MS4 Public Education Activities APWA WI Fall Conference Thurs., Nov. 3, 2017 Christal Campbell, MAMSWaP Stormwater Education Coordinator Ripple Effects Program Randy Eide Menomonie s Director of Public Works Rain to Rivers Program Tom Turchi Marshfield s City Engineer North Central Wisconsin Stormwater Coalition Chad VandenLangenberg NEWSC Coordinator Northeast Wisconsin Stormwater Coalition Andy Dahl UW Whitewater Rock River Stormwater Group
APWA Conference- Wausau, WI November 2 nd, 2017 Christal Campbell Madison Area Municipal Stormwater Partnership (MAMSWaP) and Dane County Land and Water Resources Dept.
Madison Area Municipal Stormwater Partnership (MAMSWaP) 21 municipalities working together to reduce stormwater impacts to Dane County lakes, rivers, and streams
Madison Area Municipal Stormwater Partnership (MAMSWaP) Education Efforts Ripple Effects Plant Dane! Native Plant Program Leaf-free Streets WI Salt Wise Partner Training Storm Drain Mural Contest
Ripple Effects Goal: Create a simple overarching brand to promote and tie together existing and future campaigns/education efforts. Products: Logo Design guidelines (fonts, colors, etc.) Web site www.ripple-effects.com Facebook page
Plant Dane Goal: Encourage residents and organizations to replace impervious surfaces and turf with native gardens and rain gardens to reduce stormwater runoff. Options: Order native plants (55+ species, $2/each) Donate funds towards native plants for community projects. Grow native plants for community projects. Learn how to build a rain garden- Rain Garden Workshops. Capture rain water- discounted rain barrels.
Leaf-free Streets for Clean Waters Goal: Encourage residents to actively remove street leaves before the rain. Target Audience: Residents and businesses located in densely populated urban areas with a high concentration of large terrace trees. Key Messages: Leaves left in the street every fall are a major source of phosphorus to urban stormwater. When it rains water runs through street leaves forming a "leaf-tea" rich in dissolved phosphorus that drains to our lakes, rivers and streams. Safely removing street leaves before the rain can significantly reduce the amount of phosphorus in urban stormwater- Join us in keeping streets leaffree this fall! Tools: Leaf-free Streets web site Template Article Flyers and Door Hangers Leaf-free Streets Rain Alerts Facebook posts Radio and print ads
Target Audiences: Applicators Homeowners Salt Retailers Businesses WI Salt Wise Mission: A coalition of organizations working together to reduce salt pollution in our lakes, streams, and drinking water. Key Messages: Once you put salt down, it doesn t go away Excessive salt use harms our waters and infrastructure. Use mechanical removal first. Use the right product for conditions. Apply the correct amount, a little goes a long ways. Outreach Methods/Tools: Effective Winter Maintenance Workshops for Applicators Toolkits with presentations, articles, videos and materials for partners. Road salt rebates (Madison Metro. Sewerage District)
Partner Trainings Permeable Pavement Bus Tour Illicit Discharge Training Effective Winter Maintenance Workshops
Storm Drain Art Contest- NEW in 2018 Goal: Raise awareness that stormwater drains to local waters. Categories: Local Artists- submit designs School Groups- partner with local artist Location: Up to 30 storm drains across the county in high profile areas with lots of foot traffic (near libraries, public facilities, etc.) Prizes for top artist designs: - Cash - Bus wrap Outreach: -develop a story map with mural locations -media coverage
Contact Information Christal Campbell Stormwater Ed. Coordinator MAMSWaP/Dane Co. Land and Water Resources Dept. Campbell.christal@countyofdane.com (608) 224-3746 www.ripple-effects.com
RAIN TO RIVERS OF WESTERN WISCONSIN A STORMWATER EDUCATION & OUTREACH INITIATIVE
RAIN TO RIVERS - MEMBERS with support from:
RAIN TO RIVERS - MISSION 1. Public education and outreach Create educational materials On-line presence (Web, Facebook, YouTube) 2. Public involvement and participation Put on workshops Presence at community events Mini-Grant program 3. Peer networking and idea sharing
RAIN TO RIVERS - BENEFITS Educate citizens about storm water runoff Pool personnel and funding resources Meet requirements of MS4 permit Share knowledge between communities
RAIN TO RIVERS SHARED RESOURCES www.raintorivers.org
RAIN TO RIVERS SHARED RESOURCES
RAIN TO RIVERS SHARED RESOURCES BOOTH DISPLAY & PUBLIC SERVICE ANNOUNCEMENTS Fish Bowl
RAIN TO RIVERS SHARED RESOURCES MINI-GRANT PROGRAM, WORKSHOPS & TRAININGS
Fox-Wolf Watershed Alliance & Northeast Wisconsin Stormwater Consortium (NEWSC) MUNICIPAL SEPARATE STORM SEWER SYSTEMS (MS4) OUTREACH AND EDUCATION IN NORTHEASTERN WISCONSIN
Overview & History The Northeast Wisconsin Stormwater Consortium (NEWSC) was formed as a subsidiary of FWWA in 2004 with help from UW-Extension and a Community Foundation Grant. Governed by an elected Leadership Council 11 Members Staff Part time Coordinator Full time Educator
NEWSC PAID MEMBERSHIPS CITY OF APPLETON CITY OF DE PERE CITY OF FOND DU LAC CITY OF GREEN BAY CITY OF KAUKAUNA CITY OF MANITOWOC CITY OF MARINETTE CITY OF MENASHA CITY OF NEENAH CITY OF OSHKOSH VILLAGE OF ALLOUEZ VILLAGE OF ASHWAUBENON VILLAGE OF BELLEVUE VILLAGE OF COMBINED LOCKS VILLAGE OF EDEN VILLAGE OF FOX CROSSING VILLAGE OF HARRISON VILLAGE OF HOBART VILLAGE OF KIMBERLY VILLAGE OF LITTLE CHUTE VILLAGE OF N. FOND DU LAC VILLAGE OF SHERWOOD VILLAGE OF SUAMICO BROWN COUNTY CALUMET COUNTY FOND DU LAC COUNTY OUTAGAMIE COUNTY WINNEBAGO COUNTY UNIVERSITY OF WI - OSHKOSH TOWN OF BLACK WOLF TOWN OF BUCHANAN TOWN OF FOND DU LAC TOWN OF FRIENDSHIP TOWN OF GRAND CHUTE TOWN OF GREENVILLE TOWN OF LAWRENCE TOWN OF LEDGEVIEW TOWN OF NEENAH TOWN OF SCOTT TOWN OF TAYCHEEDAH AECOM AYRES ASSOCIATES BROWN & CALDWELL CEDAR CORPORATION CONTECH CONSTRUCTION PRODUCTS DAVEL ENGINEERING MACK IV SURVEYING & ENGINEERING MARTENSON & EISELE, INC. MAU AND ASSOCIATES, LLP MCMAHON ASSOCIATES, INC. MEAD AND HUNT MSA PROFESSIONAL SERVICES OMNNI ASSOCIATES, INC. RA SMITH ROBERT E LEE & ASSOCIATES SEH, INC. 58 TOTAL MEMBERS
Workshops & Trainings NEWSC COORDINATES SEVERAL TRAINING WORKSHOPS FOR MS4 PERMITTED COMMUNITY BUSINESSES & MUNICIPAL EMPLOYEES Stormwater Quality Management Erosion Control Training Winter Parking Lot Maintenance Winter Road Maintenance Certified Training such as: NASECA (North American Stormwater & Erosion Control Association) CISEC (Certified Inspector of Sediment & Erosion Control)..and MANY MORE
Renew Our Waters Campaign
School Education
Community Paper Watershed Pledge Digital Watershed Pledge
Social Media
WATERSHED CLEANUP
SUCCESSES CHALLENGES WATERSHED PLEDGE WATERSHED CLEANUP SOCIAL MEDIA GRANT FUNDING MUNICIPAL ENGAGEMENT MEMBERSHIP INVOLVEMENT LARGE GEOGRAPHIC AREA BEHAVIORAL CHANGE
Rock River Stormwater Group
Rock River Stormwater Group started working with marketing students from UW-Whitewater in July 2016 Key Elements Created a new brand identity/campaign Increased focus on community outreach & engagement
Branding
2016 & Before: Rock River Stormwater Group
Brand needs to clearly & quickly convey organization s mission Key Considerations Interconnectedness What happens at point A impacts point B Impact goes beyond each municipality & beyond Rock River Basin waterways Need a strong call to action Proactive approach to achieve cleaner stormwater & healthier waterways
Our Justification: Protect: Strong call to action to be proactive Wisconsin: Need to come together, every coalition is working toward the same goal, this also highlights the interconnected aspect that what happens in one community impacts others Waterways: Rivers, Streams, Creeks, Lakes more than just the Rock River
Marketing Strategy
Primary Targets 1. K-12 Grade Teachers (& Students) 2. Outdoor Enthusiasts 3. Property Owners Target Markets Secondary Targets Although not the primary focus, our marketing efforts will also hit: 1. Senior Citizens 2. Municipality Workers 3. Landscapers/Lawn Care Companies
Outreach Model
Increased presence at community events UW-Whitewater students represent the brand Educate community members at events using Enviroscape & Promotional Items Sign-up for Runoff Rundown e-newsletter Take the Wisconsin Waterways Protector Pledge Community Outreach
Hosted three Clean Sweeps in Beloit, Janesville, and Waupun in September and worked with bait & tackle shop on separate clean-up event in Janesville in October Focus on cleaning waterways & engaging the public Community Outreach
UW-Whitewater students visit local schools and present the Enviroscape Model + other hands-on learning activities New interactive video that helps teachers understand what to expect, students can also share with parents when they get home and show them what they learned K-12 Outreach
Monthly Themes Content developed to educate public Featured Waterway & Rock River Stormwater Group Member Monthly E- Newsletter The Runoff Rundown
Example Content
Social Media Every Friday we have #StormwaterFactFriday
Stormwater 101 Video Series
@ProtectWIWater @ProtectWIWaterways @ProtectWisconsinWaterways Website: www.protectwiwaterways.org Questions: protectwiwaterways@gmail.com
Questions? Christal Campbell, MAMSWaP Stormwater Education Coordinator Ripple Effects Program Randy Eide Menomonie s Director of Public Works Rain to Rivers Program Tom Turchi Marshfield s City Engineer North Central Wisconsin Stormwater Coalition Chad VandenLangenberg NEWSC Coordinator Northeast Wisconsin Stormwater Coalition Andy Dahl UW Whitewater Rock River Stormwater Group