s first London flagship store opens, designed by FutureBrand UXUS 1
French natural beauty, skincare and fragrance brand, en Provence, commissioned retail design experts FutureBrand UXUS to create a retail experience in the brand s first flagship store on Regent Street. Twenty years after opening its boutique on Regent Street, the brand s move to a 6,450 sq ft space has created an iconic new UK flagship store. FutureBrand UXUS was briefed to create a new immersive experience that offers customers a luxurious and sensorial exploration of s full range of natural beauty products, all inspired by the south of France art de vivre & Provençal beauty secrets. 2
The FutureBrand UXUS vision for the space is an enchanting retail experience with education and trial at the core, sharing the beauty of life philosophy with the curious customer. With the region of Provence at the soul of, FutureBrand UXUS transports the customer there, with real roses and showers of lavender incorporated in the interiors, and tiles in warm yellow hues reminiscent of sunnier climes. George Gottl, CEO FutureBrand UXUS comments The store was designed around iconic views that are highly sharable. The Botanical World, placed at the Regent Street entrance was designed to attract foot traffic by its striking visual presentation, inviting passers-by to snap and share on social media. 3
Upon arrival, customers are taken on a journey from garden to table the store is an enrichment for all the senses, sunshine yellow and rose gold accents flood the space with a warm glow. The shop floor is divided into beauty zones; a sunshine fountain with an array of soaps, a wild scented garden allowing customers to explore and find their fragrance, a pampering handcare bar, an abundant harvest table and a living beauty bar. Holistic treatments are provided upstairs, with refreshments and Pierre Hermé Paris macaronsserved while customers relax. A free gift-wrapping service is also provided from a dedicated wrapping counter. 4
Jamie Taylor, Retail, Wholesale and Property Director at UK, said: We are thrilled to secure our first UK Flagship store on London s iconic Regent Street. This new store sets our customers at the heart of an unforgettable retail experience, with personalisation and customisation at the core. The unique concept design creates a truly multi-sensorial experience, the new macaron bar and Café by Pierre Hermé Paris completes this sensory journey. Memory creation through inspirational storytelling was our vision for this Flagship Experience Store, providing an immersive exploration true to our deep Provencal roots. The new Regent Street store is unlike any other shop, from arrival to exit FutureBrand UXUS has created a restorative oasis of calm on the busy London shopping street. 5
Contact Press Office at Caro Communications For further press information, interviews and images please contact Lizzie Colville and Lucy Price at Caro Communications: 020 7713 9388 @carocomms Lizzie Colville, Account Director: lizzie@carocommunications.com Lucy Price, Account Manager: lucy@carocommunications.com 6
Notes to Editors About FutureBrand UXUS FutureBrand UXUS designs for a connected 21st century world that thirsts for the new. A world in which retail and hospitality are not just as places to shop, eat and sleep, but part of a new cultural landscape. Today the psychology of shareable moments drives everything: from design and architecture to service and customer journey. This emotive customer take-away is just as important as the purchase. That s why our design team blends retail, hospitality and branding with a psychological and emotive approach to design. We collaborate with the world s biggest brands across diverse industries to reimagine their vision into emotive experiences that redefine categories. FutureBrand UXUS builds brand desire through 5 core services: Retail Design Hospitality Design Architecture Graphic Design Digital Storytelling As part of FutureBrand and IPG, we can scale our services to any size or region around the globe. 7
Notes to Editors ABOUT GROUP The first store in London opened on Kensington High Street in 1997. The brand went on to pursue its development and now has 85 boutiques across the UK and Ireland. The Group has a presence in over 90 countries, with over 2,700 stores and an annual turnover of 1.3bn. Beginning with the brand in 1976, the L Occitane Group has grown over the last 40 years into a family of four beauty companies including Erborian, Melvita, and L Occitane Au Brazil. Now present in over 90 countries, the Group continues to develop new effective and delightful products and explores new markets with the goal of offering high quality natural beauty products to all. The brand was born in 1976 in Provence, with a young Olivier Baussan. Having purchased a distillation still, he gathered some wild rosemary and extracted its essential oil. He then used this oil to make shampoos, which he sold at the local markets. One year later, harvested its first ingredient: lavender. This was followed by shea butter in 1980, verbena in 1990, and immortelle in 2002. At, every ingredient is synonymous with authenticity, respect and sensoriality. It is these values that have guided since the very beginning. They lie behind the brand s commitments. In 2006, created its Foundation, with the mission to support the visually impaired throughout the world and promote women s leadership in Burkina Faso. Since 2008, the Sustainable Ingredients department has overseen and secured the supply of plant materials while ensuring respect for both ecosystems and producers. As for its environmental performance, is continually striving to do even more. In 2009, with a focus on eco- design, it launched its first eco-re fills. 8