Retail Specialty Report 450 US-23, Suwanee, Georgia, 30024 RING: 5 MILES Demographic & Income Profile SUMMARY CENSUS 2010 2017 2022 Population 135,417 157,987 175,685 Households 44,675 52,029 57,758 Families 36,035 41,582 45,978 Average Household Size 3.03 3.04 3.04 Owner Occupied Housing Units 36,211 40,086 44,465 Renter Occupied Housing Units 8,464 11,943 13,294 Median Age 36.1 37.1 37.8 TRENDS: 2017-2022 ANNUAL RATE AREA STATE NATIONAL Population 2.15% 1.03% 0.83% Households 2.11% 1.01% 0.79% Families 2.03% 0.92% 0.71% Owner HHs 2.10% 0.99% 0.72% Median Household Income 1.83% 2.05% 2.12% 2017 2022 HOUSEHOLDS BY INCOME NUMBER PERCENT NUMBER PERCENT <$15,000 2,318 4.5% 2,452 4.2% $15,000 - $24,999 2,694 5.2% 2,644 4.6% $25,000 - $34,999 2,555 4.9% 2,356 4.1% $35,000 - $49,999 4,436 8.5% 4,020 7.0% $50,000 - $74,999 8,529 16.4% 8,392 14.5% $75,000 - $99,999 7,469 14.4% 8,688 15.0% 26 of 37
2017 2022 HOUSEHOLDS BY INCOME NUMBER PERCENT NUMBER PERCENT $100,000 - $149,999 12,869 24.7% 15,210 26.3% $150,000 - $199,999 5,675 10.9% 6,891 11.9% $200,000+ 5,483 10.5% 7,105 12.3% Median Household Income $91,902 $100,623 Average Household Income $112,309 $126,247 Per Capita Income $37,076 $41,604 CENSUS 2010 2017 2022 POPULATION BY AGE NUMBER PERCENT NUMBER PERCENT NUMBER PERCENT 0-4 9,136 6.7% 9,671 6.1% 10,639 6.1% 5-9 11,905 8.8% 11,503 7.3% 11,748 6.7% 10-14 12,596 9.3% 13,108 8.3% 13,317 7.6% 15-19 10,549 7.8% 11,402 7.2% 12,275 7.0% 20-24 6,257 4.6% 8,867 5.6% 8,335 4.7% 25-34 14,868 11.0% 19,782 12.5% 24,020 13.7% 35-44 24,552 18.1% 23,094 14.6% 26,025 14.8% 45-54 24,174 17.9% 26,492 16.8% 25,857 14.7% 55-64 12,731 9.4% 19,887 12.6% 23,543 13.4% 65-74 5,600 4.1% 9,817 6.2% 13,664 7.8% 75-84 2,321 1.7% 3,365 2.1% 5,018 2.9% 85+ 727 0.5% 997 0.6% 1,246 0.7% CENSUS 2010 2017 2022 RACE AND ETHNICITY NUMBER PERCENT NUMBER PERCENT NUMBER PERCENT White Alone 84,967 62.7% 87,582 55.4% 87,869 50.0% Black Alone 15,889 11.7% 22,658 14.3% 29,156 16.6% American Indian Alone 315 0.2% 323 0.2% 321 0.2% 27 of 37
CENSUS 2010 2017 2022 RACE AND ETHNICITY NUMBER PERCENT NUMBER PERCENT NUMBER PERCENT Asian Alone 25,489 18.8% 35,783 22.6% 44,430 25.3% Pacific Islander Alone 52 0.0% 79 0.1% 101 0.1% Some Other Race Alone 5,258 3.9% 6,628 4.2% 7,573 4.3% Two or More Races 3,446 2.5% 4,934 3.1% 6,234 3.5% Hispanic Origin (Any Race) 14,791 10.9% 18,687 11.8% 22,104 12.6% 28 of 37
Retail Specialty Report 450 US-23, Suwanee, Georgia, 30024 RING: 5 MILES Retail Marketplace SUMMARY DEMOGRAPHIC 2017 Population 157,987 2017 Households 52,029 2017 Median Disposable Income $68,985 2017 Per Capita Income $37,076 DATA FOR ALL BUSINESSES IN AREA Total Businesses 5,754 Total Employees 63,071 Total Residential Population 52,029 Employee/Residential Population Ratio 1.21 INDUSTRY SUMMARY NAICS DEMAND (Retail Potencial) SUPPLY (Retail Sales) RETAIL GAP LEAKAGE/SURPLUS FACTOR NUMBER OF BUSINESSES Total Retail Trade and Food & Drink 44-45,722 $2,678,921,069 $2,850,991,928 -$172,070,859-3.1 1,113 Total Retail Trade 44-45 $2,410,699,276 $2,591,113,842 -$180,414,566-3.6 775 Total Food & Drink 722 $268,221,793 $259,878,086 $8,343,707 1.6 338 INDUSTRY SUMMARY NAICS DEMAND (Retail Potencial) SUPPLY (Retail Sales) RETAIL GAP LEAKAGE/SURPLUS FACTOR NUMBER OF BUSINESSES Motor Vehicle & Parts Dealers 441 $508,864,892 $491,791,669 $17,073,223 1.7 68 Automobile Dealers 4411 $417,658,545 $420,153,306 -$2,494,761-0.3 34 Other Motor Vehicle Dealers 4412 $43,542,719 $31,999,540 $11,543,179 15.3 6 Auto Parts, Accessories & Tire Stores 4413 $47,663,629 $39,638,823 $8,024,806 9.2 28 Furniture & Home Furnishings Stores 442 $100,065,301 $206,572,330 -$106,507,029-34.7 57 Furniture Stores 4421 $52,864,127 $117,663,255 -$64,799,128-38.0 28 29 of 37
INDUSTRY SUMMARY NAICS DEMAND (Retail Potencial) SUPPLY (Retail Sales) RETAIL GAP LEAKAGE/SURPLUS FACTOR NUMBER OF BUSINESSES Home Furnishings Stores 4422 $47,201,175 $88,909,075 -$41,707,900-30.6 30 Electronics & Appliance Stores 443 $86,379,227 $118,299,458 -$31,920,231-15.6 69 Bldg Materials, Garden Equip. & Supply Stores 444 $159,278,062 $169,641,023 -$10,362,961-3.2 62 Bldg Material & Supplies Dealers 4441 $150,458,897 $165,354,867 -$14,895,970-4.7 55 Lawn & Garden Equip & Supply Stores 4442 $8,819,165 $4,286,156 $4,533,009 34.6 7 Food & Beverage Stores 445 $409,726,912 $353,595,362 $56,131,550 7.4 61 Grocery Stores 4451 $358,839,180 $325,230,574 $33,608,606 4.9 31 Specialty Food Stores 4452 $23,577,038 $16,804,671 $6,772,367 16.8 26 Beer, Wine & Liquor Stores 4453 $27,310,695 $11,560,117 $15,750,578 40.5 4 Health & Personal Care Stores 446,4461 $142,747,143 $68,548,076 $74,199,067 35.1 59 Gasoline Stations 447,4471 $270,425,368 $172,180,544 $98,244,824 22.2 42 Clothing & Clothing Accessories Stores 448 $124,899,446 $172,652,022 -$47,752,576-16.0 138 Clothing Stores 4481 $82,112,348 $125,163,259 -$43,050,911-20.8 90 Shoe Stores 4482 $19,250,310 $25,500,793 -$6,250,483-14.0 21 Jewelry, Luggage & Leather Goods Stores 4483 $23,536,787 $21,987,969 $1,548,818 3.4 27 Sporting Goods, Hobby, Book & Music Stores 451 $68,247,064 $105,381,959 -$37,134,895-21.4 49 Sporting Goods/Hobby/Musical Instr Stores 4511 $58,888,750 $94,921,969 -$36,033,219-23.4 38 Book, Periodical & Music Stores 4512 $9,358,314 $10,459,991 -$1,101,677-5.6 11 General Merchandise Stores 452 $425,066,298 $442,019,922 -$16,953,624-2.0 41 Department Stores Excluding Leased Depts. 4521 $312,535,430 $229,092,713 $83,442,717 15.4 11 Other General Merchandise Stores 4529 $112,530,868 $212,927,209 -$100,396,341-30.8 30 Miscellaneous Store Retailers 453 $83,640,522 $57,310,243 $26,330,279 18.7 109 Florists 4531 $3,370,820 $2,302,780 $1,068,040 18.8 11 Office Supplies, Stationery & Gift Stores 4532 $16,803,000 $12,653,485 $4,149,515 14.1 27 Used Merchandise Stores 4533 $14,719,104 $7,987,750 $6,731,354 29.6 17 Other Miscellaneous Store Retailers 4539 $48,747,599 $34,366,228 $14,381,371 17.3 53 Nonstore Retailers 454 $31,359,039 $233,121,233 -$201,762,194-76.3 18 Electronic Shopping & Mail-Order Houses 4541 $22,512,902 $229,392,977 -$206,880,075-82.1 13 Vending Machine Operators 4542 $1,835,916 $448,967 $1,386,949 60.7 2 30 of 37
INDUSTRY SUMMARY NAICS DEMAND (Retail Potencial) SUPPLY (Retail Sales) RETAIL GAP LEAKAGE/SURPLUS FACTOR NUMBER OF BUSINESSES Direct Selling Establishments 4543 $7,010,220 $3,279,289 $3,730,931 36.3 4 Food Services & Drinking Places 722 $268,221,793 $259,878,086 $8,343,707 1.6 338 Special Food Services 7223 $2,940,230 $1,522,626 $1,417,604 31.8 8 Drinking Places - Alcoholic Beverages 7224 $6,114,331 $941,578 $5,172,753 73.3 2 Restaurants/Other Eating Places 7225 $259,167,232 $257,413,882 $1,753,350 0.3 327 31 of 37
Retail Specialty Report 450 US-23, Suwanee, Georgia, 30024 RING: 5 MILES Tapestry TOP TAPESTRY SEGMENTS PERCENT SUMMARY DEMOGRAPHIC 2017 2022 1. Soccer Moms (4A) 29.8% Population 157,987 175,685 2. Professional Pride (1B) 25.8% Households 52,029 57,758 3. Up and Coming Families (7A) 17.2% Families 41,582 45,978 4. Boomburbs (1C) 10.1% Median Age 37.1 37.8 5. Enterprising Professionals (2D) 7.5% Median Household Income $91,902 $100,623 SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Apparel and Services 142 $3,064.43 $159,439,301 Men's 139 $586.56 $30,518,019 Women's 137 $1,015.29 $52,824,613 Children's 148 $494.11 $25,708,295 Footwear 144 $665.18 $34,608,556 Watches & Jewelry 144 $170.52 $8,872,176 Apparel Products and Services (1) 162 $132.77 $6,907,641 Computer Computers and Hardware for Home Use 140 $242.44 $12,613,679 Portable Memory 139 $7.42 $385,877 Computer Software 139 $16.05 $835,306 Computer Accessories 138 $24.92 $1,296,630 Entertainment & Recreation 137 $4,276.44 $222,498,723 Fees and Admissions 153 $970.29 $50,483,048 Membership Fees for Clubs (2) 148 $312.25 $16,246,014 Fees for Participant Sports, excl. Trips 155 $153.48 $7,985,425 Tickets to Theatre/Operas/Concerts 140 $83.26 $4,332,021 32 of 37
SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Tickets to Movies/Museums/Parks 148 $114.07 $5,934,730 Admission to Sporting Events, excl. Trips 149 $83.05 $4,320,887 Fees for Recreational Lessons 168 $223.18 $11,611,624 Dating Services 125 $1.01 $52,347 TV/Video/Audio 127 $1,633.05 $84,965,815 Cable and Satellite Television Services 124 $1,178.14 $61,297,521 Televisions 136 $161.75 $8,415,507 Satellite Dishes 166 $2.41 $125,573 VCRs, Video Cameras, and DVD Players 132 $8.62 $448,538 Miscellaneous Video Equipment 152 $14.57 $757,828 Video Cassettes and DVDs 131 $19.93 $1,036,816 Video Game Hardware/Accessories 133 $38.90 $2,023,846 Video Game Software 135 $20.88 $1,086,389 Streaming/Downloaded Video 137 $35.05 $1,823,834 Rental of Video Cassettes and DVDs 136 $20.77 $1,080,790 Installation of Televisions 175 $1.56 $81,399 Audio (3) 141 $125.80 $6,545,371 Rental of TV/VCR/Radio/Sound Equipment 85 $1.16 $60,506 Repair of TV/Radio/Sound Equipment 132 $3.50 $181,896 Pets 134 $799.27 $41,585,367 Toys/Games/Crafts/Hobbies (4) 138 $167.86 $8,733,403 Recreational Vehicles and Fees (5) 154 $157.39 $8,188,842 Sports/Recreation/Exercise Equipment (6) 148 $252.87 $13,156,376 Photo Equipment and Supplies (7) 149 $82.72 $4,303,634 Reading (8) 130 $162.92 $8,476,386 Live Entertainment for Catered Affairs 164 $20.09 $1,045,032 Rental of Party Supplies for Catered Affairs 165 $30.00 $1,560,819 Food 134 $11,242.11 $584,915,692 Food at Home 131 $6,585.30 $342,626,550 33 of 37
SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Bakery and Cereal Products 130 $859.32 $44,709,769 Meats, Poultry, Fish, and Eggs 130 $1,481.23 $77,066,761 Dairy Products 128 $685.44 $35,662,669 Fruits and Vegetables 132 $1,283.53 $66,780,536 Snacks and Other Food at Home (10) 132 $2,275.78 $118,406,815 Food Away from Home 140 $4,656.81 $242,289,142 Alcoholic Beverages 138 $767.36 $39,925,118 Financial Value of Stocks/Bonds/Mutual funds 144 $8,939.08 $465,091,543 Value of Retirement Plans 143 $34,908.76 $1,816,267,637 Value of Other Financial Assets 129 $1,672.09 $86,997,387 Vehicle Loan Amount excluding Interest 135 $3,683.47 $191,647,475 Value of Credit Card Debt 137 $802.00 $41,727,398 Health Nonprescription Drugs 127 $162.54 $8,456,539 Prescription Drugs 123 $479.12 $24,928,207 Eyeglasses and Contact Lenses 134 $126.20 $6,566,188 Home Mortgage Payment and Basics (11) 154 $13,308.32 $692,418,536 Maintenance and Remodeling Services 148 $2,873.38 $149,499,313 Maintenance and Remodeling Materials (12) 142 $575.53 $29,944,426 Utilities, Fuel, and Public Services 128 $6,433.68 $334,737,826 Household Furnishings and Equipment Household Textiles (13) 137 $131.08 $6,819,722 Furniture 142 $814.17 $42,360,568 Rugs 135 $31.28 $1,627,544 Major Appliances (14) 141 $451.55 $23,493,697 Housewares (15) 138 $131.14 $6,823,094 Small Appliances 129 $62.44 $3,248,654 34 of 37
SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Luggage 148 $17.58 $914,784 Telephones and Accessories 142 $98.24 $5,111,461 Household Operations Child Care 159 $761.69 $39,629,824 Lawn and Garden (16) 139 $581.21 $30,239,845 Moving/Storage/Freight Express 134 $85.65 $4,456,161 Housekeeping Supplies (17) 133 $946.81 $49,261,340 Insurance Owners and Renters Insurance 136 $702.18 $36,533,765 Vehicle Insurance 131 $1,544.10 $80,337,990 Life/Other Insurance 141 $604.88 $31,471,514 Health Insurance 132 $4,823.20 $250,946,222 Personal Care Products (18) 136 $641.51 $33,377,065 School Books & Supplies for College 132 $78.01 $4,058,708 School Books & Supplies for Elementary/High School 155 $30.80 $1,602,321 School Books & Supplies for Vocational/Technical School 135 $1.74 $90,682 School Books & Supplies for Preschool/Other Schools 164 $3.44 $179,118 Other School Supplies 151 $108.61 $5,651,011 Smoking Products 106 $443.36 $23,067,343 Transportation Payments on Vehicles excluding Leases 139 $3,129.06 $162,801,973 Gasoline and Motor Oil 131 $3,631.14 $188,924,449 Vehicle Maintenance and Repairs 134 $1,432.75 $74,544,478 Travel Airline Fares 147 $747.16 $38,874,090 Lodging on Trips 145 $759.99 $39,541,596 Auto/Truck Rental on Trips 149 $39.28 $2,043,627 Food and Drink on Trips 143 $706.64 $36,765,978 Financial 35 of 37
SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Value of Stocks/Bonds/Mutual funds 144 $8,939.08 $465,091,543 Value of Retirement Plans 143 $34,908.76 $1,816,267,637 Value of Other Financial Assets 129 $1,672.09 $86,997,387 Vehicle Loan Amount excluding Interest 135 $3,683.47 $191,647,475 Value of Credit Card Debt 137 $802.00 $41,727,398 Health Nonprescription Drugs 127 $162.54 $8,456,539 Prescription Drugs 123 $479.12 $24,928,207 Eyeglasses and Contact Lenses 134 $126.20 $6,566,188 Home Mortgage Payment and Basics (11) 154 $13,308.32 $692,418,536 Maintenance and Remodeling Services 148 $2,873.38 $149,499,313 Maintenance and Remodeling Materials (12) 142 $575.53 $29,944,426 Utilities, Fuel, and Public Services 128 $6,433.68 $334,737,826 Household Furnishings and Equipment Household Textiles (13) 137 $131.08 $6,819,722 Furniture 142 $814.17 $42,360,568 Rugs 135 $31.28 $1,627,544 Major Appliances (14) 141 $451.55 $23,493,697 Housewares (15) 138 $131.14 $6,823,094 Small Appliances 129 $62.44 $3,248,654 Luggage 148 $17.58 $914,784 Telephones and Accessories 142 $98.24 $5,111,461 Household Operations Child Care 159 $761.69 $39,629,824 Lawn and Garden (16) 139 $581.21 $30,239,845 Moving/Storage/Freight Express 134 $85.65 $4,456,161 Housekeeping Supplies (17) 133 $946.81 $49,261,340 Insurance 36 of 37
SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Owners and Renters Insurance 136 $702.18 $36,533,765 Vehicle Insurance 131 $1,544.10 $80,337,990 Life/Other Insurance 141 $604.88 $31,471,514 Health Insurance 132 $4,823.20 $250,946,222 Personal Care Products (18) 136 $641.51 $33,377,065 School Books & Supplies for College 132 $78.01 $4,058,708 School Books & Supplies for Elementary/High School 155 $30.80 $1,602,321 School Books & Supplies for Vocational/Technical School 135 $1.74 $90,682 School Books & Supplies for Preschool/Other Schools 164 $3.44 $179,118 Other School Supplies 151 $108.61 $5,651,011 Smoking Products 106 $443.36 $23,067,343 Transportation Payments on Vehicles excluding Leases 139 $3,129.06 $162,801,973 Gasoline and Motor Oil 131 $3,631.14 $188,924,449 Vehicle Maintenance and Repairs 134 $1,432.75 $74,544,478 Travel Airline Fares 147 $747.16 $38,874,090 Lodging on Trips 145 $759.99 $39,541,596 Auto/Truck Rental on Trips 149 $39.28 $2,043,627 Food and Drink on Trips 143 $706.64 $36,765,978 Source: demographic data provided by esri & business data provided by Infogroup, Inc. All rights reserved. 37 of 37