ITEM F2 City of San Juan Capistrano Agenda Report TO: FROM: Design Review Committee Development Services Department Reviewed and Submitted by: David Contreras, Senior Planner ~ _1)/} Prepared by: Laura Stokes, Housing Coordinator/Assistant Plannew- DATE: March 10, 2016 SUBJECT: Consideration of Sign Permit (SP) 15-022; review of a proposed monument sign for Citibank located at 31872 Del Obispo St (Assessor Parcel Number 637-082-68)(Applicant: Citibank c/o Power Sign Classic Neon, Doreen Nicosia)(Project Manager: Alison Walker, Planning Division, & Laura Stokes, Housing Coordinator I Assistant Planner). RECOMMENDATION: By motion, review the proposed monument sign and forward a recommendation regarding the design, colors, and materials to the Planning Commission. APPLICANT /OWNER: Applicant: Citibank c/o Power Sign Classic Neon Doreen Nicosia 16300 Arrow Hwy, #B Irwindale, CA 91706 Property Owner: Ted Stroscher 32101 Cook Lane San Juan Capistrano, CA 92675 EXECUTIVE SUMMARY: The applicant proposes to install a 6 foot tall 12' -6~" foot wide monument sign with 15.16 square feet of signage for Citibank located at 31872 Del Obispo St. Staff recommends that the Committee review the applicant's request, forward comments and provide a recommendation to the Planning Commission. DISCUSSION/ANALYSIS: The applicant proposes the following colors and materials for the monument sign:
DRC Agenda Report March 10, 2016 Page 2 of 3 Area Sign Letters Face Returns Cap Frame Base Illumination Materials Painted Aluminum Painted Contoured Foam, Formed to Appear as Sandblasted Wood Textured Stucco on Aluminum Painted Aluminum Painted Aluminum Textured Stucco on Aluminum 50 W Flood Lights- Hinkley #85121BZ Color Painted Red Arch: Matthews Paint MP38421 White Flush Letters: Matthews Paint MP03673 Blue: Matthews Paint MP37557 Tan-Texcoat 7530C Brown- Matthews Paint to Match PMS 477C Brown- Matthews Paint to Match PMS 477C Tan-Texcoat 7530C N/A The proposed monument sign meets the City's development standards for Monument signs as follows: Sign Requirements Proposed Sign Sign Height 6'-0" Maximum 6'-0" Sign Area 60 Square Feet 15.16 Square Feet Setback 0'-0" Maximum 0'-0" The City's Architectural Design Guidelines establish General Design Principles for projects that are used as a reference during the design process and serve as the framework for project evaluation. Staff encouraged the applicant to incorporate the colors and materials of the Citi Bank building into the sign, or design the sign to be compatible with the adjacent property's monument sign (True Value). The applicant decided to propose a sign with Citi Bank brand colors that includes a mixture of materials that are located on the Citi Bank building and adjacent monument sign. The following principles should be considered in the review of the proposed sign's colors and materials. Design Issue/ Principle 2: Eclectic Building Styles San Juan Capistrano embraces a diversi(y of building styles. Building styles in San
DRC Agenda Report March 10, 2016 Page 3 of 3 Juan Capistrano include but are not limited to Mediterranean, Spanish Colonial, Monterey, Mission Revival, Rural Agrarian, Modern, Western and Early California. Regardless of style, buildings must relate to surrounding development patterns in scale, orientation, height and bulk. "New" and "old" styles can co-exist if building context is properly considered. Design Issue/Principle 6: Richness of Details and Materials Building materials, surfaces, finishes, lighting and landscaping should be high quality. They should be designed and executed with a high degree of craftsmanship. Design features should be subtle, not ostentatious. High quality design standards should apply to all private as well as public projects including elements of street design, landscaping, street lighting, etc. Furthermore, the sign is required to comply with Chapter VIII of the Architectural Design Guidelines, Signs (Attachment 1 ). The Sign section of the guidelines provides the following general design objectives: Contribute in the enhancement of the City's distinctive character Incorporate creative, high quality signage Complement the building's architectural design Relate in terms of scale and proportions to its surroundings PRIOR CITY REVIEW: Not applicable. COMMISSION/COMMITTEE/BOARD REVIEW AND RECOMMENDATIONS: Not applicable. ATTACHMENT: 1. Architectural Design Guidelines, Chapter VIII, Signs ENCLOSURE: 1. Project Plans Submitted February 16, 2016 ***Color material samples will be provided at the meeting***
Chapter VIII signs complementing building design line pedestrian arcade Signs A. Introduction Signage, depending on its design, can either positively contribute towards improving the visual quality of a city or create visual blight. Well-designed, creative, restrained signage conveys an orderly, high-quality image that complements individual building(s) and enhances the overall streetscape. Excessive or illegible signage degrades the visual character of the environment. These sign design guidelines implement the Design Principles set forth in Chapter 1. They are intended to promote the highest level of sign design quality and creativity, while in keeping with the overall character of the community of San Juan Capistrano. Site-specific standards shall take precedence when in conflict with the guidelines. Where such standards are silent, these guidelines will serve as a supplement. Section 9 of the Land Use Code should be consulted for specific regulations governing the size, type and number of signs. ATTACHMENT 1
B. General Design Objectives Signage for business and residential developments should: Contribute in the enhancement of the City's distinctive character ~-\_ ~ ~;lo:'' l..- Jfr.:t,'.. ~ project entry sign integrated with building design Incorporate creative, high quality signage Complement the building's architectural design Relate in terms of scale and proportions to its surroundings 2
C. General Sign Design Guidelines a. The sign design should enhance the selected project style or theme. b. Sign size and proportions should be in scale with the building onto which it is placed. Desigl/ Gwdelines ~ II classic neon sign in Downtown c. Freestanding monument signs should be located within landscaped areas, perpendicular to approaching traffic and positioned to provide clear lines of sight at intersections and driveway approaches. 1. Colors a. Restrained use of color is recommended, use of multiple colors is discouraged. b. Color accents may be utilized to enhance sign legibility. c. Use of contrasting colors to achieve visually pleasing signs should be considered as part of the sign design process. 2. Materials a. The following materials are recommended for signs in San Juan Capistrano: Ceramic tile - painted or sandblasted High-density pre-formed foam - painted or otherwise finished to compliment the building architecture Wood - carved or sandblasted Metal -formed, etched, cast or engraved 3
3. Sign Copy/ Lettering Style/ Spacing a. A limited number of lettering styles should be employed in sign design to increase legibility. The number of different lettering types should not exceed two for small signs and three for larger signs. b. Avoid using overly intricate typefaces as well as crowding of the sign text. 4. Sign Illumination a. The light source of indirect lighting fixtures should be adequately shielded to prevent glare. b. Use of individual letter signage, comprised of internally illuminated, backlit, or non-illuminated solid letters is encouraged. 5. Placement a. Signs should be placed in proximity to the main business entrance. b. Wall sign placement should be coordinated with architectural features. De:;, it GLI 'elinec; ~ Ill! 4
C. Wall and Building Signs a. Wall signs should not project away from the surface upon which they are attached by more than the minimum required distance for construction purposes and in no case by more than 12 inches. Desmn GwdeTtrrP.S.. Ill the Swallows Inn cocktail lounge uses blade and window signage b. Internally illuminated cabinet signs are not permitted. Internally illuminated, reverse letter and backlit channel letter signs are encouraged. c. Wall signs painted directly on the structure are encouraged. d. Lettering should not occupy more than 75% of the background area. e. Prefabricated building fascia corporate signs are not acceptable. 1. Awning Signs a. Awnings should not be internally illuminated. Indirect downward awning illumination is allowed. b. Sign text or logo areas should not occupy more than 30% of the awning panel 2. Projecting (Blade) Signs a. Size uniformity should be maintained along street frontages to the greatest extend possible. b. The text, copy and logo should not exceed 75% of the sign background. c. Sign supports and brackets should be compatible with the design and scale of the sign. 5
3. Window Signs i)t,;.,;pri ~.. ~ a. Window signs should be limited to individual letter signs and logos. 4. Restaurant Menu Signs a. Restaurant menu signs should be located in proximity to the restaurant entry or near the public sidewalk, where entries are more than 1 0 ft. from the sidewalk. b. Restaurant menu signs should be appropriate in size, location and design with the character and architectural detail of the building as well as the character of the restaurant. 5. Freestanding Signs a. Pole signs are not permitted. b. Freestanding signs should include a 2 ft. high (min) base. The base color(s) and material(s) should be compatible with the architectural theme. c. Business address identification (street name and number) should be included as part of the sign design. Multi-tenant developments should display the range of address numbers. 6
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