Site Map Robinhood Village Meadowlark Dr & Robinhood Rd, Winston Salem, NC, 27106 Ring: 1, 3, 5 Miles Latitude: 36.120508 Longitude: -80.367204 October 31, 2011 2011 Esri
Executive Summary Ring: 1, 3, 5 Miles 1 mile radius 3 miles radius 5 miles radius 2010 Population Total Population 2,020 33,726 94,428 Male Population 48.8% 47.6% 47.8% Female Population 51.2% 52.4% 52.2% Median Age 41.6 43.0 40.0 2010 Income Median HH Income $71,760 $77,362 $63,500 Per Capita Income $32,979 $41,885 $36,051 Average HH Income $84,583 $102,327 $85,001 2010 Households Total Households 809 13,836 39,820 Average Household Size 2.50 2.43 2.32 2010 Housing Owner Occupied Housing Units 79.4% 75.9% 62.0% Renter Occupied Housing Units 11.5% 16.4% 29.3% Vacant Housing Units 9.1% 7.7% 8.7% Population 1990 Population 1,381 23,800 69,032 2000 Population 1,704 29,958 83,143 2010 Population 2,020 33,726 94,428 2015 Population 2,234 35,848 100,364 1990-2000 Annual Rate 2.12% 2.33% 1.88% 2000-2010 Annual Rate 1.67% 1.16% 1.25% 2010-2015 Annual Rate 2.03% 1.23% 1.23% In the identified market area, the current year population is 94,428. In 2000, the Census count in the market area was 83,143. The rate of change since 2000 was 1.25 percent annually. The five-year projection for the population in the market area is 100,364, representing a change of 1.23 percent annually from 2010 to 2015. Currently, the population is 47.8 percent male and 52.2 percent female. Households 1990 Households 516 9,593 28,880 2000 Households 668 12,281 35,005 2010 Households 809 13,836 39,820 2015 Households 898 14,705 42,371 1990-2000 Annual Rate 2.62% 2.5% 1.94% 2000-2010 Annual Rate 1.89% 1.17% 1.27% 2010-2015 Annual Rate 2.11% 1.23% 1.25% The household count in this market area has changed from 35,005 in 2000 to 39,820 in the current year, a change of 1.27 percent annually. The five-year projection of households is 42,371, a change of 1.25 percent annually from the current year total. Average household size is currently 2.32, compared to 2.32 in the year 2000. The number of families in the current year is 25,258 in the market area. Housing Currently, 62.0 percent of the 43,603 housing units in the market area are owner occupied; 29.3 percent, renter occupied; and 8.7 percent are vacant. In 2000, there were 37,505 housing units - 64.3 percent owner occupied, 28.9 percent renter occupied and 6.8 percent vacant. The rate of change in housing units since 2000 is 1.48 percent. Median home value in the market area is $172,035, compared to a median home value of $157,913 for the U.S. In five years, median home value is projected to change by 2.39 percent annually to $193,607. From 2000 to the current year, median home value changed by 2.17 percent annually. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and 2015. Esri converted 1990 Census data into 2000 geography. 2011 Esri 10/31/2011 Page 1 of 2
Executive Summary Ring: 1, 3, 5 Miles 1 mile radius 3 miles radius 5 miles radius Median Household Income 1990 Median HH Income $45,089 $45,292 $38,334 2000 Median HH Income $60,133 $63,655 $51,572 2010 Median HH Income $71,760 $77,362 $63,500 2015 Median HH Income $79,129 $85,025 $72,173 1990-2000 Annual Rate 2.92% 3.46% 3.01% 2000-2010 Annual Rate 1.74% 1.92% 2.05% 2010-2015 Annual Rate 1.97% 1.91% 2.59% Per Capita Income 1990 Per Capita Income $17,936 $23,330 $21,892 2000 Per Capita Income $27,909 $35,369 $30,524 2010 Per Capita Income $32,979 $41,885 $36,051 2015 Per Capita Income $36,592 $46,057 $39,864 1990-2000 Annual Rate 4.52% 4.25% 3.38% 2000-2010 Annual Rate 1.64% 1.66% 1.64% 2010-2015 Annual Rate 2.1% 1.92% 2.03% Average Household Income 1990 Average Household Income $48,382 $58,182 $52,350 2000 Average Household Income $72,687 $86,749 $72,229 2010 Average HH Income $84,583 $102,327 $85,001 2015 Average HH Income $93,676 $112,549 $93,911 1990-2000 Annual Rate 4.15% 4.08% 3.27% 2000-2010 Annual Rate 1.49% 1.62% 1.6% 2010-2015 Annual Rate 2.06% 1.92% 2.01% Households by Income Current median household income is $63,500 in the market area, compared to $54,442 for all U.S. households. Median household income is projected to be $72,173 in five years. In 2000, median household income was $51,572, compared to $38,334 in 1990. Current average household income is $85,001 in this market area, compared to $70,173 for all U.S. households. Average household income is projected to be $93,911 in five years. In 2000, average household income was $72,229, compared to $52,350 in 1990. Current per capita income is $36,051 in the market area, compared to the U.S. per capita income of $26,739. The per capita income is projected to be $39,864 in five years. In 2000, the per capita income was $30,524, compared to $21,892 in 1990. Population by Employment Total Businesses 42 622 3,268 Total Employees 278 4,089 34,568 Currently, 90.9 percent of the civilian labor force in the identified market area is employed and 9.1 percent are unemployed. In comparison, 89.2 percent of the U.S. civilian labor force is employed, and 10.8 percent are unemployed. In five years the rate of employment in the market area will be 92.7 percent of the civilian labor force, and unemployment will be 7.3 percent. The percentage of the U.S. civilian labor force that will be employed in five years is 91.2 percent, and 8.8 percent will be unemployed. In 2000, 67.3 percent of the population aged 16 years or older in the market area participated in the labor force, and 0.0 percent were in the Armed Forces. In the current year, the occupational distribution of the employed population is: 74.8 percent in white collar jobs (compared to 61.6 percent of U.S. employment) 11.9 percent in service jobs (compared to 17.3 percent of U.S. employment) 13.3 percent in blue collar jobs (compared to 21.1 percent of U.S. employment) In 2000, 84.7 percent of the market area population drove alone to work, and 3.5 percent worked at home. The average travel time to work in 2000 was 19.9 minutes in the market area, compared to the U.S. average of 25.5 minutes. Population by Education In 2010, the educational attainment of the population aged 25 years or older in the market area was distributed as follows: 7.1 percent had not earned a high school diploma (14.8 percent in the U.S.) 20.0 percent were high school graduates only (29.6 percent in the U.S.) 7.6 percent had completed an Associate degree (7.7 percent in the U.S.) 29.4 percent had a Bachelor's degree (17.7 percent in the U.S.) 16.6 percent had earned a Master's/Professional/Doctorate Degree (10.4 percent in the U.S.) Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and 2015. Esri converted 1990 Census data into 2000 geography. 2011 Esri 10/31/2011 Page 2 of 2
Ring: 1 mile radius Summary Demographics 2010 Population 2,020 2010 Households 809 2010 Median Disposable Income $54,406 2010 Per Capita Income $32,979 Industry Summary Demand Supply Leakage/Surplus Number of (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Total Retail Trade and Food & Drink (NAICS 44-45, 722) $25,091,713 $12,424,429 $12,667,284 33.8 8 Total Retail Trade (NAICS 44-45) $21,161,357 $11,900,435 $9,260,922 28.0 7 Total Food & Drink (NAICS 722) $3,930,356 $523,994 $3,406,362 76.5 1 Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Motor Vehicle & Parts Dealers (NAICS 441) $5,297,217 $628,121 $4,669,096 78.8 1 Automobile Dealers (NAICS 4411) $4,571,851 $0 $4,571,851 100.0 0 Other Motor Vehicle Dealers (NAICS 4412) $424,832 $126,440 $298,392 54.1 1 Auto Parts, Accessories, and Tire Stores (NAICS 4413) $300,534 $501,681 $-201,147-25.1 1 Furniture & Home Furnishings Stores (NAICS 442) $919,556 $280,327 $639,229 53.3 1 Furniture Stores (NAICS 4421) $527,308 $0 $527,308 100.0 0 Home Furnishings Stores (NAICS 4422) $392,248 $280,327 $111,921 16.6 1 Electronics & Appliance Stores (NAICS 443/NAICS 4431) $683,824 $83,770 $600,054 78.2 1 Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $995,217 $233,228 $761,989 62.0 1 Building Material and Supplies Dealers (NAICS 4441) $906,479 $13,446 $893,033 97.1 1 Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $88,738 $219,782 $-131,044-42.5 1 Food & Beverage Stores (NAICS 445) $3,839,833 $2,915,654 $924,179 13.7 2 Grocery Stores (NAICS 4451) $3,731,324 $2,901,387 $829,937 12.5 2 Specialty Food Stores (NAICS 4452) $45,458 $14,267 $31,191 52.2 1 Beer, Wine, and Liquor Stores (NAICS 4453) $63,051 $0 $63,051 100.0 0 Health & Personal Care Stores (NAICS 446/NAICS 4461) $1,212,737 $665,659 $547,078 29.1 1 Gasoline Stations (NAICS 447/4471) $3,619,310 $3,427,007 $192,303 2.7 1 Clothing and Clothing Accessories Stores (NAICS 448) $1,156,158 $85,920 $1,070,238 86.2 1 Clothing Stores (NAICS 4481) $899,767 $85,920 $813,847 82.6 1 Shoe Stores (NAICS 4482) $115,529 $0 $115,529 100.0 0 Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $140,862 $0 $140,862 100.0 0 Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $318,533 $29,609 $288,924 83.0 1 Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $132,553 $22,110 $110,443 71.4 1 Book, Periodical, and Music Stores (NAICS 4512) $185,980 $7,499 $178,481 92.2 1 Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. 2011 Esri 10/31/2011 Page 1 of 3
Ring: 1 mile radius Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses General Merchandise Stores (NAICS 452) $2,118,314 $0 $2,118,314 100.0 0 Department Stores Excluding Leased Depts.(NAICS 4521) $1,347,750 $0 $1,347,750 100.0 0 Other General Merchandise Stores (NAICS 4529) $770,564 $0 $770,564 100.0 0 Miscellaneous Store Retailers (NAICS 453) $550,878 $0 $550,878 100.0 0 Florists (NAICS 4531) $57,766 $0 $57,766 100.0 0 Office Supplies, Stationery, and Gift Stores (NAICS 4532) $221,243 $0 $221,243 100.0 0 Used Merchandise Stores (NAICS 4533) $26,400 $0 $26,400 100.0 0 Other Miscellaneous Store Retailers (NAICS 4539) $245,469 $0 $245,469 100.0 0 Nonstore Retailers (NAICS 454) $449,780 $3,551,140 $-3,101,360-77.5 1 Electronic Shopping and Mail-Order Houses (NAICS 4541) $75,544 $3,284,438 $-3,208,894-95.5 1 Vending Machine Operators (NAICS 4542) $143,029 $0 $143,029 100.0 0 Direct Selling Establishments (NAICS 4543) $231,207 $266,702 $-35,495-7.1 1 Food Services & Drinking Places (NAICS 722) $3,930,356 $523,994 $3,406,362 76.5 1 Full-Service Restaurants (NAICS 7221) $1,080,290 $113,421 $966,869 81.0 1 Limited-Service Eating Places (NAICS 7222) $2,320,897 $118,728 $2,202,169 90.3 1 Special Food Services (NAICS 7223) $249,447 $291,845 $-42,398-7.8 1 Drinking Places - Alcoholic Beverages (NAICS 7224) $279,722 $0 $279,722 100.0 0 Motor Vehicle & Parts Dealers Leakage/Surplus Factor by Industry Subsector -60.0-40.0-20.0 0.0 20.0 40.0 60.0 80.0 100.0 Furniture & Home Furnishings Stores Electronics & Appliance Stores Bldg Materials, Garden Equip. & Supply Stores NAICS Industry Subsector Food & Beverage Stores Health & Personal Care Stores Gasoline Stations Clothing and Clothing Accessories Stores Sporting Goods, Hobby, Book, and Music Stores General Merchandise Stores Miscellaneous Store Retailers Nonstore Retailers Food Services & Drinking Places < Surplus Leakage > 2011 Esri 10/31/2011 Page 2 of 3
Ring: 1 mile radius Automobile Dealers Other Motor Vehicle Dealers Auto Parts, Accessories, and Tire Stores Furniture Stores Home Furnishings Stores Electronics & Appliance Stores Building Material and Supplies Dealers Lawn and Garden Equipment and Supplies Stores Grocery Stores Specialty Food Stores Beer, Wine, and Liquor Stores Health & Personal Care Stores Leakage/Surplus Factor by Industry Group -80.0-60.0-40.0-20.0 0.0 20.0 40.0 60.0 80.0 100.0 NAICS Industry Group Gasoline Stations Clothing Stores Shoe Stores Jewelry, Luggage, and Leather Goods Stores Sporting Goods/Hobby/Musical Instrument Stores Book, Periodical, and Music Stores Department Stores (Excluding Leased Depts.) Other General Merchandise Stores Florists Office Supplies, Stationery, and Gift Stores Used Merchandise Stores Other Miscellaneous Store Retailers Electronic Shopping and Mail-Order Houses Vending Machine Operators Direct Selling Establishments Full-Service Restaurants Limited-Service Eating Places Special Food Services Drinking Places (Alcoholic Beverages) < Surplus Leakage > 2011 Esri 10/31/2011 Page 3 of 3
Ring: 3 miles radius Summary Demographics 2010 Population 33,726 2010 Households 13,836 2010 Median Disposable Income $58,125 2010 Per Capita Income $41,885 Industry Summary Demand Supply Leakage/Surplus Number of (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Total Retail Trade and Food & Drink (NAICS 44-45, 722) $536,184,167 $139,503,907 $396,680,260 58.7 104 Total Retail Trade (NAICS 44-45) $452,086,255 $120,306,393 $331,779,862 58.0 73 Total Food & Drink (NAICS 722) $84,097,912 $19,197,514 $64,900,398 62.8 31 Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Motor Vehicle & Parts Dealers (NAICS 441) $114,208,662 $2,522,301 $111,686,361 95.7 4 Automobile Dealers (NAICS 4411) $98,667,209 $322,004 $98,345,205 99.3 1 Other Motor Vehicle Dealers (NAICS 4412) $9,075,907 $873,582 $8,202,325 82.4 1 Auto Parts, Accessories, and Tire Stores (NAICS 4413) $6,465,546 $1,326,715 $5,138,831 65.9 2 Furniture & Home Furnishings Stores (NAICS 442) $20,283,749 $1,843,338 $18,440,411 83.3 8 Furniture Stores (NAICS 4421) $11,623,682 $374,043 $11,249,639 93.8 1 Home Furnishings Stores (NAICS 4422) $8,660,067 $1,469,295 $7,190,772 71.0 7 Electronics & Appliance Stores (NAICS 443/NAICS 4431) $14,729,274 $1,596,316 $13,132,958 80.4 5 Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $21,941,420 $2,816,360 $19,125,060 77.2 5 Building Material and Supplies Dealers (NAICS 4441) $20,084,154 $1,247,248 $18,836,906 88.3 3 Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $1,857,266 $1,569,112 $288,154 8.4 2 Food & Beverage Stores (NAICS 445) $81,238,334 $50,385,881 $30,852,453 23.4 11 Grocery Stores (NAICS 4451) $78,910,670 $49,702,221 $29,208,449 22.7 10 Specialty Food Stores (NAICS 4452) $961,186 $683,660 $277,526 16.9 1 Beer, Wine, and Liquor Stores (NAICS 4453) $1,366,478 $0 $1,366,478 100.0 0 Health & Personal Care Stores (NAICS 446/NAICS 4461) $25,622,334 $11,186,260 $14,436,074 39.2 8 Gasoline Stations (NAICS 447/4471) $75,860,551 $27,348,493 $48,512,058 47.0 6 Clothing and Clothing Accessories Stores (NAICS 448) $24,956,380 $2,237,027 $22,719,353 83.5 6 Clothing Stores (NAICS 4481) $19,394,438 $1,755,434 $17,639,004 83.4 3 Shoe Stores (NAICS 4482) $2,473,599 $148,407 $2,325,192 88.7 1 Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $3,088,343 $333,186 $2,755,157 80.5 2 Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $6,831,127 $539,626 $6,291,501 85.4 7 Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $2,826,333 $389,151 $2,437,182 75.8 5 Book, Periodical, and Music Stores (NAICS 4512) $4,004,794 $150,475 $3,854,319 92.8 2 Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. 2011 Esri 10/31/2011 Page 1 of 3
Ring: 3 miles radius Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses General Merchandise Stores (NAICS 452) $45,204,976 $2,824,095 $42,380,881 88.2 1 Department Stores Excluding Leased Depts.(NAICS 4521) $28,887,884 $358,867 $28,529,017 97.5 1 Other General Merchandise Stores (NAICS 4529) $16,317,092 $2,465,228 $13,851,864 73.7 1 Miscellaneous Store Retailers (NAICS 453) $11,651,542 $7,011,940 $4,639,602 24.9 9 Florists (NAICS 4531) $1,207,866 $187,722 $1,020,144 73.1 1 Office Supplies, Stationery, and Gift Stores (NAICS 4532) $4,770,824 $6,526,157 $-1,755,333-15.5 4 Used Merchandise Stores (NAICS 4533) $578,435 $170,614 $407,821 54.4 3 Other Miscellaneous Store Retailers (NAICS 4539) $5,094,417 $127,447 $4,966,970 95.1 1 Nonstore Retailers (NAICS 454) $9,557,906 $9,994,756 $-436,850-2.2 3 Electronic Shopping and Mail-Order Houses (NAICS 4541) $1,619,808 $7,868,605 $-6,248,797-65.9 1 Vending Machine Operators (NAICS 4542) $3,022,662 $0 $3,022,662 100.0 0 Direct Selling Establishments (NAICS 4543) $4,915,436 $2,126,151 $2,789,285 39.6 2 Food Services & Drinking Places (NAICS 722) $84,097,912 $19,197,514 $64,900,398 62.8 31 Full-Service Restaurants (NAICS 7221) $23,062,137 $9,841,774 $13,220,363 40.2 18 Limited-Service Eating Places (NAICS 7222) $49,539,804 $7,244,728 $42,295,076 74.5 10 Special Food Services (NAICS 7223) $5,329,864 $2,111,012 $3,218,852 43.3 3 Drinking Places - Alcoholic Beverages (NAICS 7224) $6,166,107 $0 $6,166,107 100.0 0 Motor Vehicle & Parts Dealers Leakage/Surplus Factor by Industry Subsector 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 Furniture & Home Furnishings Stores Electronics & Appliance Stores Bldg Materials, Garden Equip. & Supply Stores NAICS Industry Subsector Food & Beverage Stores Health & Personal Care Stores Gasoline Stations Clothing and Clothing Accessories Stores Sporting Goods, Hobby, Book, and Music Stores General Merchandise Stores Miscellaneous Store Retailers Nonstore Retailers Food Services & Drinking Places < Surplus Leakage > 2011 Esri 10/31/2011 Page 2 of 3
Ring: 3 miles radius Automobile Dealers Other Motor Vehicle Dealers Auto Parts, Accessories, and Tire Stores Furniture Stores Home Furnishings Stores Electronics & Appliance Stores Building Material and Supplies Dealers Lawn and Garden Equipment and Supplies Stores Grocery Stores Specialty Food Stores Beer, Wine, and Liquor Stores Health & Personal Care Stores Leakage/Surplus Factor by Industry Group -60.0-40.0-20.0 0.0 20.0 40.0 60.0 80.0 100.0 NAICS Industry Group Gasoline Stations Clothing Stores Shoe Stores Jewelry, Luggage, and Leather Goods Stores Sporting Goods/Hobby/Musical Instrument Stores Book, Periodical, and Music Stores Department Stores (Excluding Leased Depts.) Other General Merchandise Stores Florists Office Supplies, Stationery, and Gift Stores Used Merchandise Stores Other Miscellaneous Store Retailers Electronic Shopping and Mail-Order Houses Vending Machine Operators Direct Selling Establishments Full-Service Restaurants Limited-Service Eating Places Special Food Services Drinking Places (Alcoholic Beverages) < Surplus Leakage > 2011 Esri 10/31/2011 Page 3 of 3
Ring: 5 miles radius Summary Demographics 2010 Population 94,428 2010 Households 39,820 2010 Median Disposable Income $50,953 2010 Per Capita Income $36,051 Industry Summary Demand Supply Leakage/Surplus Number of (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Total Retail Trade and Food & Drink (NAICS 44-45, 722) $1,291,784,689 $1,076,429,896 $215,354,793 9.1 638 Total Retail Trade (NAICS 44-45) $1,088,962,770 $925,848,810 $163,113,960 8.1 457 Total Food & Drink (NAICS 722) $202,821,919 $150,581,086 $52,240,833 14.8 181 Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Motor Vehicle & Parts Dealers (NAICS 441) $274,825,306 $259,848,354 $14,976,952 2.8 39 Automobile Dealers (NAICS 4411) $238,180,760 $231,500,795 $6,679,965 1.4 19 Other Motor Vehicle Dealers (NAICS 4412) $21,093,318 $19,042,592 $2,050,726 5.1 5 Auto Parts, Accessories, and Tire Stores (NAICS 4413) $15,551,228 $9,304,967 $6,246,261 25.1 15 Furniture & Home Furnishings Stores (NAICS 442) $47,805,893 $26,832,518 $20,973,375 28.1 42 Furniture Stores (NAICS 4421) $27,619,418 $14,864,984 $12,754,434 30.0 16 Home Furnishings Stores (NAICS 4422) $20,186,475 $11,967,534 $8,218,941 25.6 26 Electronics & Appliance Stores (NAICS 443/NAICS 4431) $35,338,081 $33,704,596 $1,633,485 2.4 29 Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $50,626,696 $41,862,177 $8,764,519 9.5 28 Building Material and Supplies Dealers (NAICS 4441) $46,362,759 $39,781,993 $6,580,766 7.6 23 Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $4,263,937 $2,080,184 $2,183,753 34.4 5 Food & Beverage Stores (NAICS 445) $197,359,612 $194,497,383 $2,862,229 0.7 39 Grocery Stores (NAICS 4451) $191,724,821 $189,033,239 $2,691,582 0.7 30 Specialty Food Stores (NAICS 4452) $2,334,514 $2,092,862 $241,652 5.5 6 Beer, Wine, and Liquor Stores (NAICS 4453) $3,300,277 $3,371,282 $-71,005-1.1 3 Health & Personal Care Stores (NAICS 446/NAICS 4461) $62,083,355 $57,476,002 $4,607,353 3.9 52 Gasoline Stations (NAICS 447/4471) $185,184,494 $137,632,778 $47,551,716 14.7 31 Clothing and Clothing Accessories Stores (NAICS 448) $59,878,357 $31,336,387 $28,541,970 31.3 56 Clothing Stores (NAICS 4481) $46,578,248 $22,423,831 $24,154,417 35.0 35 Shoe Stores (NAICS 4482) $6,035,023 $3,934,053 $2,100,970 21.1 8 Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $7,265,086 $4,978,503 $2,286,583 18.7 13 Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $16,478,708 $6,542,319 $9,936,389 43.2 33 Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $6,732,700 $3,394,350 $3,338,350 33.0 25 Book, Periodical, and Music Stores (NAICS 4512) $9,746,008 $3,147,969 $6,598,039 51.2 8 Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. 2011 Esri 10/31/2011 Page 1 of 3
Ring: 5 miles radius Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses General Merchandise Stores (NAICS 452) $108,693,338 $91,597,283 $17,096,055 8.5 18 Department Stores Excluding Leased Depts.(NAICS 4521) $69,269,863 $69,490,709 $-220,846-0.2 11 Other General Merchandise Stores (NAICS 4529) $39,423,475 $22,106,574 $17,316,901 28.1 7 Miscellaneous Store Retailers (NAICS 453) $27,999,372 $23,521,279 $4,478,093 8.7 83 Florists (NAICS 4531) $2,763,856 $1,735,746 $1,028,110 22.8 10 Office Supplies, Stationery, and Gift Stores (NAICS 4532) $11,344,767 $14,499,720 $-3,154,953-12.2 25 Used Merchandise Stores (NAICS 4533) $1,380,620 $1,755,662 $-375,042-12.0 21 Other Miscellaneous Store Retailers (NAICS 4539) $12,510,129 $5,530,151 $6,979,978 38.7 27 Nonstore Retailers (NAICS 454) $22,689,558 $20,997,734 $1,691,824 3.9 7 Electronic Shopping and Mail-Order Houses (NAICS 4541) $3,884,514 $16,720,777 $-12,836,263-62.3 2 Vending Machine Operators (NAICS 4542) $7,347,575 $1,884,737 $5,462,838 59.2 2 Direct Selling Establishments (NAICS 4543) $11,457,469 $2,392,220 $9,065,249 65.5 3 Food Services & Drinking Places (NAICS 722) $202,821,919 $150,581,086 $52,240,833 14.8 181 Full-Service Restaurants (NAICS 7221) $55,776,021 $74,416,280 $-18,640,259-14.3 116 Limited-Service Eating Places (NAICS 7222) $119,595,793 $68,087,922 $51,507,871 27.4 55 Special Food Services (NAICS 7223) $12,852,958 $4,067,465 $8,785,493 51.9 6 Drinking Places - Alcoholic Beverages (NAICS 7224) $14,597,147 $4,009,419 $10,587,728 56.9 4 Motor Vehicle & Parts Dealers Leakage/Surplus Factor by Industry Subsector 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 Furniture & Home Furnishings Stores Electronics & Appliance Stores Bldg Materials, Garden Equip. & Supply Stores NAICS Industry Subsector Food & Beverage Stores Health & Personal Care Stores Gasoline Stations Clothing and Clothing Accessories Stores Sporting Goods, Hobby, Book, and Music Stores General Merchandise Stores Miscellaneous Store Retailers Nonstore Retailers Food Services & Drinking Places < Surplus Leakage > 2011 Esri 10/31/2011 Page 2 of 3
Ring: 5 miles radius Automobile Dealers Other Motor Vehicle Dealers Auto Parts, Accessories, and Tire Stores Furniture Stores Home Furnishings Stores Electronics & Appliance Stores Building Material and Supplies Dealers Lawn and Garden Equipment and Supplies Stores Grocery Stores Specialty Food Stores Beer, Wine, and Liquor Stores Health & Personal Care Stores Leakage/Surplus Factor by Industry Group -60.0-50.0-40.0-30.0-20.0-10.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 NAICS Industry Group Gasoline Stations Clothing Stores Shoe Stores Jewelry, Luggage, and Leather Goods Stores Sporting Goods/Hobby/Musical Instrument Stores Book, Periodical, and Music Stores Department Stores (Excluding Leased Depts.) Other General Merchandise Stores Florists Office Supplies, Stationery, and Gift Stores Used Merchandise Stores Other Miscellaneous Store Retailers Electronic Shopping and Mail-Order Houses Vending Machine Operators Direct Selling Establishments Full-Service Restaurants Limited-Service Eating Places Special Food Services Drinking Places (Alcoholic Beverages) < Surplus Leakage > 2011 Esri 10/31/2011 Page 3 of 3
Traffic Count Map Robinhood Village Meadowlark Dr & Robinhood Rd, Winston Salem, NC, 27106 Ring: 1, 3, 5 Miles Latitude: 36.120508 Longitude: -80.367204 Source: 2011 MPSI (Market Planning Solutions Inc.) Systems Inc. d.b.a. DataMetrix October 31, 2011 2011 Esri
Traffic Count Map - Close Up Robinhood Village Meadowlark Dr & Robinhood Rd, Winston Salem, NC, 27106 Latitude: 36.120508 Ring: 1, 3, 5 Miles Longitude: -80.367204 Source: 2011 MPSI (Market Planning Solutions Inc.) Systems Inc. d.b.a. DataMetrix 2011 Esri October 31, 2011