Catering Service System Based on Environmental Design A Design Practice On Shengming Farm. Zhang Zhao Interior Design

Similar documents
Work Report of Chinese Steering Commi.ee of Landscape Architecture Educa8on

KMART Corrective Action Plan

Collaborative efforts for sustainable campus 可持续校园建设多方协作机制的初探

Prospects and challenges for sustainable urbanization in China

矿用电缆 矿 用 电 缆 江苏亨通电力电缆有限公司

Beijing Urban Design Studio Summer 2008

Personal Care Appliances in Sweden

Senab Interior established on the Bund introducing Scandinavian design and new ways to organize the office

LEVEL SENSORS & FLOAT SWITCHES

PREVENT ALL INJURIES IN THE KITCHEN. GO HOME SAFE AND HEALTHY.

Personal Care Appliances in Thailand

说明书 澳大利亚 ARTUSI KH90A-F1N160 薛孝田 印刷说明 : 2.. 此印刷品自 起开始实施 3. 此印刷品最终成品大小为 A4 纸一半大小 4. 此印刷品黑白印刷 5. 此印刷品要求字迹清晰 不能有漏印 错印 模糊现象 客户名称 产品型号 会签 型号经理

Enlightenment of Biodiversity Construction in Chanba Ecological District of Xi 'an

Gas Pipeline Locating Leak detection and Safety Assessment

Award-winning and absolutely new, Very stacks, swivels, and flexes far beyond ordinary seating to inject comfort and life into any space.

New Rural Planning Guidelines in the Chengdu Plain: The Case of Tianfu New Area

地址 : 北京市朝阳区建国门外外交公寓 7 号楼 1 单元 101 号 电话 : / 传真 :

Dr. Qiaoling Luo. Publications

A New Generation of Active Intrusion Detection System for Physical Protection

Portable Ionizing Air Gun PIA 型离子风枪 型号 : 94101

HC1089 HC Koninklijke Philips N.V. All rights reserved 保留所有权利 (25/9/2017) > 75% 循环再造纸

丹麦,Fuglsang 美术馆 / Tony Fretton Architects

Shaking Peltier Device

践行里约 +20 决议, 示范新型城镇化 : 国际人居环境范例新城倡议

FRENCH EXHIBITORS 法国展商

TSI FMS Particle Monitoring Applications TSI FMS 在线粒子监控系统的应用. 2008, TSI Incorporated

Kitchen Exhaust Duct (KED) Requirements

DC MOTOR FAN COIL UNIT 直驅無刷电机风机盤管

Rosemount 214C Sensor. Quick Start Guide , Rev BB March 2019

BUREAU VERITAS GREATER CHINA 必维国际检验集团 大中华区 CRANE SERVICES 起重机服务

PolyBox TM. Edition II. Operation Manual

TRANSPORTATION EXISTING 交通现状

qianlong garden restoration project 乾隆花园修复工程

PE Series Jaw Crusher P E

Question? 有疑问? Contact Philips 请联系飞利浦 FC6132 FC6130

SUNSTAR 单片机专用电路 TEL: FAX: Features 6 Digit 6 Function LCD Alarm Watch with RGB LE

亚太地区世界遗产培训与研究中心 ( 上海 ) 简讯 World Heritage Institute of Training and Research - Asia and Pacific, Shanghai

The Home Depot Quality System Audit. * Example Report * North America Latin America

Consumer Appliances in Germany

2016 Koninklijke Philips N.V. All rights reserved 保留所有权利 (12/2016) > 75% 循环再造纸 BT9290. >75% recycled paper >75% papier recyclé

SOLARBOX Models 1500e RH and 3000eRH Accelerated xenon light fastness and weathering test chambers

Retailing in Romania. Customer Service Hotline: Page 1 of 23

XJTLU 2017 INTERNATIONAL SYMPOSIUM 国际学术研讨会 TRANSPORT AND URBAN TRANSFORMATION IN CONTEMPORARY CHINA 当代中国的交通与城乡转型发展. Date and Location 会议时间与地点

COMPARATIVE ANALYSIS AND PEDESTRIAN SIMULATION EVALUATION ON EMERGENCY EVACUATION TEST METHODS FOR URBAN RAIL TRANSIT STATIONS

Retrospect And Prospect Of Master Land Use Plan In China

RTKL 谨在此向中国客户呈献本系列宣传册 本丛书一套四册, 涵盖内容广泛, 不仅向您展示 RTKL 过去辉煌的历史, 更力图展现我们对未来的卓越见解 我们的每件作品都富于灵动性和高品质, 在此呈献的仅仅是我们宏大作品库中的极小部分

BT9290. English. 1 Make sure the appliance is switched off and the laser guide is in off position.

所有的资料是按最新出版的产品资料编写而成遥科勒公司保留任何时候不经通知即可改变产品特性尧包装或产品可供类型的权利遥 说明书包括重要的安装内容袁请把这些资料交给用户阅读遥

美的吸尘器 使用说明书 VACUUM CLEANER OPERATION INSTRUCTIONS MANUAL C5 PRO (C5-L121D) 使用产品前请仔细阅读本说明书 并请妥善保管

Jiangbei New District, Nanjing ISOCARP Urban Planning Advisory Team Report

RAS-DX18HDK/RAC-DX18HDK

Urban Models for the 21st Century

CW-5000/ 5200 INDUSTRIAL CHILLER USER MANUAL

E-waste Management in China

GreenUp Lowbay G2 BY288P. Lucia Liu Indoor Segment, PLP Growth Market Feb. 2016

LEC TF55207W(CE-BCD275WM-SQ) 重量 (g) WEIGHT. 比例 scale 第页 NO. OF SHEETS

Always there to help you

Register your product and get support at 在以下网站注册并获得支持

RECENTLY, multicarrier modulation techniques, such

New Town Development and Practices

EJX-A and EJA-E Series Differential Pressure and Pressure Transmitters

Service Manual. Solar Direct Drive Vaccine Refrigerator / Freezer. Model :HTC-40/110; HTCD-90 Pictures :

Contents. Precision Lead-free Reflow Oven. Model: AT-R3028

中心简介 WHITRAP NEWS TRAINING UNESCO CREATIVE CITIES NETWORK 18 LECTURE 22 FORTHCOMING EXHIBITION WORLD HERITAGE IN THE ASIA-PACIFIC REGION.

MultiTemp IV Thermostatic Circulator

EJX-A and EJA-E Series Differential Pressure and Pressure Transmitters

YVP110 Advanced Valve Positioner. Please use the attached sheets for the pages listed below in the following manuals. IM 21B04C01-01E (10th)

EJX / EJA-E series. For the description on the applicable page of users manual as shown in the item 1, please use revised information as shown in 2.

Hitachi Highly. Spezifikation Manual

The Professional Laundry Experience

Characteristics of nitrogen, phosphorus and potassium absorption and optimum fertilization in Sugarcane Liuqiang ZHOU, Hongwei TAN

URBAN REGENERATION: NEW MODEL AND NEW PRACTICE

Environmental Activity Nodes

安装使用说明书. 维格一体化智能座便器 305mm/400mm 坑距 VOGUE INTELLIGENT INTEGRATED TOILET305mm/400mm RI 20127T-M-WK/20128T-M-WK

brass material mould. 500USD (2 pcs) Baby safety swab 500USD (2 pcs) Cosmetic swab brass material mould. 500USD (2 pcs) Cosmetic swab

應用領域 Applications 家紡與家居裝飾原材料對终端消费者的重要性. Importance of raw material for the end-consumer in home & interiors

WAT E R S O U R C E H E AT P U M P S

Indesit,CVTAA 55 NF UK, CVTAA 55 NF UK S( CE-BCD275W-S, ) 英文说明书 版本号 REV.NO. 重量 (g) WEIGHT

User Manual. OCTAVIUS Detector 729 (T10040) and Detector Interface 4000 (T16039)

FOB NINGBO PORT PRICE: 29,000USD

Rainwater Harvesting Techniques in Syrian Desert (Badia Basin)

TeMA. Vol.10 n.2 August 2017 METHODS, TOOLS AND BEST PRACTICES TO INCREASE THE CAPACITY OF URBAN SYSTEMS TO ADAPT TO NATURALAND MAN-MADE CHANGES

Boiler Safety Technical Supervision Administration Regulation

Technical Code for Engineering of Security and Protection System

WARNING/CAUTION DESCRIPTION OF COMPONENTS FUNCTION EXPLANATION OPERATION INSTRUCTIONS CONTINUOUS DRAINAGE CAUTIONS MAINTENANCE/EMERGENCY

空管 航空电子 通信 导航与雷达设备厂商. Adaptaspace Inc.

TeMA is realized by CAB - Center for Libraries at Federico II University of Naples using Open Journal System

Research on intensive utilization of land and settlements protection under rural housing reconstruction in Chengdu Plain

Projects. Studio. Index. Office 2 Retail 28 Education and research 44 Residential 58 Mixed use 80 Arts and installations 100

A TOUCH OF INSPIRATION FOR MY NICE HOME. Housing & Development Board SAFE RENOVATION WITHOUT COMPROMISING BUILDING SAFETY

TECHNICAL PRODUCT DATASHEET

Coils Connectors Bosch Rexroth

Sino-Singapore Tianjin Eco-city: A Model Sustainable City. Presentation for Australian Mission 1 March 2011

Research on Green Roofs and Vertical Greening in Hong Kong

A Study of the Improvement of Planning Systems for Land Use Control in Agricultural Heritage Sites

Preparation. Name of Each Part. Safety Precautions (Be sure to always follow these precautions) ECLEAR MIST. HCE-HU03 Series. Turning the power on

Microchip 产品用户参考手册 单片机集成方案全方位解决服务商 优质智能电子产品 芯 方案解决商 深圳市英锐恩科技有限公司 深圳市英锐恩科技有限公司 ENROO-TECH(SHENZHEN)CO.,LTD 中国 深圳市福田区福华路嘉汇新城汇商中心 27 楼 2701

WPHO - LED HIGH OUTPUT WALL PACKS

TeMA is realized by CAB - Center for Libraries at Federico II University of Naples using Open Journal System

Transcription:

Catering Service System Based on Environmental Design A Design Practice On Shengming Farm Zhang Zhao Interior Design

ABSTRACT Abstract: Shengming Farm is located at Kunshan. It will be a place for new office experience with a series of supporting services, through redefined the function space and service. The renovation design include the overall planning, business model design,concept design, product service system design, and design touch points under the planning system. In terms of macroscopic to microcosmic, build the new office experience in different places, that is to say "Escape from the city, enjoy life". Through the pre-positioning and planning, the farm was renamed as Yue Ye Zhuang, and the farm is divided into three part respectively: catering, accommodation, office. This paper will focus on catering part by service system design and space design. The traditional catering mode is a kind of fast food dining experience, waiter and fixed seat limit the possibility of customers behavior. YUEYE Village is a different office experience space on the edge of the city, which is close to nature. It is aimed at creating a relaxed living environment for urban white-collars to escape from the fast-paced city life and get inspirations. Therefore YUEYE Village 's creative mode is a self-catering mode, namely "people-oriented" service core, to motivate customers' innovative dining experience in a variety space. Pre-analysis and service system design: Through the design tools, such as user interviews, persona, stakeholder analysis, story board, to get the experience map and find the design touch points. Then put these touch points into the space to make a conversion of service system to the space design. Afterwards, the space design: The buildings in dining space will be reconstructed. And through the service implanted into the space, the dining area can be divided into three parts, named in different themes, to let people experience different creative dining experience. Keywords: Catering Service System Design, Environmental Experience, Space Design,

ASTRATTO La fattoria di Shengming si trova a Kunshan. Il progetto propone le trasformazioni della funzione, dello spazio e del servizio, ridefinendo un modello di lavorare fuori dall ufficio. Questo progetto fornisce anche uno sistema di servizi di supporto. Il progetto della fattoria Shengming include la pianificazione generale, il design per business, il design per il sistema prodotto servizio, il design del concept, e il design per il touch point di servizi sotto la pianificazione generale. Pensando dalli generali ai particolari, lo scopo del progetto e Scappare dalla citta e godersi la vita. Possiamo chiamare questa nuova esperienza di lavoro off-site ricarica. Dopo la ricerca e la progettazione, avevo dato un nome nuovo alla fattoria di Shengming, cioe Yue Ye Zhuang. Il progetto ha diviso tutta la fattoria in tre temi che sono il catering, l alloggio e l ufficio. Questa tesi si concentrera sul sistema dei servizi per il catering e sulla progettazione dello spazio. Il catering tradizionale offre un esperienza di fast dining. Il servizi dei camerieri e le posizioni fisse delle sedute hanno limitato la possibilita di vari movimenti e conportamenti dei clienti. Yue Ye Zhuang e un ufficio immerso nella natura che si trova alla periferia della citta. Il progetto vuole creare un nuovo stile di vita che lascia la possibilita di sfuggire dallo ritmo rapido della citta, cosi si rilassa e si ricarica. Quindi, Yue Ye Zhuang offre un modello innovativo di self-service, cioe i clienti possono raccogliere e preparare loro cibo da soli nella fattoria. Mettendo i clienti al centro, il progetto ha l intenzione di creare un eseperienza basata sulla volonta di clienti, offriamo vari modi di consumazione del cibo e diversi l ambienti. Step 1 : analisi e progettazione del sistema di servizio : praparare il customer journey map con gli strumenti del design, che sono intervista ai clienti, ritratti di persone, ananlisi su tutte le parti interessati e lo storyboard; trovare il touch point, trasformare il concept del sistema di servizio al design dello spazio. Step 2: Progettazione dello spazio: Riqualificazione dell edificio esistente e costruzione degli spazi nuovi. Dividere tutto lo spazio in tre sezione seguendo tre temi con la strategia sviluppata in step 1. Creare diverse esperienze di catering ai temi distintivi. Keywords: Catering, Esperienze creative,design del servizio, Design dello spazio, Orientato sulle persone

1. Background & Research

1.1 Background Nowadays, in China, the problem of urban fast life is becoming more and more serious. The problems, such as population expansion, destruction of the natural environment, imbalance of ecological balance, overload of the city, aging, unemployment and other issues, have gradually affected the quality of life and work of the urban people. These people are eager to escape from the city life, while experience a new environment to enjoy life and a rechargeable work, for a period of time. From the design point of view, product service system design is the result of social production and consumption innovation and development. Product service system design can be understood as the result of the transformation of innovative strategies under the new situation and conditions, that is, we will change the original design and sales of "material products" to diverserty "product service system",in order to meet people's special needs and society sustainable development. Human life status and demands continues to change, all fields of society are quietly changing. The purpose of design is no longer a single pursuit of beauty or function, while a pursuit of the change in performance from the specific shape design to invisible design, tangible product design to virtual design, the material design and non-material design, the single traditional design to product service system design. Practice and application of this project in Suzhou Kunshan farm, are through product service design combined with space design, to create a remote office village, which aims at escape from city and enjoy life. Sheng Ming farm is located in Kunshan city of Zhejiang Province, on the west side of the Kuilei Lake, here is the birthplace of the historical Chuodun culture, which has a profound cultural accumulation. The south of Sheng Ming farm located the Kunshan Cultural Park, the west near the Yangcheng Lake and the Fairmont Hotel. On the south side is the Kunshan Real Estate Development Zone. The site is currently surrounded by a large area of farmland, and on the north and the east side located 2 regional characteristic village. Maanshan West Road is located at its main entrance, which has convenient transportation. Kunshan is in the golden period of roundly building a well-off society and speeding up the socialist modernization drive. Thus, it is very important to set a correct orientation and system in the development of remote office

project.a good business development and operation mode plays a decisive role in the sustainable development of the whole Sheng Ming farm. Therefore, the overall planning of Sheng Ming farm should be a correct system of planning and guidance, including the overall planning, business model design, product service system design, environmental desgin, and the service touch point design based on the space design. Through turning the macro to micro design ideas, to create a new vital experience in remote office, which aims at "escape from the city, enjoy life". Under the background of this project, there are three branches, the creative experience and environmental redesign in the field of accommodation, catering and office system. This paper is mainly aimed at Kunshan Sheng Ming farm creative catering experience and environmental design. The traditional catering mode is a kind of fast food dining experience, waiter and fixed seat limit the possibility of customer behavior. YUEYE Village is a different office experience space on the edge of city, which is close to nature. It is aimed at creating a relax living environment for urban white-collars to escape from the fast-paced city life. Therefore YUEYE Village 's creative catering mode is a ready-to-use self-catering mode, namely "people-oriented" service core, to motivate customers' innovative dining experience in a variety of dining environment and mode. 1.2 The research significance and purpose The purpose of this project is to provide the creative office place and resort facilities in the beautiful countryside, for business customers, which creating a completely different "work + leisure experience. The company will be provided " plug-in "creative working experience, which is specially good for the teambuilding, workshop, company annual meeting and so on. The creative dining experience for the crowd is not only the office team, but also for single customers who want to go on holiday or just have relax. Thus, how to creat innovative catering experience and let people return to nature, that different from the fast-paced urban dining experience, is the goal of this project. Therefore, this project will be through the combination of service system design and space design, to provide a special dining experience for the farm customers, and to let them enjoy the food experience from picking, cooking to eating.

1.3 The research object and content There are two subjects of this research: the office team and the individual. The teams demands of team building activities and catering in the YueYe Zhuang are different from the individuals, and also the purpose, what they get and the experience they take away are different. Therefore, the demands should be meet contrapuntally, in order to design the entire experience system and service blueprint. After the whole business model ideas, stakeholders and experience map are initially completed, put these maps into the space. And combined with those maps, start with the environment and space design. 1.4 The research goal, problems and application value Under the premises of the increasingly urban high-frequency life problems, with the fast-paced urban consumption and the modeled catering experience, there are several problems need to be solved urgently to improve the unique experience of farm catering: At first, existing Urban Farm types of restaurants in the city have been emerging constantly, how to make the farm dining experience different from the city? The second, about the service and experience, should not be confined to the interior space and furniture, but also people-oriented, to let diners create experience by themselves. Last but most important, investigate the office team and individual guests, to dig out there potential demand of customers, and see the trend of catering development.

2. Project Research

2.1 User Research The main design target of this project is to provide a rechargeable office mode and dining experience for the city office team, as well as providing leisure for individual dining at the farm. Therefore,during the user research, we should pay attention on the specific needs of users and grasp the specific application, to explore and extract the needs of different users. This topic in the user research phase, mainly through observation, interview method. Through the interviews of typical users, to validate whether the vision is achieved. And also the insight of the subsequent design is obtained through interviews. The purpose of user interviews is to verify the feasibility of the assumption, and to stimulate more ideas and help pinpoint the target audience. We chose ten typical corporate users in Shanghai, they come from all walks of life, including: FMCG, design, real estate, finance, banking and so on. Through in-depth interviews and the investigation of the existing office space, we can understand the profound experience of users in different places, and thus acquire the key acquisition of guidance, planning and design. Among them, in the dining section we gives six cards, namely "organic health", "brand price", "characteristic food", "dining environment", "food activities", "characteristic experience"". Respondents were sorting the six cards to get the sort of order they wanted to open for outdoor dining, and gave a series of explanations: "We have people from all over the country, for foreigners, organic health may be more important, while for the Chinese characteristics, they pay more attention to delicacy. Other wise, for the teams, the most important thing is dining environment, of course, to feel the country style in the countryside" Miss Shen "Food should be healthy and organic, because food safety is most important, especially when you are out of work, while specialty food is more important when you go traveling." Lina The purpose of user interviews is to verify the feasibility of the assumption, and to stimulate more ideas and help pinpoint the target audience.

"Prefer to feature hotels, the traditional Hotel is available anywhere, so I prefer the special features." Mrs.YU "DIY food by can improve the team building, it is fun and can not be experienced in the city restaurant." Eric Finally, summed up: For the team dining out, the most important thing is the dining environment, to experience the different atmosphere from the city, the second is health and oganic food, to improve the city eating habits, and try different delicacy food. When the team is dining together, the atmosphere of the building is particularly important, a harmonious atmosphere will bring a sense of comfort, andt also produce more effective communication, so that everyone has a sense of integration into the team. (see Figure 1) Special Experience Brand & Price Dining Environment Organic & Health Figure 1: Rose chart Food Activities Special Food

2.2 Case Study (1) The urban harvest: G+ Restaurant The target of G+ Restaurant is the instant picking and eating experience. Most restaurants adopt international advanced planting technology, and become the first restaurant in China that planting a variety of mushrooms, vegetables indoor, and various spices creative restaurants, really provide "zero kilometer transportation", does not contain any chemical agent for fresh ingredients, and by Michelin star chef palm spoon, provide the experience carefully for each delicacy hitherto unknown one came to dinner guests. Take a nap in a very small restaurant, and enjoy more than just food, but a new concept of healthy living. (see Figure 2) (2) Naked Stables: Following the popularity of naked Home, a small boutique retreat, naked was looking to satiate the growing demand for a city getaway. In the rolling hills at the foot of Moganshan was an anonymous green valley, full of potential, now known as naked Stables. Naked Stables is naked s inaugural resort and the first in China to achieve LEED Platinum certification. Luxury accommodation comes in the form of 121 rooms Tree Top Villas or Earth Huts spread along a secluded valley. True to its name, an authentic horse stable is paramount to the resort, and provides direct interaction with horses. Lounge in a private jacuzzi, explore tea picking and relax by the infinity pool; eat in one of three unique restaurants; and get pampered at naked Leaf Spa. naked Stables offers an unprecedented, exclusive, pure and private experience in nature. The Farmhouse offers casual all-day dining simple, fresh and wholesome. It is a focal point at naked Stables, situated above The Big Lawn and next to The Stables. Naked Bite is casual, pool-side dining. The menu features a blend of Asian and Western favourites from all over the world. Don t restrict yourself to a table in the restaurant; a meal can be set up just about anywhere in the resort. For refreshments, there s a bar serving beer, wine and seasonal cocktails. With only 9 indoor dining tables and 5 outdoor tables, kikaboni offers the fresh concept of private dining in nature. Featuring European-style cuisine with local flavours, the seasonal menu features high quality imported and locally sourced ingredients, with some produce sourced from our very own naked Farm. (see Figure 3,4 ) Figure 2: G+ Restaurant Figure 3: Naked Stables Figure 4 Naked Stables

(3) Seto inland sea art programme Seto International Art Festival is a long-term art show held by the 12 islands in the Seto inland sea and Takamatsu, Uno, Which is held once every three years, each time across the spring, summer and autumn three season. It is the artistic crystallization of modern art writers, architects, and residents living in the three areas. In order to preserve the local traditional folk culture and some art, the activities in the local folk custom, literature and art, ritual, activities and notes from a blend of modern art, architecture and performance and other factors, showing the Seto inland sea where the charm to the world. 2.3 Summary of Research The traditional dining mode is a fast food eating mode, and the waiters and fixed seats restrict the possibility of customer behavior. Yue Village is a remote office space close to nature and on the edge of the city. It aims to create a natural life style for urban white-collar workers to escape from the city. Therefore, the creative catering model of Yue Zhuang is a self-service model of instant food, the "people-oriented" service core, in a variety of dining environment and patterns to stimulate the customer's free and independent dining experience. (see Figure 5) Natural environment Core Diverse dining mode Creative food activities Organic Healthy food Figure 5 4 Key Points

3. Catering Service Design

3.1 Concept Design After the initial stage of investigation and analysis, the overall positioning of Yueye Village restaurant system has been made. That is, "natural eating environment", "independent dining patterns", "instant food experience" and "healthy organic fresh ingredients". Around the four core is designed, and the traditional food and farm food are analyzed and compared, the traditional dining mode is often fast-paced fixed dining experience, fixed seat and the mode of the frame space is often limited to live the eating behavior of customers, so the experience is people-oriented in Yueye Village waiter, no farm, no fixed seating. Let the customer in various dining environment and mode arouse the independent and diverse dining experience, but also is a kind of instant eating independent catering mode. (see Figure 6) CITY FARM CITY FARM Figure 6 Pie Chart

Dining system is divided into four parts to consider: function space, restaurant brand, customer behavior, dining purposes. (see Figure 2) Functional space: the traditional dining space includes dining area waiting, reception, dining area, food preparation area, cooking area, activity area, and in the combination of flexibility and village space can be stronger, which is around the instant delicacy experience space and planting into the open kitchen, and add the selling area to allow customers to buy fresh agricultural products. Restaurant brands: there are many factors affecting the restaurant brand, price, food, space, experience, channels, add the farm restaurant in the original factors are different from the traditional food and beverage brand image, picking in cooperation with the company to establish long-term cooperative relations, through the cultivation of autonomy, enhance the brand image and cultural propaganda. Customer behavior: customers behavior of traditional dining room have to eat, chat, etc., meal, meal and waiting with the waiter handover, Wyatt in industry village, customer behavior can be more rich, more than just a restaurant dining place is relaxing, fun, and even cooking experience of agricultural independent work exchange brainstorming place. Objective: eating the most superficial purpose is to satiety, then and friends to negotiate or rest, so the dining experience in Yueye Village total is to enhance team cohesion and enjoy a unique experience and taste of dishes and atmosphere. 3.2 Design Method By positioning the core value of the whole Yueye Village, the core value to the overall oriented design, through the investigation and analysis of the user and the opportunities and challenges, the formation of the design concept in Yueye Village under the core concept, the concept under the guidance of the stakeholder analysis and re organization analysis and then design related experience accommodation system, combined with the actual situation of the base, and ultimately derived space requirements and set on the space requirements and set the strategy by design method. (see Figure 3)

3.3 Analysis of Stakeholders Stakeholders are divided into two parts, which can be summarized as the two categories of customer and service personnel. The system of catering system, including farmers, Yueye Village owned restaurant management, restaurant management, personnel outsourcing, planting farmers, management team, brand cooperation, APP settled, managers and customers. These are the service personnel on the subdivision, in this category, service staff and customer needs directly linked to the consumption of the service, whether the traditional stakeholder to adapt to the new pattern? How do you add new stakeholders to create new interactions and experiences?. The analysis of direct demand linked to traditional stakeholder in favor of the service provider and the customer's interests, stakeholders under the new mode, forming a new pattern of stakeholders, the stakeholders in this mode, service personnel not directly and customer contact, all services the book received and implementation done by the app service terminal, participate in more autonomous networks in industry service system of Yueye Village customer team in the new energy related interest in the experience, Yueye Village brings custom services, but also increase the more interaction between the team, let the team and between the team in the service can not only increase the internal cohesion, but also to enhance mutual understanding and mutual exchanges, catering and traditional catering to body oriented Experience a different, instant, farm dining experience. (see Figures 7,8)

Stakeholders Rethink: Analysis of Yueye s Stakeholders Figure 7 Stakeholders Rethink Stakeholders Local Farmer Greenhouse planter Restaurant Manager Coffee Bar Manager Design Harvest Dietary Arranger APP Server Clients offer Vegetables, Fruits and livestocks. Cooperation,share experience Offer agricultural products 合作种植以及加工 供游客观赏 Local Farmer Cooperation,share experience Ecological Planting Offer agricultural products 合作种植以及加工, 品牌宣传 种植信息录入 供游客种植 采摘 Greenhouse planter 提供餐饮 购买食材 购买食材 食材售卖合作销售, 品牌推广提供不同菜色 食谱菜单 广告 团购信息特产售卖等植入 供游客休息, 就餐, 购买新鲜食材和特产 Restaurant Manager 下午茶, 点心 购买食材 购买食材 合作销售, 品牌推广 菜单 广告 团购信息 等植入 供游客休息, 聊天, 点心餐饮 Coffee Bar Manager Design Harvest 农业合作, 种植技术交流 农业合作, 种植技术交流 提供农副产品, 大米 果酱等 提供农副产品, 大米 果酱等 连接城乡资源, 发展生态农业种植 广告 团购信息等植入 提供不同于传统的带有设计创意的农副产品 Dietary Arranger 安排入驻团队农场办公期间的不同餐饮, 提供优质服务 发布就餐信息 提供不同的美食 活动以及就餐环境 APP Server 订购食材, 支付宝结款 订购食材, 支付宝结款 提供菜单, 团购, 打折 等信息, 可评价服务, 支付宝买单 提供菜单, 团购, 打折等信息, 可评价服务, 支付宝买单 服务定制, 发布就餐 团购品牌推广, 活动宣传就餐安排及活动通知等信息, 手机提供定制, 交易, 提醒交易支付及评, 评价等服务价推广 Clients 参观体验农场种植及采摘, 参观 就餐, 购买食材 特产 喝下午茶, 品点心, 小憩 了解城乡种植产业, 对农业种植有新的认识, 推广农业创新 体验不同的当地美食和就餐环境 获取悦业莊的各类服务信息, 定制及交易 体验昆山农场的惬意环境及当地美食

Figure 8 Stakeholders Rethink Stakeholders Rethink: Analysis of Yueye s Stakeholders Stakeholders 团队 活动策划者 种植园营养师 当地农民 专业厨师 手机应用 团队 团队讨论 : 想吃什么? 会做什么? 与活动策划者一起讨论, 综合意见 根据季节和现有的成熟蔬果给予建议菜式 带领团队采摘各类成熟蔬果 给团队提供美食烹饪意见与指导 获取活动通知, 评论与交流 活动策划者 给团队下发任务, 与团队交流 策划活动, 组织活动的开展 和营养师预定活动时间 和农民预定活动时间 和厨师预定活动时间 发布活动消息与活动流程 种植园营养师 为团队需求提供指导, 带领团队参观种植区 交流与安排时间和具体细节的要求 打理种植园, 科技与生态种植 相互合作, 打理种植园, 提供技术支持 提供新鲜食材, 与餐厅合作 发布种植园蔬果信息与介绍 当地农民 提供指导, 获取需要食材 交流与安排时间和具体细节的要求 相互合作, 打理种植园, 提供劳动支持 种植蔬果, 提供新鲜食材给餐厅 提供新鲜食材, 与餐厅合作 专业厨师 提供烹饪指导, 传教健康饮食的知识 交流与安排时间和具体细节的要求 告知餐厅所需要的食材 告知餐厅所需要的食材 为餐厅烹饪美食 发布菜单以及健康美食信息 APP Server 通知提醒活动安排 提供可进行的活动参考 记录种植信息, 以及餐厅和 顾客需求的通知 提醒餐厅和顾客需求的通知 菜式需求的通知 系统更新, 发布活动与相关信息, 提供在线咨询

3.4 Experience Map On the basis of stakeholders, through the experience of planning the establishment of Yue Zhuang industry experience in the map, the map for the first experience of catering system whole catering area of Yueye Village are planning, customer reservation from the beginning to the end to leave the service process to do a detailed planning, start by customer Yueye Village industry official website to view and make an appointment to Yueye Village catering, through the mobile phone APP mobile phone reservation, and can be ordered in advance. The visitors can through the APP account to find the dining area and choose a seat at the table. Yueye Village can also be based on the number of customer groups, arrangements for the use of Yueye Village restaurant area. The organizers and village managers plan and released to the mobile phone APP, team APP obtained by dining information and delicacy series activities. (see Figure 9) Figure 9 Experience Map

The farm face to different customers. The single and the teams. And this picture show the whole dining process from beginning to after.and this map show the details of how the food activities will be hold. Such as the Cooking activities, at first, make a menu, and choose the food materials you need, then allocat the mission to the team members, to pick the food materials, clean them and cook them.there is also need someone to arrange the table ready for the dishes. At last, enjoy the team cooking dishes. There are also some cooking competition and barbecue activities. (see Figure 10) Through these experience map of different activities. I got many design touch points.then I put the points into the space,to make it has good connection with the service system.(see Figure 11) Figure 11 Experience Touch point

Figure 10 Experience map of farm activities CUSTOMERS WHY DINING PROCESS AFTER 就餐过程 DINING FARM EXPERIENCE 支付宝买单 悦业莊 SINGLE 品尝健康食物, 体验农场生活 下载悦业莊的手机应用并注册 选择餐饮服务 选择就餐环境与活动 查看菜单直接点餐并支付定金 选择您的座位与时间点 通过手机订单进入餐厅并找到座位, 直接享用预定美食 悦业莊 用手机应用扫描产品 评论并分享 餐厅 : 自助餐 与不同的团队一起吃饭 享受美食 参观农场饭后小憩 推荐给朋友 Farm Experience 日常餐饮 拍照 购买新鲜农副产品 独立空间 : 自助餐 团队独自享用 (20 人以内小团队 ) 下载注册 悦业莊 TEAM 宴会 与合作伙伴费尔蒙酒店合作 坐悦业莊巴士往返费尔蒙 悦业莊 特别餐饮 ( 提升团队凝聚力, 体现公司文化 ) 酒会 团队策划 餐厅筹备! 享受 Party 分享 web 官网活动定制 DIY 美食 烹饪 拍照 公司网站活动小结发布 推广到子公司和相关公司 美食竞赛 食材采摘 分享与品尝 长期合作伙伴

FOOD ACTIVITIES TOUCH POINTS DIY FOOD 制定菜单 选材 任务分配 食材采摘 洗菜切菜 烹饪 餐桌布置与备餐 分享与品尝 DINNER 空间设计 餐厅 开放厨房 景观种植 林间酒会 室内花园 包间 A B C 分组 公布美食大赛主题 食材采摘 烹饪 种植大棚 自助食堂 COOKING COMPETETION 制定任务 APP 抽签 讨论, 设计菜式 辅材购买 评比 web 悦业莊 悦业莊 平面设计 APP 应用设计 网页设计 指示系统 BUFFET 挑选美食 采摘辅料 灵感启发相互交流 收拾用餐处 LUNCH 寻找就餐处 享用美食 餐后小憩 归还餐具 农业种植 管道种植鱼菜共生景观种植

4. Catering Environmental Design

Farm area: 28258.06 Remaining Buildings: 2417.73 New Buildings: 3531.34 Water: 2008.07 Square & road: 1545.30 The dining area is the green part, at the entrance of this farm,

4.1 Environmental Design In the stage of overall spatial structure design, the data obtained from the preliminary investigation of this subject has played an important role. First of all, in the original building on the basis of a reasonable transformation and construction, reconstruction of the original unreasonable part of the building, adding some of the building to meet the space needs of accommodation. The second entrance recreational area of new buildings has added the Yue Zhuang industry vitality, is the core part of Yue Zhuang industry, is not only the image of the farm is also a manifestation of the crowd, individual and team activities of people dining places. Third, the transformation into the water and open space, through the water and the introduction of different waters function design, the water system of the whole industry to form a Yue Zhuang cycle, not only as a landscape, providing more irrigation and aquaculture to meet the needs of subsistence farm. The introduction of new ecosystems and experience contact points, better meet the needs of people experience. Fourth, plants and agricultural interest experience implantation, have different functions in different regions of the dining block planting technology: ecological planting, greenhouse planting and landscape planting field, which produced instant dining experience and healthy organic farm delicacy. At first,i extend the water space, which is surrounding this farm, and also build a water recycle system, the water can be used as landscaping,irrigation and plant fish. Second,put the green natural things, grassland trees roof greening small island. Third, the important agriculture part, include cropland green house technological Cultivation. At last, these buildings are divided into 3 parts, for different food experience. Called Planting &Tasting picking and cooking,playing and buffet seperately. (space design process is shown in Figure 12) DINING AREA 10% TEAM +7% SINGLE = 17% Dining Area AGRICULTURE 8% Landscape plant +15% FARM = 23% Agriculture Area NATURE 17% GROVE +15% GRASS = 32% GREEN Area WATER 9% Pound +14% Landscape + 5% Irrigation = 28% Water Area

And these buildings are divided into 3 parts, for different food experience. Called Planting &Tasting picking and cooking,playing and buffet seperately.

5.1 Planting & Tasting The core design of the Planting Taste area is planting technology of ecological agriculture, organic and healthy farm taste ", there are 40% planting area of the restaurant are with science and technology. As the core area of Yueye Village, it not only the dining area but also the image of the farm, planting technology is a huge improvement from the traditional farm. It is similar to the Urban Farm. But it is a formation of special Farm Urban. The planting techniques can be listed: (1) The steel structure of the tree house: two kinds of function of steel structure is a tree house, to create a huge umbrella shade space, a purpose is to use the base construction of cement spraying room, as the management of the real work of laboratories etc.. The indoor lighting factory plant nursery, from outside the weather, can ensure the production of seedlings. (2) The aquaponics column cultivation area: aquaponics is one of the main agricultural cultivation mode, the fish breeding and soilless cultivation of organic combination, and ultimately one plus one is greater than two of the cooperative farming effect, also is the fish without changing water, no fertilization, and the vegetables produced. Is it really organic pesticide free vegetables. By using center pool water aquaculture farming, planting space layout part adopts column type, in order to improve the land utilization rate and to make more space for sightseeing, convenient management and picking, ventilation and light are improved. The column is arranged above the base wave irrigation pipe communicated with the return pipe, construct a cycle, i.e. aquaculture water is above irrigation, after the recovery of water pumped back to the center, so I have to return to build a water pool in the area. (3) Piping: using PVC tube as carrier of hydroponic liquid circulation and planting nutrition, make vegetable plants grown in nutrient solution flow in this way with other pipeline easily, can change due to space and flexible production, whether it is family use of horticultural production or small area and scope are practical. In addition the pipeline is also suitable for three-dimensional design of hydroponic cultivation system, can, a higher rate of using the design space and save the land under the urban environment and does not affect the appearance, it will become one of the important mode of urban agriculture in the future.

(4) Column aeroponics: let the forest like vegetables, to achieve the best utilization effect of the space, the unit area of photosynthetic biomass increased several times, an important agricultural planting mode is the future space strategy, it uses frame modeling, three-dimensional model of each surface with aeroponics vertical planting board buckled on the cylinder and built of course, the construction of the garden is also suitable for small family balcony space. In addition to the planting area, 40% as the dining area, mainly to provide meals and afternoon tea, for individual and team meals which have different dining system. There are also 10% of the artificial wetlands as a landscape, while cleaning the dining area of kitchen waste water, and discharged to fish ponds for farming. In addition, there are 10% of the construction of gray space as the joy of the sale of agricultural products and holding a regular agricultural creative market.

This area,are a Circular building and walkway surrounding the fish pound, you can see there are some white icons which is the service system, which means different activities that can be happened here. You see the stairs, you can walk here, sit here,enjoy the nice view of the pound and the big green house. SECTION

The technological planting green house and restaurant, which is divided into two parts,the part face the pound with huge Circular glass curtain wall is technological planting part. Another part is the restaurant, Customers can dine here,and can ask the waiter to pick the fresh food materials if they like the dishes, and they can bring them back to home. And there are may also some agricultural products market to sale the farm food. And evenmore, you can see the stair-step water system

Actually the fish pound is also a water purification system, the dirty water produced by the restaurant can be drained into the pound, and through 5 different level purification process, it will be cleaned and do some fish farming.

7.2.2 Picking and Cooking I add several greenhouses between these two original buildings and also make a connection. The old buildings are rebuilt as seveal single rooms, which can hold team cooking activities. The customers can pick and cook food by themselves, The core design of the Picking and Cooking area is " the instant picking and eating experience with the feeling of drifting on the water, the dining area mainly catering and delicacy activities, 70% dining areas, for the individual to provide room reservations, dining rooms and greenhouses, providing an open kitchen for the team. The remaining 30% are planted in greenhouses to allow customers to experience the instant food environment. Transformation part: the feeding area is made up of two old buildings. There are a lot of trees between the original building, building the fuzzy relation, functional low, the transformation will amount to intermediate mixed forest planting area, two old building axis relative to the north and South gable, retain the original, delete things to the wall, each of the rooms and planting zone formed a long corridor, South rooms can be moved to the water. Enjoy the unique experience of water on the dining rooms of different, can feel the scenery of different planting zone, north of the big pack as an open kitchen and delicacy activity area.

This area is also inserted with service system. You can see some creative experience, like the glass boxes, which can be moved on the river, and the nice greenhouse,you can pick fruits and vegetables here.and enjoy outdoor barbecue. SECTION

Through greenhouse to connect two original singlestorey buildings, to make this area be a whole. BEFORE AFTER

It s the renderings of the single glass dining room. Customers can eat here and enjoy the view of the pond. The rendering of the greenhouse show the customers enjoying the fun of picking and planting.

7.2.3 PLAYING & BUFFET The core design of the Fun Food area is " diverse independent dining mode, and relaxed dining environment, the dining area mainly in the workshop, workshop, 40% of the work area, the location near the office area, only settled for the office team open, can be workshop and brainstorming, outdoor recreation area 30%, can rest, chat and picnics, and provide snacks, namely self catering, including buffet breakfast, snacks, tea, coffee, stimulate customers dining independent creative dining experience.

This part is more like a huge Buffet canteen. there are many dishes offered to customers. the difference is that they can choose any kind of space to eat.on the seat or on the roof, inside or outside.stand or sit,near the river or under a shelter. there are no limit of customers behavior. C-C SECTION

There are also some renderings. Customers can eat here, discuss here,have a workshop here,or just lay on the grass, read book and have some snacks. its the front of the building, there are a large cropland before it with many moving shelters. customers can dinging or workshop here, to enjoy the natural environment.

SUMMARIZE That's all of the subject. Personally, the final result is more satisfactory, basically reached the initial design expectations. In the process of learning in the University, the graduation design is an important link in our society, is the actual project planning and construction of an excellent presentation. This is our graduation from university graduates into the future an important step in work. From the initial topic to the investigation and analysis, drawing the title until the completion of the design. In the meantime, to find information, the teacher guidance, communication with students, and repeatedly revised drawings, each process is a test of their own ability and enrichment. It is very important to read as much literature as possible during the graduation design. On the one hand, we should prepare for the graduation project, on the other hand, we should learn the method of graduation design. A good design is very helpful in illuminating our thinking, mastering the design specifications, processes and specific operations.

Candidate: Zhang Zhao Interior Design, Double Degree Exchange Student Program School of Design, Politecnico di Milano College of Design & Innovation, Tongji University