Place Making Creating a culture of Place Making People and place come first; start with the community not the experts Develop and allow collaborative, inter-disciplinary approaches & processes Be open to learn from each other Become facilitators of positive vision & change Develop a Place Making tool and guide that is transformative and practical Place Making Building a culture of Place Making Participating in and conducting Place Making Training at all levels, in different sectors Engaging in Place Making actions and strategies in place, not from a distance or the computer Develop a dedicated Place Making position/ unit within your organisation, or couple with an existing Place Management role Seed and nourish Place Making champions and partnerships 21
Our Model the story of the land global trends key themes community values place essence people place product program planet activating the essence The Story of the Land Indigenous history; culture, flora, fauna Local heritage Local stories Bioregion 22
Global Trends Climate Change Peak Oil & diminishing fossil fuels World economy Population growth Mass urbanisation Impacts of globalisation IT and communications Community Values Authentic community engagement Community and stakeholder needs Community and stakeholder vision Unleash creative capacity and potential of the community Hot spots and opportunities 23
Key Themes Weaving the story of the land, global trends & community values together, the key themes then inform the Place Essence. What does the Place Essence look like and why is it important? 24
Place Essence The Place Essence reveals the unique identity of a place and informs & guides the future vision. It provides a values-based framework for the practical application of Place Making principles and actions. Place Essence The Art of Discovering the Place Essence: Spirit of place; unique, distinctive and cherished aspects of a place The invisible weave of culture; stories, art, memories and histories Tangible physical aspects of a place; bioregional features (mountains, rivers), architecture, views, monuments The commercial environment, from markets, to mainstreets and malls, the physical aspects of the urban form 25
Place Essence A Place Essence is Unique to its location, culture and place in time Reflective of the community; people & environment A simple statement that captures the feeling and sense of the place Gives you an imagined sense of what elements such as the built form, entry statements, landscaping, signage and seating will look like 26
The 5 Ps of Place Making 27
People Involving the community in decision making, ongoing management and activation of a place is important. Creating authentic, transparent and collaborative relationships with our all our stakeholders is essential to the Place Making process. Place In its most simple form, describes the physical aspects of a space. At its most complex it reveals and encourages a relationship between people and their environment, both built and natural. This is the hard infrastructure. It informs the way we see ourselves and the world. At best it unleashes the creative capacity of our community. 28
Program The marketing, events and activity in a place is a two way street. As place managers we get to express what is unique and attractive about our place through place branding and marketing strategies while various stakeholders express, interact and respond to the place through events, public art and other activities. Product In Place Making, product is more than simply what is on offer for sale. It is also the range and mix of retail and how it relates to the needs of the community. Great places are made up of more than a retail experience; they include civic, cultural, office and residential components, the provision of community services and basic facilities such as bathrooms and children s play areas. 29
Planet Planet is the relationship between the local place and global environmental issues. It is the grounding concept that reminds us of our interconnected relationship with the earth that sustains us. Everything around us from the built form, to the food that nourishes our bodies comes from nature. Place Essence Where there is VISION the people FLOURISH 30
Visioning Leading the Visioning Process Key roles in the visioning process include being a: Facilitator/ leader Space Creator Visionary Relationship builder It is of utmost importance to mobilise the positive psychology and energy of the community and key stakeholders to catalyse transformative change and learning. Visioning Who creates the vision? Who owns the vision? Who stewards the vision? 31
Visioning Who are the Place Makers and how do they work together to steward the vision? The Art of Place Making; bringing the VISION to LIFE 32
Flinders Quarter: Laneway activation strategy Precinct marketing and improvement plan Flinders Quarter embraces diversity, community and individual creativity a local village within the city 5 Ps Objectives: place: develop signage and infrastructure as artworks planet: green the precinct with more planting at ground and above product: support new business start ups program: encourage tourism through self guided walking trails people: develop relationships with community cultural groups Flinders Quarter: Laneway activation strategy Example Recommendations: - Signage as artworks - Youth graffiti art precinct - cultural icon - Individuality, identity and diversity as key to retail plan Village Well concept The designed signage The graffiti precinct The café precinct 33
Degraves Before (1987) After (2005) Images courtesy of City of Melbourne Flinders Quarter: Laneway activation strategy Precinct marketing and improvement plan Critical success factors: Placing the community/ culture spirit as a key driver Establishing a community-owned management structure Engaging local artists and entrepreneurs in the decision making Listening to consumer demand for more authentic and intimate places to socialise Facilitating micro business development Fusion of art, culture and retail as a distinction experience 34
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Flinders Lane 2015 Melbourne Central: Place Making Strategy Collaborative design process, reconnecting to the city grid Place Making recommendations retail mix and offer Menzies lane, eat street Turned the box inside-out Influenced by Melbourne s Laneways Influenced by town centre principles 37
Melbourne Central: innovative thinking, process and champions Created the first Place Making Masterplan for a city retail centre Created an innovators circle including edge retailers in retail, design, sustainability Created an artist s think tank Development Manager as Place Leader and catalyst Village Well created a community partnership model to foster civic entrepreneurship e.g., City Learning Centre Ongoing Place Management & activation e.g., Patrick Blanc living wall, fashion incubator, artists exhibitions 38
Patrick Blanc living wall Making it happen: Sell a compelling story Partnership and collaboration with stakeholders Ask for commitment and set clear goals Connect people s imagination and spirit to the story Connect people to their purpose and joy Celebrate and reward 39
Exercise Brainstorm What are the blocks and what stops us from creating great places? What policies, behaviours, tools, process or technologies would have to change and how? Exercise Issues and Opportunities What are your 3 top issues and 3 top opportunities in your work today? 40
www.villagewell.org 41