Photobook 2018 Stagecraft Display Ltd HOME & GIFT, COUNTERS, FARM SHOP & DELI, CLOTHING, HOUSEPLANT, EXTERIOR DISPLAYS, DIY & SUNDRIES 01686 629096 SALES@STAGECRAFT-UK.COM WWW.STAGECRAFT-UK.COM
ABOUT US For over 30 years Stagecraft has remained at the forefront of the design, manufacture and installation of interior and exterior retail display systems. With its roots in rural Mid Wales, the company began life working with garden centres and later developed into a wider retail sector, working with a variety of businesses, from large retail chains through to small independent retailers throughout the UK. With a dedicated and passionate design, manufacturing and fit-out team, the company prides itself on providing a bespoke service tailored to suit the needs of each individual client 1
DESIGN MANUFACTURE PROJECT MANAGEMENT INSTALLATION Experienced in manipulating retail environments in order to direct customer flow, increase merchandising sales and encourage customer engagement at POS. Equipped to plan manufacturing capacity to meet annual requirements and work to strict time frames. Full FSC certification giving our clients full chain of custody certification. Quality assurance. Design team that specialise in turning customer concepts into real life retail solutions, incorporating the retailer s brand image, budget and making the most out of every retail space. We are happy to help you with any bespoke enquiry. Equipped to manufacture products using a variety of timbers and metalwork to suit design requirements and aesthetics. Plus, 2 on site spray booths offering full colour selection. 2
COMPANY UPDATE Stagecraft operates from a 32,000 sq ft factory in Mid Wales - FSC certified. Team of experienced Designers. Two on site spray booths. State of the Art machinery including a CNC machine and edgebander with mechanised loading system all on regular maintenance contracts. Dedicated joinery and assembly areas. Two on site factory managers. Stagecraft are proud to be an FSC certified manufacturer meaning that our customers and employees can be confident that our materials are sourced from sustainable, responsible and well-managed forests. 3
4
CONTENT Introduction Gift & Home Counters Food Clothing Houseplants Exterior Displays DIY & Sundries 1-5 6-19 20-21 22-24 25-28 29-31 32-41 42-46 5
Gift & Home TABLES AND TOP FEATURES While your retail fixtures should mesh with your brand, they are not the focus of your retail interior. Their purpose is to draw attention to your products so customers will be more inclined to purchase from you. Stagecraft offer a range of display tables designed to make your products more appealing and eye-catching to your customers. You can also utilise simple, clean fixtures that make your merchandise visible at a glance. Our designers are here to guide you regarding which fixtures will best highlight your specific products, plus we have a range of table top features to further boost and highlight specific products. 6
7 Gift & Home
Gift & Home Every business should possess a brand that is clearly communicated throughout your retail environment. It is vital when setting up your shop that your fixtures should mesh with your brand. With 2 on-site spray booths Stagecraft can help you ensure the colours of your shelves and display tables perfectly match your brand s colour palette. 8
9 Gift & Home
FREESTANDING DISPLAYS Having your products displayed on free standing display units, either on the main shop floor or directly at the point of sale, drives sales and enables you to select products that will stand apart from the rest of your merchandise. They also provide a fantastic way to create sales space wherever it s needed. Freestanding displays can be employed in various locations of the store they are fully independent fixtures requiring no counter tops or shelving units for placement. Gift & Home 10
Gift & Home It is important that location and height is considered when selecting your freestanding displays. On consultation our designers will not only consider the most appealing and functional items but also the items that will best fit your space. As a result, your retail fixtures should contribute to easy movement, keep items within easy reach, display products within lines of sight and be planned out to ensure they do not hide surrounding merchandise. 11
12 Gift & Home
Gift & Home WALL UNITS Stagecraft cater for both standard and bespoke wall units that will not only maximise the use of retail space but also add the flair and style of your brand which your customers will love. On consultation with our designers you can discuss the various styles and colours we have to offer plus work to your timescale and budget. 13
14 Gift & Home
15 Gift & Home
16 Gift & Home
Gift & Home RESPONSIBLE RETAIL CRATE BASED DISPLAYS Our Responsible Retail crate based collection has been carefully designed to maximise merchandising space, to be easily changeable and adjustable for changes in stock and seasons. You re able to create your own designs and layouts by combining different units and choosing from our seven colours. Unlike normal customised shop fit, our retail display combinations come at sensible prices making Responsible Retail the affordable way to differentiate your retail environment. 17
18 Gift & Home
19 Gift & Home
BESPOKE COUNTERS Retail Counters are essential for making sure that your customers can purchase goods or ask questions simply and effectively. They allow you to serve your customers easily and also display additional merchandise that can lead to sales. Having a high quality service counter will make your business look more professional and allow you to provide the best experience for your customers. Retail Counters from Stagecraft can be tailored and configured to suit your business s specific needs. Choosing a Retail Counter is the first step towards having the right layout for great customer service. Counters 20
Counters We offer a vast range of standard and bespoke counters in a wide range of materials, colours and specifications. Our design team are on hand to discuss your requirements and provide a number of options catered to your brief, budget and retail space. We can create detailed renders and 3D drawings to ensure you get the design and finish you require. We offer a vast range of shelving options, counter tops and lockable storage. We can also incorporate glass and metalwork upon request. 21
Food FOOD HALL & DELI DISPLAYS For farm shops and deli s a key factor in driving sales volumes is how customers browse through your shop. Our food and deli displays are designed to group products together based on category (bakery, butchery) or occasion (Easter, Christmas) with a consideration of how customers will move between these sections. Our designers will help you consider how to encourage cross selling between goods by planning how the customer will pass between different sections. 22
23 Food
It s worth thinking about how flexible and moveable your display stands are so that you can respond to seasonal changes in product and presentation. We offer a number of freestanding displays allowing you to re-site them as needed throughout the year. Food 24
Clothing CLOTHING DISPLAYS Retail displays for clothing will vary greatly depending upon the target market you are aiming to appeal to. The main aim for clothing retailers is to create an atmosphere that is welcoming to your target customers and that makes it simple for them to find what they need. Stagecraft s team of experienced designers are on hand to offer advice tailored to suit your client brief and brand identity and create retail spaces that perfectly encompass the look and feel of your business. 25
26 Clothing
27 Clothing
28 Clothing
HOUSEPLANTS Naturally being a seasonal industry it is important for retailers in the gardening sector turn their attention to potential indoor markets. Houseplants are a fantastic way for gardeners satisfy their love of flowers all year round, plus when promoted correctly can help level out declining sales on exterior plants. That s why we at Stagecraft have a fantastic selection of houseplant tables designed to create colourful eye-catching features your customers will love. Houseplants 29
30 Houseplants
31 Houseplants
Exterior Displays EXTERIOR DISPLAYS Stagecraft has remained at the forefront of the garden centre display industry for over 32 years and caters for a vast range of standard and bespoke display pieces. Our high quality tables and benching has been specially created to turn products into attractive saleable goods, thus increasing plant sales. In addition to this, the range offers tiered, mobile and adjustable display options to perfectly market your merchandise while also providing maximum functionality. From basic tables and benching to tree bays, terracotta and outdoor seating we have everything you need to transform your exterior retail environment. Here are a few examples... 32
TABLES AND BENCHING Exterior Displays 33
34 Exterior Displays
35 Exterior Displays
BASKETS AND WALKWAYS Exterior Displays 36
TREE BAYS Exterior Displays 37
TERRACOTTA Exterior Displays 38
OTHER Exterior Displays 39
40 Exterior Displays
41 Exterior Displays
DIY & SUNDRIES DIY and sundries need displays that are durable, built to hold weight and offer a variety of display options along with changes in product during seasonal variation. Naturally these products vary greatly in function so clear use of signage in these areas is essential in order to drive foot traffic and communicate with your customers. Our DIY and sundries displays are designed to group products together based on category such as tools, garden care, lawn care etc. with a consideration of how customers will move between these sections. Our designers will help you consider how to encourage cross selling between goods by planning how the customer will pass between different sections and help you make the most out of signage by clearly labelling each area. DIY & Sundries 42
43 DIY & Sundries
44 DIY & Sundries
45 DIY & Sundries
MARK WILLIAMS BUSINESS DEVELOPMENT MANAGER e: mark@stagecraft-uk.com t: 07976840360 RAY SCOTT BUSINESS DEVELOPMENT MANAGER e: ray@stagecraft-uk.com t: 07971991815 SALES OFFICE e: sales@stagecraft-uk.com t: 01686 629096 46