PLANNING & REVIEW Pittsburgh, PA Ashley HomeStore Outlet
CONSTRUCTION Purpose: Provide interior wall layout Provide full set of construction plans and details Provide construction purchase orders As a team, we are DRIVEN in the pursuit of excellence. Construction Interior Designer Cassie Sikowski PRESENTING NOW Construction Manager Sarah Hulett
CONTENTS Construction Design Façade Merchandising References *Please note that these images are intended to give you a conceptual idea of what these typical elements look like. They are not intended to represent the finishes or the exact design that has been specified for your store. Please see your construction documents and finish schedule for store specifications.
FLOOR PLAN SQUARE FOOTAGES Total: 12,262 SF Showroom: 12,262 SF Warehouse: N/A SF Ancillary: N/A SF
FLOORING carpet option FLOORING J&J Carpet Option Sealed Concrete GUEST SERVICES WALL BEHIND SERVICE DESK Back wall with signage vertical surface laminate work surface laminate ACCESSIBLE LOCATION Located near the entry with sightlines to entire showroom BRANDED FINISHES Laminate finishes Creates inviting service experience for the customer. *NOTE: These are conceptual pictures of the Service Desk, DO NOT USE for Construction. Please refer to the Construction Documents when building the Service Desk.
FACADE Purpose: Provide façade design, drawings, and/or renderings Provide material, color and signage specifications Façade Designer Jessica Nelson PRESENTING NOW As a team, we are DRIVEN in the pursuit of excellence. Insert photo here
EXTERIOR ELEVATION 11
VENDOR CONTACT PREFERRED EXTERIOR SIGNAGE VENDOR Thomas Sign & Awning Dominic Nelson National Account Sales P 800-846-4590 ext282 C 727-479-9834 E dominic.nelson@thomassign.com W www.thomassign.com Kieffer Signs Larry Caracciolo Managing Partner, Vice President Sheboygan, WI P 815-464-1653 E larry@kieffersigns.com W www.kieffersigns.com Jones Sign Co. Michael K. Bjorklunk National Account Sales Green Bay WI P 920-425-9835 E mbjoklund@jonessign.com W www.jonessign.com
MERCHANDISING Purpose: Provide lifestyle layout Provide merchandise layout/plan, signage plan and paint plan Work with licensee to provide merchandise list As a team, we are DRIVEN in the pursuit of excellence. Merchandising Interior Designer Linda Betts PRESENTING NOW Merchandising Director Phil Bulone
Contents manufacture to consumer - Reinvesting in America Established merchandising specification & criteria Outlet specific paint specification standard Non-HomeStore Outlet signage and POP standards Bold Graphics & Text Economical Build-out
Merchandising The Outlet merchandising approach is defined as a brand that defends against low price competitors. 1/3 rd Ashley Non-HS Brand, 1/3 rd Ashley HomeStore Brand, 1/3 rd Scratch & Dent plus Bedding, The Outlet Brand will be positioned to be a category killer at all levels.
Merchandising on special pricing & special purchases. Product displayed by category uph/bdrm/dng/bedding Simple, gridded space plan to maximize density Opening with non-hs brand category killer price product. Mid-tier HS brand assortment Back of store showcasing as-is and one of a kind samples. Non-HS HS Clearance
Paint and Signage Paint Pallet POP Examples SW7855 SHOW STOPPER SW7075 WEB GRAY SW7016 MINDFUL GRAY Entry Halo Small Spaces Room SW7006 EXTRA WHITE Customer Service Desk
Entry Key Elevation Key Enlarged Plan Perspective
Service Desk Key Enlarged Plan Perspective
Clearance Zone Key Enlarged Plan Elevation
Large Wall Decals
QUESTIONS? CONCERNS? COMMENTS? RECAP
CONTACT INFORMATION For any questions regarding your Ashley HomeStore, please contact the designers listed below. JESSICA NELSON FACADE DESIGNER P 608.323.6406 E jenelson@ashleyfurniture.com F 608.323.3475 A One Ashley Way Arcadia, WI 54612 CASSIE SIKOWSKI CONSTRUCTION INTERIOR DESIGNER P 608.323.1805 E csikowski@ashleyfurniture.com F 608.323.3475 A One Ashley Way Arcadia, WI 54612 Linda Betts MERCHANDISE INTERIOR DESIGNER P 813.603.5370 E A lebetts@ashleyhomestore.com 1670 E 8 TH Ave. Tampa, FL 33605