fully Tested 485 quality checks Tested up to 5000 cycles (15 yr life span) Stainless Steel Quality 18/10 quality door and tub DWHD64 models have real stainless steel control panel New Edgy Door More substantial/low flex door
Quietness
Impressively Quiet TM Operation Suspension Motor Two pumps suspended in rubber hammock eliminating vibration and noises Two Pump System Two small pumps used to individually wash and drain instead of one large pump Smaller parts and a more contained motion contribute an important part to the sound reduction system 1/8 HP Drain Pump Rubber Hammock 1/4 HP Circulation Pump
Impressively Quiet TM Operation POWERBEAM TM Operating Indicator The dishwasher is so quiet that we have had to incorporate an indicator light that shines to the floor when the unit is operating!
Leak Protection
Leak Protection with Auto Shut-off Leak sensor monitors the water level in the dishwasher s solid molded base Automatic shut off sensors will shut the operation down in the very unlikely event of a leak Prevents water damage in the kitchen!
Competitive Overview - $700 - $800 Thermador Asko GE Jenn Air KitchenAid LG Miele Sku # DWHD44EM D3122XLW PDW7900NWW JDB1090AWW KUDS03CTWH LDF7810 G2020WH MSRP $899 $949 $849 $849 $849 $849 $1,049 MAP Price $799 $799 $749 $749 $749 $749 $949 Color Stainless Steel White White White White White White Control Panel Concealed Exposed Exposed Concealed Exposed Concealed Exposed Tub Material Stainless Steel Stainless Steel Stainless Steel Stainless Steel Stainless Steel Stainless Steel Stainless Steel Sound (db) 54 n/a 54 Silent Pack 2000 52 52 Q1 Acoustics kwh/y 290 242 343 357 334 Energy Star 345 Number of Cycles 4 4 7 5 4 5 6 Number of Options 2 0 4 4 6 6 - Place Settings 14 12 16 10 14 16 12 Child Lock n/a yes yes yes no yes yes Other Features Leak Protection Unique push button controls SmartDispense Vari-Lock Snugger ProScrub option Variable spray pressure, RACKMATIC Update function
Competitive Overview - $1000 - $1200 Thermador Asko GE Jenn Air KitchenAid LG Miele Sku # DWHD64EM D3232XLSS PDW8900NWW JDB2150AWP KUDU03STSS LDF8812 G2140iWH MSRP $1,199 $1,149 $1,179 $1,199 $1,399 $1,199 $1,199 MAP Price $1,099 $999 $1,049 $1,049 $1,199 $1,089 $1,049 Color Stainless Steel Stainless Steel White Stainless Steel Stainless Steel Stainless Steel White Control Panel Concealed Concealed Exposed Concealed Concealed Concealed Exposed Tub Material Stainless Steel Stainless Steel Stainless Steel Stainless Steel Stainless Steel Stainless Steel Stainless Steel Sound (db) 46 n/a 50 Silent Pack 4000 48 46 Q1 Acoustics kwh/y 290 278 327 357 334 Energy Star 339 Number of Cycles 6 6 8 5 5 6 6 Number of Options 2 1 4 5 6 4 - Place Settings 14 12 16 10 12 16 12 Child Lock n/a n/a yes yes n/a n/a yes Other Features Edgy Door, POWERBEAM AquaLevel sensor Angled Rack Dry System, SmartDispense 160-Degree Rinse Pro-Style Culinary tool rack, Integra w/ Display Interior LEDs, LED Indicators Touch controls, CleanAir drying system
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